Ofrecer paquetes completos en fechas de regalos eleva el ticket promedio sin recurrir a descuentos
- 6 fuentes la sostienen
- Esfuerzo medio
- Retorno alto
- Dicho en 2024–2026
Durante temporadas festivas y fechas especiales, empaquetar productos complementarios como soluciones completas de regalo permite elevar el valor promedio del pedido (AOV) al satisfacer directamente la necesidad de quien regala sin tener que rebajar precios. Para maximizar los resultados, se recomienda dirigir el tráfico de pauta a páginas de colección o aterrizaje dedicadas con dos o tres opciones de paquetes escalonados que capturen el presupuesto esperado del comprador. Entre las variantes planteadas, algunas fuentes sugieren añadir personalización y presentación especial, complementos mediante ventas adicionales (upsells) o tarjetas de regalo condicionadas a compras posteriores para convertir al destinatario en un nuevo cliente.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 6 intervenciones distintas de Oski de Haciendola y Professor Charley T. Son 6 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
right? It's not about price, okay? Price is the least important thing. People are going to spend a certain amount of money. Your job is to get your bundle to be the majority of that roughly 220 bucks that someone's going to spend. So, here, they're telling you exactly how much your bundle should be. They're average is 225, but if your target customer is in this range, you could sell them something more. You should have two or three different bundles to sell to to everybody, but can you sell something for roughly around $200 to $250 online
Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar
landing page? I think I would have a Mother's Day collection of high price bundles where specifically I've got two or three options to solve the gifting problem. Maybe one at 100, one at 200, one at 300. Each one of them with a 25 or $75 upsell or something like that. That's the landing page. All of
Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar
were going to sell their number one selling product at a 30% discount for Whatever. Instead, what we did was say, let's take your number one selling product. Let's pair it with a Let's add in a jewelry cleaner. Let's also add in a $50 gift card and a style guide and a personalized uh letter personalized gift uh letter. Instead of marking down their number one selling product, which people probably would have bought anyway uh by 30%. We raised the AOV on that from 60 bucks to gift, the you are not selling the product, you are selling the emotion that the giftter is trying to give to the…
Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar
50 25% mark off. Right? So, if you can sell a $200 bundle for 150 bucks, which is really a $150 bundle with a $50 gift card that's only applicable on purchases over $75, and for another 15 bucks, there's guaranteed delivery plus a personalized message. You're giving me the option of upgrading to an even better gift, doing all of the hard work for me, and now there's a cohesive gift that somebody gets that turns them into a new customer also. And the fun thing is if they don't use that gift card, you basically sold somebody Monopoly money for $0, but you made the money on it. That's what we're…
Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar
But when it was Father's Day and it was a we skewed, we specifically tried to skew far more into women. And what we found was when it was a woman buying for the man, not the man buying for himself. The propensity to take the bundles and the upsells and the higher value products was just it was fish in a barrel, man. Like because it's not a guy, it's not a person buying for themsel doing price evaluation. No, exactly. It's somebody trying to take care of a loved one. And when you sell bundles, you're not just selling a product, but you're solving a problem, whatever else. So, instead of trying…
Advanced Media Buying Techniques to Skyrocket Your Growth with @SonicGrowth · 2025 · comprobar
Ese no, esos son packs de regalo. Eh, que eso está en la página web, que al final es producto que generalmente la gente se lleva junto. Entonces para más que nada para aumentar el para aumentar el ticket promedio. Entonces bundles los tienes ahí como anuncio igual.
El Ecommerce De Cuero Que Todos Deberían Estudiar - Pablo y Vicente de Trauko - E76 · 2026 · comprobar
¿Y ese que está Ya, entonces paga autobronceado, mousse más crema exfoliante más envío gratis. Y está en 60 lucas. Y porque ¿cuánto era tu ticket promedio cuando partiste solo vendiendo exfoliante? Imagínate como 11 lucas. cerca de 30.
De Abogada Frustrada a Ícono del Ecommerce en Chile - Fran del Canto - E51 · 2025 · comprobar
store collections page and so the one thing I'm really passionate about is when you have a holiday or some sort of collection you want to make sure that it has a separate page so that you can run traffic to that because for instance aovs are going to be higher because you have bundles in there Etc the other
Dangerous Conversion Rate Myths That Are RUINING Your Business · 2025 · comprobar
store collections page and so the one thing I'm really passionate about is when you have a holiday or some sort of collection you want to make sure that it has a separate page so that you can run traffic to that because for instance aovs are going to be higher because you have bundles in there Etc the other
7 Critical Mistakes Killing Your Conversion Rate Optimization · 2024 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 6 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
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