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Para que afiliados y clientes promocionen tu producto debes tratarlos como un segundo cliente con su propia oferta

Convertir a clientes, socios o creadores en un canal recurrente de ventas exige tratarlos como un cliente adicional, ofreciéndoles incentivos atractivos, materiales listos y comunicación continua para mantener su compromiso. Mientras algunas fuentes sugieren captar a los propios compradores desde la página de agradecimiento o mediante gamificación por hitos, otras plantean acuerdos de rendimiento como modelos híbridos con tarifa más comisión, ceder el total de un producto desprendido o premiar con regalos de alto valor percibido que aporten capital social.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 16 intervenciones distintas de Alex Hormozi, Dara Denney y Perpetual Traffic. Son 16 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

segment. Now, what else are we going to do? Every single person who opts in for the book, this guy, our product service, is going to then have the option to at the bottom, if they say, you know what, I just pre-ordered the book and now I'm at the thank you page where it gives me the reminder sequence to make sure that I show up for the event. If it says, hey, do you want to send anybody else or you have an audience? Uh, would you like to get more free prizes? If they click the button there, it takes them to the affiliate sales page. And so all of these traffic sources are going to one place…

Copy This Strategy, It'll Blow Up Your Business · 2025 · comprobar

right so we're talking about getting customers Stupid Fast all right one of the highest leverage things you can do is go to somebody who's already spent years developing your audience and then just ask to be promoted in front of it influencers and things like that the way that I have built every affiliate business that I have run has been not going after the Super Affiliates but instead trying to AG at many smaller businesses or nodes of new Revenue so there is a business right now that already has all the customers that you want and they don't have your product and you would both benefit…

How To Get Customers So Fast It Feels ILLEGAL · 2024 · comprobar

We did two. Um the one open house we offered uh members a $500 credit for both the member and the new sign-up. And like we want you want every referral to have a great reason to tell a friend. For the customers that you have, $500 probably makes no difference, right? They're probably going to refer you anyways. So, and you just asking is what facilitated it. But to like make it so that it's social capital positive rather than neutral, I it'd be better to do either your friend gets some real treatment, some actual thing that's like a body Or uh you both get it. As like if you if you refer a…

$100M Worth of Marketing Knowledge in 32 Minutes | Scale or Fail · 2026 · comprobar

Pueden tenerlos en algún tipo de programa de fidelización de amigos, mientras que un programa de embajadores es apenas un programa de fidelización. Un programa de embajadores es como un programa de fidelización, porque podrías recomendar a un amigo y obtener un cupón de descuento en tu próximo pedido, pero si recomiendas a muchos amigos, solo tienes un montón de cupones que se vuelven insignificantes. No los incentiva a salir y compartir tanto, mientras que los afiliados, los influencers, si les pagas como afiliados, ganan dinero y tal vez haya una estructura de incentivos por niveles, lo…

Why Influencer = Performance Marketing in 2026 (Beginners Guide to Affiliate Marketing) · 2025 · comprobar

so how do I use conversion to drive well I get other people to drive the traffic because if they drive the traffic to me versus anywhere else they'll make more money so they're Affiliates or their joint venture partners and so I can use conversion to and I don't pay anything up front I pay 50 or 40 or whatever percent out of the profits of any cell that's referred our traffic so I get my traffic by Outsourcing it essentially to other

Jason Fladlien: The Most Quoted Person in Alex Hormozi's Book | Perpetual Traffic 518 · 2023 · comprobar

porque creo que vamos a ver muchos paquetes de patrocinio iniciales realmente realmente grandes pero haces una especie de estás incorporando el marketing de afiliados en estoy viendo como la nueva incentivos porque ese mismo influencer acuerdo de feed plano probablemente no lo harían entregables exactos por los que les pagabas, componente de afiliados, entonces podrían hacer una o publicar en un canal diferente solo para tienen un incentivo egoísta para hacerlo, así que sabes, para ambas partes. Entonces, ¿qué industrias marketing de afiliados, especialmente cuando buena pregunta, quiero…

Why Influencer = Performance Marketing in 2026 (Beginners Guide to Affiliate Marketing) · 2025 · comprobar

cosas y que la connotación que porque históricamente el afiliado era un área gris y dudosa y todavía podría estar ahí, sucediendo pero luego están todos estos especialmente en el mundo DDC es muy, ya canal es solo marketing de rendimiento creo que por eso tiene una tantas cosas diferentes, solía significar significa hoy y ahora que los creadores e definitivamente está limpiando la interesante saber que como cuando poner las cosas de publicidad como a un acuerdos de marca fueron acuerdos de afiliado así que mi primer como el canal para tener en realidad fue Snapchat realmente proporcionaría y…

Why Influencer = Performance Marketing in 2026 (Beginners Guide to Affiliate Marketing) · 2025 · comprobar

Afiliados dos Creo que los correos electrónicos son realmente importantes Las marcas normalmente no envían suficientes correos electrónicos a sus creadores Esta es otra gran manera de mantener a los creadores comprometidos a largo plazo es enviarles actualizaciones constantemente Aquí como un creador que ganó, ya sabes, $20,000 el mes pasado y esto es lo que hicieron aquí hay uh videos que han tenido un rendimiento realmente bueno um ya sabes, se acerca el Black Friday aquí está el compromiso vamos a darte una tasa de comisión especial durante este período solo cualquier cosa que puedas hacer…

Why Influencer = Performance Marketing in 2026 (Beginners Guide to Affiliate Marketing) · 2025 · comprobar

product or a piece of software digital product there is someone out there that is purchased from you even if you're a small business who probably has some sort of leverage meaning they have an audience they have a community they have a big newsletter they have a big following they know a bunch of people if they have bought your product organically and they have a connection to you organically you asking them point blank hey i had this crazy idea you seem to like my tea um and i would love to feature you in a promotion would you be interested that is very different than cold calling them and…

If You Want to Start a Business in 2024, Watch This Interview · 2024 · comprobar

this is one of the most misunderstood part. People think they're like, Oh, I'm going to have an affiliate program. People just automatically promote my stuff. That just basically never happens. Affiliates basically become another tier of customer for you. And you have to make it offer so good. They feel stupid saying no, just like you would for a customer. And so it's like, how do I make it easier for them? So she sent them banners, links, uh, promotional materials so that it kind of made it turn key for them. So they didn't have to, you know, take a lot of time to,

Breaking down Rihanna’s Company (Real Tactics You Can Use) · 2025 · comprobar

Bien, esto es honestamente muy importante y la compañía de podcasts también hace esto donde esencialmente a medida que refieres más Ingresos puedes desbloquear nuevos recompensas y hacemos que esto sea realmente fácil de automatizar básicamente en Social Snowball donde podrías establecer hitos y luego vincular recompensas a cada hito, pero por ejemplo podrías hacer que sea así, y esto podría ser para el cliente o el creador, realmente cualquier afiliado, cuando refieres 10 ventas desbloqueas un nuevo regalo, cuando refieres 10 ventas desbloqueas una comisión aún mejor y más alta, y luego…

Why Influencer = Performance Marketing in 2026 (Beginners Guide to Affiliate Marketing) · 2025 · comprobar

an influencer strategy is who is the ideal affiliate. One of the more advanced advertising strategies is that you actually have two customers. Now, you have your affiliate avatar and then you have your customer avatar. So, now it means that you have to deliver to two types of people rather than one. And the ask. All right? And so you have with an affiliate strategy two levels of offers. What's the offer you're going to make them? And then what's the offer they're going to make on your behalf to their customers, right? And so the two this. And all you do is you lead with value. And you have to…

My $100M Leads Affiliate Marketing Guide · 2023 · comprobar

here's what we discover with Affiliates custom is these are the guys that go and speak on podcasts like this and they pick up one or two or three people here and one or two or three people there that's quality bro that's not quantity and so our Affiliates typically they've a following that's not large in numbers per se but hyper responsive and they're the gatekeeper to that audience and they affiliate I've ever found uh who pays for traffic from Facebook directly to try to plug it into a promotion ever ever beats an affiliate who already has an existing audience that they can tap into usually…

Jason Fladlien: The Most Quoted Person in Alex Hormozi's Book | Perpetual Traffic 518 · 2023 · comprobar

redes sociales Bola de nieve como todo nuestro software está construido en torno a la capacidad de crear diferentes programas y los diferentes programas son esencialmente un grupo de Afiliados que todos tienen la misma estructura de comisión, estructura de descuento, estructura de obsequios, estructura de exclusión de productos, etc. Entonces, podrías crear diferentes grupos de Afiliados uno podría ser como creadores VIP donde estás dando una comisión más alta, uno podría ser como micro influencers y otro podría ser tus clientes eso tiene mucho sentido sí porque la marca con la que trabajo…

Why Influencer = Performance Marketing in 2026 (Beginners Guide to Affiliate Marketing) · 2025 · comprobar

>> All right. So walk me through your existing affiliate process. >> So right now we've just have a connection with our other partners. Typically they're either in the HVAC space or they're pest control, even remediation companies. We make connections one-on-one with them. They know what we do. >> How do you make the connection? >> Through networking just in general. So we have networking events that we go to. People that we're partnered with refer us out to other companies that they work with. >> Your existing referral program is basically just be like, I'll send you business, you send me…

Building a $2,500,000 Business for a Stranger in 36 Minutes · 2026 · comprobar

The only way you can get new customers is if your existing customers bring you more customers. How different would the experience you have with your customers look? If that was the only way you could get new clients. And if you can think right now, how different it would look, how much interaction you would have, how much support would be there, how you'd make sure everyone was successful, then change that now. And then they will come.

Explaining How Anyone Can Make $100M® Offers · 2021 · comprobar

comisión más alta, podría, así que creo que la regla de las comisiones es como que quieres compararla con tu CAC de anuncios pagados, um si tu CAC de anuncios pagados es, ya sabes, el 50% de tu Aov, entonces ese podría ser un punto de partida y también podrías simplemente no tiene que ser exactamente lo que es tu CAC de anuncios pagados, podría ser lo que quieres que sea tu CAC de anuncios pagados podría ser como un objetivo para tu CAC de anuncios pagados, así que podrías tener, ya sabes, puedes hacer que estés adquiriendo clientes de manera consistente a través de afiliados a un precio más…

Why Influencer = Performance Marketing in 2026 (Beginners Guide to Affiliate Marketing) · 2025 · comprobar

So it's like affiliates. We're like, how much do we pay them on what cadence and do we have tears and what do they have to do to earn the tears? Yep. How do we activate them? How do we get them to keep marketing?

My Full Body Workout (with Chris Williamson) · 2023 · comprobar

why is this so powerful? Affiliates will keep selling for you. They are a recurring customer generator and they'll send you a few leads a month or sometimes hundreds of leads a month that have demonstrated they're already willing to pay for similar services. So they're most qualified. They're just like warm referrals passed on to you. The likelihood that you close these prospects super high intent is very high. If you're like, "Man, this sounds kind of interesting. I would love to have an army of affiliates just sending me customers." Like, she only had six. That was a third of her business…

I Blew Up A Secret Business To Prove It’s Not Luck · 2025 · comprobar

running paid ads? Uh yes. Okay. Do you have influencers who are doing stuff? No influencers. We're looking to hire for that, but we we have three or four that will allow you to recruit affiliates >> to your cause. When I say affiliates, I mean influencers, not traditional direct response uh affiliates that are just mercenaries, but like people who actually believe in it. Um and when you do that, you will actually be able to build a brand

Helping E-Commerce Business Owners Scale · 2026 · comprobar

It has to be very compelling because almost every business I know is like, yeah, I give 20% – at least in services. Every business I know gives 20% kickbacks for anybody who refers business their way. It's like, yeah, but no one does anything with that. And so it has to be enough that would really change someone's behavior. So think about it like this is that the offer has to be good enough that it changes what they do with their business. If it doesn't change what they do, the offer wasn't compelling enough. Or you made it too hard, right? So it's either make the thing better or make it…

$100M Investor Answers The Most Important Business Questions for 1 Hour · 2025 · comprobar

So normally one of the things that, that falls off with affiliates is that they don't stay activated. They don't keep referring you. And so you have to like work them like customers. Like it's another set of relationships, but if you can put them all together in an event on a regular

Building a $1,000,000 Business for a Stranger in 56 Mins · 2025 · comprobar

them into a customer. Now, number four, the next thing she did is she doubled down on affiliates really hard. And I'm a huge fan of affiliates. Uh, Allen, my software company was built, uh, entirely off of affiliates. Prestige Labs was built off of a distribution base of affiliates of gym owners. And so I'm a huge advocate for affiliates. School is 65% uh, affiliate traffic in terms of the, the percentage of the people who are on school. It's people from school who refer other people to school. Right. And so I'm a huge, huge advocate of this because fundamentally affiliates compound,

Breaking down Rihanna’s Company (Real Tactics You Can Use) · 2025 · comprobar

un acuerdo de afiliado con Snapchat así que lo que Snapchat realmente proporcionaría y esto fue como hace cuatro o cinco años Si alguien se registraba con mi enlace, obtenía $1,000 en créditos publicitarios siempre y cuando gastara $1, así que es como si obtuvieran el doble, como para probar los anuncios de Snapchat, y cada vez que alguien gastaba esos créditos, yo obtenía un cierto porcentaje. Para mí, como creador, me encantó ese trato porque me demostró lo efectivo que era, y honestamente, mientras esos videos siguieran funcionando bien y la gente siguiera haciendo clic en esos enlaces, lo…

Why Influencer = Performance Marketing in 2026 (Beginners Guide to Affiliate Marketing) · 2025 · comprobar

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