La retención y sostenibilidad en agencias dependen de la entrega operativa y no de compensar fugas con más ventas

um a whole AI system that monitors our client Communications and Flags uh when we we flag correlations between when we lose clients and what the communication was like and so that we can actually say like oh if we wait for example we thought apologies would be a bad sign like if we're saying I'm sorry in our communication well [ __ ] we screwed up and so we monitored all these apologies that were going out and then we monitored how the clients retained and we found actually apologizing did the opposite when we oh take ownership and apologize clients were like oh you actually took ownership…

The Real Reason Agencies Fail with Erik Huberman · 2023 · comprobar

I've learned is that sales does not cure all in an agency sales kills all in an agency that cannot fulfill the needs at the level that it are up to your clients is actually fairly easy you just French a ton of case studies that says like I did that for that person that's 90% of everything as long as your that when you get out of like five clients and you have to take on more internal resources in order to perform at the same level or similar levels that you were at before that's where that's where the oh agencies suck to pass me off to a junior they're not going to know what's going on and…

YouTube vs. TV: Which Is Better? | Perpetual Traffic EP 645 · 2024 · comprobar

evaluate did you hire the wrong client because there are times where you could have really great a players and I'm just going to use a media buyer example and it's like they have a bad offer they've done everything they're not updating their tracking or they will not pivot their offer to match what the market demands and so then you're doing everything you can and I have seen talented media buyers wither away because everything that they're trying isn't working and there's no cooperation back. Putting that aside, the accountability has to go both ways. I agree 100%. And there's this is why…

Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez · 2025 · comprobar

failings of our business was that we were less reliant. We had one guy still with us, Mike, doing client success. And we realized that in order to maintain and grow and scale these purpose-driven businesses and to help them achieve their vision, we were defeating ourselves by not serving them and servicing them in the right way and not having a client facing individual, which we refer to as a, a client success owner. And we built out Mike's department in essence at a great expense. Like these, these folks are not cheap, but they're worth it. The point is, is that we made a conscious

The COO Transformation with Ryan Hodges | Perpetual Traffic EP 587 · 2024 · comprobar

Yeah, you're absolutely right. I mean, marketing touches everything. So like, let's say we generate, a whole bunch of leads for them, but then the customers are running out the back door. You know, then we don't solve many problems. Right. And so, you know, we, we necessarily have to actually get into what's the customer experience look like. You know, what happens when somebody says yes and they want to become, you know, what's onboarding look like, right? Those aren't necessarily marketing things, but they certainly, they certainly impact marketing. So we actually get

The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch | PT EP 575 · 2024 · comprobar

bandwidth isn't like I hate seeing things and I hear stories about it all the time and so people come into the NBA that have gone through other premium slack groups or training things with other like coaches and gurus where that person never shows up and there's some employee kind of reading a script that can't answer the question you just feel like why am I here you know like how many times have you H have you gone to an ad agency and like the person that's like the star is on the sales call and you never see yeah don't say that because that the agency that we I spoke of earlier in the cour…

5 Shocking Facebook Ads Mistakes You're Making Right Now · 2024 · comprobar

process you get on the sales call where every where somebody gets you hyped and that person's like the sales person or whatever and they make you feel great and then first off you never ever see that person ever again and then you're like installed onto this like kid that doesn't really know what's going on that's quoting the same stuff off of Twitter that you saw and like I'll try that like why am I like why am I paying you to do that when I could do it I mean conversations I have are this agency PTSD yeah and the reason we get so much

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2024 · comprobar

there is a fit to the clients and the agencies although I sadly I see a lot of folks say well the fit isn't about is about the strategy and I don't think it has anything to do with the strategy I think it has to do with the people right yeah because the strategy is a commodity like I think the strategist in the paid social space or paid search like yes that's good but that person exists 12 times under every

Jesse DeBear's Insider Secrets to Scaling Your Ad Agency FAST! · 2024 · comprobar

these agencies the vast majority of ad agencies are built around the business model of we're going to underpay and overwork enough employees to work on enough things and yes we're going to lose clients but our sales team is better than that so we're going to overcome attrition by growth and as long as I have a bigger sales team than I do a staff that supplies the clients I'm going to make more money and what I love

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

relationship and I think that there's there's like the actual value that you drive and then there's the perceived value that you drive and I think that they're weighted equally and the perceived value is not a lie right it like the relationship building it's the setting of expectations it's communicating properly it's making sure have a lengthy relationship like that's where the value is going to going to

Jesse DeBear's Insider Secrets to Scaling Your Ad Agency FAST! · 2024 · comprobar

me but really at the end of the day and point is like if the results are there were there It ultimately comes down to if you're helping them grow their business in a profitable way they're going to keep you on or they may let you because you're producing the results so as long as you're producing the results They Don't Really Care care how long you're spending in it because if you I mean you 10ex their account I don't think they care that you spent 90 minutes in the account that week they care that they just 10ex their business

Are You Making These Facebook Ads Mistakes That Are Costing You Money? · 2024 · comprobar

Contratamos una chica freelance de una agencia marketing en Argentina que ver todos los anuncios. Y cometimos el primer error que le pasamos todas nuestras cuentas, la de México, Colombia y Chile. Las ventas nos cayeron un 60%. No, y ya 1 mes que inventaba excusas, 2 meses y dije ya no puedo seguir. Las ventas 60% menos para fuera. y para fuera y volvimos a retomar nosotros el cuento. Y ahí volvimos de nuevo, repuntó y funcionó todo y recuperamos las ventas.

Cómo Convirtieron Su Relación en Un Negocio Millonario - Nacha y Juampi de 100Aventuras - E63 · 2025 · comprobar

little bit about that most of the time when we talk with companies they are really stressed out and freaked out because they had really bad experiences a normal relationship with her so developing a normal relationship after so many bad experiences is becoming more they don't have anyone to trust and that a smart investment is almost impossible it's it makes it even more challenging for a really good agency like yours to show its value and show its worth because they're always going to be skeptical because they're scarred

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now | Perpetual Traffic EP 521 · 2023 · comprobar

be like, we're going to be Vayner X centric, not client centric. We do it our way. Joe has seven, eight, 12, 15 years of doing client services anywhere else in the world. He subconsciously doesn't realize that he's letting the client seep in the dictation, which ultimately becomes the reason we lose them. Yeah. It's wild in my business. In my business, the number one reason we lose is because we let the client get what they want in the short term. And then they fire us for it. I better not because they stink. Yeah. And they tell you to do stink shit. And at first they love it because you're…

How to Use TikTok As a Catalyst To Your Side Hustle Success | 4Ds With Gary Vaynerchuk · 2022 · comprobar

The number one cause that's never going to go away, a new CMO comes in and they put the account up for review. like when a new CMO comes in or a new leadership team comes in, they're probably going to hire their team. to clean house. It's really hard to retain a business regardless of how long you work with them, regardless of how great the performance has been, you're probably going to lose that account at some point over the next year.

From Google Ads Growth Hacks to Strategy · 2025 · comprobar

being like we were 10 times 15 times 20 times profit no you're not companies companies for seven times profit and even when you look at multiples like seven times profit does your customer last seven years no well why are you worth seven years worth of profit when your customers don't even last that long

The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu · 2024 · comprobar

biggest problem I think is so many people are poorly trained by folks that there's this like cycle of abuse of people who are underpaid poorly trained and overworked that eventually realize repeat the same bad training they had but follow the same business model of abusing their client base and underpaying their work staff and it's agencies the vast majority of ad agencies are built around the business model of we're going to underpay and overwork enough employees to work on enough things and yes we're going to lose clients but our sales team is better than that so we're going to overcome…

Empowering Agency and Client Growth: Jordan Summers on the Facebook Ads MBA Program and GrowthHit · 2023 · comprobar

Step five, they moved my senior rep to the newest customer. Step six, a junior rep starts managing my account. My results suffer. Step seven, I complain. Step eight, the senior rep would come back once in a while to make me feel better. Step nine, the results still never got back to where they were before and I'd eventually cancel. Step 10, I'd search for another agency and repeat the cycle of insanity.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

a lot of business owners are like okay i'm making the decision to invest in facebook ads that's something i'm gonna hand off never have to touch never be involved in and that's when things don't work because then we've lost the like relationship with the customer we've lost the understanding of why they created this business in the first place who this product or service is actually serving i mean of course we can always do research we can always have them like send us avatar sheets but unless you actually work with that person on this it's just it's really tough before we get started in…

Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman · 2020 · comprobar