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Megan Gersch & Jyll Saskin Gales TikTok Live Replay | Marketing tips, Website design, Google Ads
38 ideas de marketing sacadas de «Megan Gersch & Jyll Saskin Gales TikTok Live Replay | Marketing tips, Website design, Google Ads», de Jyll Saskin Gales…
- 38 ideas despiezadas
- Fuente Jyll Saskin Gales | Google Ads Coach
- Dura 1 h 10 min
- Publicada en 2022
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Prueba un canal tres meses con un criterio de exito escrito antes de abandonarlo
Medición y experimentosAmbas probaron republicar en Pinterest durante tres meses, no una semana, con un criterio definido de antemano: que consiguiera seguidores ahi y que mandara visitas a la web. No cumplio ninguno de los dos, asi que una lo corto y recupero los veinte minutos semanales para otra cosa; la otra lo retomo solo cuando la plataforma lanzo un programa de pago a creadores que cambiaba la ecuacion.
absolutely never like i tested pinterest like reposting to pinterest as well and i did it for three months and i was just like it wasn't working measuring working by is it getting people to both follow me on pinterest and visit my website and i wasn't achieving either of that's okay let me save this like and focus on something else instead but i didn't just try for one week like i tried it for three months and i was like um i'm in the same boat with pinterest strategy there so i i did the same thing sprint with with pinterest it got me like a lot of followers it got me a lot of like views but…
Escúchalo en el minuto 32:56
Los anuncios no sirven para descubrir si alguien quiere lo que vendes
Canales de adquisiciónUna experta en Google Ads que hizo crecer su propio negocio organicamente recomienda no lanzar un negocio con publicidad. Los anuncios no son atajo para averiguar quien quiere tu oferta ni si la quiere, y quien lo intenta olvida la pieza del medio: que la web sea capaz de recibir ese trafico y convertirlo. El orden correcto es crecer organico, ver que audiencia responde y que creativo la lleva a la web convirtiendo…
convert it into sales that's why i say to new business owners like don't spend money on ads you don't even know if people want what you're offering you don't know who wants what you're offering and ads is not a shortcut to figuring that out at all unfortunately for the most part i agree i don't recommend launching a business and then recommend starting your business using once you figure out what works meaning offer what creative is driving that converting then put um ad bunny behind and then put ad dollars behind what's driving sales for you okay then put some ad money is best bent when it…
Escúchalo en el minuto 7:19
Contrata al experto en SEO antes que al experto en anuncios
Canales de adquisiciónLo dice una especialista en publicidad de buscador que paga a alguien para su propio SEO: la relacion es asimetrica. Una web bien optimizada, que el buscador entiende bien, hace que los anuncios rindan mejor cuando pones dinero; comprar anuncios, en cambio, no mejora en nada tu posicionamiento organico. Ademas, gratis no es gratis: el SEO no se le paga al buscador, pero exige trabajo, criterio y enlaces, o muchisimo…
that your question here said how much did a company invest in it because most people think oh seo is free and while it's true that you're not paying google for your website to show up there you still have to do stuff and access expertise and work on your backlinks and your keyword strategy and all that stuff and while you can do that for free it will take you lots and lots and lots and again even though i'm a google ads expert i would recommend investing in an seo expert before you invest in an ads expert because the things that help your website perform well organically on google are also…
Escúchalo en el minuto 50:01
Republica tu contenido viejo: nadie te mira tan de cerca
Estrategia de contenidosPara sostener una cuenta que ya funciona sin dedicarle todo el tiempo, la mitad de lo que publica hoy son reposts de videos suyos de hace tres a seis meses. El argumento es directo: nadie te esta mirando tan de cerca como para notar que ese video ya estuvo, y eso libera horas para la parte del negocio que si necesita atencion nueva.
because i've been doing it for more than a year now like it doesn't require as much ongoing attention like i would say half of my tick tocks now are just reposts from three to six months ago um but good advice from someone that like no one's watching you that closely they're not gonna notice that you're reposting an old video it's okay
Escúchalo en el minuto 30:43
Crear en una sola plataforma y automatizar la redifusion por 25 dolares al mes
Estrategia de contenidosAmbas graban para una unica red y desde ahi republican automaticamente a YouTube Shorts, Instagram Reels y Facebook Reels con una herramienta que cuesta unos 25 dolares al mes. Con puros reposts, sin estrategia propia para ese canal, ella llego a unos 600 suscriptores en YouTube. La automatizacion tambien libero a su asistente virtual, que antes dedicaba su tiempo a republicar a mano.
it is so for me my funnel so to speak is like tic i create for tick tock and then i use repurpose dot io to then post all that to youtube shorts um instagram reels oh and i've recently started playing youtube but for the most part it is just reposted tick tocks and i've gotten to about 600 subscribers that way so i third party app yes so we both use leverage that uh repurpose.io is about 25 bucks a month i think so i mean to me it's like totally worth it it makes it such a breeze to just like click a yeah i actually have a virtual assistant i work with who what one of her tasks was reposting…
Escúchalo en el minuto 28:31
ConversiónUsar el mismo azul para titulares y para enlaces le estaba costando conversion: el visitante no sabe si eso se pulsa o no. La regla es entrenar al usuario con consistencia, si el azul es de lo clicable, que todos los enlaces y botones sean azules y nada mas lo sea. La gente lleva anos en internet buscando esas senales y las sigue por toda la pagina.
so for me there was like this blue color headlines and my links and you point out how even something like that is probably just really hurting my conversion rate people don't know then when they see the blue like can i click on this can i not just need to be training the user on like if you want to use blue for like your clickable things use it for all of know to look for consistencies like in that so if we start to see that what like links are blue we will just
Escúchalo en el minuto 8:52
Canales de adquisiciónPara investigar palabras clave sin pagar herramientas, basta crear una cuenta de publicidad en el buscador y usar su planificador: no hace falta gastar dinero en anuncios para acceder, y los datos vienen de la fuente. La alternativa que usa la otra invitada permite ademas ver las diez primeras posiciones de cada palabra clave, muy ordenado.
and if your keyword research i just like to use google ads keyword planner because it's free you have to create a google ads account you don't need to spend money on ads to use it so that's for me personally i just like to stick with what's free and straight from google and that is the google ads keyword planner as far as like keyword resources i typically use ubersuggest um they have an amazing like keyword research tool within that platform that um and you can take a look at like what are like the top 10 rankings for this
Escúchalo en el minuto 1:09:16
Constancia antes que cantidad al empezar en una red
Estrategia de contenidosAl principio todos creen que hay que publicar de tres a cinco veces al dia, y ella misma lo hizo. Su conclusion despues es la contraria: vale mas publicar dos veces por semana todas las semanas que diez publicaciones una semana y ninguna la siguiente.
consistency more than quantity i think in the beginning people think they have to post three to five times a day and know i think it's better to like post twice a week but post twice a week every week than to post ten times one week and
Escúchalo en el minuto 22:10
Tu no eres el cliente
Investigación de mercado y clienteElla borro su cuenta personal de Facebook hace anos y no la usa, y aun asi trabaja ese canal. La leccion que saca es contra una excusa comun: no necesito estar en esa red porque yo no la uso, o no hace falta anunciarse en el buscador porque yo nunca pulso anuncios. Que tu no lo uses no dice nada sobre los millones que si lo usan y sobre el negocio que hay ahi.
great business lesson people often say well i don't need to be on tick tock because like i never use tik tok or like i never click ads on google so i don't need to advertise there and it's just you are not the customer so i know that although i personally may not use facebook there are still millions of users and there's still tons of business there and it is still an opportunity even though i personally don't use it for myself
Escúchalo en el minuto 46:03
Usa una leccion entera del curso como anuncio en video
Canales de adquisiciónPara promocionar su curso tomo una de sus lecciones tal cual y la puso de anuncio en YouTube. Dos beneficios: con que alguien mire seis segundos ya puede remarcarlo despues con mas anuncios, y de hecho hubo gente que vio dos y tres minutos, que es exactamente probar el producto antes de comprarlo.
like something that i did on um i ran some youtube ads for my course and i just took one of the lessons and made it the youtube ad right and so someone's gonna watch i mean as long as they watch at least six seconds i can then remarket to them later show them ads again but i had people watching that ad for two minutes three minutes and like that's immensely valuable to me so they can see you know what my course is like
Escúchalo en el minuto 38:22
Atribuye hacia atras: cuando alguien compra, reconstruye su camino
Medición y experimentosEn vez de intentar seguir a cada seguidor hasta la compra, que la volveria loca y no hace, mira al reves: cuando alguien le agenda, revisa si estaba en su lista de correo y desde cuando, y le pregunta directamente como llego. Asi descubre los dos patrones reales, quien busco el tema en la red, vio unos videos suyos y de otros y reservo, y quien entro a la lista hace un ano y siguio en silencio hasta decidirse.
yeah yeah that's interesting that you from the day that somebody starts following me on tik tok what day are i don't know like it might be six months it's one of those things where it's like i'm not tracking those types of metrics that closely and i feel like it would i do look at it the other way around though like when someone books with me i look back and i see like are they on my email list and i can see like when they good signal um and then i'll ask like i had some say that they opened up tick tock searched google ads looked at my videos a few other people others who i can see that like…
Escúchalo en el minuto 24:33
Define el paso siguiente fuera de la red antes de decidir que publicas
ConversiónLa pregunta que ordena la estrategia de contenido es que quieres que la gente haga una vez que sale de la red social. La red es el primer punto de contacto, no el destino: aparezco en el feed, te sigo, mencionas un recurso gratis que quiero, lo pido y quedo en tu lista de correo, donde me hablas mas seguido. Escribir esos pasos uno por uno aclara que contenido hace falta para empujar a cada uno.
your goal with the app and like ultimately what do you want people to do thinking about like what once you get people off of social media what do you want them to do um because that's going to help to drive like your content strategy yeah and like i think like it's kind of like the top of your funnel so and tic toc should really be like the first point of contact like it should be your content where it's like oh like they have a freebie that i really want go get this freebie that they have to offer uh which will put you on their mapping out what that funnel looks like is like step one is tick…
Escúchalo en el minuto 23:11
Consume la plataforma antes de crear para ella
Estrategia de contenidosEl error tipico es llegar desde Instagram, volcar los mismos reels y no abrir nunca la aplicacion: la cultura de cada red es distinta como es distinta la cultura de cada pais. Si ademas no eres tu propio cliente, hay que consumirla como lo haria el; a una empresa de treintaneros que queria llegar a chicos de 14 a 18 les propuso sentarse media hora al lado de un sobrino mientras usa la app, solo para entenderlos…
so i think one of the first pieces of getting started on tick tock is to consume tick tock hey austin is to consume tick tock before you try to create for tick tock i think there are a lot of businesses now who are like are they like never even open up the app and we know that the culture of every social media app is different just like the i think the first advice i give is start your target customer um then try to start consuming tick tock like your target customer would for example i recently met with a company who's trying to reach 14 to 18 year olds but they're do you have any like…
Escúchalo en el minuto 21:15
Los videos que venden no son los que mas vistas tienen
Medición y experimentosBuen rendimiento no significa mas reproducciones. Cuando pregunta a quien la contrata que la convencio, no son nunca los videos masivos, que solo sirven para que sepan que existe, sino ese diez por ciento de piezas que hablan de su curso o su coaching y que cierran a gente que ya vio todo lo demas. La senal util en las metricas propias no son las vistas sino los comentarios, las veces que lo comparten y las ventas.
so absolutely and i'll add that as well good performing does not mean the most right like the thing with the most views is not necessarily the thing that's like driving your business or reaching the so when you are focusing on organic and and nice as well um but like what are those posts that maybe don't have as many views but that like really drive engagement like a ton of comments or a ton of shares which you can see on your when i get someone from tick tock i little bit like how they've been one video that convinced them they should hire me and when i do it is not the videos with a ton of…
Escúchalo en el minuto 37:01
Piso de inversion en Google Ads: de 600 a 1.000 dolares al mes
Canales de adquisiciónEl consejo que daba era no tocar Google Ads si no puedes poner un minimo absoluto de 600 dolares al mes, y lo esta subiendo hacia los 1.000 porque la plataforma cada vez es mas automatizada. El circulo vicioso: los sistemas necesitan mucho gasto para aprender que funciona y recien entonces dan buenos resultados, y muchos negocios pequenos no pueden pagar ese aprendizaje.
i generally have given to people is unless you can spend a bare bare minimum of 600 a month on ads don't spend the money and like now i'm starting to adjust that upwards to like a thousand dollars a month just because so much more of it is automated and in order it's like the cash 22 in order for the systems to learn what works well you need to spend a lot of money so that they can drive good results and so many small business
Escúchalo en el minuto 6:04
Pasar de tres a diez clientes es cuestion de procesos, no de herramientas
Estrategia y decisiones de negocioA una agencia pequena que quiere triplicar su cartera y pregunta que software usar, la respuesta es que ninguna herramienta resuelve eso: lo que hace falta son procesos sistematicos y repetibles, porque cualquiera puede darse de alta en un gestor de tareas pero alguien tiene que meter ahi el trabajo y lograr que todo el equipo lo siga. El flujo se escribe granular: primero se publica aqui, luego se sube alla, luego…
but i will say like trying to scale from um that can't be achieved with just like people alone i think the most important thing isn't about any one tool but just systematic and repeatable processes like yeah anyone can sign up for trello you have to actually put the stuff in trello and make sure everyone's belonging so i would say that'll be your bigger challenge is just getting the processes and the communication in place the tools are there to help you do that but no one tool can do that for you yeah workflow in place where it's like okay first we're posting on tick tock then it trello then…
Escúchalo en el minuto 59:43
Graba los clips fuera de la app y guarda siempre el material en bruto
Estrategia de contenidosSu flujo es grabar los clips con el telefono y montarlos dentro de la aplicacion. La razon no es estetica sino practica: conservar el material en bruto le permite volver a editar una pieza que funciono muy bien para reutilizarla, o rehacer una que fracaso pero que ella cree que tenia potencial.
yeah so i will like shoot the video clips on my phone and then i edit them in tik tok and i do that just so if i want if like a video does really well and i want to repurpose it again or if it like flops and i'm like no that had potential so i can like edit it again from the raw clips um
Escúchalo en el minuto 1:04:36
Desarma la web de tus competidores antes de rehacer la tuya
Investigación de mercado y clientePara que un sitio propio se vea profesional, la via corta es mirar sitios de la competencia que te gusten y tomar nota de cosas concretas: como esta ordenada la pagina, que se ve primero, que se ve segundo, y como le dicen al visitante que compre. El segundo paso es tan importante como el primero: ver como se estan posicionando todos para poder separarte de ahi en vez de copiarlos.
look good and look professional is take a look at other websites that you really enjoy that are in your target uh like competitors of yours um and see what take a look at the the layout of the website what do you see first what do how are they telling people to take you know taking little notes from like thinking about like how okay if they're doing this how can i like differentiate in a way so if they're positioning one way like how can i like separate myself
Escúchalo en el minuto 10:55
Buscadores capturan intencion, redes sociales la crean
Canales de adquisiciónEn Google la persona escribe exactamente lo que necesita, asi que tu trabajo es tener la solucion y aparecer; en Facebook o TikTok nadie esta buscando, asi que tu trabajo es mostrar por que tu servicio es tan bueno que lo quieran. La consecuencia medible: en las redes la tasa de conversion suele ser mas baja porque no estaban buscando eso, pero el costo por clic tambien es mas bajo. Cual gana depende del negocio, no…
yeah it's a difference in intent because someone is going to google they're searching for something and so what they're looking for so all you need to do is have a solution like they're searching for boat rental near me you job instead rather than waiting for them rental is to show why your boat rentals rent a boat with you so we say that google is about capturing intent solve their problem whereas something like facebook or tick tock you have to create that intent by getting in front seek you out and so as a result the conversion rate tends to be lower looking for that at that time but the…
Escúchalo en el minuto 19:33
Canales de adquisiciónHay dos formas de elegir a quien le aparece un anuncio: por quien es la persona (segmentacion por audiencias, madres, empresarios) o por lo que esta haciendo (palabras clave, temas, emplazamientos concretos). Las dos sirven, pero para empezar en YouTube ella recomienda la estrategia basada en audiencias por encima de la basada en contenido.
actually going to say none of the above and that it's audiences um those are all there are two ways to choose who you want to see your ads you can show ads to people based on who they are audience targeting like people who are whatever and then there's showing as to people based on what they're doing so what keywords they're searching for what kind of videos they're watching topics and specific placements and they both youtube ads when you're just getting started i recommend starting with an audience-based targeting strategy rather than just um a content-based targeting
Escúchalo en el minuto 27:32
Si rehacer la web te supera, arregla primero el perfil social
Marca y posicionamientoA quien le paraliza la idea de rehacer su sitio, el consejo intermedio es revisar los perfiles de Instagram de sus competidores, porque hoy la gente pasa por ahi antes que por la web y ese perfil tiene sus propias reglas. Mirar que hacen bien y que hacen mal en ese formato permite mejorar hoy algo visible mientras el proyecto grande espera.
and actually one more thing related that thought was so helpful is like the thought of designing my website or looking to outsource it but you also advise me to look at my competitors just social media presence like their instagram profiles because that's kind of picked up before a website um and i saw some things i thought they were doing well and some things i that was something i was like okay overhauling my website doesn't feel definitely make some changes to my
Escúchalo en el minuto 11:49
Plazos y costos reales: seis meses de SEO, tres meses minimos de anuncios
Medición y experimentosContratar SEO suele ser un contrato de unos seis meses y cuesta desde unos pocos miles de dolares al mes, con resultados que aparecen entre los seis meses y los dos anos. En publicidad, tres meses es el minimo para ver algo: el mes uno es puro aprendizaje del sistema, el mes dos es optimizacion, y el mes tres seria el primer momento con resultados, siempre que lo probado en los dos anteriores haya funcionado; si no…
um if you were to hire somebody for seo you're most likely going to be hiring them for probably like a six month contract it's not just like an instant um but yeah i mean i would services that that do i mean you're looking at a few thousand dollars a month like minimum paid ads here but either way i would say three months is not long enough with seo i would say probably like a six month bare minimum to start seeing results and you're probably looking more like a year to two i would say three months would be the bare minimum to start seeing results so everything but month one is like straight…
Escúchalo en el minuto 51:30
El algoritmo solo quiere una cosa: que la gente no se vaya de la app
Estrategia de contenidosFrente a la pregunta de si conviene grabar dentro de la aplicacion o subir video ya editado, la respuesta es que eso importa mucho menos que preguntarse si el video va a retener al espectador mas tiempo y si lo va a compartir con un amigo que abrira la app. Eso pesa mas que cualquier hashtag, formato o tipografia. Y ojo con la sobreproduccion: los cortes elaborados y los textos volando por todas partes restan…
yeah in theory i would say that i would i will just repeat again and again like the algorithm wants one thing it wants people to stay on tick tock as long as possible so i think much more important than worrying about should i shoot my video in tik tok or not is like is this a video that's going to keep the viewer on tick tock longer and share it with their friends so their friend will come matters more than any hashtag or format or font or anything in my opinion oftentimes more produced content will do poor on tick tock so like fancy edits and like the captions and like all of the things…
Escúchalo en el minuto 1:03:03
Las cuatro razones por las que una cuenta de anuncios de busqueda se estanca
Canales de adquisiciónCuando una cuenta llega a un techo y no acepta mas inversion, las causas a revisar son cuatro: la demanda, porque tiene que haber gente buscando eso para que el anuncio se muestre; tu puja, es decir cuanto estas dispuesto a pagar por clic o por conversion; tu presupuesto; y la competencia, porque hay miles peleando el mismo espacio.
absolutely because we find in our agency the clients google ads account often plateaus and we can't scale further why we can only spend so much in google ads and not spend more there are many reasons that could happen one is demand like people have to be searching you know in order for ads to show there um your bid how much you're willing to pay per click or per conversion your budget of course and then remember you're not the only one there there are thousands
Escúchalo en el minuto 52:17
El experimento que nadie quiso correr: diez dias con los anuncios apagados
Medición y experimentosA un cliente suyo, de un negocio que vive de generar contactos, el buscador le corto los anuncios por una factura impaga y tardo diez dias en darse cuenta. Sus contactos se desplomaron durante esos diez dias y volvieron al reactivarlos. Es la prueba de incrementalidad que los anunciantes tienen miedo de hacer; su respuesta a quien teme apagar para medir es que en diez de cada diez casos que vio, el negocio sufrio al…
that is a common thing especially when i worked at google the thing we were most terrified of is when a client would say you know what would happen if we just turn this off um and sometimes they would and sometimes they wouldn't and 10 times out of 10 their business suffered when they turned it off now how much their business suffered client he just i kept emailing him and he didn't pay his invoice not to me to google and so they just shut off his ads and it took him 10 days to finally pay attention and turn them he's a lead-based business and his leads went like this for 10 days and then he…
Escúchalo en el minuto 55:34
Un reel al dia durante 30 dias en Facebook desde cero: mucho alcance, cero seguidores
Medición y experimentosCon cero seguidores en Facebook y 1.700 en Instagram, publico durante treinta dias un video diario reutilizado en ambas. Facebook le dio mas alcance que Instagram, unas 10.000 personas alcanzadas, pero solo 22 visitas al perfil y ningun seguidor nuevo. Instagram, con menos alcance, le dio unas 500 visitas al perfil y entre 50 y 100 seguidores. Su lectura: el alcance esta, el esfuerzo es minimo, pero todavia no llega…
and um i just finished the experiment so about it yet but i've been posting a real a day for 30 days on facebook reels um all repurposed tick tocks and the results are fascinating so on facebook zero followers on instagram i have like 1700 followers and i post more reels there more content there but over the last 30 days i've gotten more reach on facebook than instagram by posting one real a day even though i have zero facebook followers and you profile visits only 22 out of the 10 000 you know people my um video went in front of and zero still zero followers yeah whereas on instagram even…
Escúchalo en el minuto 43:42
El contenido social sirve para que te conozcan, no para vender
Estrategia de contenidosEl error de quien llega a una red es publicar mira mis pulseras, compra este gorro. La mayoria del contenido esta hecho para que la gente sepa que existes y demuestres experiencia, y el cliente llega cuando el esta listo, cosa que no controlas. El efecto tampoco es del primer mes: hacia el sexto, septimo y octavo empieza a traer clientes de forma constante, gente que dice que lleva meses viendote y que en su circulo…
this as well but like for tick tock the majority of your content is designed to reach new people and get them to hear content is not designed to like sell mistake people get they jump on they're like oh look here are my new bracelets and look here order this hat um but it's really just designed to get people to have clients coming to me now and they'll say oh i've been seeing you on tik tok for months and months and months is just getting your name out there it's necessarily in month one but by month six and seven and eight and nine it's just gonna be consistently bringing in share value…
Escúchalo en el minuto 23:43
Una cita semanal consigo misma para mirar los numeros del negocio
Medición y experimentosTras contratar coaching, la disenadora dedica un dia fijo de la semana a revisar el estado del negocio: cuanta gente entro a la lista de correo, las metricas sociales que sigue, si va en camino de las metas a 90 dias y que estrategias de esta semana empujan hacia alla, mas agendar su propio autocuidado. Antes iba semana a semana apagando incendios; el cambio no es de herramienta sino de tener un momento fijo para…
so i've recently invested in some yeah like i've just started doing like these like ceo dates with myself to really like get tabs on like what's are we are we on track to hit our goals where do we need to kind of put more eye-opening to kind of do that every point i've just kind of like flown by um so i take a moment to take a look at um you know how many people are coming um taking a look at like what my like 90 and you know also just taking a um and just getting ready for the
Escúchalo en el minuto 1:48
Diferencia tu curso pagado de la formacion gratuita oficial por lo que esta no hace
Oferta y precioAnte la pregunta obvia de por que pagar su curso si el fabricante regala siete certificaciones, no descalifica lo gratuito, lo recomienda: ahi esta toda la teoria. Lo que separa a su producto es la ejecucion, cada leccion es ella compartiendo pantalla y haciendo la cosa, porque lo gratuito te explica que es una concordancia de frase pero no te muestra como elegir palabras clave ni donde ponerlas. Su oferta se define…
the google free course ah yeah so google that you can take and so those are going to teach you all the theory of google ads which is excellent and i recommend for everyone that's free what they don't teach you which my course does is how to actually do it in google ads like it doesn't give you any actual training a campaign it won't tell you that it'll tell you what a phrase match versus a keyword is it won't show you how to pick keywords and how to put them in your account so my course is designed almost every lesson is like me screen sharing so mine is more designed for people who want to…
Escúchalo en el minuto 34:41
El correo en frio se juega en a quien le escribes, no en el texto
Canales de adquisiciónQuien envio correos en frio durante anos antes de vivir de las redes resume el asunto en dos cosas: llegar a la persona que efectivamente te contrataria (ella buscaba al responsable de marketing porque vendia diseno grafico) y personalizar el mensaje lo suficiente para no parecer un proveedor mas. Ojo con un limite legal adyacente: una lista de correos en frio no se puede usar como audiencia en plataformas de…
and you're actually not allowed to use cold email lists and ads so i don't have bonus there but um i mean the ultimate thing when it comes to cold email is making sure that you get in front of the right person um and then personalizing it so that you kind of stand out from other when i was sending mine i was saying like oh i wanted to get in front of the marketing manager because i was providing a graphic design service right so just making sure that it's the person that would hire you that you're emailing and then personalizing it for that
Escúchalo en el minuto 13:44
Dos audiencias distintas en plataformas distintas, con productos distintos
Investigación de mercado y clienteEn TikTok, Instagram y YouTube su publico son duenos de negocio que buscan ayuda con sus anuncios; en Twitter y LinkedIn su publico son colegas expertos en el mismo tema y gente de la industria, y ahi vende productos y servicios diferentes y habla de otras cosas. Las dos operaciones generan ingresos por vias distintas, y en pocos meses los seguidores de Twitter y LinkedIn superaron a los de Instagram, que llevaba…
couple of months uh twitter and linkedin come twitter and linkedin and i have a megan but that's what's really cool for my business is i have like the google on youtube and on instagram but then on these other social channels i have a completely different audience of like fellow google ads experts and marketing industry people and i sell different products there and i have different services there and i get to talk about kind of cool to maintain these like two different businesses on social media that both drive my revenue in different google ads sign like actually now i have more twitter and…
Escúchalo en el minuto 29:32
Elige los colores de marca por la emocion, no por el rubro
Marca y posicionamientoLa paleta se decide al reves: primero defines como quieres que el cliente se sienta frente a tu marca (divertida, de lujo) y de ahi deduces los colores. El tipo de empresa es casi secundario, dos negocios del mismo rubro piden paletas opuestas segun el posicionamiento, un alquiler de yates de lujo frente a un alquiler de botes de pesca no se pintan igual.
description um you ultimately want to choose your colors around like how you want people to feel about your brand um and then you can kind of reverse engineer that right so you can say like okay i want this to be a fun um or if you want it to be a more luxury engineer it that way um it doesn't the type of company is almost like secondary to what you want your customers to feel about what vibe you're going for so if it's like a high-end yacht rental maybe it's different than like if you're renting
Escúchalo en el minuto 15:21
Cobrar el servicio completo por adelantado, sin cuotas
Oferta y precioLa disenadora cobra el cien por ciento antes de empezar y lo justifica con una comparacion: cuando compras en una tienda online nadie te divide el pago, es la politica y punto, ademas de que la han dejado colgada en el pasado. Un dato operativo que lo respalda: los servicios de pago en cuotas tipo Affirm o Klarna en general solo se pueden usar para productos, no para servicios.
maybe that's that's what you mean um i typically do all of the payment up um and the reason for that is like you know if you were to go to amazon they don't split payments you would buy i've just been burned in the past quite it's just my policy but yeah and it will save like a firm and klarna and those are often you can't use them for services you can actually only use most of them to buy products not services
Escúchalo en el minuto 12:44
Ninguna plataforma web te hace el SEO, solo te deja hacerlo
ConversiónAntes de recomendar plataforma aclara lo importante: en cualquiera vas a tener que hacer el trabajo igual, la investigacion de palabras clave y ponerlas donde corresponde, porque la web no lo hace sola por contratar un servicio de SEO. Con eso dicho, sus preferidas son WordPress y Squarespace para negocios de servicios y Shopify para comercio electronico.
um so one thing to clarify here before i you're gonna have to do seo on any of these platforms that you choose it's not just like it's not as simple as like seo services you still have to do the keyword research you still have to you know put the keywords in the places that they need to go it's not like the website is going to do it for you um that being said my favorite platforms are wordpress and squarespace um for service based business and shopify for
Escúchalo en el minuto 1:05:27
No puedes saber de antemano cual sera tu video ganador
Estrategia de contenidosSus dos unicos videos con mas de cien mil reproducciones estuvieron guardados en borradores un tiempo y ella pensaba que estarian bien, sin mas; en cambio, los que publico convencida de que eran buenisimos no funcionaron. Por eso la estrategia no puede depender de elegir bien, sino de publicar y dejar que los numeros decidan.
but yeah definitely i have i've had two videos get more than 100 000 views like my two big videos and i remember thinking both of them i was like yeah this one's gonna be okay like both of them sat in the drafts for a while and then i've had other ones i'm like oh this is so good and then it's the views do not think so
Escúchalo en el minuto 42:07
Vida util del contenido: tres meses en el feed corto, anos en YouTube
Estrategia de contenidosSus videos de formato corto tienen una vida util de unos tres meses, con un par de excepciones que siguen sumando vistas mas de un ano despues sin haber sido virales. En YouTube el patron es otro: un video publicado hace ano y medio, que al salir no hizo nada, empezo a despegar cuando el tema se volvio actual. La misma pieza puede no rendir hoy y agarrar impulso un ano mas tarde.
yeah youtube is like so wild like i just it's like a video i posted like probably like a year and a half ago has just recently started getting some traction and like when i first posted it it was just like crickets yeah that that video has ever since then wow like you really just never know like when you're creating content like it can be crickets today but a year from now it get momentum again like it's crazy youtube is great for that i would say my tick tocks generally have a shelf life three-ish months though there are like one or two random videos that i posted more than a year ago not…
Escúchalo en el minuto 40:49
Gestionar un millon de dolares al dia es mas facil que gestionar veinte
Medición y experimentosElla manejo cuentas de mil dolares diarios por su cuenta y, dentro del buscador, una de un millon de dolares al dia con un equipo de diez personas. Su conclusion invierte la intuicion: con un millon diario el ciclo de aprendizaje es cortisimo y el problema pasa a ser como gastar mas y que probar; con veinte o treinta dolares al dia tardas meses en saber que funciona. Ademas ese cliente enorme tenia un equipo entero…
you've ever managed so i don't manage personally 1k a day when i worked at google a million dollars a day dollars a day by myself that was like a team of 10 people managing a million dollars a day is actually like way easier than managing 20 a day because you just have the scale you know normally if you have 20 or 30 dollars a day to spend on ads it takes you a few months to like really figure out what's working with the million dollars a day that's a really short feedback loop so the challenge there switches until it's like how can we spend this money like we just about the ads like that…
Escúchalo en el minuto 1:04:58
En la venta en directo, las plataformas van por delante del publico occidental
Canales de adquisiciónA una empresa de productos que ya transmite para vender le dicen que la idea es buena, pero con una advertencia de ritmo: el comportamiento del consumidor occidental todavia no llego a donde esta en China, donde nacio la tendencia. Creen que en pocos anos la venta en directo sera enorme, y que ahora mismo los negocios estan llegando antes que las audiencias porque la plataforma esta mas lista que nosotros.
from elowin thoughts on live streaming on amazon live i think it's a great idea i think the consumer behavior in the western world has not quite caught up to where it is in china where this trend originated so like do i think that within the next few years that's live streaming for and live selling is gonna be huge yes we're starting that way but like i think business is almost getting there before the audiences just because the platform is more ready than we are i don't know
Escúchalo en el minuto 46:55
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