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The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool
13 ideas de marketing sacadas de «The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool», de Perpetual Traffic. Sobre todo de canales…
- 13 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 23 min
- Publicada en 2025
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Estructura de diversificación creativa para optimización algorítmica en anuncios
Canales de adquisiciónPara permitir que los algoritmos publicitarios basados en IA optimicen el rendimiento, la pauta estándar de diversificación creativa requiere probar más de 30 creatividades en un plazo de 4 a 6 semanas, agregando entre 5 y 7 creatividades nuevas cada semana al sistema.
you did this in a three day timeframe. We've talked about this many times with our creative diversification strategy is typically 30 plus creatives in most cases. And it's four to six weeks. Like the first couple of weeks are kind of ugly. And, you know, John and I have gone on this show many, many times to do screen shares to this, this whole thing. And maybe start off with a set amount of creative and then add them over time, but you're adding five or six or seven new creatives every single week into this engine. And it's figuring it out over a four to six week timeframe because the AI does…
Escúchalo en el minuto 18:22
Aceleración de la fase de aprendizaje en anuncios con presupuesto inicial elevado
Canales de adquisiciónPara salir rápidamente de la fase de aprendizaje algorítmica en plataformas de anuncios como Meta, se puede inflar temporalmente el presupuesto diario (por ejemplo, entre 1.000 y 2.000 USD/día) para acumular datos e impresiones en poco tiempo y luego reducir el gasto al presupuesto operativo objetivo.
it takes, it's just a data drought. If you do not have enough data and so it has to do it like accelerate that time model, collapse it by spending more. Right. So I think actually Molly Pittman was the person I learned this from where she would take like $2,000 a day budget just to accelerate out of that learning phase and then scale it back down to your actual budget you want, because you can collapse the time it takes to escape learning phase.
Escúchalo en el minuto 10:03
Requisito de variación visual del 25% en creativos de Meta Ads
Canales de adquisiciónMeta exige al menos un 25% de diferencia visual en una pieza creativa para considerarla un anuncio nuevo e independiente; las modificaciones de texto principal, titulares o descripciones no crean un anuncio nuevo, sino que se integran como variaciones del mismo.
cuckoo crazy variations because Netta demands 25% difference in your ad for it to be considered a unique ad. Otherwise you're just competing against itself and copy is never going to be included in that, which is why you're allowed to do text headlines, primary text and description changes without it counting as a new ad. It's just enrolled in that same ad. So when we had AI only, we lost a lot of
Escúchalo en el minuto 5:46
Canales de adquisiciónEn la publicidad digital moderna, la variedad y diversificación de las piezas creativas es lo que realiza la segmentación efectiva de la audiencia; a mayor volumen y diversidad de enfoques creativos, mejor capacidad tienen los algoritmos para encontrar y convertir clientes.
Yeah. A hundred percent. This is a big deal right now. Like creative is creating the targeting, like on all of our campaigns that we're using creative diversification on with Andromeda, it really is the creative and it's more creative, the better and diverse creative. And that's the key to this whole thing. And, you know, this AI tool inside the ads manager is
Escúchalo en el minuto 21:04
Canales de adquisiciónPara aprovechar las herramientas generativas de Meta (como Advantage+ Creative), es necesario suministrar un 'creativo semilla' inicial bien definido sobre el cual la IA pueda generar iteraciones y adaptar automáticamente los formatos a distintas ubicaciones.
what's interesting here of like in the replacement aspect, because meta AI is replacing additional needs for creative. So you have to have your seed creative to start with, which we had, we had like the, the dating profile version where we're trying to show, like we like the liquid glass look, for example. And so when we had that base creative, we were able to have meta make iterations of it. And with their AI flexible format, it can expand the images to fit the placement that we want.
Escúchalo en el minuto 4:17
El creativo define la segmentación en campañas publicitarias optimizadas por IA
Canales de adquisiciónA medida que se delega la optimización en algoritmos de inteligencia artificial dentro de las plataformas de anuncios, el control manual se reduce y el propio anuncio creativo pasa a definir la segmentación y el perfil de la audiencia alcanzada.
The more you enable AI to stimulate performance, the more illusionary your control is. You want conversions, you lose control. This is a big deal right now. Creative is creating the targeting, like on all of our campaigns with Andromeda. And if you're really super high on brand,
Escúchalo en el minuto 0:00
Canales de adquisiciónSi se produce una única pieza publicitaria vertical en formato 9:16 (1080x1920 px), debe diseñarse con todo el mensaje y elementos clave dentro de la zona segura (safe zone) para evitar que los recortes automáticos de la plataforma corten texto o partes visuales críticas al adaptarse a otros emplazamientos.
for your ad. One version is you do the portrait, sorry, or like the vertical version, the 1080 across by 1920 down. If you were to make one single creative, nine by 16, you always make the nine by 16 inside the safe zone. Because when Metta crops it, you're always able to fit your whole message in whatever placement that they're doing. So that's version option one that you can do create a creative nine by 16 inside the safe zone. So that no matter what placement you go to, you're not having like your head get chopped off or the words missing. Or the more traditional ways, you have your…
Escúchalo en el minuto 6:44
Canales de adquisiciónSi se produce una única pieza publicitaria vertical en formato 9:16 (1080x1920 px), debe diseñarse con todo el mensaje y elementos clave dentro de la zona segura (safe zone) para evitar que los recortes automáticos de la plataforma corten texto o partes visuales críticas al adaptarse a otros emplazamientos.
for your ad. One version is you do the portrait, sorry, or like the vertical version, the 1080 across by 1920 down. If you were to make one single creative, nine by 16, you always make the nine by 16 inside the safe zone. Because when Metta crops it, you're always able to fit your whole message in whatever placement that they're doing. So that's version option one that you can do create a creative nine by 16 inside the safe zone. So that no matter what placement you go to, you're not having like your head get chopped off or the words missing. Or the more traditional ways, you have your…
Escúchalo en el minuto 6:44
Desplazamiento del control de marca hacia los activos propios ante la automatización de anuncios
Marca y posicionamientoA medida que las plataformas de anuncios (como Meta y ShopPay) eliminan el control manual sobre copys, segmentación y extensiones automáticas en favor de la conversión, el control de marca debe ejercerse manteniendo el sitio web, la oferta y los perfiles sociales perfectamente actualizados y alineados, ya que la IA extraerá de ellos cualquier contenido publicado.
God, that was one of the best because ShopPay is like, you have no decision. Tell us how much you want to spend, what your ROAS is and your target cost per customer. And then what happens is everyone is just going to say, you need to, you want to control your brand, start with your website, start with your offer. And then just know that like, there's two things that are going to come down to it. You have to look at your website and say that you've, or know everything that's on your website, everything that's published is fair game. And it's not just your website, it's your Instagram profile…
Escúchalo en el minuto 15:36
El coaching grupal como oferta intermedia para monetizar prospectos descartados por precio
Oferta y precioImplementar un programa de consultoría o coaching grupal permite capturar y monetizar a clientes potenciales que valoran el conocimiento experto pero no cuentan con el presupuesto requerido para contratar un servicio completo de agencia 'done-for-you'.
to see if we can be hyper-specific, laser focused in, in a group coaching format. And so even from those that wouldn't have been agency qualified, because they're not in a place where they want to spend thousands of dollars a month for my brain and my team's hands, for my brain in a group format, it was a high quality. So, so I'm just debating all that and
Escúchalo en el minuto 20:04
Medición y experimentosEn una campaña de 2.000 dólares para captar registros a un webinar B2B, un CPL de 30 dólares (4 a 5 veces superior al objetivo previsto) generó entre 74 y 75 registros frente a los 300 proyectados, pero produjo más sesiones estratégicas y prospectos calificados que la previsión original, logrando un menor costo por cliente calificado para servicios de miles de dólares al mes.
of how I'm going to relaunch it differently next time. Like my cost per lead was like 30 bucks. That's totally not what my target was at all. That's like almost four or five times of what I was willing to pay. However, I will say that the webinar, despite having the, um, fewer number of signups was actually more successful from strategy sessions and potential customers in a quality standpoint than I could have anticipated from even my forecasted of, I wanted 300 signups. We had 74, 75 and I had more strategy sessions and more, um, like potential prospects than what I had forecasted with 300…
Escúchalo en el minuto 17:23
Impacto de la antelación de registro en la tasa de asistencia a webinars en vivo
ConversiónLa tasa de asistencia (show-up rate) a un webinar en vivo disminuye drásticamente a medida que aumenta la ventana de tiempo entre el registro y el evento; concentrar la captación en una ventana corta (alrededor de 3 días antes) eleva la asistencia frente a promociones lanzadas con semanas de anticipación.
this recording in perpetuity. But because it's a live webinar where you have to book and reserve that time, we all know that your show up rate is so different depending on how early they sign up for the event. So if I start promoting our next webinar, which will be in November now, which is mid-October, the likelihood of everyone showing up is very low. So it's almost a perceived rate. program for the dates three days before, because if I do a webinar three days before your likelihood of them showing up is much, much higher. Webinars just don't have high show up rates, especially in
Escúchalo en el minuto 11:44
Conflicto entre optimización algorítmica por conversión y control de marca
Canales de adquisiciónHabilitar la optimización por IA y la flexibilidad de formatos en plataformas de anuncios sacrifica el control estético de la marca, ya que el algoritmo prioriza maximizar conversiones y realiza pruebas automáticas que deforman o descontextualizan los creativos (como usar imágenes cuadradas u horizontales en feeds verticales).
image creation, but programmatic AI, which is all about Andromeda, the more you enable AI to stimulate performance, the more illusionary your control is and becomes. And what I mean by that is control in the brand and a lot of control in the placement. And some of the things that we noticed was while we have AI flexible format, which can expand the image or compress it to the size of the placement, Metta is doing just so much dang testing that we were seeing, you know, audience network at the 1200 by 628 images show up in Instagram feed, which should be a four by five or 1080 by 1080, like…
Escúchalo en el minuto 5:22
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