El contenido creativo potenciado por IA es la principal palanca de segmentación y rendimiento publicitario

hemos estado haciendo las diferencias locas y hemos visto un aumento de como 300% en la tasa de clics. Entonces, algunas de estas parecen Canva 1995 realmente malo , pero verás la diferencia como loca, como lo ilustración, tienes como imágenes realistas, tienes como fotos de archivo, superposición sobre la imagen y luego haciendo variaciones basadas en ella. Y eso

Did Advantage+ Creative Image Generation Just Kill Manual Ad Design? · 2025 · comprobar

Tienes la posibilidad de refinar los parámetros de entrada de la IA. Así que tienes esto en la asegurarte de que estás proporcionando las indicaciones correctas para corregir la creatividad si no empiezas con una idea creativa realmente buena, de incorporar la marca aquí y luego crear ramificaciones. Y sabes, si con toda esta estrategia de diversificación creativa, que es la clave de todo con Advantage Plus en ventas ahora mismo

Did Advantage+ Creative Image Generation Just Kill Manual Ad Design? · 2025 · comprobar

want to have the safe and danger zones so that your your um creative one creative can appear on all placements looking perfect because one is going to perform better than having multiple variations well meta themselves have created this tool where the AI is going to basically generate either the empty space um it already crops it but it will generate empty space so you can have a I basically never select this generally this creates lots of post down here the expand the expand image this is basically optimizing for your Instagram feed placement you've taken the square and you've optimized it…

How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell | PT EP 557 · 2024 · comprobar

And what Andromeda does, it basically allows, it reads your ad copy, it reads your creative, and it effectively will use AI to basically say, based on everything that we know about your customer, we are going to serve them the best ad at the best time to have the highest likelihood that they're going to take whatever the action is that you want them to. But that's not the way that Andromeda works. They're going to be matching things on who has the highest likelihood to click on this ad. And this is exactly what Andromeda wants. It wants huge amounts of creative diversity so that it can…

How To Sell ANYTHING For 10x The Price · 2026 · comprobar

careful about using outside AI utilities within closed ecosystems if an AI utility is available inside of that ecosystem right like that should be your Paradigm if the ecosystem has the tool even if the outside tool is good or good enough start using the internal tool because it integrates along other levels that the exterior tool can never will never integrate with so the rule engine is if AI becomes available within the ecosystem use that AI even if you have processes built on external AI which producing 100% yeah we've seen throughout history that if meta introduce a new feature it just…

How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell | PT EP 557 · 2024 · comprobar

knowing the way that meta works you have to imagine that it's not just producing copy based off of the inputs it's producing copy based off of what it knows about your brand what it knows about your audience what it knows about what's converted in the past and as you run more ads it gets better and better and it's like learning without all the knowledge that's already embedded within the Facebook ads The Meta ads platform it's that it's already trained you've already loaded it up with all this stuff and so you're basically getting a been trained on you it's also trained by meta on what works…

How to Unlock the Power of Meta’s Generative Creative Tools with Cameron Campbell | PT EP 557 · 2024 · comprobar

versus Media buyers 70% of the potential return on investment for advertising on meta comes from the creative now I don't 70% of now What's the phrase again 70% of the potential potential return on investment in advertising on meta comes

Meta's ROI Claim: Real Deal or Hype? · 2023 · comprobar

what's interesting here of like in the replacement aspect, because meta AI is replacing additional needs for creative. So you have to have your seed creative to start with, which we had, we had like the, the dating profile version where we're trying to show, like we like the liquid glass look, for example. And so when we had that base creative, we were able to have meta make iterations of it. And with their AI flexible format, it can expand the images to fit the placement that we want.

The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool · 2025 · comprobar

mention about AI Max and this applies to all AI tools when it comes to Google advertising is that it's not a case of either use it or don't. It's a case of use it and then be the filter. Some of the stuff it produces is going to be fantastic. some of the stuff it produces going to go, "Ah, that's not quite right for our brand. That doesn't really actually fit with what we're looking to do." And it's absolutely fine to go in and edit and adjust and and do things It's very much a I will use it, but I'm the filter. I'm going to craft it and

How To CRUSH Google Ads with a Small Budget in 2026 · 2025 · comprobar

So if you think about it this way, the awareness for that brand and the awareness for this software company needs to happen through creative diversification, lots of different types of creative. So like those are things that we're going to be highlighting in their advertising through creative diversification. And in most cases, this is going to be video creative. Very, very rarely is it just image ads. In fact, what John and I have figured out is probably about nine out of 10 ads that you put in meta should be video ads in one way, shape or form. They can be short AI videos. They can be even…

Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It · 2026 · comprobar

No sé si cada No me he encontrado con gente que diga, oh, el secreto de mi cuenta publicitaria es que uso Icon. Y para ser justos, no he visto eso con Arcads o con chat GPT o o tienes a alguien en tu equipo que dedica todo su día a mejorar cada vez más en anuncios de IA y tienes el presupuesto para fallar 1000 veces. O estás usando IA como palanca, pero en realidad no le estás pidiendo que haga ninguno de tus anuncios a gran escala. No conozco ninguna herramienta que haga un buen anuncio y lo publique. Honestamente, no conozco ninguna herramienta que haga buenos anuncios.

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

things that has happened is dynamic creative is deprecating. And what we have now are flexible ads. Flexible Ads is one of the newer products within the meta ads ecosystem and it's very similar to dynamic creative but it's essentially trying to remove a lot more influence

The Least Sexy Task in Marketing You Must Do Now! · 2025 · comprobar

creatividades es bien importante también aprovechar lo que son las herramientas de inteligencia artificial para maximizar lo que es el output o el resultado o el volumen de eh diseños de creatividades, de de textos, de anuncios, de videos, porque eso también le va a ayudar mucho a la plataforma.

😱 How Google Ads Will Change in 2026 ► 7 Trends You Need to Know · 2026 · comprobar

Because on the internet side, if somebody has access to the internet, it's actually closer to 70 percent. However, for humans on the planet, 43.75 percent of these. The point is this, is that we have got 3.5 billion people that are on this platform on a regular basis. And there's about eight billion people that live on this planet. That is the influence of meta. But to your point, 73.7 percent of people on the planet who have Internet access use meta on a monthly basis. And I think that's the reason why we're going to do this, you know, two or three part series on why Meta is the best ad…

Why Meta is The Best Ad Platform on The Planet in 2026 Part 1 · 2025 · comprobar

Advantage plus shopping is one of the ones right now that is very similar to Google Performance Max. Our media buyers have tried it with various levels of success. What they did say is that we're probably not putting in enough creative. Like the ones where we put in more creative, not 10 to 20 creative, but 50 to 70 creative. All right, so we are back. We're talking about the brand building summit I was just in uh New York. By the way, uh I was in like the Meatpacking Chelsea area of New York. I love that area of New York. I could live there. Where is that? The Meatpacking? It's in like it's…

5 Important Takeaways from the 2023 Meta Brand Summit Part 2 | Perpetual Traffic EP 535 · 2023 · comprobar

to double their budget. So, they went after everyone else. Today, there are more than 10 million advertisers on the platform. And over 80% of them spend less than $100 a day. Meta grew by getting

Meta Made $196 Billion Last Year. So Why Does Running Ads Feel Broken? · 2026 · comprobar

they've also called out this thing where 4 million advertisers are already using generative AI creative tools. And I I'm

Meta Performance Summit: MASSIVELEAK · 2025 · comprobar

And today, nearly 80% of advertisers already use at least one AI-powered search ads product. Today, more than 25% of all YouTube video advertisers have an automatically generated video asset in their campaigns. We think that that percentage is going to go up rapidly across text, images, and video.

Google Marketing Live 2023 Global Keynote [ASL] · 2023 · comprobar