La gran mayoría de compradores de cursos online nunca los consume ni los completa
- 5 fuentes la sostienen
- Esfuerzo medio
- Retorno medio
- Dicho en 2020–2025
En el sector educativo y de infoproductos existe una brecha masiva entre la venta y el uso real, ya que muchos adquieren cursos por aspiración o para sentir que van a cambiar, sin llegar a ejecutar el contenido. Aunque las cifras citadas varían —desde que al menos la mitad no vuelve a abrir el material hasta estimaciones donde entre el 80% y el 97% no lo completa—, las fuentes coinciden en que esta falta de avance responde a la psicología del comprador y no necesariamente a la calidad del contenido. Por ello, se señala que disponer de aulas estructuradas no garantiza retener a los clientes y puede desmotivar tanto a creadores como a compradores.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de Alex Hormozi, DTC Podcast, Jyll Saskin Gales | Google Ads Coach y Perpetual Traffic. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
horrifying yeah you know in some Industries it's like 93% of online courses that are bought are never even started not finished never even started don't's website too 97% of people who purchase your course are unlikely to ever complete it yeah um and we have
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an info brand as well and it's kind of shocking how many people will buy courses and never do anything people seem to buy courses in order to like tell themselves that they're going to of the population that does that like it or not I think but but if you can get people over that hump and they when they first realize the potential of online you know your next phase where you're just like anything the one thing the one lesson that I can share with people 40 and you can ask me again at 40 I'll
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We're actually going to hide the classroom tab when you create a new community. Well, we looked at retention. Making a course has no correlation to retaining as a customer. In fact, it's one of the reasons why people turn. Right. Because they say, I don't have a camera.
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He launched a month ago today. Yeah. He has had only 239 people leave ratings and only 36 left reviews from $80 million minimum number of books that were sold on Goodreads. One of the most popular places to rank books. Only 239 people have said they finished the book. How? If we look at that, it's like the way I akin to it is Alex Hermosi just sold a bunch of cookbooks to people that don't cook. that you don't follow through on. But all that to say, like, if he did $80 million minimum worth of books and a month later, 239 people finished it, of the quarter million people that listen to our
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is the thing no course creator will say out loud so I'll say it out loud now people buy the course and at least half never touch it again I've done that I have bought courses and I'm all excited on day one and never touch it again and uh and I don't begrudge them when they cancel anytime someone cancels I go and look and if I say they bought the course three months ago and never watched a lesson okay not me you know I offer that's a huge issue I think the course completion across like everything is like I don't know 15% 20% saw this figure the other day something like that um I've done the…
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Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 5 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
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