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PPC Zone Feb 2026: Show Me The Money! Sponsored by Usercentrics & Optmyzr
28 ideas de marketing sacadas de «PPC Zone Feb 2026: Show Me The Money! Sponsored by Usercentrics & Optmyzr», de Jyll Saskin Gales | Google Ads Coach…
- 28 ideas despiezadas
- Fuente Jyll Saskin Gales | Google Ads Coach
- Dura 48 min
- Publicada en 2026
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El primer paso no es un sistema: es una hoja de calculo donde anotar cada contacto
Medición y experimentosPreguntados por el primer movimiento de un dueno de negocio que solo mide llamadas y formularios, los tres coinciden en lo mismo y es deliberadamente humilde: una hoja de calculo donde se anota cada contacto linea a linea y, para cada uno, si estaba cualificado y si acabo siendo cliente. Es un sistema de clientes basico que cualquiera puede montar, y desde ahi ya se puede subir ese dato de vuelta a la plataforma. La…
>> Yeah, so we have this beautiful full thing called a Google sheet or Google spreadsheet. And I think it's as easy as literally adding once you get a lead, sticking it in there line by line, and for each lead at that point, you can say, was it qualified? Was it not qualified, did it turn a customer, did it not? So, you basically have a central system. In a way, it's kind of like a basic CRM that anyone can set up. But setting up this framework will then allow you to say, "Okay, this is what is qualified. This is what converted." And then if you've set it up the correct way, we can spend more…
Escúchalo en el minuto 31:30
Arquitectura de conversion en tres niveles, con el nivel medio ponderado al diez por ciento del valor del cliente
Medición y experimentosNo se mide una conversion sino tres capas superpuestas. El nivel tres es el contacto creado, el formulario: se marca como accion de conversion principal para que el sistema puje por volumen, pero no se toman con el las decisiones finales de optimizacion, solo sirve para aprender. El nivel dos son los contactos cualificados por marketing: se crea un flujo automatico que los etiqueta segun encaje, por cargo, tamano de…
through our three solutions or golden nuggets like I like to call them. So number one, the three tier conversion architecture. Here's what I teach. You don't track just one conversion. You architect three tiers and you layer them strategically. The best practitioners I work with all use this framework, but each with their own recipe. So tier three is the contact created. This is going to be your form fill. Set this as a as your primary conversion action so Google can bid on volume. But here's the critical distinction. Don't make your final optim optimization decisions based on this metric…
Escúchalo en el minuto 22:31
Medición y experimentosDetalle tecnico que decide si la importacion sirve de algo: la plataforma exige que la conversion ocurra dentro de los noventa dias posteriores al clic. Si alguien hizo clic en enero y el trato se cerro en junio, ese dato ya no puede usarlo el algoritmo. Por eso, al mandar conversiones fuera de linea, hay que usar como marca temporal la fecha de creacion del trato en el sistema de clientes y no la fecha de cierre.
analysis. And a pro tip, use HubSpot's deal created date for offline conversion timing, not the deal close date, because Google Ads requires the conversion to occur within 90 days of the click. And if someone clicked in January but didn't close until June, that data can't be utilized directly in the platform by the algorithm. All right, let's talk about
Escúchalo en el minuto 24:15
Medición y experimentosLa plataforma no sabe por defecto que pasa dentro de tu sistema de clientes, asi que hay que conectarlos, y hay dos herramientas distintas. Las conversiones mejoradas para contactos son la version ligera: no entrenan al algoritmo en ingresos, solo devuelven datos propios cifrados como el correo cuando alguien rellena el formulario, y la plataforma los empareja con su clic; respeta la privacidad y captura la…
But here's the reality. You can't just toggle these columns on. Google doesn't know what happens in your CRM by default. To get this level of visibility I had on the last slide, we have to connect the platforms. We do that using two specific tools, enhanced conversions for leads and offline conversion tracking. Think of these as the bridge between leads and business profitability. Let's break down each of these options. First, there's enhanced conversions for leads. This is more of a light lift. It doesn't actually help train the algorithm on revenue. It just gives a little more data as to…
Escúchalo en el minuto 5:29
Los tres puntos donde se rompe siempre la visibilidad entre anuncios y ventas
Medición y experimentosDe auditar cientos de campanas de captacion, tres fallos se repiten. Primero, los parametros de seguimiento desaparecen: la configuracion se ve perfecta pero la atribucion nunca llega al sistema de clientes, por formularios de terceros que no pasan los parametros, bloqueo de cookies o redirecciones que los eliminan; el resultado es un contacto registrado como trafico directo cuando ese clic costo cuarenta y siete…
CRM as well. So, after working on and auditing hundreds of lead genen campaigns, I've identified three points where visibility consistently breaks down. Number one, the UTMs or tracking disappear. The setup looks perfect in Google Ads, but the attribution never makes it into the CRM. So why is this? It's all about the form setup, which you think is simple, but it breaks down. Third party form tools that don't pass parameters into the CRM. Cookie blocking, form redirects that strip the UTMs away. The result is that leads showing up in HubSpot as direct traffic even though you paid $47 for that…
Escúchalo en el minuto 21:17
Tres reglas para tratar con tu representante: usalo para lo administrativo, exige evidencia y pon limites
Canales de adquisiciónPrimero, apoyarse en el para lo que realmente resuelve: problemas de facturacion, de politicas, errores de la plataforma, tickets que hay que escalar; ahi conviene ser muy firme, explicar que es un bloqueo y hablar del cliente para que lo escale. Segundo, pedir siempre evidencia: si te empujan a activar la novedad automatizada o la concordancia amplia, pide validaciones de terceros, casos de estudio, donde mas lo…
So three I would I would want to leave you with three pieces of advice on how to measure or how to manage your Google reps. Um one is leverage them where you need right there. We all come across billing issues, policy issues, bugs, tickets that we need to submit. Um, you know, when you do have that, be very firm with how you would want them to escalate that on your behalf. Um, talk about how it's a blocker. Um, talk about the client. Um, and just make sure that you really are, you know, running when you're running into these administrative tasks that, uh, you can lean into your rep for help…
Escúchalo en el minuto 16:42
Las otras tres capas: paginas que convierten pero no venden, audiencias de clientes reales y diagnostico de ventas
ConversiónSegunda capa, las paginas de destino: se identifica cual convierte contactos pero no produce clientes; una pagina de prueba gratuita puede dar muchisimos registros con tasa de cierre bajisima y solo curiosos, mientras que una pagina de reserva de consultoria da menos conversiones pero cierra el treinta por ciento, y eso dice a donde redirigir el trafico. Tercera capa, audiencias: exportar la lista de clientes…
value is higher. Layer two, you can add um analyze landing pages better. You can identify which landing pages convert leads but don't produce customers. A free a free trial page might generate a high signup volume, but it might set low it will have a lows close rate and just bring you tire kickers. A consultation booking page might have fewer conversions but a 30% close rate. So the data is telling you where to redirect your traffic. You can also now layer three um optimize your audiences. Export your closed customer list from HubSpot and upload it as a customer match audience. You might want…
Escúchalo en el minuto 26:08
No mires solo la tasa de cierre: un 8 por ciento con tratos de 12.000 gana a un 15 por ciento con tratos de 2.000
Medición y experimentosPrimera capa de optimizacion una vez hay visibilidad completa: mover presupuesto hacia las campanas que traen clientes de verdad. El matiz que separa lo bueno de lo excelente es no analizar la tasa de cierre aislada sino junto al tamano medio del trato. Una campana que cierra el quince por ciento con tratos de dos mil dolares es economicamente tres veces peor que otra que cierra el ocho por ciento con tratos de doce…
Golden nugget number three is the optimization snowball. Once you have complete visibility, connect Google Ads to your CRM. You unlock optimization layers that most PPCers never access. I think this I think of this as a snowball effect. Each of the four layers builds on the previous one. Layer one, campaign and keyword optimization. This is the obvious layer. Right now, you can shift budget to campaigns that are actually driving customers. But here's the nuance that separates good from great. Don't just analyze close rate in isolation. You also want to analyze that deal size. So, imagine if…
Escúchalo en el minuto 25:23
El valle de la muerte: cien contactos y cero oportunidades no es un problema de anuncios
ConversiónToma prestado el concepto del mundo de las startups, donde el valle de la muerte es quedarse sin caja antes de llegar al beneficio; aqui es el punto donde los buenos contactos se pierden porque nadie mide el traspaso entre el formulario y el sistema comercial. Con esos datos se ve exactamente donde se detiene cada contacto. Si tienes cien contactos y ninguna oportunidad, no toques el anuncio: cambia la oferta o las…
Let's look deeper at these three steps for navigating this new profit era that we're in. Starting with the place where most businesses lose their best opportunities, the valley of death. First, we need to diagnose what that is. In the startup world, the valley of death is where companies run out of cash before they hit profit. In our world, it's where good leads fall off because we aren't tracking the handoff between lead and the CRM. Use that data to see exactly where the lead stops. If you have a 100 leads but zero opportunities, don't just optimize the ad, change the offer or the…
Escúchalo en el minuto 7:38
Como saber si te puedes fiar de tus conversiones: compara con el recuento real
Medición y experimentosRespondiendo a como detectar falsos positivos y negativos: como al final del recorrido hay formularios y llamadas reales, esos numeros y los que declara la plataforma deberian parecerse bastante, y hay que mirar los dos. El error habitual de agencias y departamentos es informar solo de las conversiones que se ven dentro de la plataforma, con lo cual la discrepancia nunca aparece. La anfitriona aporta un caso de ese…
>> It's true because numbers don't necessarily tell the whole story. Like I was actually just on a call today where Google Ads is only showing 20% of the actual leads that are coming from Google Ads. So it's like, okay, we know there's an issue. We don't know what the issue is, but at least we know there's a discrepancy because we're paying attention and we can see it. And now we can figure out how to solve it. We have I'll open this to the panel who would like to take a stab at Nava's question. So, I think what's nice is we have form fills or phone calls and therefore if you're looking at…
Escúchalo en el minuto 33:56
Conectar anuncios y sistema de clientes en un minuto para ver campanas junto a tratos
Medición y experimentosConectar la cuenta de anuncios al sistema de clientes lleva alrededor de sesenta segundos y desbloquea un panel que cambia el analisis: en el apartado de informes de anuncios se ven las campanas al lado de los datos comerciales, con las metricas habituales de impresiones y clics pero tambien cuantos contactos se crearon, cuantos tratos se generaron y el costo por contacto, todo en una sola vista. El truco adicional…
algorithm. All right, let's talk about golden nugget number two, the HubSpot Ads dashboard secret. Once you connect your Google Ads to HubSpot, which takes about 60 seconds, you unlock a dashboard that fundamentally changes your analysis. You just have to go to marketing ads reports. Now you're viewing your campaigns next to your CRM data. So the interface will show you your standard metrics, your campaign name, your impressions, your clicks, but now you can also see [snorts] how many contacts were created, how many deals were generated, what's the cost per contact, cost, and so on and so…
Escúchalo en el minuto 24:31
De 200 contactos al mes, 12 cualificados y 3 cerrados, todos de la campana que iban a apagar
Medición y experimentosAuditoria de una cuenta que gastaba diez mil dolares al mes y generaba doscientos contactos mensuales a un costo por contacto respetable. En el sistema de clientes la realidad era brutal: solo doce de esos doscientos estaban cualificados, un seis por ciento. Y de esos doce, solo tres cerraron. Los tres venian de la misma campana, que estaban a punto de apagar precisamente porque tenia el costo por contacto mas alto…
So, I recently audited an account spending $10,000 a month on Google Ads. On paper, everything looked great. 200 leads per month, which is a respectable cost per lead. But when I looked at their CRM, the reality was brutal. Only 12 of those 200 leads were actually qualified. 12. That's a 6% qualification rate. But here's where it gets worse. Of those 12 qualified leads, only three of them closed. And all three came from one campaign that they were about to shut down because it had the highest cost per lead. they were optimizing on the completely wrong metric. And this isn't an outlier. I see…
Escúchalo en el minuto 20:35
Mide con varias herramientas y busca el dato atipico: todas estan mal, pero cada una a su manera
Medición y experimentosAnte una discrepancia grande entre los clics que declaraba la plataforma de anuncios y el trafico que veia la herramienta de analitica, a nivel de trafico y no de contactos, la solucion fue anadir una tercera herramienta de sesiones y mapas de comportamiento, gratuita y conectable desde el sitio o desde el gestor de etiquetas. La regla que sale de ahi: usar tantas fuentes como se pueda, sacar la media entre ellas, y…
>> Sure. And I actually just ran into this the other month where um our [clears throat] the data that we were sending from the platform and this is not even on the lead level. It's purely just traffic level with all of the um the cookie uh privacy things going on these days. There was a big discrepancy in between our Google Ads clicks and RG4 traffic. And so one thing that we ended up doing was we added our website to Microsoft Clarity. It's a a Microsoft tool that shows you insights of what's going on on your website, but it also shows sessions and things like that. Also has the same privacy…
Escúchalo en el minuto 36:00
No enciendas campanas totalmente automatizadas sin la importacion de conversiones bien afinada
Canales de adquisiciónSu experiencia probando la novedad automatizada de la plataforma: por ahora los resultados no superan a sus campanas estandar. Lo relevante es el criterio que ha adoptado: no usa campanas completamente automatizadas salvo que tenga muy afinada la importacion de conversiones fuera de linea, porque sin esas senales fuertes ha visto como el spam y los robots se adueñan del trafico. Aun con todo en su sitio los…
any feedback with AIAX? Any folks want to share their experiences testing AIAX so far? >> I I can jump in here. Yeah, I've tested it and I so far the results have not been better than my standard campaigns. So, that's just my p firsthand experience. But I will say as we're on this topic of offline conversion tracking, my mindset recently has kind of changed with these new um you know these new features AI max even performance max where these types of campaigns that are fully automated. I personally don't use them unless I have a really dialed in offline conversion tracking import because…
Escúchalo en el minuto 41:42
Pasar de maximizar conversiones a maximizar valor de conversion
Medición y experimentosEl paso mas importante del cambio de enfoque es la estrategia de puja: abandonar maximizar conversiones y pasar a maximizar valor de conversion. La diferencia en lo que le dices al algoritmo es explicita: deja de buscar a alguien que rellene un formulario y empieza a buscar a la persona con mas probabilidad de gastar mas.
the offer isn't. Second is bidding. This is the most important step. Move away from maximize conversions and shift to maximize conversion value. This tells the algorithm, stop looking for someone who will just fill out a form and start looking for the person who will let be most likely
Escúchalo en el minuto 8:22
Los representantes no son malvados, los incentivos estan desalineados: filtro, no sentimientos
Canales de adquisiciónEl marco que propone quien diseno esos programas: son personas bien intencionadas que siguen un manual escrito para hacer crecer los ingresos de la plataforma, no estan ahi para sabotear la cuenta, reaccionan a incentivos internos de adopcion de funciones y de gasto incremental. Por eso la respuesta correcta no es emocional sino de procedimiento: evaluar cada sugerencia contra tus propias metricas, probar los…
do, I just wanted to start the conversation off with reps aren't evil. Incentives are misaligned. Use filter, not feelings. And um, what I wanted to share about this piece here is We're all human at the end of the day and you know Google reps are well-intentioned people. They do follow a playbook that we design uh or had designed um to obviously grow Google's revenue. Um they're not here to sabotage the account. They're obviously reacting to internal incentives and feature adoption feature adoptions um and obviously trying to drive inter incremental spend. Um so you know really use a filter…
Escúchalo en el minuto 12:32
Por encima de 5.000 dolares al mes en captacion, esta infraestructura se paga en un mes
Medición y experimentosEs honesto sobre el esfuerzo: hay que conectar cuentas, configurar bien los formularios, implementar el seguimiento de parametros, etiquetar los contactos cualificados, configurar las conversiones fuera de linea y establecer disciplina interna en el sistema de clientes. Pero pone el umbral economico: si se gastan mas de cinco mil dolares al mes en campanas de captacion, esa infraestructura se amortiza en un solo…
platform. So, let reality check. Let me be direct about the implementation. It requires actual work. You got to connect your accounts, configure your forms correctly, implement your UTM tracking, do your MQL tagging, configure your offline conversions, establish a CRM discipline within your organization, right? There a lot of things. But here's the economic reality. If you're spending more than 5,000 a month on lead genen campaigns, this infrastructure pays for itself in just one month. So, you got to do it in order to eliminate the underperformers and properly scale on the winners. So, you…
Escúchalo en el minuto 27:08
Un conector de automatizacion como herramienta imprescindible, incluso teniendo sistema de clientes
Medición y experimentosAunque sea un defensor declarado de su sistema de clientes, senala que tiene limitaciones, por ejemplo en que etapas del trato puede devolver a la plataforma de anuncios, asi que a menudo trabaja con un conector de automatizacion y el sistema de clientes a la vez para tener flexibilidad. Ese conector tambien sirve para llevar a la plataforma lo que este en una hoja de calculo. Y anade una novedad util: ahora se…
>> I am. Um I'm a huge HubSpot fan. So what cost of offline we should go over like what problems you see but outside of that um it even HubSpot has its limitations. So I think for uh PPCER, Zapier or Zapier, depending how you pronounce it, is really your best friend um because it it allows you to connect one platform to the next really easily and therefore whether the the information is being put into a Google sheet and you need to get that into Google Ads or even in HubSpot, it's got some limitations on which deal stages it can send back into Google Ads and therefore I often will have a…
Escúchalo en el minuto 39:09
Prepara al cliente para que el costo por contacto suba: el que baja es el de adquisicion
Medición y experimentosTercer paso del cambio: dejar de temer la subida del costo por contacto. Garantiza que subira, pero el costo por adquisicion de cliente bajara, porque se deja de pagar por trafico de robots y por gente sin intencion y se empieza a pagar por beneficio. Es sobre todo un cambio de expectativas que hay que anticipar con el cliente antes de que ocurra, porque sin el no se puede escalar sobre clientes rentables.
to spend the most. Third is stop fearing the cost per lead spike. Your cost per lead might go up. In fact, I guarantee that it will, but your cost for acquisition will go down because you're no longer paying for bot traffic or low intent users. You're paying for profit. So be prepared for that spike in CPL, but that change in mindset will make it so you can finally start scaling for profitable customers.
Escúchalo en el minuto 8:42
Si el cliente no comparte los datos de sus contactos, no es tu cliente
Estrategia y decisiones de negocioAnte la dificultad de convencer a negocios pequenos de compartir los datos de sus contactos, a veces por desconfianza hacia la plataforma, su respuesta es tajante: en 2026, hacer captacion con esta publicidad exige esto, y sin ello no vale la pena. Quien no quiera hacerlo simplemente no encaja como cliente. Reconoce que le costo mucho tiempo aprender a decir que no y que siempre esta la duda de si el dinero…
>> where it needs to go. Awesome. And go Singh has a question here saying a lot of the time clients don't share the lead's data. Sometimes they don't trust Google to share it to Google or maybe they just can't share it with you for some reason. Um and so it's really hard to make small business small business owners understand how important there is. So any advice here for Goind and others who you know are having trouble convincing their client of how important this is and that it should be a priority because as we've mentioned it can be cumbersome. you often need tools and things. So, what…
Escúchalo en el minuto 40:15
Como se mide a un representante de la plataforma: 150 cuentas adoptadas y 30 puntos por cuenta al trimestre
Canales de adquisiciónExplicado por quien monto esos programas desde dentro. Hay dos metricas principales. La de amplitud cuenta cuantos anunciantes han sido persuadidos de completar al menos dos tareas recomendadas, como anadir palabras clave negativas, subir los ajustes de puja en movil o lanzar cierto tipo de campana; cada anunciante que lo hace suma una unidad, y un estratega necesita registrar unas ciento cincuenta al trimestre para…
There's uh two to three main metrics that are measured for these Google reps. Um and there's a depth metric with it which is called UAAS which is unique accounts adopted. Um the be the breath metric is basically counted about how many advertisers uh have been persuaded to complete at least two recommended tasks such as like adding negative keywords, raising mobile bid adjustments, uh launching a specific campaign. Um, and each completed advertiser gets a one UA, but most strategists need to log around 150 UAS per quarter to meet targets. And then the points is the depth meth metric, which is…
Escúchalo en el minuto 14:57
Vuelvete insistente y pesado con el bucle de retroalimentacion, porque el dato tardio es dato perdido
Medición y experimentosSu consejo desde el lado de quien gestiona la cuenta: obsesionarse hasta resultar molesto con el bucle de retroalimentacion del cliente sobre que contactos sirvieron y cuales no. La razon es operativa: si esa informacion no llega rapido es dato perdido, y lo que no vuelve a la plataforma no entrena nada.
>> I mean Danny and and uh Brienne did a phenomenal job of explaining it. Uh, I would just say as a business owner or if you're on the Google Ads side and managing the account, just become annoyingly obsessive on a feedback loop because I feel like we don't do that enough and if you're not getting the feedback quickly, um, it's lost data and then you're not getting that back into Google Ads. Um, so be obsessive and annoying in terms of getting the feedback from the, you know, what's working well and what's not working well.
Escúchalo en el minuto 33:16
Canales de adquisiciónTrabajando con empresas de software para negocios, la ha probado mucho y no le ha funcionado: para que funcione hace falta un volumen alto de conversiones de fondo de embudo, y ahi no hay suficientes clientes cerrados. El resultado de encenderla son terminos de busqueda irrelevantes y contactos basura. Si la ha visto funcionar en comercio electronico, y su lectura es explicita: los productos de la plataforma estan…
>> Yeah, tested it a lot. Uh, it has not worked. Um, again, I think with B2B SAS, um, in order for it to work, I feel like you just need a high volume of very bottom of the funnel conversion. So, that is like a HubSpot customer. Um, and we don't get enough of them. So turning on AI max has been you know a lot of irrelevant search terms or even PMAX has been a lot of spam leads um just because we don't have enough those bottom funnel conversions coming in. I have seen it though work for I think e-commerce and we all know you know Google's products are designed for e-commerce businesses. Um so…
Escúchalo en el minuto 43:21
Los representantes si tienen libertad para aconsejarte bien, pero eso les cuesta su objetivo
Canales de adquisiciónPreguntado por cuanta libertad real tienen frente a los objetivos internos, responde desde dentro que libertad tienen toda: pueden dar el consejo que quieran, y algunos dan el que hace falta para que el cliente tenga exito. Lo que ocurre es que al hacerlo sacrifican el cumplimiento de sus metricas internas, asi que es un equilibrio permanente. Algunos empujan su producto, no cuaja, y acaban diciendo que hay que…
>> It's a really good question, Zeon. Um, they have the full freedom to give whatever advice they would want. Um, some reps do give the advice that's needed to make a customer successful, but that means then they sacrifice on hitting the internal targets. Um, so it's a bit of a balancing approach to be honest. Um, some will try to obviously pitch their product um and it doesn't get adopted and then eventually it just be like, hey, you need to do this, this, and this. Um, and it really is the they have the full freedom to to do that. And there are some that do it, there are some that don't…
Escúchalo en el minuto 44:28
Medir conversiones en salud sin romper la normativa: separar identidad de condicion
Medición y experimentosPara consultas medicas sujetas a normativa de privacidad sanitaria, la distincion clave es que el problema aparece cuando se une informacion identificable con una condicion medica concreta. Si se devuelve a la plataforma un nombre, un telefono o un correo sin decir de que se trata el caso, tecnicamente es dato anonimizado y puede subirse de forma segura, aunque cada organizacion tiene sus propios estandares y hay…
>> So what I would say is that especially with HIPPA there is a range of like what's acceptable, what's not acceptable, different companies have different things. So that's just the first concept. Um in very large organizations where a lot of the conversion actually happens would be within their um medical record system and you can't put any conversion tracking there. So, when we're talking about online conversion tracking, sometimes you have to get creative in how you can tie in. Um, one way to do that is to create like a form ahead of time before someone actually enters and then you can…
Escúchalo en el minuto 45:54
Las tres eras de la publicidad de busqueda: clic, contacto y beneficio
Medición y experimentosLa forma de definir el exito paso por tres etapas. En 2005 era la era del clic, y bastaba con llevar trafico al sitio. La ultima decada fue la era del contacto, con obsesion por el formulario rellenado. Ahora, entre el spam generado con inteligencia artificial y los robots sofisticados, un contacto se ha degradado a dato secundario: es el nuevo costo por clic. Estamos en la era del beneficio, donde la unica metrica…
But looking back, I realized I was just following the industry standard of the time and was in the middle of a shift to a new era. The way we define success in Google Ads has moved through three distinct eras. Back in 2005, we were in the click era. We were just happy to get traffic to our websites. Then for the last decade or so, we lived in the lead era. We became obsessed with the form fill and for a long time that was the standard. But recently the game has changed again between AI generated spam and sophisticated bots. A lead has shifted to a secondary insight. It's essentially the new…
Escúchalo en el minuto 3:41
Quien te llama no trabaja para la plataforma: el mapa de proveedores por region
Canales de adquisiciónDetalle que casi nadie conoce: buena parte de la atencion a anunciantes esta subcontratada a proveedores externos, repartidos por regiones. Uno opera desde Toronto y tambien desde Barcelona, otro cubre Manila, Argentina e India, otro opera desde Brasil y otro mas, recien incorporado, desde India. La consecuencia practica es que si gestionas cuentas desde India te llamara uno de los dos proveedores de esa region, y…
Um there are there are many vendors. So the one the the man the vendor that I managed was the Toronto vendor which is Teleerformance. Uh they have another vendor in um Barcelona. Uh Concentrics is a vendor that manages um Manila, Argentina and India. Um that specific market. Uh Tekk is the vendor out of Brazil and Accenture is a new one out of India. I think there's maybe one new one uh that that's also started. Um but the way it works is um there's an AP pack region, there's an AMIA region and then there's a North America or um North America region and each vendor would manage each of those…
Escúchalo en el minuto 13:53
El informe perfecto y el cliente que dice que sus ingresos bajaron
Medición y experimentosLlevaba a la reunion mensual un informe estupendo: costo por contacto a la baja y volumen al alza. El cliente respondio con amabilidad que le alegraba que la plataforma mostrara resultados prometedores, pero que en su lado no se traducia: los ingresos estaban cayendo y temian no estar viendo el cuadro completo. Salio avergonzada de esa reunion, y su lectura posterior es que no estaba haciendo nada raro, estaba…
So to get started, I want to tell you a story about something that really happened to me. Even though these are AI generated images, I had just wrapped up a report for a client about their monthly Google ads results and things were looking really great. The cost per lead was down, lead volume was up and I was prep prepared for the conversation with the client to go really well. In the meeting, I shared the results and at the end asked if they had any questions. And they kindly said, "That's great that the platform is showing promising results, but it's not translating on our end. Revenue is…
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