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Ian Park's Top 5 Most Valuable Insights You Need to Hear
16 ideas de marketing sacadas de «Ian Park's Top 5 Most Valuable Insights You Need to Hear», de Professor Charley T. Sobre todo de estrategia y decisiones…
- 16 ideas despiezadas
- Fuente Professor Charley T
- Dura 50 min
- Publicada en 2024
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ConversiónPara resolver la objeción de precio elevado, haz que el cliente visualice su situación dentro de seis meses o un año si sigue haciendo exactamente lo mismo y pregúntale cuánto pagaría por revertir esa trayectoria. Al comparar el costo subjetivo del estancamiento con el precio de la oferta, la inversión se percibe como una fracción menor.
case if you were to see yourself doing the same thing six months later or one year how much would you pay to overturn that you probably will pay a landscape how much would you pay for it if you ask that question you probably lot and you start from there right and then compared to the amount money that you will pay for is Charlie's um course expensive then you get a better sense of it so think about it if you were to if your trajectory look like where you stand right now after one year how much would you pay for it in order to overturn that and with that price in your mind compare um you know…
Escúchalo en el minuto 45:55
Evitar la microgestión de múltiples campañas publicitarias para enfocar recursos en activos de mayor impacto
Canales de adquisiciónOperar decenas de campañas publicitarias fragmentadas por producto genera problemas de atribución y un gasto excesivo de tiempo calculando métricas manualmente. Simplificar la estructura publicitaria libera horas operativas que generan mucho mayor retorno al invertirse en optimización de páginas de destino, secuencias de email o el modelo de negocio.
especially during this era the post is 14 era when there's Under reporting happening if you're like me like day trading before like a running multiple you know the all the attributions are going to be off you know no UTM parameters are going to help you because if you're already doing UTM parameters you probably see a lot of n um meaning that you you know even Shopify cannot be very complicated for you because if you're running a lot of campaigns you literally have to compute you know um CPA for every single campaign and if product I had like what um you know 10 to 20 campaigns running well…
Escúchalo en el minuto 36:40
Prometer claridad y cambio de dirección en lugar de multiplicadores de ingresos irreales
Oferta y precioAl presentar la promesa de un servicio formativo o de consultoría, conviene evitar promesas desmedidas (como multiplicar por diez el negocio en pocas semanas) y enfocar la propuesta de valor en resultados tangibles y sostenibles: mayor claridad conceptual, confianza operativa, ahorro de tiempo y un cambio claro de dirección.
and and over I'd love to under promise and overd deliver and if if I can set the expectations low and then crush them what you're G I don't tell people you're going to 10x your business you know what I'm saying that's an unrealistic thing you're going to understand this stuff you're going to have more confidence with it you're going to save time you're going to make more money like those are very concrete things that I mean that that's the promise is is the confidence says something like okay you're going to you know 2x or 3x your business but what he said was you will be more confident and…
Escúchalo en el minuto 20:58
Validación cruzada entre pares para acelerar y contrastar experimentos de marketing
Medición y experimentosAsociarse con un colega o par para debatir aprendizajes teóricos y ejecutar pruebas en paralelo en cuentas distintas acelera la asimilación de conceptos y robustece la validación empírica de las tácticas probadas.
and um obviously you're not going to digest everything so you're going to talk to your peers and I about it and while we have this conversation um you know we would extra extrapolate more and more and more and make it more you know more concrete and theoretically and hypothe hypothetically what we're going to do is okay why don't we test it and we would test it and the good thing is it's not only him we have two test samples right so the validation becomes a lot more you know um it even gets enhanced because of that so that's it's really recommended in terms of like you know after office hour…
Escúchalo en el minuto 26:11
Canales de adquisiciónLas estrategias de medios pagados deben estructurarse respetando la lógica algorítmica y las recomendaciones oficiales de la plataforma publicitaria (como Facebook Blueprint), en lugar de seguir trucos o tácticas complejas promovidas por gurús que contradicen el funcionamiento del sistema.
from Facebook and what he teaches is like totally aligned with what Facebook as says um I mean what they recommend recommends for you to do so hey it's an algorithm developed by Facebook why would you try to do something that Facebook um tells you not lot of stuff that has um that goes against what what it's laid down on Facebook blueprint you know you don't
Escúchalo en el minuto 42:31
Canales de adquisiciónLas estrategias de medios pagados deben estructurarse respetando la lógica algorítmica y las recomendaciones oficiales de la plataforma publicitaria (como Facebook Blueprint), en lugar de seguir trucos o tácticas complejas promovidas por gurús que contradicen el funcionamiento del sistema.
from Facebook and what he teaches is like totally aligned with what Facebook as says um I mean what they recommend recommends for you to do so hey it's an algorithm developed by Facebook why would you try to do something that Facebook um tells you not lot of stuff that has um that goes against what what it's laid down on Facebook blueprint you know you don't
Escúchalo en el minuto 42:31
Oferta y precioEn programas formativos y consultoría, acumular decenas de módulos grabados genera menor valor percibido y aprendizaje que ofrecer sesiones abiertas de preguntas y respuestas (office hours). El acceso directo para resolver dudas y aplicar principios teóricos a casos concretos acelera la curva de aprendizaje del cliente y constituye un diferencial competitivo frente a cursos puramente pregrabados.
and the one thing that I can really say is that's the most um distinctive factor for Charlie's program cuz a lot of Ecommerce program will have that 61 module or all the way of to 100 modules but they will not have those office hour and that's where the real knowledge expansion occurred is that he would give you the core principles and lay it out so that's it's very simple and so that you can the office hour you know he literally hits the right note so that you really expand your knowledge and get the basic plan but I would highly highly recommend for the office hour I mean go go for that…
Escúchalo en el minuto 10:49
Estrategia y decisiones de negocioMantener comunicación constante con colegas externos que compartan el mismo marco de trabajo y vocabulario aporta las ventajas estratégicas de un socio (contrastar ideas y apoyo mutuo) sin la fricción de reparto accionario, asimetría de esfuerzos o conflictos de ego.
peer group where everyone has the same language and the same Basics and the same understanding I about a lot is this is a very lonely is really great to know that you're no longer alone and that you've got feel like I have a business partner U without without the BS part um because business partner also has to do with you know um some ego right um like you know oh did I put more effort in did you put in why are we splitting it to half yeah colleagues right right you can be open with right and we don't have to fight because if you want to make our decision we can still make our decision on our…
Escúchalo en el minuto 31:18
El costo de oportunidad de operar la compra de medios siendo dueño de negocio
Estrategia y decisiones de negocioDedicar el tiempo del fundador a la gestión táctica y manual del media buying impide desarrollar áreas críticas del negocio como el backend y la retención, desdibujando el rol de empresario frente al de operador técnico.
stuff like like for me like the the biggest thing was we our team um I was always talking to my my team saying hey we got to work on back end we gotta work on backend but it never really occurred because I was always too busy doing media buying like there were many times where I was asking myself am I a media buyer or am I a business owner you know
Escúchalo en el minuto 40:18
Oferta y precioEstructurar programas formativos de modo que el acceso no termine al cumplirse las semanas del curso, permitiendo participar en clases grupales futuras y consultar actualizaciones, eleva el valor percibido de la inversión inicial y mantiene activa la comunidad de antiguos alumnos.
about last time and because it doesn't end when the nine weeks are up you know uh like you still have like as I update the the curriculum and as there's more CL group classes and stuff like you're going to be able to jump into those group classes and ask questions or help out other people or lean on those resources for forever I mean right and that's part of the investment just like a like a college like you can you can audit the class again if you want to you can lean on your alumni right right
Escúchalo en el minuto 16:42
Estrategia y decisiones de negocioNo existe una ruta predefinida o fórmula de copiar y pegar hacia el éxito; la clave consiste en adaptar y personalizar los principios fundamentales a la situación concreta y al modelo de negocio (SaaS, ecommerce, captación de leads).
going to be different for everyone yeah and every business model is different and everybody's situation is different copy and paste path to success and then we could customize all of those core principles to your very specific situation which is why whether it's a SAS Company lead gen Drop Shipping e-commerce brand building whatever and
Escúchalo en el minuto 30:13
Simplificar la gestión de anuncios permite igualar resultados en un quinto del tiempo y duplicar facturación
Canales de adquisiciónEn cuentas con volumen diario de 100.000 a 250.000 dólares, pasar de una microgestión manual de ocho horas diarias a una estructura simplificada permitió obtener los mismos ingresos en una quinta parte del tiempo y duplicar la facturación tres meses después apoyándose en el algoritmo.
would create an extra 20 $330,000 in Revenue that day for that client I mean we were doing like1 $250,000 a day but like I could by force of will sit there for eight hours and make money problem was six months later I had and then I simplified stuff and I get the same result in one5 of the time and three months later I was doing twice as much just set myself up for Success instead of trying to be smarter than something that is way smarter than I'll ever
Escúchalo en el minuto 39:23
Retención y relación con el clienteEn servicios de consultoría y formación, limitar intencionalmente el número de alumnos o clientes permite ofrecer un acompañamiento personalizado y construir relaciones a largo plazo, evitando los modelos masivos e impersonales que desgastan la reputación y generan recomendaciones negativas.
a long time and for those folks that design something that's kind of spray and prey or like here's a thing go through it on your own and that's it MH if you feel burned by somebody you're never going to go back to them and you're more likely going to tell all your friends that's a scam and like you know how much harder it is to run a scaling business or to exist and what is effectively a pretty small world if you have this reputation of just burning everyone like I would so much rather and that's one of the reasons too why I limit m it's CU I wanted to make sure that we had that personal…
Escúchalo en el minuto 15:47
El límite del esfuerzo lineal y la necesidad de cambios estructurales para escalar
Estrategia y decisiones de negocioIntentar multiplicar el tamaño de un negocio únicamente incrementando las horas de trabajo genera rendimientos decrecientes y se topa con el límite físico del tiempo; los saltos significativos de escala exigen cambiar el modelo o enfoque y asumir decisiones arriesgadas, no solo apuestas seguras o mejoras incrementales.
yeah you're never going to be able to move mountains with like incremental change and if you're making only safe bets all the time like you're just going to fall further and further behind right diminishing returns like if I remember like you're working harder and harder and things are getting a little bit like am I going to be able to 5x my business by working 103 hours a day like there's not even that many hours in a expectation right and at some point you have to solve the problem in a different hours can you put in there there 24 four hours in a day so it's not like I can
Escúchalo en el minuto 5:43
Estrategia y decisiones de negocioAlcanzar días de facturación de 3.000 a 50.000 dólares exige fundamentar el negocio en prácticas probadas y cambios operativos reales derivados de casos de estudio, no en la novedad pasajera ni en golpes de suerte.
about I mean having done dozens and dozens and dozens of case studies like if you can't rely on it and it doesn't change your business practice then hey that was fun but you can't chase hey that was fun and legitimately build a business on it like right that's just that's not how you get the 3,000 a day 10,000 30 $50,000 days you don't do that by getting lucky yeah true and
Escúchalo en el minuto 25:14
Estrategia y decisiones de negocioAlcanzar días de facturación de 3.000 a 50.000 dólares exige fundamentar el negocio en prácticas probadas y cambios operativos reales derivados de casos de estudio, no en la novedad pasajera ni en golpes de suerte.
about I mean having done dozens and dozens and dozens of case studies like if you can't rely on it and it doesn't change your business practice then hey that was fun but you can't chase hey that was fun and legitimately build a business on it like right that's just that's not how you get the 3,000 a day 10,000 30 $50,000 days you don't do that by getting lucky yeah true and
Escúchalo en el minuto 25:14
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