El contenido y las campañas deben adaptarse a las dinámicas específicas de cada plataforma

Now, the reason I have an acronym called PAC at VaynerX, Platforms, Algorithms, Culture, is they rear their heads. In your world, if you're recruiting for people, LinkedIn might act differently as a P, as a platform for you, for what you're trying to do, versus the way TikTok would work, or Twitter versus YouTube. There's different audiences on different platforms for different reasons. Most people are on many platforms, but that's that, you know?

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question of how often should you be doing iterations optimizations of your campaign is directly related to how much you're spending and how large your Market is so the larger the market and the more spend the more iterations and optimizations you should be making for your campaign as a general rule the smaller the market the less iterations and optimizations you should be doing by Channel there's going to be far more optimizations and iterations done in a typical meta campaign or a Tik Tock campaign or even a LinkedIn campaign as there might be in a Google ads campaign because Google ads is…

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and then under what I wrote about in the book this concept of pack what I call pack platforms and culture right so one of the been huge I was about to say why that's huge because that hits on the C and PAC stands for platforms and culture is pop culture and timely pop culture matters right and so if you can speak on then if you understand platforms are is a carousel ad better than a reels should you Instagram over TikTok or the answer is always gonna be both but how does YouTube shorts act differently than Facebook reels like there's a lot of science to this and

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