Copiar las tácticas de grandes marcas o fórmulas ajenas no funciona para escalar negocios en crecimiento
- 26 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2023–2026
Replicar ciegamente las estrategias publicitarias y operativas de corporaciones consolidadas o cursos estándar suele fracasar, ya que responden a ventajas de escala, distribución o contextos específicos que una empresa más pequeña no posee. Para crecer de forma predecible, los negocios deben apoyarse en la experiencia y los errores de operadores reales, adaptando los principios fundamentales a su propia realidad mediante pruebas progresivas de bajo riesgo. Mientras algunas fuentes hacen énfasis en estudiar lo que hacían las grandes marcas en sus inicios en lugar de lo que hacen hoy, otras destacan la importancia de volcarse a escalar el volumen publicitario una vez que un embudo demuestra ser rentable.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 26 intervenciones distintas de Alex Hormozi, Davie Fogarty, Oski de Haciendola, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 26 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
People overthink it. A big bet is the culmination of little successes or the avoidance of little failures. They think you stay on the edge of a cliff, you look down, and you just jump off, right? I always say, why not walk down in the water, see how deep it is? So, I tend to move quickly, fail fast, or succeed fast, and then double it down. So, if I'm investing 10 grand and it works, 20 grand, 100 grand, a million.
I Spent 1 Week with Billionaires - Robert Herjavec, Mark Cuban and Jay Leno · 2024 · comprobar
reason that you see really big businesses launching so many ads has very little to do with that being the reason that they got to that place. You can't copy a billion-dollar brand to understand how they got there. If you're not spending a million dollars a month, you shouldn't be copying people making a hundred million a year. What they're doing now has so much more to do with else. You you have to understand that keeping a train on the track is very different than what gets it to that place.
Meta Pro Exposes How The Algorithm ACTUALLY Works · 2025 · comprobar
And to be fair, for a lot of people, that's all they need. Alex and Mosey's ad strategy isn't good. It's objectively bad, but his organic strategy is so strong, his ads don't need to be good. Same thing with Grooms or with AG1 or with Nike. People follow all these huge brands, we're like, we're just going to do what they do. You don't have the business model they do. You don't have millions coming in every month from repeat buyers. You don't have organic distribution or retail outlets in the way that they do. So you can't follow their path. Don't do what a hundred million dollar business or…
Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar
you're not copy and pasting what I'm telling you you're taking a lot of the insight and then just developing everything so that it fits for you yeah different than what was taught but it's all built on the principles that you because I can tell you the right way of doing things but that's the right way for 80% of the people 80% of the time that doesn't take your business into account like your business you make ads a certain way you talk to customers a certain way you've got a certain email flow you've got a certain business model you got a certain site design you've got a certain way of…
I Spent 30 Days Mastering Facebook Ads and Got Astonishing Results · 2024 · comprobar
Enfocarse en las cosas que no importan. Le hice una pregunta para cómo aumentar la interacción entre mis clientes. Y tenía un retorno de 15 a uno en mi embudo. Teníamos un retorno de 15 a uno y le dije, ¿cómo hago para aumentar o cómo hacen ustedes para aumentar la interacción dentro de sus ecosistemas de clientes? Y me dice, ¿para qué quieres mejorar la interacción? ¿Cuál es la idea si es que tenías un retorno de 15 a uno? Métele más o arma otro embudo igual y métele más volumen, volumen. Eso fue exactamente lo que hice y me ha ido bastante mejor después de ese de ese evento.
Cómo Escalar Tu Agencia a Los $89K al Mes Sin Quemarte - Tomás Parraguez - E54 · 2025 · comprobar
Finding the people. That are most successful. And I'm asking. To tell me. Everything they did. That was wrong. That's how I run a nine figure business. If I want to get to 20k a day. How much of what you just said. Is a complete liability to me. That's way more important information. Find everybody that's been successful. And ask them everything they did wrong.
Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar
So those guys are doing like 40 million a month in revenue. Don't copy a nine figure business. Never start a shoe company and say the only way I'm going to be success Here's my plan. I'm going to get Michael Jordan to endorse a shoe. You're going to make a billion dollars, but Nike already did it. The solutions to the problem that Comfort and the True Classics have today is not a problem you will even begin to be lucky enough have in the next two years. So don't worry about trying to solve problems you don't have.
What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar
trying like the biggest brands in the world aren't good at Facebook advertising. That's not what they need to do. They they've built a business that is successful enough for them to outsource their Facebook ads to people Like the what got them to be the biggest brand is absolutely what's important. you don't want to copy what the biggest brands are doing today. You want to copy what got them there. Most of the brands that are huge do really bad work almost everywhere. It works for the business because they figured out the business. And that's kind of the whole point. If you figure out how to…
Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar
other dirty little secret about info publishing about moneymaking is people have one success it's a valid success but it's in a certain context it's maybe quite a narrow context so in that context in that time and space in that market with that tactic it worked but then they shrink WRA that and and do seminars all over the world selling this process which won't work for anybody because it's completely out of context for anybody else's situation circumstances or scenario so the same thing goes for a lot of information on on uh all online advertising be it Facebook or any other channel often…
CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar
Mike, um, why are you running your ads like the biggest brands in the world? trying, like the biggest brands in the world aren't good at Facebook advertising. That's not what they need to do. They've built a business that is Like the what got them to be the biggest brand is absolutely what's important. you don't want to copy what the biggest brands are doing today. You want to copy what got them there. Most of the brands that are huge do It works for the business because they figured out the business. And that's kind of the whole point. If you figure out how to run your business properly, you…
Mastering Andromeda: Creative Testing and Scaling · 2025 · comprobar
But if you're copying how a nine figure business does work, understand that you're chasing the wrong thing. Don't You don't have the problems they have. Club. They are trying to solve problems 10 times bigger than your entire business. And they're trying to do it in a way that also makes sure everybody in the business keeps their job. their needs are very different than yours. Don't follow their strategies. It's a great way to destroy your business.
A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar
uh, if if you're following a brand that doesn't need to be good at ads, don't follow their ad strategy. Um, you're
The NEW, SIMPLE & EASY WAY to Scale BIG with Meta Ads 📱 · 2026 · comprobar
There's no way you're going to 20x your business copying what they're doing now to get where they are today. And the reason I say that is if you're doing less than 1 million, copying what somebody who does 50 million a year isn't going to be what gets you there. Don't look to what people are doing now as a path to get where they are. Also fully understand that, well, to be fair, really top brands are there because of the customer service and the business model and a lot of things that have very little to do with their Facebook ads. You might be good at running ads, but the reason your…
Voy a decir una cosa. No copie un negocio de nueve cifras. Las soluciones a los problemas que Comfort y True Classics tienen hoy en día no son problemas que tú siquiera tengas la suerte de enfrentar en los próximos 2 años. Así que no te preocupes por intentar resolver problemas que no tienes.
Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar
actual business behind this. We use a term that we call nail it then scale it. All right? And it's really nail it in that." But here's the problem with that. Until you find out what the compounding vehicle is within your business, you're scenario. And this is why it's so important to nail it, then scale it. And so, you just want to advertise and sell enough so that you can figure out what is required in order to keep customers, keep them paying. If you can't figure that out, there's basically no point to scaling. it's going to get more and more expensive. Your margins are going to get And so…
Your biggest advantage is no one knows who you are · 2025 · comprobar
people my one recommendation for folks is don't look to the8 Fig brand and try to copy what they do there's there's but do not copy pass that because this they're saying oh we want to hire 100 influencers and then we're going to be you know million yeah Milli right away well it's not like OB it's not about only influencers you would be surprised to learn that influencers the important uh part of the business but not I guess not even 10% of theirs yeah need to yeah they got good at one then they move to the next one they got good at that they move to the next one because they had to yeah and I…
Influencer Marketing Cheat Code: Profit Made Easy · 2024 · comprobar
you've had I think it's also very helpful right like maybe don't go for it on your first rodeo do something that you learn how to run a company and you whatever you know what I mean you learn about marketing and sales and support and how to manage a tech team and all that [ __ ] and then yeah once you sort of have the skill it's like I'm pretty aware of what I'm good at and like I know what I'm not and like I'm comfortable taking this risk it's like I'm foregoing a lot of current income to try to hit a [ __ ] massive home run
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
And you might be thinking, but Sabri, I want to be the Apple of my industry. Or you might be looking at Nike and looking at all these massive companies. That is not what you want to be doing. You want to look at what people did on the climb, not what they're doing at the summit. And if you play that game right now, you're going to lose your shirt, and you're going to go broke very, very quickly.
Give Me 27 Minutes and I'll Make You Disgustingly Good at Digital Marketing · 2026 · comprobar
also see a huge gap in the space where a lot of agencies who aren't good enough for you to hire are charging you money no um you're only as good as the people either learn from operators and join communities of people actually getting done or you can focus on folks that run ad agencies that rely on their sales educational resources to offset cash flow because they're struggling some places are good to get you started mhm some places are good to help you make a seven eight figure 9 figure business those are not the same places so if you want to level up your business you have to level up who…
Avoid These Facebook Ads Mistakes At All Costs · 2025 · comprobar
really, really love Gary Vee. I like what he has to say, but Gary Vee started with a $3 million business. He took a $3 million business, his dad's wine company, and he grew it to a $100 million business. And the problem I have with that is I contend it's harder to grow what Gary Vee's dad did, which is take a $0 business and grow it to a $3 million business. I think it's harder to do than take $3 million and grow to $100 million. And yet Gary Vee gives advice to new stage entrepreneurs thinking that it's the same thing. And I don't think his advice is actually applicable. I have a bone to…
Ep. 325: Follow-Up Sequences that Convert with Shaun Clark · 2023 · comprobar
yeah maybe don't go for it on your first rodeo do something that you learn how to run a company and you whatever you know what I mean you learn about marketing and sales and support and how to manage a tech team and all that [ __ ] and then yeah once you sort of have the skill it's like I'm pretty aware of what I'm good at and like I know what I'm not and like I'm comfortable taking this risk it's like I'm foregoing a lot of current income to try to hit a [ __ ] massive home run yeah and it's a leveraged risk
Boost Your Shopify Store Revenue by 250% Overnight with Retention.com · 2023 · comprobar
Todos los cabros era como, es que necesito vender más, ¿cachái? 100 millones, 200 millones, quiero vender millones de dólares al mes y yo quiero y era el único huevón así como, ¿y para qué, huevón? Si ya te va bien, huevón, ¿para qué más? uno está en esa es imposible entenderlo. Y llegaba alguien más viejo y te decía, ¿para qué, huevón? Yo decía, ¿y por qué me cuestiona mi huevada máxima que es quiero vender más, ¿cachái? Entonces, yo dije como hay que dejar a la gente que haga lo suyo y ojalá que en algún momento le haga sentido. Y aprovechar esos impulsos también. Porque nosotros le vamos a…
¡De un Dicom de $90KUSD a facturar +$5MMUSD! - Laura Zegers de Sheet! - E42 · 2025 · comprobar
about I mean having done dozens and dozens and dozens of case studies like if you can't rely on it and it doesn't change your business practice then hey that was fun but you can't chase hey that was fun and legitimately build a business on it like right that's just that's not how you get the 3,000 a day 10,000 30 $50,000 days you don't do that by getting lucky yeah true and
Ian Park's Top 5 Most Valuable Insights You Need to Hear · 2024 · comprobar
La solía de este valor y hay muy poco bien desarrollado hoy día. Y generalmente los servicios que te hacen de eso son gente que no ha tenido una empresa de 10,000 millones. Y es como, ¿y qué vamos a hacer? hacer el canvas y la propuesta de valor. Y esa hueva no te va a llevar los 10, 20 millones de dólares. ni el huevón jamás en la vida ha hecho una puta empresa.
De Facturar 20MM U$ Con Killstore, a Quebrar y Reinventarse - Luchito del Viento - E57 · 2025 · comprobar
on their area of genius and then say here for my seat do what I do but there's a very big difference between doing what someone does and doing what they did to get there
If you want 2026 to be the best year of your life. Please watch this video… · 2024 · comprobar
seguir personas que saben y te pueden enseñar y no partas tan de cero porque es mucho el camino que hay recorrer como para poder seguir las tendencias o ponerte a competir con los otros. Y existen estos lugares como Hagamos e-commerce o lo que enseña Tomás donde encontráis personas que ya saben y de verdad nosotros invertimos mucho tiempo y plata en esto como para que se lo pierdan.
¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 26 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.