Colaborar con creadores de nichos adyacentes abarata la adquisición y abre audiencias nuevas

people and when you focus on individuals who have an audience with a smaller overlap uh than with your own. So I have an audience here, somebody else has an audience and there's like one person that shares both that cost per thousand individuals is a lot cheaper. When the audience when the overlap is a lot higher that the frequency goes up basically is what this is doing and the cost to reach new people goes up. So the cost for incrementality is higher. What this really means is find creators who you like, find creators whose audience isn't necessarily somebody who's already paying attention…

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

One of my number recommendations for brands last year, this year and will be forever is run partnership ads. Whether it used to be white listing, you can now have a whole other tool called partnership. Get people who don't look like your customer to talk about your product. That ad will appeal and will be shown to people who don't look like the folks who are currently buying from you. That's a really really easy way to be way more successful. And I would definitely focus on that if we can um because it's a really cheap way to reach a whole bunch of new individuals. Um I 'm doing that right…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

When you're using partnership ads, instead of going for somebody that is in your core audience that just your people are going to absolutely love, because to be fair, you're already talking to them. Instead, find people who look completely different. The single most effective partnership ad I ever ran was for a sneaker company that looked towards a woman who was a DIY at-home, Her audience was never getting our sneaker company ads. But when she wore a pair of sneakers inside of a make-it-your-own, like, found live oak wood table kind of situation, her entire audience got to see these amazing…

Facebook Ads in 2026: NEW Secrets, Tips & Strategies · 2026 · comprobar

the biggest hacks that I saw this was if you're selling a food product, don't don't go to a food blogger. Go to like a mommy page or like a fitness person or somebody that does DIY crafting. Going to people whose audience is outside of your core target market is the easiest way of reaching new people who are interested in buying from your product and the easiest way to get incremental lift in your marketing efforts.

Meta Performance Summit: MASSIVELEAK · 2025 · comprobar

Entonces como que no estábamos viendo y Caleb nos dijo como, de repente se están centrando mucho en encontrar a la creadora de contenido dentro del nicho Beauty porque tú sientes que estás en ese nicho, pero deberías buscar un arquetipo distinto. Por ejemplo, no sé, nuevas mamás o mujeres dentro del fitness que no hablan de temas tuyos así como pero que obviamente tienen una lista de seguidoras eh super leales eh y que dentro de todo igual usan productos como para el Entonces decía, te estáis por centrarte solo en el nicho Beauty y después podías estar perdiendo un montón de arquetipos…

De Abogada Frustrada a Ícono del Ecommerce en Chile - Fran del Canto - E51 · 2025 · comprobar

it's super simple. The algorithm isn't just using your own brands signals. They're also using the data from the Facebook and Instagram pages that you leverage. It uses both sets of data to rank and deliver your ads more effectively. fun cheat code. If you're using a creator where the overlap with your existing audience isn't that big, then the overlap is pretty small. And what's great about that is you're going to reach a whole bunch of new people that the machine thinks is going to really like what you have to say. and it's going to pick and choose who to show it to based on their proclivity…

Media Buying Course: The NEW Way to Scale Facebook Ads in 2026 · 2025 · comprobar

Una de mis recomendaciones número uno para las marcas el año pasado, este año y siempre será que publiquen anuncios asociados, ya sea que antes se tratara de una lista blanca, ahora puede tener una herramienta completamente diferente llamada Asociación. Haz que personas no se parezcan a tus clientes hablen de tu producto. Ese anuncio atraerá y se mostrará a personas que no se parecen a quienes actualmente te compran. Esa es una manera realmente, realmente fácil de tener mucho más éxito. Y definitivamente me enfocaría en eso si podemos porque es una forma realmente económica de llegar a un…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

Use Facebook's broad targeting. Remember, ads do the targeting, not audiences. So when you're using audiences, you're paying extra to make sure that the best quality people don't see your ads. that you're willing to pay extra or 1% lookalike that's actually a 99% exclusion that costs you more to make sure the vast majority of people, 99% of the people that want to see your content, can't? And you can use broad targeting to pay less, to reach far more good people. Make content that the people that do care about it want to see. And even at broad, especially at broad, If you use some silly…

From Zero to $100k/M: Master Broad Targeting for Your Niche Products with this Facebook Ads Course · 2024 · comprobar

you can do what we call partnership, which basically means that you are able to leverage the data of that person's Facebook and Instagram page. So, if you want to reach a completely new audience, cost is going through the roof. Finding creators who you enjoy, who speak to an audience that is not currently seeing your ads is one of the easiest ways of basically making sure that a whole bunch of brand new people, massively improving your first impression ratio, all of that stuff. And right now, because they're really trying to push partnerships, we are seeing that happen at very very low CPMs…

Fixing Meta and Scaling Brands with Limited Supply · 2025 · comprobar

you can use those on your website you can use those also on Instagram and Facebook and Tik Tok and and wheels and YouTube you can use them in your emails make money today if we look at it as a cont content Department in our company how much of that cost can we offset by getting organic sales yeah can organic Tik Tok pay for the cost of acquiring that content yeah can it produce a little bit of a profit if so let me throw that into ads and then all the profit from the ads I'm just going like uh well we spent a th000 we got 600 back awesome so you only lost $400 and you got 20 40 70 80 100…

Influencer Marketing Cheat Code: Profit Made Easy · 2024 · comprobar

Que ahí tú les pagáis no sé como 400 lucas al mes y ellos te consiguen videos, ¿ya? Eh, y ahora los últimos meses lo estamos haciendo porque nos empezaron a escribir UGC. Como vieron los videos nos empezaron a escribir como oye, yo les quiero hacer un video, ¿me podéis mandar producto? Y lo empezamos a hacer por canje. Por canje, entonces cancelé UGC eh Content Plaza mientras tanto y Ya ha funcionado bacán porque es más orgánico todavía, ¿cacháis? Y suben reel colaborativo, que eso también ayuda un montón.

¡De un Dicom de $90KUSD a facturar +$5MMUSD! - Laura Zegers de Sheet! - E42 · 2025 · comprobar

so we look for Partnerships we want people in the space that have the exact same customers as us but do something different so with free up we offered va's and Freelancers and this was the time of all these Amazon software companies jungle Scout helium 10. we went to all of them and we said hey you don't offer virtual assistance of Freelancers we don't offer software let's partner let's get you in front of our audience we'll get in front of your audience it could be an interview it could be a Blog swap it could be an email blast which is our favorite but we're looking to do collaborations with

Ep. 508: How Nathan Hirsch Used Partnerships to Build a $12 million a year business · 2023 · comprobar

Es que también hay dos cosas, está la categoría como influencer y la categoría creador de contenido. Entonces, nos ha pasado que de repente íbamos a un influencer con no sé, 100,000 seguidores o 20,000 seguidores, sobre todo los más como de 100,000 eran muy caros y también no siempre a 100 contenido orgánico o honesto sobre tu producto. Entonces, como que no era tan real y no necesariamente su audiencia está interesada y te va a comprar. Entonces, al final gastas mucha plata porque te engañaban el que tenían no te engañaban, pero uno tendía a pensar, oh, tiene tantos seguidores, me va a…

Cómo Convirtieron Su Relación en Un Negocio Millonario - Nacha y Juampi de 100Aventuras - E63 · 2025 · comprobar

is that all sort of work? Yeah. So, we I mean we have a pretty large content creator pool that we can pull from. Um, and I would say for this specific brand, we have about 10 creators who we know we can pull from. That way, it's, you know, we can inner, you know, inter swap people. We can, you know, we have older for, but again, it resonates because they want that content. And then we have that sort of like younger demographic where again they can kind of showcase the trends a little bit more. So we try to get a you know a larger pool of creators that we can use that can that we can pull from…

How The Top Beauty Brands Turn Online Trends into Advertising Performance | Perpetual Traffic EP 689 · 2025 · comprobar

Creator content works when it feels real, like something they'd post anyway. So, your job is to give them guard rails, not handcuffs. And I want you to You're hiring them for the content they make, not the audience that they have. content. And all you're saying is, "I love your content. Can you insert my message into what you do, and I'll pay And when you do, Meta will reward you with lower CPAs, higher CTRs, and ads

Media Buying Course: The NEW Way to Scale Facebook Ads in 2026 · 2025 · comprobar

that came on and she does like DIY furniture. And she talked about how when brands come to her around furniture stuff, it does okay. But when she gets like food stuff or clothing, it explodes. Because that is showing a new message to her audience. That content performs amazing from her handle, but it also provides a brand new audience to the brand. And the important thing to remember here is that just like every ad has learning, so does every Instagram and Facebook account. So when you're leveraging a creator that has an audience that is paying attention to what they have to say, you're also…

Meta just told us how to get better Facebook Ad results... · 2025 · comprobar

absolutely not Mary absolutely not just make content introverts want to see and they'll see your ads and then your job is to make it that when you give them a positive experience with the content

How to Become a Facebook Ads Expert · 2025 · comprobar

curls. Like I think that's what everyone thinks with curly hair is like oh it's everybody with super tight curly hair. That's the demographic we need to go after. As did I. Yeah. Right. But really it's like okay well let's test someone. This is a more I would say like you said broader audience where they don't curls. they have more looser kind of wavy curls, but they could have tighter curls if they use this product. So pool that we have and really look at all these different curly hair types and find specific creators that one not only had different curl structures and patterns that we could…

[Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads · 2025 · comprobar

Este loco teníamos por lo menos un grupo así de 100 creadores de contenido y te aguachay, o sea, para hacerlo más internacional en vez de decir aguachay. Armas un muy buen grupo de gente y son tus creadores constantes. Puedes partir, no sé, con un par, 15 ya. Este loco tiene como 100 y están ahí constantemente. Sacamos un nuevo producto, ya tenéis 100 personas, eh, este nuevo producto tiene estas características y todo el cuento. Entonces, eh, podéis hacer esta como guía.

Cómo Convirtieron Su Relación en Un Negocio Millonario - Nacha y Juampi de 100Aventuras - E63 · 2025 · comprobar

in that case you can bring the scale yeah but you could do more but you can do more and you can go Niche yeah it's going to going to be really hard to go with Nicki Minaj Niche because she's not going to be she too big yeah she's not going to be selling and doing some funny stuff that is might be performing better actually works even for celebrity brats because uh you can go Niche and in that

Influencer Marketing Cheat Code: Profit Made Easy · 2024 · comprobar

influencer then if I'm a landscaping company dude there's a mommy blogger in your city Mr or Mrs landscaper right now today that has 250 people foll her but that's 250 homes yeah most landscapers don't have that many clients do you know talking about they're so context dependent I wouldn't dismiss small influencers especially if you're a small has to say um and so I think the right small influencer could actually be more impactful than the larger influencers who have diluted messaging or diluted audiences they're not niched down I think it really has to be a match for

7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551 · 2023 · comprobar

if you've been around for a while you hey are you cool with us using this from a then is like really easy way to when i do search up home workouts or you but if you could get it right

Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns · 2022 · comprobar

then the way we get to extend that content is also U with the set of ambassadors and influencers we work with so sometimes we'll take a an influencer that's you know really part of our family that's a little bit left of center you know maybe a fitness influencer uh who loves skull candy wears our product in the gym and they might be appearing alongside one of our skateboarders or Surfers inside some of our organic content but then Their audience comes to Skull Candy we get uh you know a lot of our uh a lot of our reach outside of our own audience from influencers like that and then they go…

Marketing for the Now: Back-To-School · 2024 · comprobar

who were consistently getting about 10 but if you went through to their following tick tock

Ep 125: Marea Wellness Scales Menstrual Health Organically on TikTok and Reddit · 2021 · comprobar