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La objeción de precio se supera enmarcando la oferta en el retorno y el coste de no actuar

Cuando un prospecto se enfoca en el precio o cuestiona el importe, la venta no debe centrarse en defender la cifra, sino en reencuadrar la oferta como una inversión con retorno frente al coste financiero o temporal de mantener el problema sin resolver. Varios enfoques sugieren clarificar las expectativas, medir la brecha del cliente o educarlo en variables de valor antes de revelar el monto final. Asimismo, se matiza que la fijación en el precio suele ser un síntoma de falta de diferenciación, falta de credibilidad en la promesa o una simple reacción verbal que no equivale necesariamente a un rechazo.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 15 intervenciones distintas de Alex Hormozi, Davie Fogarty, Oski de Haciendola, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 15 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

And they say, just tell me the price. They'll either one, spit out the price Or two, they will try to win the argument of why telling the price right now Instead, what we want to do is we want to grab the frame and be like, Are you telling me that no matter what, if the price is right, you're going to go ahead? well, no, like I need to know what's included. Exactly. So let me just run you through I'll tell you what's included. And then if it all makes sense, I'm more than happy to go over the price with you.

Learn 97% of Sales in 52 Minutes · 2026 · comprobar

really like this. Um, I use this a bit in my hoodie, um, marketing. The average person spends 12,896 hours in their loungewear clothing for the hoodie. And because people's main objection, whenever you survey customers, most of the, most of the time for e-commerce brands, because we'll have this digital customer acquisition costs to worry about, the main objection that customers will have is price. emotional connection to their money. And that makes sense. The way that you get over that objection is communicating the value of the product, which is what we're doing here. I think that really…

COMPLETE Copywriting For Beginners | Examples and Frameworks · 2021 · comprobar

that's known as a deep question and a deep question is something that asks me about my values or my beliefs or my asking deep questions of asking people about their values and their beliefs and their experiences asking them how they feel about their lives rather than the a lot of our listeners you I mean High ticket closers marketers that have to team especially in the high ticket world when the sales guy jumps on and starts having the Practical conversation and we're talking about a high ticket offer I think that's the worst frame to put the customer in because I'm about to ask you to spend…

3 Step to Becoming a Supercommunicator with Charles Duhigg | Perpetual Traffic EP 609 · 2024 · comprobar

But you must assign a cost. is that in every single transaction, The biggest cost often is them not doing anything at all and still being in the same place in a year's time from now making a wrong decision based on price and then them having a horrendous outcome you must assign a cost. is to get very clear on what that cost looks like in every single sales call that your team is assigning a cost to the prospect, not taking action at all. Assign a cost to inaction.

Learn 97% of Sales in 52 Minutes · 2026 · comprobar

number five is framing I would say this cases in these two right now so if we're talking about framing then how we position something is going to matter a lot so if I'm an employee selling to an employer, which is fundamentally what we're doing. I would probably say something to the extent of we want to make investments in these places and I see me coming in as an investment, not a cost. And ideally, if we frame this as how am I going to get a return on this investment, then I'm no longer a cost center in the business at all because I'm just a percentage commission essentially on what I'm…

How to get what you want every time · 2025 · comprobar

In a sales cycle, when it comes time to making a decision, the prospect will always hear the cost of whatever it is that you are charging them But the thing that most sales people do is they stand at the end of that call and they justify the price. But what they don't do is assign a cost of inaction. we must assign a cost to them doing nothing that doing nothing isn't going to cost them anything. But most of the time, the cost of doing nothing is infinitely more than what it actually costs to do something.

Learn 97% of Sales in 52 Minutes · 2026 · comprobar

Every year that goes by it is costing them 1.2 million dollars. hey, assigning a cost to inaction. And when you start to assign a cost to inaction, Well, it reframes time as the enemy And then you make the fear of them not taking any action at all far scarier than the price and they look at the risk of inaction being the most dangerous decision of all.

7 DARK PSYCHOLOGY Sales Techniques to Sell Anything · 2025 · comprobar

case if you were to see yourself doing the same thing six months later or one year how much would you pay to overturn that you probably will pay a landscape how much would you pay for it if you ask that question you probably lot and you start from there right and then compared to the amount money that you will pay for is Charlie's um course expensive then you get a better sense of it so think about it if you were to if your trajectory look like where you stand right now after one year how much would you pay for it in order to overturn that and with that price in your mind compare um you know…

Ian Park's Top 5 Most Valuable Insights You Need to Hear · 2024 · comprobar

La persona te pregunta cuánto cuesta. Entonces, tú no le dices directamente son 10.000. Lee Lo que le haces es resuelves la duda de lo que va a ocurrir después de agendar, después de pagar y luego le dices el precio. Es decir, le seteas la expectativa, le dices, mira, si decides avanzar, harás la inversión aquí conmigo y yo te mandaré un link para que tú puedas agendar con coach y va a ocurrir esto, esto y esto.

El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar

three people buy value not price when buy with less resistance and you realize that no it doesn't not matter what your price is you're typically always going to get that as an objection they're not buying the price of this product they're buying the value that this unlocks what is the problem that what it is that I'm selling soles for that person because a transaction takes place where value exceeds price cheat code number four the

38 Business Cheat Codes I Wish I Knew at 28 · 2024 · comprobar

Most salespeople think that prospects are scared to spend money when the real danger is not to take any action at all. When the real danger to them is, hey, what happens if I don't do anything? This problem is still going to be persisting in my life. And that's the thing that you want to focus on. You don't want to focus on the money that it is that they need to spend. You want to have all of your attention focused on the actual problem that it is that they're trying to solve. But there is something that is infinitely more important than the cost of our services and that is the cost of…

7 DARK PSYCHOLOGY Sales Techniques to Sell Anything · 2025 · comprobar

Si es solo una cosa de dinero Y haciéndolo como bien, te estoy ayudando con mucha empatía en esa pregunta. Oye, si es solo una cosa de dinero, pero es solo eso o hay algo más. Tú le decís dejando de lado esta parte ¿Sientes que es Sientes que es exactamente lo necesitas o hay alguna cosa que te preocupe o hay alguna cosa que no te termina de encajar? Yo quiero identificar esto. Claro, aquí puede ser que le preocupe algo. Si es que no os conozco, es que no sé qué, es que no Pues te puede salir una objeción de hm duda, incertidumbre. Entonces, tú tienes que resolver ese tema.

El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar

them to pick how ugly they are all right and then you say how pretty do you want to be now everyone's gonna say I want to be super pretty but here's the beautiful thing when they pick how pretty they want to be they're the one who set the goal and that means that the price came from them and you know

How to Sell Better than 99% Of People (4 HOUR ULTIMATE GUIDE) · 2024 · comprobar

The main objection we have is always price. It's always price if they don't know what else to talk about. Customers will always go to price if you don't give them any other variables to consider. It's like, how do I break these two things of price and value? If there's apples and apples, you want apples and oranges. And so all of a sudden, you give them way more variables than they thought about because you know more about it than they do. And that's the point of a good sales process is they're like, I didn't even think about these things. That's what education is for.

Give Me 42 Minutes, I'll Show You How To Sell Like The Top 1% | Scale or Fail Episode 1 · 2026 · comprobar

Let's say that you're selling something that has an ROI. If you're selling something that the customer can ROI on, then price is never an objection. They're going to make more money than the thing that you're selling Which brings up the real objection is that they don't believe that it's actually going to work. Because if they believe with 100% certainty that what you're selling them was going to work, they would just buy. They would find the money. But it's because there is doubt.

Learn 97% of Sales in 52 Minutes · 2026 · comprobar

And so a lot of times people just say things as they come out, but it doesn't mean you're not buying. And so an experienced salesperson is going to try and start overcoming things. And you're basically like wasting bullets on zombies that aren't there. They were going to close either way. That's not a real objection. They haven't said no. They just made an observation. So unless someone says they don't want to buy, don't assume that they don't want to buy.

The Ultimate Sales Training for 2026 [Full Course] · 2025 · comprobar

We don't drill price stuff that much. We drill the sales team on their conviction. So has anyone here ever had like a client event and had all these people there and get testimonials and like your sales team was there yesterday? Right. Well, I'll bet you for the next couple of weeks, your closing percentage is going to be fucking sky high. I can tell you that when I had my brick and mortar gyms, I would do way out days, which is like when challenges and stuff would end and people would be losing weight and crying and all that stuff. I would stack as many sales appointments as I possibly could…

How I Scaled My Sales Team [Compensation, Recruiting & Training] · 2022 · comprobar

the next thing that will come up is I would sell for a really expensive there's guys down the street who will And that's because you can't sell the different. Which is why I wrote my first is you're selling a commodity. You're reasonably hold your thing and their the same, so I'll just pick the cheaper do it. The idea is that we want to price clearly different category that people different. I have to analyze these

Why you aren't making as much money as you want · 2026 · comprobar

And in fact, not only are you going to spend it, you're going to buy the program. The question is whether you're going to pay for it in money or pay for it in time. And so, like, you can learn every single lesson that's in this program, whether it's losing weight, you know, getting leads, selling online, whatever it is. Right? You're going to learn these lessons. But do you want it to take 12 weeks or 12 years? And the question is, are you going to be able to live 1,000 lifetimes because of the 1,000 people that we've helped just like you and gathered all those lessons and put them together…

How to Sell Better than 99% Of People (4 HOUR ULTIMATE GUIDE) · 2024 · comprobar

And so, the reason that if someone gasps or thinks that this is a lot of money, you just ask them, is this a lot of money to you? And they're going to say, yeah. If they say no, then you're like, awesome, buy it. And if they say yes, right? And if they say yes, then you're like, that's the exact reason that you're going to be successful. Because there's other people who buy this thing, and you know what?

How to Sell Better than 99% Of People (4 HOUR ULTIMATE GUIDE) · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

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