La recencia de interacción con el email es la clave para segmentar y proteger la entregabilidad

Some of the most important segments listening is engagement. Now, engagement is Create segments of customers and subscribers who are most engaged with your brand, whether that means having opened at least one email in the last 60 days, or having been on your website, on your blog, at least once in the last 60 days. That gives you a a dynamic snapshot because that changes over time, of your most engaged subscribers, which gives you the opportunity to target people who want to hear from you most and leave the rest for a completely different strategy of re-engagement and retargeting.

3 Golden Rules of Email Marketing in 2024 (Podcast) · 2021 · comprobar

lees varias veces? Así que segmentar a tu audiencia, y especialmente segmentarla por su comportamiento con el correo electrónico, porque también he visto a gente segmentar cosas que no están relacionadas con el correo electrónico. He visto marcas que recurren al spam porque piensan: "Oh, estoy enviando correos a personas que han realizado una compra en mi sitio web en los últimos 3 meses, deberían estar interesadas". Yo pensé: sí, pero tal vez hagan la compra, pero tal vez no les importe tu correo electrónico, ¿verdad? Son dos cosas diferentes. Por lo tanto, esa segmentación debe basarse en…

Ep 79: Inside Deliverability: An Email Guy’s Email Guy (Pierre Pignault, MailSoar) · 2026 · comprobar

Yeah I think if I recall correctly according to our data this is exactly what we see with our campaigns as well. So recent recency is the top metric in you know evaluating our segments as well. Uh so I don't think low open rates means it has something to do with Google being random or bios. So you know uh based on our on our experience um I think recency is definitely more important than frequency if you talk about opens and and clicks uh but we have an observation that replies as a form of engagement can make a significant impact as well. So over clicking reply yeah so if you have history of…

Ep 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERP · 2025 · comprobar

of the defaults that i always do when i run some kind of engage segment is i also have a parameter that they haven't clicked because the way that currently open works and again ios 15 a lot of this is going to change especially on apple devices is there's a small invisible pixel within an email right and it tries its best to fire as people open it but it's not perfect right um i don't know if it's 90 accurate i don't know if it's more i don't know if it's less but if even for a percentage of people depending on the list size right if if you see my newsletter has 25 50 000 people even a small…

Ep 131: Chase Dimond on iOS15 Changes and This One Simple Hack to Raise Your Email Open Rates by 20% · 2021 · comprobar

more your your segment's a little tight frequency I would go wide on the click I'd go 90day click and i' probably I'd probably go at least 30 to 60 day opens maybe probably opens with info newsletters what I've noticed a lot more times when they're newsletter type based people don't always read them because they're you know they're reading them at time so you've got to give them more time and it's not going to hurt you there so I would actually open that segment up a little bit give them a little breathing

Email Marketing REVOLUTION with Jimmy Kim · 2024 · comprobar

>> So we actually we use two different windows like that by the way. So, we'll use a a tight window and then a kind of a medium window. It the medium windows for us is actually shorter than 180 because I just find that 180 is even too long now. You know, there's just so much garbage in there. There's so much garbage people are stuffing into their lists. Um, but we have we have two windows there. Sorry, Benny, you were going to say something. we'll have the two windows and we use both. The point is we use one window. This is going to feed into our next question, but we use one window every…

Ep 60: Deliverability Office Hours: Jordan Asks Everything (feat. senders.co) · 2025 · comprobar

seen is, okay, we we split our mailable list into nine groups, right? Uh it's a 3x3 grid. prospect, first-time buyer, repeat buyer because it's ecom and then recent, stale, engaged, stale, unengaged, right? So, everybody's and it's mutually exclusive, fully exhaustive. Everybody's in only one position and all of them together equal every address that we feel is safe to email on any given Sunday. Okay. Now, we saw that at a certain time frame for unengagement, open rate just went just dropped entirely, right? So, you're like, "Okay, your recent the recent addresses are fine. They're opening…

Ep 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERP · 2025 · comprobar