Marketero · Entrevistas
Bonus: Unveiling the Future of E-Commerce with AI-Powered Concierges
38 ideas de marketing sacadas de «Bonus: Unveiling the Future of E-Commerce with AI-Powered Concierges», de DTC Podcast. Sobre todo de conversión, canales…
- 38 ideas despiezadas
- Fuente DTC Podcast
- Dura 45 min
- Publicada en 2023
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AOV uplift via cart AI concierge: complementary items + cart abandonment rescue con AI genera 10% AOV uplift
ConversiónCharlie: 'we approach customers that even if they added a product to the cart and even if we sometimes even if you see that they might not buy or abandon cart or even if they would buy this product and the merchant really wants to upsell so they can configure that within a platform and what we'll do is practically approach our customer and try to recommend complementary items. Try to either also get them to check…
yeah so we approach customers that even if they added a product to the cart and even if we sometimes even if you see that uh they might not buy the spice or abandoned cart or even if they would buy this product and the merchant really wants to upsell so they can configure that within a platform and what we'll do is practically approach our customer and try to uh recommend uh complementary items try to either also get them to check out to push them to finish the transaction but the idea is to forced to increase the average of the value by showing complementary items and that really works a lot…
Escúchalo en el minuto 36:08
Define tu brand voice para el AI concierge: cada brand es única aunque use el mismo vendor — la voz es la differentiator
Marca y posicionamientoCharlie: 'what we see today are brands that come to us and say hey my competitor has you I want to have you and I want to speak completely different I want to present my brand. We say Okay easy you know just Define your brand's voice and you're getting a total different experience. That's the beauty of it. Every website gets a completely different experience and every customer gets an experience. It's a matter of…
brands that come to us and say hey my competitor has you I want to have YouTube and I want to speak completely different I want to you know present my brand we say Okay easy you know just Define your friends on a voice and you're getting a total different experience that's the beauty of it every website gets a completely different experience and every customer gets an expense it's a matter of time until everyone has AI on their websites if you don't have it then you lose it to your competitors foreign welcome to the d2c podcast I'm really looking forward to this one uh generative AI is…
Escúchalo en el minuto 0:58
Hacer cosas que no escalan, ahora escalan gracias a la IA
Canales de adquisiciónHistóricamente la atencion al cliente excepcional (estilo Zappos, ir mas alla de lo esperado) era algo que 'no escala'. Con la IA, se puede deleitar al cliente con una conversacion hiper-personalizada que se siente 100% humana y al mismo tiempo escalar a miles de visitantes simultaneos.
how do you it's funny it makes me think of uh the the stories from the early uh 2010s or maybe even before then about about Zappos and Tony Shea and his his sort of whole concept about uh customer service kind of going above and beyond I remember the famous one was you know you called Zappos to be like where's how do I order a pizza around here or something and their and their customer service rep would actually help in that regard I'm curious you know with chat GPT you can go anywhere you can go off the rails you can call up Dan or the do anything model or whatever how do you keep do you…
Escúchalo en el minuto 10:18
Returning customers: cambia welcome message + referencia al purchase history + complementary items — la personalización post-purchase es donde AI brilla
ConversiónCharlie: 'returning customers can be treated completely different. So the welcome message would be completely different. Some Merchants actually use the what the customer bought last time to say hey do you need any questions regarding or you just you know what you bought last month why because they have complex products sometimes they need descriptions on how to use those products. So that's one example of how you…
so telling customers can be treated completely different so the welcome message would be completely different uh some Merchants actually use uh the uh what the customer bought last time to say hey do you need any any questions regarding or you just you know what you bought last month uh why because they have complex products sometimes they need descriptions on how to use those products so that's one example of how you know this it doesn't end with just purchasing some for some Merchants really important to uh to make sure that the customers are happy afterwards by instructing them how to use…
Escúchalo en el minuto 16:25
Configurar el tono de voz de la IA para que hable como la marca o incluso como un celebrity founder
MarcasLa IA se puede configurar con la personalidad de la marca dando ejemplos o instrucciones: 'habla como Morgan Freeman', 'sé divertido', 'sé cercano'. En marcas lideradas por celebridades esto permite que cada visitante tenga una experiencia conversacional con la IA al estilo del fundador, algo imposible de replicar con agentes humanos.
well so first of all uh part one of our features is the ability to find a tone of voice of the AI so you're able to give it examples or give it instructions I want I want you to speak I want you to be funny hilarious down to earth whatever you define it everything that I will say will be with those instructions so able to even give it if it's a celebrity LED uh brand you're able to say I wanted to speak like X okay and the entire conversation will be as if you were talking to that person and that's where it really comes and this is something that is unimaginable to be done by by human agents…
Escúchalo en el minuto 28:17
Busqueda conversacional para catalogos grandes y productos complejos
Canales de adquisiciónPara marcas con catalogos enormes o productos complejos, la IA funciona como un vendedor en tienda: hace preguntas de seguimiento para filtrar miles de SKUs y mostrar un carousel privado con 5-10 resultados exactamente matching. Para productos complejos, responde preguntas especificas que la pagina de producto no puede responder.
the greatest success and how uh you know how they're using uh rep to to drive the most engagement yeah so I think the the best example so we we have are either brands that have a lot very large catalog so really large catalog you go you know you go kind of lost in the catalog or brands that have complex products so products that you probably have tons of questions when you come in you don't know uh and you might have all the information on the product page sometimes it happens there's tons of information on the product page but it's just too much information there's no way that a customer can…
Escúchalo en el minuto 11:52
Quien no tenga IA en su sitio perdera frente a competidores
Canales de adquisiciónEs cuestion de tiempo hasta que todos los sitios web tengan IA. Las marcas que no la implementen perderan frente a competidores que si la tengan, creando una disadvantage competitiva.
websites most of our websites this is the average there's a 98 drop-off rate so that's 98 of the visitors of the website that we can approach they don't know probably what they're looking for or have problems finding what they're looking for we can approach them in the right moment the right time and bring them onto a conversation and say hey I'm here to help what we see today are everyone has AI on their websites if you don't have it then you lose it to your competitors foreign welcome to the d2c podcast I'm really looking forward to this one uh generative AI is something I'm using you know…
Escúchalo en el minuto 0:38
Enfoque proactivo en vez de esperar a que el cliente pregunte
Canales de adquisiciónLos chatbots tradicionales son reactivos y evitan conversaciones porque eran costosos. La IA de concierge toma el enfoque opuesto: habla con todos, especialmente con los que tienen problemas, y se acerca proactivamente a ellos antes de que abandonen.
it on your website all right so first of all regular chats they're they're whole idea is to Crystal they want less of that so Brands want to listen to those conversations it means that if they have those conversation conversations first of all those conversations used to cost them money because it's it's representatives and uh it means that the customer is in trouble so they do want to do everything to not get to a conversation uh we take the extreme opposite approach we say okay this is AI doesn't cost more money if the AI speaks to five customers or thousands of customers right let's try to…
Escúchalo en el minuto 5:49
Long-form customer input → AI synthesized answer: los customers ya no necesitan hacer 'one-line questions' para obtener el right answer
Mensaje y copywritingCharlie: 'so you can go to the website and ask you know tell us tell the AI a story a whole story about your entire life's issues and it will summarize it all. It'll answer and address every issue that you said and every question that you had. So again no need for those you know one-line questions and and hopefully getting the right answer no you can just say whatever you want and the answer will be fully…
time and do it very efficiently and every product has multi-dimensions of context around it like you know and the current the current situation is you can look through one of those toggles okay size maybe material maybe color you know maybe brand there's but every you know if you have more than one product there's multi Dimensions that you want to go through and that and I think that's what I'm that's what I find I use chat GPT the most for which is just basically like I could hunt and Peck and find individual answers to individual questions on Google or I can write a long string to chat GPT…
Escúchalo en el minuto 39:51
Investigación de mercado y clienteCharlie: 'I think the best example so we have are either brands that have a lot very large catalog so really large catalog you go you know you go kind of lost in the catalog'. La insight sobre fit: el AI concierge es especialmente valuable para brands con (1) catálogos grandes (cientos o miles de SKUs), (2) productos complejos (require explanation o sizing help), (3) audiences no expertas (no saben qué buscar). En…
most engagement yeah so I think the the best example so we we have are either brands that have a lot very large catalog so really large catalog you go you know you go kind of lost in the catalog or brands that have complex products so products that you probably have tons of questions when you come in you don't know uh and you might have all the information on the product page sometimes it happens there's tons of information on the product page but it's just too much information there's no way that a customer can go in and get all their information all the things they need from the product…
Escúchalo en el minuto 11:57
98% drop-off rate en websites: solo el 2% de visitors convierten — AI concierge puede interceptar el 98% restante proactivamente
ConversiónCharlie: 'for most websites most of our websites this is the average there's a 98 drop-off rate. So that's 98 of the visitors of the website that we can approach they don't know probably what they're looking for or have problems finding what they're looking for. We can approach them in the right moment the right time and bring them onto a conversation and say hey I'm here to help. What we see today are brands that…
the average there's a 98 drop-off rate so that's 98 of the visitors of the website that we can approach they don't know probably what they're looking for or have problems finding what they're looking for we can approach them in the right moment the right time and bring them onto a conversation and say hey I'm here to help what we see today are brands that come to us and say hey my competitor has you I want to have YouTube and I want to speak completely different I want to you know present my brand we say Okay easy you know just Define your friends on a voice and you're getting a total…
Escúchalo en el minuto 0:40
SEO paradigm shift: con AI, los customers pueden escribir todo el contexto y el AI lo destila — el contenido puede estar en cualquier parte de la página
Mensaje y copywritingEric: 'I love it. It like reverses that old SEO Paradigm on its head right now because there's this joke with SEO the current SEO you have to like read if you want to get a recipe you've got to read a thousand words of the person's backstory that's all SEO optimized before you actually get to the recipe and it's like it kind of flips that on its head where you can just write whatever you want your story into it and…
I love it like reverses that old SEO Paradigm on its head right now because there's this joke with SEO the current SEO you have to like read if you want to get a recipe you've got to read a thousand words of the person's backstory that's all SEO optimized before you actually get to the recipe and it's like it kind of flips that on its head where you can just write whatever you want your story into it and then it just distills the absolute correct answer versus the other way so I'm 100 on board exactly it's funny you can write all the information you want at the bottom of the page okay the…
Escúchalo en el minuto 41:15
Usar first-party data como ventaja: datos propios sin third-party cookies
Investigación de mercado y clienteEl concierge IA opera enteramente con first-party cookies y datos propios de la marca. No hay merge entre cuentas y si el merchant deja la plataforma, toda la data conversacional se elimina. Las marcas que implementan IA pueden construir un activo de datos propio a partir de conversaciones.
how does it work with with data I guess this is all zero party or first party data that you own uh you know once once they're on your site they're generating all this data so you you and you're able to like in terms of privacy concerns and things like that you're able to keep that data indefinitely how does that are there any privacy concerns with this technology so you know with every technology there's there's probably concerns uh but uh so what we do is we work with first party cookies so all the information is stored and saved separately there's no there's no um you know no match you no…
Escúchalo en el minuto 17:43
La integración de un asistente IA en e-commerce puede completarse en 5 minutos: conectar catálogo, escanear sitio, definir tono de voz y listo
ProductoRep.ai se implementa en cinco minutos: conecta el catálogo de Shopify automáticamente, la IA escanea el sitio y páginas informativas, y el merchant solo define el tono de voz y el email de soporte. Solución plug-and-play que coexiste con herramientas existentes como Gorgias.
so it takes around five minutes the whole thing yeah and we'll just ask you a few questions so for example first of all you connect your Shopify catalog so we pull all the information about your products so we already and we'll reset ourselves up uh on the website so we start monitoring the behavioral customers on the website for the behavioral AI to learn uh about the customers what you know what drives them when they drop off and really understand that so we do that we also I in the background we also scan the entire website so all the uh informational Pages sometimes even blog Pages really…
Escúchalo en el minuto 37:10
AI concierge proactivo vs chat widget reactivo: predice drop-off 10-15 sec antes, no espera a que el cliente pida ayuda
ConversiónCharlie: 'regular chats they're their whole idea is to reduce that. So brands want to listen to those conversations it means that if they have those conversation first of all those conversations used to cost them money because it's representatives and it means that the customer is in trouble so they do want to do everything to not get to a conversation. We take the extreme opposite approach we say okay this is AI…
of all technology can create more jobs some more quality jobs more you know things that are not repetitive things that are not uh you know things that require more development and thinking and Engineering so that's going to come out more uh and yeah unfortunately repair the jobs are kind of obsolete and that's that's where it's going but uh yeah the what it creates is higher throughput higher you know better capitalism uh better uh better for everyone that's the way I see it can we walk through rep a little bit and just talk to me a little bit about how it works versus like we've had chat…
Escúchalo en el minuto 5:01
AI concierge como tu internal ops copilot: para human agents, no reemplaza — asiste y recomienda el next best action
Medición y experimentosCharlie: 'so yeah the big challenges is to first of all to understand its capabilities and what you can do with it. It's pretty amazing an amazing thing that just happened to us as a species like that they have this gift and it can do anything you want. So you can in the back end you can ask it questions and say hey I need your help here. Let me figure out what's what should I say to the customer and this is…
and we created our own AI our own composition AI it was propriety um technology and when and it was it was always good it was always great but Winchester Ricky came out that just you know made everything look different right and we basically understood straight away okay we're going to take charge between we're going to take open AIS uh open ai's algorithm model and we're just going to use that the core basis of our of our platform and once we did that it just basically made our already good existing platform it just made it run on steroids and just boom and everything just got way way better…
Escúchalo en el minuto 30:09
La IA replica al vendedor fisico a escala online
ProductoLa IA trae el rol del vendedor de tienda fisica al canal online. Antes era imposible porque no existia la tecnologia ni la escala; ahora la IA permite hablar con cada visitante en tiempo real y guiarlos hacia la compra.
so AI is changing everything you know around us you can see that from any industry is being disrupted by AI uh and specifically in e-commerce we see that in bringing the the role of a salesperson that exists in physical stores and brick and mortar bringing it online which wasn't available because mainly because of the country wasn't there and the scale of it there's no way that there could have been uh you know a person that was able to talk to each and every customer each and every visitor on the website at the same time right that would mean you know that would mean a lot of a lot of sales…
Escúchalo en el minuto 1:52
Tratar a los clientes recurrentes segun su historial de compra
Retención y relación con el clienteLos clientes que regresan deben recibir un mensaje de bienvenida completamente diferente y personalizado. La IA puede referirse a su ultima compra, sugerir productos complementarios o recordarles como usar productos complejos que ya adquirieron.
so telling customers can be treated completely different so the welcome message would be completely different uh some Merchants actually use uh the uh what the customer bought last time to say hey do you need any any questions regarding or you just you know what you bought last month uh why because they have complex products sometimes they need descriptions on how to use those products so that's one example of how you know this it doesn't end with just purchasing some for some Merchants really important to uh to make sure that the customers are happy afterwards by instructing them how to use…
Escúchalo en el minuto 16:25
Retención y relación con el clientePara casos donde la IA no conoce la respuesta (información faltante o problemas emocionales como productos dañados), se debe transferir a un agente humano. La transición debe ser seamless: el widget cambia de color, el agente recibe el historial completo de la conversación.
so in some cases it happens but the AI might not know the answer and that happens usually if the information is not there or if uh there's a real problem so something with the order that's it's fully damaged and and they're you know the the customers are really getting angry so in those cases we always recommend a human agent to step in so what we do is we connect webconnects to a lot of helpless platforms so gorgeous send this uh Rich panel and more and what we do if we don't if the AI doesn't know how to answer the AI transfers the conversation to a human agent working with those platforms…
Escúchalo en el minuto 34:27
La IA puede resolver consultas complejas de productos sin que el contenido esté estructurado para SEO: basta con que la información exista en cualquier parte del sitio
ConversiónPara productos complejos (ej: guía de tallas no estándar), basta con alimentar a la IA con tablas de datos aunque estén en la parte baja de la página. La IA localiza la información relevante automáticamente sin necesidad de optimización SEO tradicional.
information you want at the bottom of the page okay the bottom of the page it doesn't matter where it's written okay as a merchant as long as it's down the page they I will know and and you see that with sometimes complex products and it's just too much information you know text specs it could be anything and it doesn't it doesn't matter where and how it's aligned and where it is yeah I will know it so the second the customer asks a question and I'll put AI pulls information we have even like uh one of our Merchants has um you have a really weird size guide so their sizes are really not you…
Escúchalo en el minuto 41:43
Tasa de abandono promedio del 98% en e-commerce
Investigación de mercado y clienteEl sitio web e-commerce promedio tiene una tasa de abandono del 98%, lo que significa que solo el 2% de los visitantes convierten. Esto implica que el 98% de los visitantes no interactúan y la marca nunca sabe nada de ellos.
the average there's a 98 drop-off rate so that's 98 of the visitors of the website that we can approach they don't know probably what they're looking for or have problems finding what they're looking for we can approach them in the right moment the right time and bring them onto a conversation and say hey I'm here to help what we see today are to the spinning jenny uh you know removed a lot of jobs but what it what it did was Usher in a more an era of maybe a higher higher quality capitalism or you know just incred increased this is the average Benchmark average there's a 98 uh drop-off rate…
Escúchalo en el minuto 0:40
La verdadera capacidad de la IA en e-commerce es resumir múltiples dimensiones de consulta en una sola respuesta personalizada en lugar de una búsqueda keyword-by-keyword
ProductoA diferencia de una búsqueda tradicional que requiere hacer preguntas individuales, la IA permite al cliente escribir una consulta compleja y libre, y la IA cruza todas las dimensiones relevantes para dar una respuesta única y personalizada.
and that and I think that's what I'm that's what I find I use chat GPT the most for which is just basically like I could hunt and Peck and find individual answers to individual questions on Google or I can write a long string to chat GPT and it will go across each of those categories and line up the best the best combination for me right and I feel like that that's the real beauty of AI is to be able to go across you know gather context from like a large query and then really drill down on the exact right answer not not just single dimensions yeah exactly that's exactly what we do so you can…
Escúchalo en el minuto 40:12
Multiplataforma: el AI concierge del futuro sigue al customer across web, social, email — single continuous conversation, no siloed
ConversiónCharlie: 'this is what we're planning on is to actually first of all be everywhere so the idea that it no matter where you are as a customer then you'll get the brand will know you and continue in a continuous conversation. You'll be you know following along different platforms and everywhere basically. So you could be social media and have a conversation with the brand with the eye of the brand and then continue to…
going is that something we're we're now experiencing that's something that we're doing where we see it going forward and this is what we're um we're planning on is to actually first of all be everywhere so the idea that it no matter where you are as a customer then you'll get the brand will know you and continue in a continuous conversation you'll be you know following along uh different platforms and everywhere basically so you could be social media and have a conversation with the brand with the eye of the brand and then continue to uh to the website itself and continue the conversation…
Escúchalo en el minuto 25:35
ProductoEl e-commerce esta haciendo la transicion de sitios estaticos con catalogos vastos hacia un mundo conversacional donde el cliente llega y la IA le hace preguntas para encontrar el producto exacto, sin necesidad de navegar miles de SKUs.
the the shift going from static websites we see the catalog and uh and you go through thousands of skus to moving moving to uh more conversational world where customers can walk in and say hey I feel like this I want this uh and there's going to be a conversation so the AI is is asking them questions back to really try to understand what they're looking for to fit the right product for them so that's where we see it going forward it's got to be a bit scary for uh for people I was funny we just we're just about to put out a piece about Google and Google's you know Google's kind of opening…
Escúchalo en el minuto 2:48
La IA concierge cruzara canales y mantendra contexto continuo
Canales de adquisiciónEl siguiente paso es que el concierge IA no solo exista en el sitio web sino que este presente en redes sociales y todas las plataformas. El cliente podra iniciar una conversacion en Instagram, continuarla en el sitio web y la IA mantendra todo el contexto sin repetir informacion.
everywhere we can so that's something to work on and the next thing we're working on uh is probably going to be the beginning of next year is to become multilingual at the moment we'll focus only on it only in English uh and the idea is that um next year will be fully multilinguals doesn't matter which language you're talking which language your user is talking which what language the the brand is talking it will know how how to just basically answer the answer with the language you're using as a user so you might just you know this is something that doesn't exist today to with customer…
Escúchalo en el minuto 26:25
Interceptar al visitante 10-15 segundos antes de que abandone
Canales de adquisiciónLa IA detecta señales de abandono (movimiento del mouse hacia la barra superior, scrolls repetitivos, inactividad) y se acerca al visitante 10-15 segundos antes de que abandone el sitio, maximizando el momento de intervencion.
approaching them so I'm we developed is what we call a risky algorithm that what it does is it's an AI based model that scans basically understands what customers are doing on the website so scans their monitors their behavior on the website so where they go what pages they view what they click on how they scroll through the pages and understands the the emotional context so what problems they're facing what they're looking for even before saying a single word so when they so when we uh when we identify that are about to drop off a website so when they become disengaged in high probability…
Escúchalo en el minuto 6:30
La diferenciación de marca con IA es posible: el mismo producto base genera experiencias radicalmente distintas según el tono de voz y configuración
MarcasCada tienda configurada con Rep.ai obtiene una experiencia completamente diferente según cómo se defina el tono de marca. Marcas competidoras que usan la misma plataforma pueden presentarse de forma totalmente distinta, lo que demuestra que la IA amplifica la marca en lugar de homogeneizarla.
what we see today are brands that come to us and say hey my competitor has you know has you I want to have YouTube and I want to speak completely different I want to you know present my brand we say Okay easy you know just Define your brand tone of voice and you're getting a total different experience and that's that's the beauty of it that there's no you know every store every website gets a completely different experience and every customer gets a computer experience uh but yeah it's it's a
Escúchalo en el minuto 44:51
La transparencia sobre el uso de IA ya no es una barrera: tanto ocultar como revelar que es un bot pueden funcionar según la marca
MarcasEn 2023, los consumidores aceptan interactuar con IA sin stigma. Algunas marcas prefieren destacar 'soy IA' y otras prefieren un perfil humano con nombre falso. Ambas estrategias muestran resultados positivos dependiendo del posicionamiento de marca.
so I think that um nowadays there's no shame in saying it's an AI right a year ago Merchants would be AI was a bad word like AI was a curse a year ago today it's uh it's completely different of course and what we see is some Merchants actually uh make the make an effort to to stress this is an AI and right you know right on top of the chat this is AI assistant AI concierge or in some Merchants do the exact opposite some Merchants give it a name uh instead of the icon they use a person's uh you know fake person's profile image and uh they they want to make sure that no one understands and say…
Escúchalo en el minuto 33:03
Los casos de mayor éxito de IA en e-commerce son catálogos grandes y productos complejos con múltiples dimensiones de información
Investigación de mercado y clienteLos resultados más significativos se ven en brands con catálogos extensos (fashion, CPG, productos complejos) donde los clientes se pierden o no entienden la funcionalidad. La IA resuelve el problema de resumir múltiples dimensiones de información y responder preguntas complejas en segundos.
so we work with brands from every sector every sector and it shows success in every sector because you know there's always customers that are asking questions always customers that are unhappy disengaged dropping off so it doesn't really matter uh what type of brand you are it will be or fit of course an AI assistant is something that anyone needs right but we do see more success with uh again as I said with brands with large catalogs where customers go get lost uh you know we could be any type of fashion cpg anything that has a large uh volume of products and also uh complex products so if…
Escúchalo en el minuto 38:48
Senales comportamentales + IA = interceptacion predictiva de abandono
Canales de adquisiciónEl modelo de IA escanea movimiento del mouse, paginas visitadas, clicks, scrolls y patrones de navegacion para entender el contexto emocional del visitante. Con esa informacion detecta disengagement y se acerca proactivamente con mensajes adaptados al momento especifico del funnel donde se encuentra.
approaching them so I'm we developed is what we call a risky algorithm that what it does is it's an AI based model that scans basically understands what customers are doing on the website so scans their monitors their behavior on the website so where they go what pages they view what they click on how they scroll through the pages and understands the the emotional context so what problems they're facing what they're looking for even before saying a single word so when they so when we uh when we identify that are about to drop off a website so when they become disengaged in high probability…
Escúchalo en el minuto 6:30
El mayor desafío al integrar IA generativa en e-commerce no es el modelo sino la conexión e interoperabilidad de todas las fuentes de datos
ProductoConectar catálogo, reseñas, información de marca y comportamiento del usuario para que la IA tenga contexto completo es la parte más compleja; una vez conectada, la IA genera respuestas precisas.
so yeah the big challenges is to uh first of all to understand its capabilities and what you can do with it it's it's pretty amazing an amazing thing that just happened to us as a as a species like that they have this gift and it can do anything you want so you it can in the back end you can ask it questions and say hey I need your help here let me figure out what's what's what should I say to the customer and this is everything that uh that the customer has said this is what we know and just let me know what's what's the next course of action that I should take and those are the options we…
Escúchalo en el minuto 31:17
La IA puede abordar carritos abandonados o compradores en proceso con recomendaciones personalizadas de productos complementarios para elevar el AOV
ConversiónEl asistente IA aborda proactivamente a clientes que añadieron productos al carrito (incluso abandonados) y recomienda artículos complementarios o de compra. Algunos merchants reportan un incremento de AOV del 10% solo con esta funcionalidad.
yeah so we approach customers that even even if they added a product to the cart and even if we sometimes even if you see that uh they might not buy the spice or abandoned cart or even if they would buy this product and the merchant really wants to to upsell so they can configure that within a platform and what we'll do is practically approach our customer and try to to uh recommend uh complementary items try to either either also get them to check out to push them to finish the transaction but the idea is to forced to increase the average of the value by by showing complementary items and…
Escúchalo en el minuto 36:08
Migrar de IA propietaria a un modelo base como GPT reduce drásticamente el costo de desarrollo y multiplica el rendimiento
ProductoRep.ai pasó de su propia IA de composición a usar el modelo de OpenAI como base y el resultado fue un salto exponencial en calidad de conversaciones, sin partir de cero.
and we created our own AI our own composition AI it was propriety um technology and when and it was it was always good it was always great but Winchester Ricky came out that just you know made everything look different right and we basically understood straight away okay we're going to take charge between we're going to take open AIS uh open ai's algorithm model and we're just going to use that the core basis of our of our platform and once we did that it just basically made our already good existing platform it just made it run on steroids and just boom and everything just got way way better…
Escúchalo en el minuto 30:09
El 30% de visitantes es abordado y el 10-20% de ellos se engagea
Medición y experimentosLa IA aborda aproximadamente al 30% de los visitantes del sitio (los identificados con alta probabilidad de abandono) y entre el 10% y 20% de esos abordados inician una conversacion significativa que frecuentemente termina en compra.
of the visitors on the website we actually approach so wrong you know one one two three and from them around I would say 1 to 10 to 1 to 20 it really depends on the website uh you know talk talk back so we actually get to speak to a large portion of the customers on the website that would have dropped off so we catch them in the right moment the right time so we try to figure out who is going to drop off and when are they going to drop off and then 10 to 15 seconds before it happens so we predict that so before it happens we approach them and then try to to have an engaging conversation with…
Escúchalo en el minuto 15:04
Asistentes IA personales y multilingue en tiempo real
ProductoEn el futuro la IA permitira cambiar de idioma durante la misma conversacion, y cada persona tendra un asistente personal IA que conoce su informacion y puede representarla en interacciones con marcas, empresas y otros sistemas IA.
so I believe that at some point or hopefully very soon once Amazon you know kind of uh keeps up and and gets to the same level with open Ai and uh some other companies that are really making it with uh the llm worlds generated by world uh but once once they do once we have personal assistance that actually you can speak in a generative sense and not you know not be what Alexa is known for us today so what I imagine is a world where we have everything you know set up for us and we have an assistant that helps us to do anything we want that is always with us and we'll always be talking to the…
Escúchalo en el minuto 19:25
En 2-3 años no tener IA en el sitio web de e-commerce será una desventaja competitiva determinante
Investigación de mercado y clienteLa percepción de la IA en marca ha cambiado de 'curiosidad' a 'herramienta tangible'. Hoy los competidores ya implementan IA, y quien no lo haga perderá frente a quien sí. La presión competitiva para adoptar estas tecnologías es real e inminente.
it's sort of like an imperative now I feel like uh that Brands you know at least play around with the different tools that are available and really understand because it's like things I think we we talk about uh you're not going to lose your job to AI but you may you may but you're more likely to lose it to someone using Ai and I think that's the same when it comes to to businesses uh that like you're you're not gonna you know you mean the the pressure to to figure out how to use these Technologies to gain exponential productivity boost is real I think right now right like it was funny you…
Escúchalo en el minuto 43:56
Los consumidores prefieren cada vez más resolver consultas por cuenta propia con ayuda de IA antes que hablar con un humano
Investigación de mercado y clienteEl comportamiento del consumidor cambió radicalmente en 2023: donde antes la gente pedía 'quiero hablar con un humano' inmediatamente, ahora muchos dicen 'prefiero resolverlo solo con la ayuda de IA'. Esta preferencia por la autoservicio asistida es una tendencia en crecimiento.
so I think that um nowadays there's no shame in saying it's I think mainly many people uh customers are not afraid to talk to AI anymore it's it's not if I look a year back we'd see a lot of a lot of customers like straight away they say I want to speak to a human straight away and today what's up it's not the case anymore people say okay this is an AI I actually prefer talking to AI I don't want to speak to a person I prefer to resolve everything uh by myself with AI helping me so that completely changed in the last year
Escúchalo en el minuto 33:03
ConversiónRep.ai documenta incrementos de ~10% en valor promedio de pedido para merchants que usan su funcionalidad de recomendación proactiva en carrito, sin necesidad de estrategias adicionales de order bumps o post-click sales.
sometimes between a few Merchants uh 10 aov uplift so just by doing that just by pushing more and trying to get them to increase the basket size
Escúchalo en el minuto 36:45
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