Las recetas y tácticas universales de marketing fracasan al copiarse sin adaptarlas al contexto del negocio

I think we've graduated from this place of like, there's a certain way to do Google ads, right? And if you don't do it this way, you're making a mistake, right? And now the rallying cry that we have is never, always, never, never, Like there's no right way to do anything. It always depends. And there's always a reason to choose that setting that you, you know, mindlessly turn off. But you'd be surprised at how often our team does not use AI driven campaigns for our clients because it's never always the best solution.

From Google Ads Growth Hacks to Strategy · 2025 · comprobar

you're not copy and pasting what I'm telling you you're taking a lot of the insight and then just developing everything so that it fits for you yeah different than what was taught but it's all built on the principles that you because I can tell you the right way of doing things but that's the right way for 80% of the people 80% of the time that doesn't take your business into account like your business you make ads a certain way you talk to customers a certain way you've got a certain email flow you've got a certain business model you got a certain site design you've got a certain way of…

I Spent 30 Days Mastering Facebook Ads and Got Astonishing Results · 2024 · comprobar

like what do 90% of advertisers have of elite Facebook marketers have in common a client who doesn't need them and I you know if you don't have a system and a process to repeat success with confidence across any vertical with any business model then you got lucky and there's tons of people to get getting lucky in isolation a plan for

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

other dirty little secret about info publishing about moneymaking is people have one success it's a valid success but it's in a certain context it's maybe quite a narrow context so in that context in that time and space in that market with that tactic it worked but then they shrink WRA that and and do seminars all over the world selling this process which won't work for anybody because it's completely out of context for anybody else's situation circumstances or scenario so the same thing goes for a lot of information on on uh all online advertising be it Facebook or any other channel often…

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

even the best advice in the world might and and I try to bring make this very apparent is like the best advice in the world might be applicable to 80% of the problems 80% of the time to 80% of the people and the best answer for you is to take that and then mold it to the way it's going to work best for you and what turnkey solution do this thing you're going to work it's do this thing to figure out how you should be thinking about the problem to find the solution that works for the way that you think and the way that you problem solve so you can repeat this success and I think

Facebook Ads Cheat Codes with Kelvin Parker · 2024 · comprobar

sells the templatized solution cannot work any longer in this environment where data has been removed and needs to be captured in an ultra specific way that's hyper dependent upon channels are different there is no template for any client even clients in the same industry there's no template selling templated Solutions you're selling something that the market has no place for and businesses are waking up to that so fast build something that allows for truly custom truly bes spoke implementation on behalf of every individual client and by going away from agencies because businesses no longer…

The Death of Digital Marketing Agencies | Perpetual Traffic EP 547 · 2023 · comprobar

then you just get lost in all those advices and that was like the situation I was in so I could not scale more I could not control my CPA uh nothing was you have a way of thinking now that's better more disciplined more structured reflex like when everything is not going well you just start doing I'm gonna try this we're gonna try that we're gonna try this we're gonna do this we're gonna you know and then just become like crazy stuff it doesn't make any sense you don't even know what's working or what's having a positive impact or not and I could say that now it's like I'm more relaxed more…

Daath & Dose Juice: A Facebook Ads MBA Program Success Story · 2022 · comprobar

it is that uh you know Facebook ad doesn't build a business uh a marketer does it doesn't Google ads don't build a business marketers do those are the people who actually help a company grow and so until you can become a marketer that isn't handcuffed to one platform but it can adapt and be agile and not just know how to write good ad copy but examine the website and the landing pages and cro like that is a truly valuable asset but someone who knows how to build a campaign the way Facebook wants it is not valuable because Let's Pretend Facebook shuts down today you are of zero value and a…

Ashton Shanks Reveals Hidden Entrepreneur Secrets · 2024 · comprobar

yeah yeah so I think first to back up when it comes to Advanced strategies it's not like you should take one Advanced strategy and apply it to every single situation and Circumstance so the advanced strategies and things that I think about comes out of this you know real kind of issue that I'm seeing either within an ad account or within a business now obviously if there's a business problem that has to get solved

Google Ads... Basic vs Advanced Strategies · 2025 · comprobar

Entonces voy a abrir esta agencia, voy a empezar tener más clientes, voy a diversificar lo que hago y voy a empezar a buscar nuevos clientes a para poder hacer un lanzamiento. Y me pasó que di cuenta no era tan bueno como creía. Me di cuenta que que lo que funcionaba con un cliente no funcionaba como otro. Entonces ahí fue cuando me acuerdo que tuve como dos tres clientes que los lanzamientos salieron horribles.

Cómo Vender Millones con Lanzamientos Orgánicos - Diego Osman - E31 · 2025 · comprobar

it's not a tactic. It's, you have to like know psychology and copy and design and PPC and SEO. because I think more and more people need to be focused on the marketing side of stuff. Otherwise you're just tactical and you're missing the whole point. Yes. And when you're focused on that, you can then come up with your own tactics. Like the tactics that I share on LinkedIn are ones that work for me, but like, there's always exceptions. There's not a one size fits all to everyone. understand the marketing fundamentals, you can come up with your own tactics, which some may be similar to what I…

Google Ads Has Changed. Have You?!? [Inside Google Ads Episode 134] · 2026 · comprobar

is that uh you know Facebook ad doesn't build a business uh a marketer does it doesn't Google ads don't build a business marketers do those are the people who actually help a company grow and so until you can become a marketer that isn't handcuffed to one platform but it can adapt and be agile and not just know how to write good ad copy but examine the website and landing pages and cro like that is a truly valuable asset but someone who knows how to build a campaign the way Facebook wants it is not valuable because Let's Pretend Facebook shuts down today you are of zero value and great…

Ashton Shanks of HemonX & Charley T - Founder of Disrupter School Interview · 2022 · comprobar

it I think it would if your business objective isn't financial with that think what's really important as a Founder as a business owner is to understand that when you're scrolling Twitter when you're watching Youtube you're getting a lot of advice that is shrunk down and broadcast as if it's a universal message yeah and your business business objective is not financial and

I Mastered Facebook Ads in 6 Months and So Can You! · 2024 · comprobar

and we've elongated the sales process we with our customers so now what used to take just a couple of weeks to bring somebody on and then obviously on board them it might take three to four weeks if not longer in some cases because we need to understand before we even engage before we even you know start pressing any buttons like what their real goals that's what it costs like if Facebook ads is part of their service offering it's highly customized based upon what they have what they need creative is a huge part of that media buying what they have as an internal resource all of we since we…

The Death of Digital Marketing Agencies | Perpetual Traffic EP 547 · 2023 · comprobar

it's never coming back whatever or SEO like all the things have changed permanently resuscitate whatever it is that you had it's dead wisdom there but uh you're gonna just beat your head against the wall if if you try to completely replicate what you said that it's time to focus on the Quick Fix hack tips tricks BS like it's it's done focus on making marketing a it's it's something that needs to be invested in and and nurtured and that's done like like we need to focus on marketing like it's like it's any you actually have to follow the rules for and invest in over the long term you

Ep. 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam · 2023 · comprobar

setting up of this campaign is not the you know the science behind it here's how to yeah here's the point and click of setting up the Facebook campaign but if you don't understand your ads you don't understand the drive of the customers that you're trying to reach you don't understand you know their objections and you know ways to overcome them you know if you have a place that just says well just give us more creative just give we'll figure it you you don't have an answer you don't

5X Growth Unveiled: Case Study Michael McCoy's Unbelievable Success · 2024 · comprobar

and by the way if they have a success story which they usually do because that's how they sold you is that you find that person and figure out what they are doing that is lacking

No BS Advice to Get Rich Like the 1% · 2024 · comprobar

way that we've always done is that uh you know Facebook ad doesn't build a business a marketer does it doesn't Google ads don't build a business marketers do those are the people who until you can become a marketer that isn't handcuffed to one platform but it can adapt and be agile and not just know how to write good ad copy but examine the website and landing pages and cro like that is a truly valuable asset but someone who knows how to build a campaign the way Facebook wants it is not valuable because Let's Pretend Facebook shuts down today you are of zero value and great marketer is what…

Ashton Shanks of HemonX & Charley T · 2022 · comprobar

going to be different for everyone yeah and every business model is different and everybody's situation is different copy and paste path to success and then we could customize all of those core principles to your very specific situation which is why whether it's a SAS Company lead gen Drop Shipping e-commerce brand building whatever and

Ian Park's Top 5 Most Valuable Insights You Need to Hear · 2024 · comprobar

Okay. Well, you know, I, so from my perspective, which is I'm a paid traffic agency, uh, we're bleeding. We're actually having to reinvent ourselves right now, which is frustrating. And I think for such a long time, people really did want, it's like going to Home Depot and getting a tool. And I was, I was the best drill on the shelf. And so it was an easy buy, you know, and I could charge whatever I wanted because I was the best drill on the shelf. And now all of a sudden people don't want, not only do they not want tools, they don't even want to walk into Home Depot. Now they just want a…

The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch | PT EP 575 · 2024 · comprobar

apparent is like the best advice in the world might be applicable to 80% of the problems 80% of the time to 80% of the people and the best answer for you is to take that and then mold it to the way it's going to work best for you and what a little bit different there's not a turnkey solution do this thing you're going to work it's do this thing to figure out how you should be thinking about the problem to find the solution that works for the way that you think and the way that you problem solve so

CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques · 2025 · comprobar

Eh, entonces, como saber bien elegir qué cosas quiero consumir y después de consumir lo más importante sobre todo los emprendedores es como tú procesas eso. Lo que hablamos, oye, son muchos founders o soy solo founder o soy no hay una receta correcta. Eh, cada negocio es distinto. De repente veo y gente que dice oye, leí esto en un libro.

Cómo Construir una Startup de $850MM USD en Valoración - Jaime Arrieta CEO de Buk - E60 · 2025 · comprobar

other dirty little secret about info publishing about moneymaking is people have one success it's a valid success but it's in a certain context it's maybe quite a narrow context so in that context in that time and space in that market with that tactic it worked but then they shrink WRA that and and do seminars all over the world selling this process which won't work for anybody because it's completely out of context for anybody else's situation circumstances or scenario so the same but does that mean that you can duplicate that are your circumstances the same are you in the same Market are…

Facebook Ads Cheat Codes with Kelvin Parker · 2024 · comprobar

come onto these calls you are going to feel like there's just so many options we're going to open so many doors for you and it's going to feel I don't want you to feel like it's an obligation to implement everything we teach because there's nuances for all of your businesses you're different sizes you've got different opportunities You' got different strengths and strategies it's optionality rather than oblig ation so we are going to give you

How Danny Buck Started His $40m Ring Brand · 2023 · comprobar

>> I agree. And also that like going back to do I use this or that or do I start with exact or phrase? It's so business and context dependent that I really like, oh it lights a fire under me when someone's like this is the only way and it's like no the only way the only right way for your client is the way that works for them. And that is not the same. And that's why I get so fired up and angry at the like cookie cutter like agencies or the cookie cutter courses or the cookie cutter practitioners who are >> Yeah. Like you are wrong and I will die on that hill. Like you are wrong. There are so…

In the Zone with Amalia Fowler and Jyll Saskin Gales · 2025 · comprobar