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El número de seguidores ya no garantiza el alcance ni la interacción

En las plataformas actuales, acumular seguidores o invertir en distribución pagada ya no asegura vistas ni interacción si las publicaciones no conectan de forma individual con la audiencia. El rendimiento depende de la calidad de cada pieza, de la autenticidad frente a la sobreproducción y de una personalidad de marca definida, por lo que una cuenta masiva puede tener resultados mínimos mientras piezas sueltas triunfan por su propio mérito. No obstante, las fuentes introducen matices: un alto alcance mediante entretenimiento no siempre beneficia al negocio si está vacío, y abusar repetidamente de un formato que funciona termina por desgastar el compromiso del público.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 9 intervenciones distintas de Caro Dubi - Marketing de Resultados, Davie Fogarty, DTC Podcast, GaryVee, Jyll Saskin Gales | Google Ads Coach, Oski de Haciendola y Perpetual Traffic. Son 9 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

And then when that's inconsistent, that's when, you know, the followers are manufactured from paid ads or they're boosted posts or it's just not you're not connecting with your audience. And I can't tell you how many brands I work with personally that when we first audit their account, they're big. They have this huge following and everyone's really excited. Their engagement rate is like 0.5 percent. They don't know who they're talking to.

The Content Matrix: Content Creation That Actually Converts with Alisan Matthews · 2025 · comprobar

yeah couple things number one social media is changing like crazy I need everybody to hear this how many followers you have is becoming less important it's becoming less important what the platforms want is to people to stay on their platform what they want is for people to stay on their platform only a minute what what is now the game is just the individual piece of content if you go to my Tik Tok right now my whole team's in the background they know this literally four Tik toks ago I have a Tik Tok that has less than 10,000 views like literally 9,000 or something 8,000 the next post has…

Ask Me Anything LIVE! | Tea with GaryVee Ep. 060 · 2024 · comprobar

When you come down to a situation like that, you kind of have two options. You can give up or you can change strategy and persevere. And what we did was we sat down, we restructured the processes. I realigned the team. I self-improved in my ability to tell stories and things started to take off. And finally, we've got exponential growth. And our Instagram is going through that at the moment. We've grown from 200 followers a day to 1,000 followers a day.

I Made $36,000,000 In 30 Days · 2023 · comprobar

i'll say ig reels great for reach terrible for engagement but i'm there his content's better than mine i try to quickly i'm not saying that to be self-deprecating but so many people be like i tried what you said and it didn't work and like oh i didn't get the views like you still have to have good content just posting nothing's enough to get the engagements and the followers it's kind of yeah it's kind of like you could you could put ads behind something you could repost it everywhere but if if it's just not good it's just not good it's just not good yeah okay

Content Repurposing | TikTok Live Replay ft @socialtypro @the_google_pro · 2022 · comprobar

It used to be get as many followers as you can get and then when you would post a lot of them, a good percentage of them would see it. It worked like email marketing, right? Build as many followers as possible. When I had 6 million followers on Instagram four or five years ago, I knew how many people would see a post every time. It would always be between 700,000 a million. Like it just was it was email marketing. Then Tik Tok came along. How many people

AI + Social Media = The Biggest Opportunity of Our Lifetime | GaryVee @ Aspire4More Mastermind · 2025 · comprobar

stuff and I started noting seeing a a soft declining trajectory in organic and my question was looking at the different content that what's driving that and so we did a deep dive in it we were losing a lot of we were using a lot of carousels which are really driving some really good really good engagement organic engagement and Engagement start to come down went from 15 went to 12 went to 10 got to nine and started getting to eight and then we did the deep down realized look we got to find the right balance we can't we can't abandon it but we can strike a good balance and with that now we're…

Marketing for the Now: EMEA Edition · 2024 · comprobar

Por ejemplo, veo, tenemos 135.000 seguidores en nuestro perfil. Y es poca la interacción en comparación con lo que antes bastante había interacción, comentarios, likes y todo. Entonces, ahorita noto como que está un poco dormido. Entonces, quizás, no sé ahí cuál sería la lectura que vos podrías hacer. Y la tasa de conversión. Tenés todo el desafío en contenido. Si hoy tenés baja interacción, no estás haciendo un contenido que esté tan bueno para tu público. Y ahí, aunque suene un poco duro, te lo tengo que decir, es mi trabajo. Lo que tenemos que hacer es empezar a crear mejor contenido con…

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 9 citas de esta idea

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