Marketero · Entrevistas
Tea With GaryVee Ep. 85
15 ideas de marketing sacadas de «Tea With GaryVee Ep. 85», de GaryVee. Sobre todo de estrategia y decisiones de negocio, estrategia de contenidos y marca…
- 15 ideas despiezadas
- Fuente GaryVee
- Dura 48 min
- Publicada en 2025
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Canales de adquisiciónPara optimizar los esfuerzos de marketing, se debe analizar la tríada de Plataformas, Algoritmos y Cultura (PAC): cada canal (como LinkedIn frente a TikTok) posee dinámicas algorítmicas, motivos de uso y audiencias distintas que deben alinearse al objetivo específico que se busca lograr.
Now, the reason I have an acronym called PAC at VaynerX, Platforms, Algorithms, Culture, is they rear their heads. In your world, if you're recruiting for people, LinkedIn might act differently as a P, as a platform for you, for what you're trying to do, versus the way TikTok would work, or Twitter versus YouTube. There's different audiences on different platforms for different reasons. Most people are on many platforms, but that's that, you know?
Escúchalo en el minuto 17:42
Estrategia de contenidosMuchos creadores y profesionales digitales pasan horas consumiendo redes sociales bajo la ilusión de estar investigando. El consumo de redes para análisis de mercado debe ser breve, enfocado y con un objetivo claro (identificar qué capta la atención del público en pocos minutos), liberando la mayor parte del tiempo para producir contenido en lugar de solo consumirlo.
And a lot of people that are playing in crypto or any other genre that plays out online, gaming, personal brands, live social shopping, they end up spending all their time consuming the scroll instead of feeding the scroll. You're, and listen, consuming is good. By the way, I actually consume a lot more than people realize. That's why I know shit. I'm constantly consuming, but I'm consuming with purpose. Like I'm in my feed for like seven minutes and then I'm out. I know why I'm there. I'm not there to be fucking entertained. I'm there to know what the fuck the world is into right now. If I…
Escúchalo en el minuto 38:18
Estrategia de contenidosEl aprovechamiento real de los algoritmos de recomendación en redes sociales requiere publicar con alto volumen (entre 8 y 12 veces al día) y estricta consistencia, en lugar de obsesionarse únicamente por optimizar las vistas de publicaciones aisladas.
Like, most people aren't asking me what they should do. Most people are asking me, how do I get lots of views for the posts that I do? My question to you is, are you doing the things that you know I talk about? Are you posting eight, 10, 12 times a day or not? The answer is 99% of people are not. It's like consistency, it's volume. The algorithms are the great opportunity of people and businesses in the history of communication.
Escúchalo en el minuto 19:11
Limitar el tiempo de exposición ante la negatividad sin confundir amor con complicidad
Estrategia y decisiones de negocioQuerer o ser leal a una persona cercana no exige convivir constantemente con ella ni tolerar su toxicidad; la respuesta sana consiste en limitar el tiempo de exposición y aplicar franqueza en lugar de habilitar malos comportamientos.
By limiting the time you have with them. Loving someone does not require you hanging out with them 24-7. we must learn how to limit, very seriously limit negativity when it is in life. Even if it's your mom or spouse or best friend. And so, you know, I think people confuse loving with enabling. I think we enable bad behavior. Again, being loyal to your toxic mom doesn't mean to sit and enable her toxic behavior. In fact, if you love someone, the actual requirement is to have candor with them and try to help them.
Escúchalo en el minuto 8:08
Estrategia de contenidosA diferencia de los medios tradicionales (prensa, vallas, radio, televisión) y las productoras de video de antaño, los dispositivos móviles y las plataformas sociales actuales permiten producir y distribuir contenido de video con alcance masivo de forma gratuita.
Newspaper ads were not free. Billboards were not free. Radio ads were not free. Television ads were definitely not fucking free. It's not like it was in the 90s where you had to like hire a film production company and they came to your liquor store and you made a video and they gave you a fucking VHS that you had to figure out how the fuck to do with what and that. And that every fucking human starting at the age of six can take their fucking iPad or phone produce a fucking video and post it on the biggest platforms that have attention in society for free.
Escúchalo en el minuto 20:07
Vende y recluta buscando afinidad previa en lugar de intentar convencer
ConversiónForzar o convencer a personas no predispuestas para que compren o se sumen a un equipo comercial genera clientes insatisfechos y malos vendedores; la estrategia efectiva consiste en prospectar activamente para filtrar y encontrar a quienes ya poseen interés intrínseco o talento natural.
You can't convince people that are not excited about sales to be excited about sales. You need to just find the, oh, I don't know, hundreds of millions of people that are excited about sales. You do not want someone on your sales team that you have to convince to get excited about sales. Sales is a fucking DNA game. You're not convincing someone to be a fucking salesman. In sales, you cannot convince people. They are not good customers. I'm telling you nine out of ten of them will not be great customers. But I'm telling you nine out of ten of those people are not going to be great customers…
Escúchalo en el minuto 21:07
Estrategia de contenidosEs posible construir y sostener una presencia pública en redes sociales sin exponer la vida privada si se delimita estrictamente el tipo de publicaciones, absteniéndose de compartir aspectos íntimos (relaciones, familia) o contenidos conflictivos únicamente por obtener alcance o validación del algoritmo.
What strategy would you recommend for posting on social while keeping a somewhat low profile on my personal social? I literally do not post content that can be controversial or negative. I literally post nothing about my personal life. Again, this is a game of you being in control. People post things that really expose that they're actually addicted to the insecurities of the algorithm. People post their children. People post their personal relationships because they get more likes. And they compromise what's in their soul. That's a mistake for most people. You know, like, you know, again…
Escúchalo en el minuto 12:08
Estrategia y decisiones de negocioTener éxito puntual en actividades altamente especulativas no equivale a una estrategia sostenible; descuidar un negocio probado que genera flujo de caja constante para perseguir ganancias rápidas suele llevar a pérdidas consistentes a largo plazo.
You have a real business that takes you very little time that has cash flow and is working. You've played highly speculative crypto behaviors. As you know, for hundreds of millions, it did not work out. I just think that you gambled and it worked out. And I have a, I'm concerned to say like gambling is a consistent, like gambling works once in a while. It's why it's gambling. It consistently does not work.
Escúchalo en el minuto 30:58
Estrategia y decisiones de negocioAceptar dinero constante de los padres a menudo implica ceder el control y permitir que condicionen las decisiones personales o profesionales. La única forma de preservar la verdadera autonomía es asumir la responsabilidad propia y aprender a decir que no a esa ayuda financiera.
There are people who aggressively, as parents, try to push money down their kid's throat for one reason. They would like to parent their kids in perpetuity. They want to control every one of their decisions. And they are manipulating you to be able to control your decisions by being your bank. Here's the problem. Every spoiled kid that I've met on Earth, and I've met many of them in this situation, can just say no. Once you stop taking the money, you can see the colors.
Escúchalo en el minuto 43:15
Estrategia y decisiones de negocioNo terminar lo que se empieza no siempre se debe a la falta de disciplina o resiliencia; también puede ser fruto de un alto autoconocimiento al identificar a tiempo que un camino elegido ya no es el adecuado.
You might have no resilience. You might not be comfortable with being uncomfortable. You may struggle with consistency. On the other hand, what you might have is very good self-awareness and you just know that you thought something was good for you and then you change your mind, which I actually think is a tremendous thing. Either you're soft and insecure or you're self-aware and confident.
Escúchalo en el minuto 6:20
Evitar fundamentar la marca personal en el hype y la especulación
Marca y posicionamientoConstruir una marca personal sobre tendencias pasajeras o golpes de suerte especulativos no es un modelo sostenible. Monetizar una audiencia a través de patrocinios o productos debe abordarse con la misma estructura y disciplina operativa que cualquier negocio tradicional.
Doesn't feel like a sustainable model. What are you going to, what are you going to, what are you going to build your personal brand on? That you get that you, you guessed on the app hype and it worked out or, you know, like that, that you've got to be thoughtful about how you build this. How are you going to monetize that? If you can build a big enough audience, you can monetize it. B, if you're trying to build a personal brand and then do sponsorship against it, that's a regular business. By the way, no different than your tire business.
Escúchalo en el minuto 36:02
Estrategia y decisiones de negocioEl dinero funciona como un amplificador o catalizador que puede exponer debilidades si no se tiene la preparación adecuada, mientras que la experiencia acumulada proporciona el criterio consistente y universal para tomar decisiones correctas.
Experience is always good. Money is often bad. Money exposes your truth. The amount of people that have made money and lost money, like made lots, lost lots, is a lot. Because they weren't prepared to know what to do with it. Experience means you know what to do. Experience is dramatically more universal and more consistent than money. Money is a catalyst.
Escúchalo en el minuto 24:24
Marca y posicionamientoEn sectores emergentes y de alta volatilidad, el valor sostenible no se crea especulando en el intercambio de activos a corto plazo, sino construyendo una marca sólida y franquicias de propiedad intelectual con visión a largo plazo.
Now, building a personal brand in crypto is a different thing. My belief is that 1% of NFTs on Ethereum will be the great collectibles of the next generation. And so I'm comfortable building out my V friends world and taking a real stab at trying to build Marvel, Pokemon, Disney.
Escúchalo en el minuto 34:47
Estrategia y decisiones de negocioRechazar el dinero condicionado que otros intentan usar como herramienta de manipulación provoca una frustración inicial por la pérdida de control, pero a largo plazo genera respeto y asegura verdadera autonomía personal y profesional.
When you say no, even if your parents are the most, your parents are the most fucked up on earth and try to weaponize their money on you so that you pick the girl that they want you to marry, take the job that you, they want you to take, join the country club that they want you to join. Even if they're the most fucked up parents on earth with obsession with using money as the manipulating super tool. After their quick disappointment of, oh, fuck, we can't control Jimmy. They'll actually respect you.
Escúchalo en el minuto 45:41
La experiencia y los fundamentos internos son más valiosos y sostenibles que el dinero fácil
Estrategia y decisiones de negocioRecibir dinero sin haber desarrollado previamente la experiencia y los fundamentos internos de trabajo conduce a perderlo rápidamente; el capital por sí solo no resuelve los problemas estructurales de una persona o negocio si no existe la capacidad para generarlo y gestionarlo.
People consistently misunderstand how to use money. People are addicted to this concept that it's going to solve their problems. I've literally watched people get way worse, especially if they didn't earn their money. And that money is gone within six months until you fucking get your fundamentals right internally. Experience is a hell of a lot better than money.
Escúchalo en el minuto 25:18
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