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Influencer Marketing Cheat Code: Profit Made Easy
15 ideas de marketing sacadas de «Influencer Marketing Cheat Code: Profit Made Easy», de Professor Charley T. Sobre todo de estrategia de contenidos…
- 15 ideas despiezadas
- Fuente Professor Charley T
- Dura 25 min
- Publicada en 2024
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Transición de creadores UGC exitosos a un esquema de pago mensual fijo (retainer)
Estrategia de contenidosCuando un creador de contenido UGC valide su efectividad entregando buenos resultados en tres ocasiones, ofrécele un contrato mensual fijo (retainer de 500 a 1.000 USD/mes) en vez de negociar pieza por pieza; esto reduce la fricción operativa y asegura compromiso continuo.
we used to do was if somebody hit three times we would just offer him a monthly fee yeah simple like like oh I paid you 100 bucks three times you know what 500 bucks a month yeah they're on retainer yes and so it's just like there was a point where I was managing 100,000 a I would have like 20 to 50 people on like a thousand bucks a month retainer and they love it they love it because
Escúchalo en el minuto 23:12
Estrategia de contenidosCombinar en un solo video de un minuto tomas de 9 a 12 creadores distintos hablando del mismo problema junto con imágenes del producto genera alta credibilidad publicitaria, ya que expone al consumidor a múltiples perfiles y perspectivas abordando la misma solución.
things that we used to do is take what we used to call Super Cuts but let me get nine 12 people and throw them all together and just boom boom it's a minute long video of just everybody saying beautiful yeah mas and and throw some product shot on top of it so it's a mashup of all sorts of people and then just the product and that was one of the best Black Friday offers we ever best Black Friday strategies we ever had was just mashing City because you see different people people talking about the same problem from different perspective yeah and and
Escúchalo en el minuto 2:15
Medir el impacto de creadores y contenido de forma holística en lugar de solo por códigos de descuento
Medición y experimentosEvaluar las campañas de UGC e influencers únicamente por las ventas inmediatas registradas con un código promocional es un análisis incompleto; el impacto real debe medirse observando el efecto halo en todo el negocio, como el aumento en volumen de búsquedas, ventas en marketplaces como Amazon y captación de suscriptores.
graphs all side by side yeah when you invest all of that effort let's say you put in 50 pieces of organic social into Tik Tok shops and Instagram and Facebook and YouTube and stuff what happens to the search volume what happens to your sales volume on Amazon you know what how many more email addresses did you get and I think the marketers that can look at the entire business are the ones that are going to launched this 18 to 25 women our YouTube our our Google search tripled when I went after men over the age of 35 our Amazon sales doubled like well now I over here like all of this at the end…
Escúchalo en el minuto 11:04
Estrategia de contenidosEn vez de medir las campañas de creadores únicamente por el retorno de inversión directo de cada publicación, conviene verlas como una vía para abastecer a la empresa de activos creativos; las ventas orgánicas ayudan a amortizar el coste de adquisición del contenido, que luego se trocea y reutiliza en publicidad pagada, web y email.
you can use those on your website you can use those also on Instagram and Facebook and Tik Tok and and wheels and YouTube you can use them in your emails make money today if we look at it as a cont content Department in our company how much of that cost can we offset by getting organic sales yeah can organic Tik Tok pay for the cost of acquiring that content yeah can it produce a little bit of a profit if so let me throw that into ads and then all the profit from the ads I'm just going like uh well we spent a th000 we got 600 back awesome so you only lost $400 and you got 20 40 70 80 100…
Escúchalo en el minuto 2:01
Estrategia de contenidosEn vez de medir las campañas de creadores únicamente por el retorno de inversión directo de cada publicación, conviene verlas como una vía para abastecer a la empresa de activos creativos; las ventas orgánicas ayudan a amortizar el coste de adquisición del contenido, que luego se trocea y reutiliza en publicidad pagada, web y email.
you can use those on your website you can use those also on Instagram and Facebook and Tik Tok and and wheels and YouTube you can use them in your emails make money today if we look at it as a cont content Department in our company how much of that cost can we offset by getting organic sales yeah can organic Tik Tok pay for the cost of acquiring that content yeah can it produce a little bit of a profit if so let me throw that into ads and then all the profit from the ads I'm just going like uh well we spent a th000 we got 600 back awesome so you only lost $400 and you got 20 40 70 80 100…
Escúchalo en el minuto 2:01
Canales de adquisiciónPara escalar un negocio a 7 u 8 cifras es preferible no dispersar esfuerzos en decenas de plataformas, sino dominar y sincronizar solo 2 o 3 canales clave que cubran la parte alta, media y baja del embudo de ventas.
reason I would say no is because I'm trying to do that in 10 different places I'm trying to do it with Tik Tok shops and Amazon and YouTube and SEO and like pick two pick three to be honest every eight figure business every seven figure business I've worked with has gotten to eight focuses I'm doing three things yes and there may be very different things but maybe you get your organic content you get your page and your email awesome you're good get your search your Amazon and your YouTube good get get three things together usually it's a top mid and bottom funnel effort what it ends up…
Escúchalo en el minuto 12:42
Invertir en software y suscripciones para liberar capacidad mental y presupuesto hacia palancas de crecimiento
Estrategia y decisiones de negocioAhorrar pequeñas cuotas de software (de cientos de dólares) suele ser ineficiente si consume horas del equipo; pagar por herramientas automatizadas libera ancho de banda cognitivo y capital para reasignarlo directamente a palancas de mayor impacto, como adquisición y optimización de conversión.
you're buying your time to focus on what actually matters for business and you're trying to save uh a few hundred uh dollars uh that will cost you thousands or even millions of dollars that it's going to be save me a few hours a month this is a great signal for me to invest a few hundred dollar to buy something because I know that your mind right I we didn't have like I could have either hired three people two and a half basically for like 12,000 a month or I could get the software yeah for far less than that yeah and the rest of that money went to buying content right went
Escúchalo en el minuto 6:38
Automatización de gestión de UGC reduce la carga operativa reemplazando 2.5 empleados
Estrategia de contenidosSistematizar la gestión y adquisición de contenido generado por usuarios (UGC) permite reducir el esfuerzo a 3 o 4 horas semanales, sustituyendo el trabajo de 2.5 empleados a tiempo completo y eliminando costes fijos de nómina e infraestructura.
stuff and and getting the ugc content simple and what would take me three four hours a week replaced two and a half full-time equivalent employees and things move so much faster we didn't have to get desks and insurance and and payroll and all this other stuff we were able to be like this
Escúchalo en el minuto 10:02
Inutilidad del spam automatizado frente a la relación humana directa con creadores
Canales de adquisiciónLa prospección automatizada y masiva por mensajes directos a creadores no genera acuerdos; hablar personalmente y conectar de forma humana en una llamada breve permite entender sus motivaciones y negociar mejores paquetes de contenido.
surprised if you going to be jumping on the call with them talking through the things that they going to be ready to do something sometimes even cheaper for the bundle deal yeah because they generally appreciate that uh you approach them as a human being yeah and you're just nice and I will say I am terribly awkward in the DMs I landed zero deals spamming a 100 people I bought the software of how to like message a 100 people no not a single deal
Escúchalo en el minuto 22:13
Canales de adquisiciónLas marcas emergentes no deben intentar replicar las estrategias de las empresas de ocho cifras, como depender de cientos de influencers o grandes patrocinios. Las grandes marcas escalaron dominando a fondo un canal o pilar antes de pasar al siguiente; copiar su complejidad multicanal sin su base de clientes, logística y comunidad resulta inviable.
people my one recommendation for folks is don't look to the8 Fig brand and try to copy what they do there's there's but do not copy pass that because this they're saying oh we want to hire 100 influencers and then we're going to be you know million yeah Milli right away well it's not like OB it's not about only influencers you would be surprised to learn that influencers the important uh part of the business but not I guess not even 10% of theirs yeah need to yeah they got good at one then they move to the next one they got good at that they move to the next one because they had to yeah and I…
Escúchalo en el minuto 15:26
Canales de adquisiciónLas marcas emergentes no deben intentar replicar las estrategias de las empresas de ocho cifras, como depender de cientos de influencers o grandes patrocinios. Las grandes marcas escalaron dominando a fondo un canal o pilar antes de pasar al siguiente; copiar su complejidad multicanal sin su base de clientes, logística y comunidad resulta inviable.
people my one recommendation for folks is don't look to the8 Fig brand and try to copy what they do there's there's but do not copy pass that because this they're saying oh we want to hire 100 influencers and then we're going to be you know million yeah Milli right away well it's not like OB it's not about only influencers you would be surprised to learn that influencers the important uh part of the business but not I guess not even 10% of theirs yeah need to yeah they got good at one then they move to the next one they got good at that they move to the next one because they had to yeah and I…
Escúchalo en el minuto 15:26
Centralizar la contratación de creadores mediante marketplaces para acelerar la producción de UGC
Estrategia de contenidosEn lugar de prospectar y enviar cientos de mensajes directos en redes o contratar costosos estudios de mercado, conviene utilizar marketplaces de creadores para cerrar acuerdos con decenas de perfiles demográficos específicos en un solo día, asegurando volumen de contenido orgánico y anuncios con un equipo mínimo.
way those are things that can cost you 10 20 50 $100,000 just to have some marketing firm go and tell you but if I can make money doing it by just going so easy to go in and instead of having to sit in the app sit in Tik Tok or sit in Instagram and DM hundreds of people I can just go into the marketplace and make deals with 20 of them in a day and then I know I getting all my content in organic side taken care of yeah I've got all my ads set up plus I might be able
Escúchalo en el minuto 5:12
Estrategia de contenidosIncluso las marcas respaldadas por celebridades de alcance masivo necesitan creadores de contenido para llegar a micro-nichos. Las figuras públicas masivas no pueden dedicar tiempo constante a crear contenido específico o experimentar con formatos informales y segmentados que suelen generar mejor conversión en audiencias de nicho.
in that case you can bring the scale yeah but you could do more but you can do more and you can go Niche yeah it's going to going to be really hard to go with Nicki Minaj Niche because she's not going to be she too big yeah she's not going to be selling and doing some funny stuff that is might be performing better actually works even for celebrity brats because uh you can go Niche and in that
Escúchalo en el minuto 19:10
Marca y posicionamientoAparecer de forma repetida mediante múltiples figuras dentro de un mismo nicho o ecosistema cultural crea una percepción de ubicuidad que se traduce directamente en legitimidad y confianza de marca, superando el impacto de campañas aisladas con un solo creador.
beauties of ugc and influencer and also what about 20 of them what about every single person in that Niche one of the yeah two or three people on every show would have our product so all year look three people on every one of them yeah so it's legitimacy ubiquity equals legitimacy so part of it is getting that ubiquity by being everywhere and also
Escúchalo en el minuto 3:04
Marca y posicionamientoLas agencias de marketing que son eficaces para llevar un negocio de 6 a 7 cifras suelen tener estructuras y capacidades distintas a las requeridas para escalar de 7 a 8 cifras, por lo que los socios externos deben reevaluarse según la fase de crecimiento.
agencies you're buying the time with the expertise that you can also change quickly you need to find you need to the agencies are great for get you from six to seven figures that they might be not able to from seven to eight because this is the different game this is the different setup of the agency same way
Escúchalo en el minuto 7:27
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