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Ep 18: Spam Traps, Bounces, and Inboxing in 2025 with ZeroBounce's Austin Helm | TWBERP
12 ideas de marketing sacadas de «Ep 18: Spam Traps, Bounces, and Inboxing in 2025 with ZeroBounce's Austin Helm | TWBERP», de DTC Podcast. Sobre todo de…
- 12 ideas despiezadas
- Fuente DTC Podcast
- Dura 54 min
- Publicada en 2025
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Retención y relación con el clienteHard bounce: el email no existe —Elimínalo inmediatamente. Soft bounce: el buzón existe pero no puede recibir (mailbox lleno, out-of-office)—Aplica período de cooling de 90 días. Los hard bounces son la génesis de los problemas de sender reputation.
absolutely so a hard bounce we'll start with hard bounce hard bounces are bad they do much more damage than a soft bounce will and they're what if you have a lot of them can really damage what's known as your sender's reputation or your sender score and so and and for those listening the the center reputation or your sender score is what's used by email service providers to track your performance and your domain it's it's just how you're known between the providers so that they know whether or not they're going to help you to deliver the emails or they're just going to dump you entirely to…
Escúchalo en el minuto 33:21
El email es el centro del ecosistema e-commerce: si falla, todo se cae
Retención y relación con el clienteCada conversión de e-commerce depende de email. El email es el canal central: cuando funciona bien, todo el sistema e-commerce tiene 'lift'. Cuando falla, los carritos se abandonan, es imposible escalar, y los ingresos del dominio caen. Es la analogía de la acera: nadie piensa en ella hasta que hay barro.
it's ubiquitous you know no one thinks about sidewalks but then when you're walking through the mud you're like oh man I could use a sidewalk email is good way to think about it yeah every single e-commerce conversion um resolves to email uh email is like the kind of the central channel in your kind of e-commerce ecosystem doesn't mean it's the one that drives the most Revenue but it's the center and when it falls apart everything's just really hard it's hard to hit your targets your shopping carts are always abandoning it's just kind of really you know it's really hard to make it work you…
Escúchalo en el minuto 52:09
Dominio separado para cold outreach: protege tu dominio principal
Retención y relación con el clienteSi haces cold outreach con tu dominio principal y los emails rebotan,dañas tu reputación de envío y afecta tu capacidad de comunicarte con clientes existentes. Usa dominios separados con IPs distintas para cold outreach y protege tu dominio principal.
brand so like let's say for examp let's take our website or domain for example Zer bounce. net if zerob bounce. net is the main domain it's the one everybody knows it's it's the site everybody goes to and we're communicating I'm communicating with Austin zerobounce domnet if I'm doing cold Outreach with that email and that cold Outreach is going out and it's bouncing it's not reaching the people that I need to be reaching meanwhile I'm talking to the clients and the people that I already have with that domain the effects of the email sending with the cold Outreach that poor reputation that…
Escúchalo en el minuto 12:40
Retención y relación con el clienteDeliverability = 100% - bounce rate. Las mejores operaciones de email mantienen bounce rates por debajo del 1% mediante validación constante y segmentación estricta. El 3% es el umbral donde empiezan los problemas.
at least in my opinion 97% 3% is is usually the magic number we see for where in terms of Bounce rate in terms uh of of the where you're going to start seeing problems going forward so let's there so that bounce rate 3% is the magic number that we usually tell people and and we recommend and so when you get around that number you're going to start seeing problems so if you're if you're starting at 5,000 and you're you're in good standing there you're you're 97% and above increase and I I would be comfortable then going to 10,000 and then checking it again do it a couple times okay we're we're…
Escúchalo en el minuto 20:13
Escribe emails como si le escribieras a tu mamá: simple, humano, sin ruido
Mensaje y copywritingEl consejo para inboxing en 2025: 'Think like a human.' No uses mucho texto con 'Free Free Free', no pongas estructuras HTML complejas, no automate todo con AI hasta que pares. Gmail prioriza engagement pero también detecta patrones de email marketing agresivo. La clave: envía emails que tú mismo querrías recibir.
keep it simple and and be a human being like think like a person if I'm emailing my mom you know I can tell you right now that email is getting delivered it's going to her it's getting to her because I'm speaking like me I'm speaking like a human being I don't have a million things going on and it's just regular human communication also S size too right like the way it looks plain text you know not not a bunch of fancy things going on and so if you like can just think if if I'm trying to communicate in that manner and I'm I'm in things in that manner how can I match what my strategy is to…
Escúchalo en el minuto 27:17
Los datos comprados son basura: expectable 20-40% de emails válidos
Retención y relación con el clienteSi compras una lista, esperar 60% de emails válidos es jackpot. Lo normal es 20-40%. Siempre valida con una herramienta de email validation antes de enviar. El proceso de verificación puede rescatar la mayoría de los emails útiles de una lista.
data first if you purchased the list and you you want to go send to it you don't clean the data first you go and do that first send you're going to realize real quick okay a lot of this is is absolute garbage but with the through the verification process you're going you should be able to get yourself the majority of the deliverability deliverable emails that are going to be within that list now purchasing data most of it's garbage a as we know like I I always say if you got a list purchase list and it's 60% valid you hit the absolute jackpot the number that you should expect is anywhere…
Escúchalo en el minuto 22:00
Retención y relación con el clienteLa lista de contactos de email es 'tu negocio': la forma básica de comunicación digital. Si los datos son incorrectos, no puedes comunicarte con tu red. La validación previa al envío es el primer paso de cualquier estrategia de email.
it down your contact list your email contact list is your business this is how you communicate and do things this is your network and it's the the basic form of communication it's the digital form of the mailbox outside your house so it's it's of vital importance that you have that correct information otherwise you're just simply not going to be able to communicate yeah and so like my job at so I'm I'm now the sales manager my my job is it's so easy to sell and explain to people we do email validation we make sure the email contacts that you have are real and that clicks with people right…
Escúchalo en el minuto 6:49
Warming de dominio: empieza en 5.000 emails y sube gradual
Retención y relación con el clienteAntes de enviar volumen a un dominio nuevo, haz warming: empieza con 5.000 emails, confirma que tienes 97%+ de deliverability, sube a 10.000, luego 25.000, luego 50.000, etc. Hacer blast de medio millón de emails sin warming es 'despertar brusco' que摧毁tu reputación.
want to start with like I always say you have to build slow you start 5,000 get good deliverability 10,000 show good deliverability 25 then 50 and then 100 and then you know you got you have to build up to that number if you just come in fresh no warmup no uh no nothing and just blast out 500,000 emails and think that you're going to have good results you're infr roote Awakening that's like what would be a good analogy for that that'd be like walking into a football game no pads and you're going to get the ball first play and think you're going to run 90 yards for a touchdown it's and not get…
Escúchalo en el minuto 18:44
Los spam traps se activan especialmente tras 12+ meses de inactividad del email
Medición y experimentosLos inbox providers convierten emails en spam traps (especialmente los de tipo recycled) tras un período de gracia. Empezar a preocuparse por spam traps tiene sentido a partir del año de inactividad. Cuanto más antiguo es el email, más probable que se haya convertido en trap.
you go back the more spam traps you're going to find like within your specific list if you if you've been uh just just keeping that data and you haven't done anything with it and it's just been turning and churning it's it's you're going to find more and more and more like the older the the emails get the more likely they're turn they are to turn into a Spam trap especially if they hard bounce the other thing that affects us is the type of email it is if it's a B to C email not as likely to turn into a Spam trap as a B2B email would be because there's so much more churn in B2B emails than…
Escúchalo en el minuto 43:58
La vida útil de un email corporativo es 3 meses; la de uno personal es 6 meses
Medición y experimentosLos emails corporativos cambian cuando la gente cambia de trabajo (promedio ~1 año), así que su vida útil es de solo 3 meses. Los emails personales (Gmail, Yahoo) perduran porque la gente los conserva como identificador social. Esto afecta la estrategia de segmentación y limpieza.
changes yearly so the the average lifespan of an emails generally is anywhere between 3 and 6 months that's how short it is 3 months for the for the business end 6 months for the for the personal end so um that's you have to keep up with the data maintenance how does that six months when you say the the life of the email ends at six months what do you what do you specifically mean it's it can mean a a bunch of different things it means the status of that email is different from what it was before whether it's it's turned into a Spam trap or it's just an invalid email the person hasn't stopped…
Escúchalo en el minuto 44:20
Los cambios de Gmail/Yahoo 2024 hicieron inboxing dramáticamente más difícil
Retención y relación con el clienteEn 2024 hubo un cambio significativo en la capacidad de inboxing. El CTR de muchos clientes cayó de niveles normales a 0.25%. Los umbrales estadísticos para entrar en inbox se elevaron: engagement, estructura del email, y copy son ahora más importantes que nunca.
my 2024 I don't know if this is was your experience too my 2024 all I was hearing from all my audits you know looking at potential clients is like we're in spam everything's horrible our click-through rate's 20 0.25% and I'm sure that's not everybody out there and obviously that's someone that needs the service but there was like a big downshift from 23 to 24 that I assume was from Gmail and Yahoo's um changes and now it's just like just Al it's harder to get inboxed now I wonder if you can just confirm that if that's true and kind of the severity of the situation from your perspective yeah…
Escúchalo en el minuto 24:28
Un envío de 500.000 emails con 30-40 send-froms dinámicos puede destruir tu dominio
Retención y relación con el clienteEnviar medio millón de emails cambiando dinámicamente el send-from por cada vendedor, en Black Friday,con dominio que ya tenía mala reputación (spam de otros usuarios), fue suficiente para 'nuclear' el dominio. Gmail botó la reputación a cero y no se pudo rewarm. La analogía: es como entrar a un partido de fútbol americano sin protecciones y esperar correr 90 yardas sin lesionarte.
nuked a couple sending domains right um and on one occasion this is just to share a story like on one occasion we definitely ridden that domain dirty and the interesting thing was the the company had a basically a tool for clients and clients were able to uh send as well to like to their kinds of clients it was like a weird little agency situation anyway some people had started um using that tool for spam so we had people who were spamming through our domain and I was you know um also riding it pretty heavy and uh like a Black Friday came along and we had a sales team and so I sent I think a…
Escúchalo en el minuto 16:29
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