La comunicación clara y sin tecnicismos es más determinante para retener clientes que la pericia técnica

Todos esperamos que las personas que contratamos sean inteligentes. Digamos que eres el director de marketing y estás contratando al anticipar que leerán entre líneas o leerán lo que estás tratando de decir y realmente lo que el mayor problema es que hay como una desconexión entre esas dos cosas, vulnerabilidad al compartir lo que te preocupa, ya que muchos de nosotros estamos motivados por el miedo puedas articular tú mismo lo que te preocupa, KPI que tengas, asegúrate de poder identificarlos y comunicárselos a la agencia o la agencia puede comunicárselos haciendo muy bien, pero me preocupa…

The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell · 2025 · comprobar

clients we actually don't put performance marketers in our external client slack channels by exception or if they're like in our highest tier where they're you know spending at least $350,000 a month in ad spend for example yeah they will get access to their media buyers directly but for the most part we actually keep it to just the client success manager and then the strategist so that they can control it because what further miscommunication there'd be an aggression of com on either side so we overc communicated or the client overc communicated and became a stress factor had my performance…

How to Strangle Slack Before It Strangles You | Perpetual Traffic EP 606 · 2024 · comprobar

Like, communication, I think, actually trumps actually doing good marketing. If you're good at communicating and aligning and talking to your clients, you'll keep them longer. We've seen this in the data constantly. If we're good at communicating and talking to our clients, they're going to stay a lot longer regardless of performance. Communication is more important than good marketing. I.e. communication is more important than the deliverable. And so we're sitting there really doing the work but not telling the client we were doing the work and the client was always pissy with us. And then…

3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar

show that shows the meth methology which was for me a challenge in my early pitching days on the on the entrepreneur route which is how do I connect with a business owner right you're trying to flex that you know your stuff so you're using the lingo they don't understand they don't care right they don't understand they don't care so it's it's being able to show them in a documented way here's the process here's how we're going to make decisions this is why we're going to make decisions and I

Alexander Ferenczi EXPOSES Facebook Ads Secrets You Never Knew · 2024 · comprobar

communication I think actually trumps actually doing good marketing if you're good at communicating and aligning and talking to your clients you'll keep them longer and we've seen this in the data they're going to stay a lot longer regardless of performance down communication is more important than good marketing I.E communication is more important than the deliverable and preferred that to the good work I could do c minus work and good communication then rather have that than a plus work and B minus communication like it's so we use logic to justify emotions if I feel good about you I'm…

The Real Reason Agencies Fail with Erik Huberman · 2023 · comprobar

The first layer you want to think about is, as you mentioned, they have goals. It's not just, they want really good SEO numbers. They want their business to actually get more clients themselves. They want to see revenue growth. Can, and man, uh, I wish this wasn't true, but you can't assume they're going to connect Like you often have to connect the dots for them. For this behavior here turned into this client outcome for you here, which should be driving an extra bit of revenue for you here. And they're like, they show me these monthly reports with all our SEO numbers, but I don't see any…

Chick-fil-A's Secret to 15% Growth for 37 Years Straight · 2026 · comprobar

Creo que si tienes a alguien que es un gerente de cuentas que intenta hacer las conexiones, las solicitudes creativas, el briefing creativo, ya sabes, los gerentes de cuentas no pueden hacer esto de manera efectiva a largo plazo porque también tienen que asegurarse de que los anuncios sean buenos y que estén o estén obteniendo resultados y que los anuncios sean productivos y esos son conjuntos de habilidades diferentes. Y entonces estás pueden hacer pero lo hace menos efectivo. tanta disrupción, hemos cambiado nuestro modelo por completo, alejándonos de los compradores de medios que gestionan…

The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell · 2025 · comprobar

La gracia que tiene él empezó a hablar temas jurídicos como una persona común y corriente. Se quitó la corbata, entonces, ¿qué es lo que pasa? Un trabajador que quiere conseguir sus servicios de partida lo ve como un igual, no ve como alguien de corbata del que también me tengo que defender, ¿cacháis? Porque ese es el prejuicio que tenemos con los abogados. abogados, los médicos son personas que por su postura nos generan distancia. te hablan en difícil. Entonces, honestamente él va donde hubo cosas injustificadas y procesos laborales malos por parte de la empresa, pero también sin hablar de…

Cómo Aumentar Las Ventas de tu Ecommerce con Copywriting - Diego Acosta - E28 · 2025 · comprobar

that's all relationships right and 100% a beauty in like having an agency where you can have a team especially if you're pair if you're pairing people up right like strategically pairing one of each of those Folks up or having you know I mean that's really why there's an account manager yeah that uh or a client success director whoever is really the relationship manager that can really step in and be the communication point of contact for the you know the the Jet Pilot to really go in there and execute and be you know precise and be a warrior the different ways you pair people up and and…

Jesse DeBear's Insider Secrets to Scaling Your Ad Agency FAST! · 2024 · comprobar

Jordan like most people that we talk to about this they use a lot of jargon we've had agencies in the past and the way they talk about it is really confusing we didn't really understand what they were saying and everything you just said in this meeting like made perfect sense because it's just crystalline and we're not bullshitting yeah it's funny how much easier to communicate when you understand something well enough to make it simple people in that way and we've also added weekly we're doing a communication Workshop like we're role playing leader what I have to do is how do we communicate…

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2024 · comprobar

job's fun the best compliment I got this year from some from a newer client was Lisa Jordan like most people that we talked to about this they use a lot of jargon we've had agencies in the past and the way they talk about it is really confusing we didn't really understand what they were saying and everything you just said in this meeting like made perfect sense because it's just crystalline and we're not bullshitting when you understand something well enough to make it simple right and like

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2023 · comprobar

Jordan like most people that we talk to about this they use a lot of jargon we've had agencies in the past and the way they talk about it is really confusing we didn't really understand what they were saying and everything you just said in this meeting like made perfect sense because it's just crystalline and we're not bullshitting yeah it's funny how much easier to communicate when you understand something well enough to make it simple added weekly we're doing a communication Workshop like we're role playing leader what I have to do is how do we communicate effectively so that everybody…

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

And I've always said, no, the agencies that keep their clients aren't the agencies that do Google Ads the best. They're the agencies that communicate the best. But they are lovely people who mean very well and communicate well and make their clients feel safe. And then there are other agencies who might be the most advanced, sophisticated, oh, my gosh, amazing, but like can't explain to the client what they're doing. And so clients churn. But the merit is your communication merit, I think, more than your Google Ads skill merit.

In The Zone with Jyll Saskin Gales & Menachem Ani · 2026 · comprobar

secondarily a strategist so if I go into the communication y rarely called upon would be the performance marketers themselves because that has to go through the proper Channel and I think if you're not set up that way it's utter chaos yep because you've got clients talking to your performance people and access to the performance team in the past um what we failed to do then was set communication expectations because then it became we were always on call for a lot of those clients and because the performance marketer cares about client actually then started dictating a lot more of this…

How to Strangle Slack Before It Strangles You | Perpetual Traffic EP 606 · 2024 · comprobar

lado del dueño de la agencia, creo que hay mucha comprensión de que el tiempo de todos es muy limitado. Entonces, la verdadera pregunta es: ¿qué podemos hacer para facilitarte la vida? ¿ llame? ¿Qué tipo de informes necesita? ¿Lo simplemente necesitas poder mostrar que ENAC está bajando y que los nuevos clientes están aumentando? ¿Qué necesitas hacer para poder llevarlo a la oficina de tu jefe, un director ejecutivo o tal vez necesitas ver para que te resulte más fácil? ¿ Y qué cosas puedes eliminar que realmente no te están ayudando

The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell · 2025 · comprobar

it and because of all the documentation all the clients get all the answers they they know the ecosystem row as they're can see the incremental lift they know what tests are coming up they know what tests are currently running they know why things are happening they know who's accountable for what they know delivery dates they know like there's not really a need to have much communication other than like cool what's the plan for next month or 90 days from now once you're

Lesley Bell Shares Her Top Secrets for Dominating Facebook Ads · 2024 · comprobar

performance reviews you have to do them weekly I've I've been talking to agencies after agencies and they all do like a monthly report and all I'm just doing a monthly report as well and the clients were getting pissed off because they weren't sure what we were doing or why but now that we do like for the last three years we've been doing the weekly report system it just became a much smoother experience for both sides

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now | Perpetual Traffic EP 521 · 2023 · comprobar

great is finding the people that are excellent at one thing and then filling that Gap with something easily repeatable you can teach people to communicate really well through the Loom videos of the process of going through mathematically inclined is able to speak to a business owner about their finance department in a way that is at least kind and compassionate and understanding where everybody knows what everybody exactly that because when we use the scrum documents it's no mystery what's

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2023 · comprobar

that um really helps us see the full overview and the microscopic view of Facebook and Instagram advertising in what matters and not yeah in like the data that matters with Trend analysis you know how to take uh a uh an audit of an ad account really understand the value of what you're doing that's that's get because the more documentation they're seeing the less questions they're asking me because everything's there in front of them and it's fully transparent

5 Shocking Ways Clubhouse is Overtaking Facebook Ads · 2025 · comprobar

data that matters with Trend analysis you know how to take uh a uh an audit of an ad account really understand more excited my clients get because the more documentation they're seeing the less questions they're asking me because everything's there in front of them and it's fully transparent

Can You MASTER Facebook Ads in Just 5 Minutes a Day? · 2024 · comprobar

realmente hablamos de que el carrito abandonado que la conversión que esto que lo otro y nos miran con cara de que me estás hablando no sé qué es eso y ahí como que nosotros tenemos que hacer un ok paremos ya a ver de nuevo que está en y converse pasa esto están estos conceptos el carrito abandonado y

Webinar I UX y Diseño · 2019 · comprobar