La automatización y la IA publicitaria requieren escala de datos, presupuesto o catálogo para ser eficaces

um some advertisers you do need to reain things in there might be a very niche as you say B2B or or even just the niche industry where it's not B2B and you have to reain things in but in a situation where you get loads of conversions you've got a wide large Market to address broad match for me is better than any match type out there at broad match yeah 100% so I've got a couple of B2B clients and one of them does stuff that's um that massively could cross over into consumer and that would be a big problem um because the difference between consumer inquiries and and a commercial inquiry for…

Keyword Match Types for Google Ads in 2025 · 2025 · comprobar

If you are just starting out, I would always encourage people, especially at Quality Bearings Online, we've got over 50,000 SKUs. So creating search campaigns for all those separate SKUs or product types is difficult. So we lean heavily on DSA to start with to work out which products work well and then start to push those forward in in their own independent search campaigns. But initially really lean on DSA. Um and

PPC Zone Dec 2025: B2B Outside the Box · 2025 · comprobar

talking about keywords is that obviously don't be afraid to use broad match but very much it's probably more you're seeing better results in the business consumer Market exact match is probably still the king for B2B or very very super Niche markets is that what

Keyword Match Types for Google Ads in 2025 · 2025 · comprobar

sculpting we don't even believe in keyword sculpting beyond the massively obvious because I can't tell you how many times terms that would have been included on a negatives list ended up resulting in conversions right a very specific example we have a client who sells hammocks one of the highest performing phrases for them is hammocks made in the USA and by highest performing I mean highest converting so it's not by volume but by quality their hammocks are made in Thailand but when somebody says hem It's Made in the USA they're probably looking for just a higher quality hammock well you but…

Ep. 510: Media Buyers: Why Your Job Is NOT Doing Your Job · 2023 · comprobar

Broadmatch sometimes works exceptionally well if you have something to expand into. If you've already covered all your core keywords, let's say I'm selling running shoes and I'm only selling one very particular type of running shoe, then there aren't a lot of keywords I can have. If you engage in AI Max, it's going to try all the other search queries. That's a bad idea. So I think that's the most important thing. Like is your site supposed to be expanded? Like they have 500,000 items or SKUs on the website. It is built for AI Max. Because I can't build out enough keywords that preserve the…

Should your business be using AI Max? · 2026 · comprobar

advertisers that are operating with a very small budget grass needs data to be able to do its thing and make these optimizations. So if you're operating with a very small budget, you don't have much data, you're not generating many conversions, many clicks, etc. grass is going to struggle. So if you're in that scenario better to manage your ad campaigns from within your Google ad account for now,

I Found An AI That Runs Your ENTIRE Google Ads Account (groas) · 2026 · comprobar

most engagement yeah so I think the the best example so we we have are either brands that have a lot very large catalog so really large catalog you go you know you go kind of lost in the catalog or brands that have complex products so products that you probably have tons of questions when you come in you don't know uh and you might have all the information on the product page sometimes it happens there's tons of information on the product page but it's just too much information there's no way that a customer can go in and get all their information all the things they need from the product…

Bonus: Unveiling the Future of E-Commerce with AI-Powered Concierges · 2023 · comprobar

Another common mistake I see with B2B advertisers is having some exact match keywords and a million negative keywords and trying to being super duper narrow focused narrowed down strategy is not going to get you the lead volume that you need to drive your business forward. will be inside. And that's what working with broad match keywords is like in B2B. Yes, you are going to advertise on searches you don't want. You are, but you have to cast the net wide enough so that among all the searches you don't want, you also pick up the searchers you do want. Those all important needles. And using AI…

The ONLY B2B Google Ads Strategy You Need in 2026 [Inside Google Ads Episode 110] · 2026 · comprobar

los en los ejercicios que hemos hecho nosotros en la agencia con lo que es experimentos que hemos hecho, no ha sido tan útil, ¿no? porque te expande demasiado la audiencia y no tienes tanto control y sobre todo las conversiones o el costo por conversión o lo que estés midiendo o la rentabilidad no es tan buena, pero tienes que medirlo. Pero

Google Just Revealed the Future of Google Ads (Google Marketing Live 2026) · 2026 · comprobar

it really comes down to two core product categories. So what we've actually done in through here is that we've actually created a structure where we've got two search campaigns and two Performance Max campaigns. And the way that that's actually broken down is that for each product category, there is one search and one Performance Max campaign. these are built around larger product categories. So they've got 40,000 different products, but what we've done is we've broken it into, So that's the way that we've broken it down that they had four core product categories and they're the ones that we…

How to Structure Your Google Ads Account in 2026 · 2025 · comprobar

in buying a course because Google has 99 other signals to suggest otherwise. Like the fact that yesterday they were searching for digital marketing courses, right? And then maybe today they're just searching digital marketing. Like that's sort of the promise of broad match keywords that I think most people don't realize. It's like, "Oh, I use broad match. My search terms are all irrelevant." And like if we have a small budget, yes, that's concerning. But if you have a larger budget and you're leveraging smart bidding and you have conversion tracking, all the things you should have if you're…

In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025] · 2025 · comprobar

I would say we probably agree more from what I've taken from that is that you would definitely, you would still start search and shopping, only engaging AI Max once you've got that high, level of quality of conversion data. I would say engage in AI Max earlier if you have a large skew count on your site. Like if you're only selling one type of shampoo, then like enabling AI Max to expand into more ways of saying curly hair shampoo is a bad idea because there are no more ways of saying curly hair shampoo. Like it's just, it doesn't exist. But I would say definitely like high skew count, I…

Should your business be using AI Max? · 2026 · comprobar

still a lot of work there especially if you use the less expensive broad keywords where you have to negate again it's not negate everything because you when you negate too much you cut the legs of the algo also some keywords >> if you think in the past would negate them with the intent machine would lead to a sign case. So you don't want to be too negative. It's part of the game too.

Google vs. Meta Ads: Which One Wins for Advertising in 2026 · 2026 · comprobar

again but the point was is she like said it and forget it in the wrong way like you have to set it up correctly to begin with you can't just rely on the algorithm to know where your leads are going to be coming from and obviously if you're a us-based company and you're doing an opt-in campaign or a lead gen you got to choose like the big six you got to choose you got to put the inputs in there that are correct right so there is that so that even performance Max like has to be set up in the right way and that's where the intelligence comes

Ep. 510: Media Buyers: Why Your Job Is NOT Doing Your Job · 2023 · comprobar

And the reason why we've never engaged really in it, we've tested a bunch of times, but we believe in like the Holy Grail of Google ads is the search term needs to match the ad, which needs to match the landing page. Broad match fundamentally breaks that. But then you show a mountain bike ad to a racing bike search term, performance drops. CTR is lower. Conversion rate is lower. I think AI Max is going to kill broad match. And, but the ability to write a better headline that matches the search query and sending to a different part of the website where it's a better match. That's the strong…

Should your business be using AI Max? · 2026 · comprobar

So I would say before you do AI Max, make sure you just build out the fundamental campaigns that you're supposed to have. But just build out the basic campaign structure for search first and foremost because AI Max is going to expand what you already have and you want to have it do that from a base. Start with building it out and it doesn't take long. Just do it once. Because AI Max is supposed to expand it.

Should your business be using AI Max? · 2026 · comprobar

again it depends on industry if it's high volume then to me it's a no-brainer if it's a lot lower volume a lot more Niche if it's kind of B2B broad is not amazing for B2B um you just can't find those signals in the right way it kind of goes towards the consumer side a little bit sometimes but generally broad match I do agree with you though that it's very much better on the consumer side not B2B um was I the way

Keyword Match Types for Google Ads in 2025 · 2025 · comprobar

But yeah, there's some stuff aggressive popup without any need. Um, and uh, and I'm happy with their search. And so when we talk about Reby, recommendations, they do recommendations, they also do search. And improving your search, if you've got a lot of items, we we've got some brands with really, high skew counts. And smart search becomes is a very large source of uplift with Reby if you've got a if you've got a large catalog. And I've, you know, personally before at really big companies I mean because I'm from been doing this for a long time and we discussed that early on um it was online…

Ep 68: Inside DEWALT’s Post-Click Ecosystem · 2026 · comprobar

years ago it is it is still fantastic for specific use cases but if you fill it up with junk metat trffic you can't scale it yeah mean because it'll just retarget on brand really retarget junk traffic and only show up for brand and then it learns off of that so it's so whole bunch of traffic that performance Max and Advantage Plus are going to remarket that we don't want like exactly

(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 681 · 2025 · comprobar

reporting back of that you're talking about it's like you know that we got more conversions among women or something is in any way tied to the current recommendations which are also auto generated then we're just starting on those we're doomed because they're terrible recommendations like in almost all cases they're just or they're just so they're accurate like don't get me wrong you can see the logic of the engine right like you can see you can see the algorithm like you know it's like i've known for some reason they're all the algorithm has a british accent in my head i've noticed that uh…

The Unofficial Google Marketing Live Tailgate · 2022 · comprobar

>> Yeah, tested it a lot. Uh, it has not worked. Um, again, I think with B2B SAS, um, in order for it to work, I feel like you just need a high volume of very bottom of the funnel conversion. So, that is like a HubSpot customer. Um, and we don't get enough of them. So turning on AI max has been you know a lot of irrelevant search terms or even PMAX has been a lot of spam leads um just because we don't have enough those bottom funnel conversions coming in. I have seen it though work for I think e-commerce and we all know you know Google's products are designed for e-commerce businesses. Um so…

PPC Zone Feb 2026: Show Me The Money! Sponsored by Usercentrics & Optmyzr · 2026 · comprobar