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Meta Vs. Google: Enemies No More? How They Work Together with John Moran | PT EP 635
31 ideas de marketing sacadas de «Meta Vs. Google: Enemies No More? How They Work Together with John Moran | PT EP 635», de Perpetual Traffic. Sobre todo…
- 31 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 1 h 02 min
- Publicada en 2024
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Testeo simultáneo de creatividades en ABO con presupuestos idénticos
Medición y experimentosPara acelerar la validación creativa y reducir la varianza sin depender de la clonación secuencial, conviene lanzar varios anuncios nuevos en paralelo asignando presupuestos diarios iguales a cada conjunto (por ejemplo, 5 creatividades a 100 USD diarios cada una) y evaluar tanto el promedio general como las piezas ganadoras y perdedoras individuales.
this out watch this now we have five new pieces of creative and so i said what if we did this what if we took all five started them all at the same time with hundred dollar per day budgets each okay so five hundred dollars worth of creative testing per ad broken out between five one hundred dollars right because there's gonna be some that'll do good and there's some that'll be bad but if you could take the average of those five versus the average of the other five versus the average of the other five now you get multiple points you don't have to like clone to see if it dies you're just doing
Escúchalo en el minuto 22:28
Escalamiento horizontal de anuncios ganadores mediante duplicación semanal
Canales de adquisiciónPara escalar creatividades ganadoras de forma controlada sin reiniciar agresivamente el aprendizaje del conjunto original, duplica el conjunto de anuncios (ad set) con un presupuesto diario fijo de forma semanal, monitoreando que el CPA comience alto y baje hacia el costo objetivo durante los primeros 7 días.
to where the other barbers at so nothing changed aside from you just duplicated the ad set you literally just hit duplicate that's all it is yep and now what's old is new again ladies and gentlemen and we're duplicating these at 225 per day so each time we duplicate it it's an incremental got 20 i need my socks off so it's an extra you know basically 6700 per month in scale each time we clone it that's pretty significant right so 225 times 30 and if you do that you know obviously again again it's worked okay great yeah we are not going to stop cloning barbara until barbara c12 fails it like…
Escúchalo en el minuto 15:16
Escalado horizontal mediante clonación semanal de creativos ganadores y reasignación de presupuesto
Canales de adquisiciónEvalúa el rendimiento de los anuncios con frecuencia semanal: pausa de inmediato los conjuntos perdedores y escala horizontalmente clonando los anuncios ganadores (multiplicando de 5 a 10 o 15 copias con segmentación abierta a 100 $/día), reasignando el presupuesto liberado a los creativos validados e introduciendo nuevas variantes de forma incremental.
two three four whoa diane's winning so right immediately for example what i would do is i would shut off claudia i've shut off pan and i would clone diane from five to ten or fifteen and i would take the other ones that were pausing and reallocate to the ones that are winning and then the incremental spend comes in by bringing in five new ones with brand new hundred dollar per day spends got it so we consolidate clone again add an incremental yeah so you go from 500 500 to a thousand so now a thousand is over here and they add another 500 that's 15 so you went from a thousand worth of half…
Escúchalo en el minuto 25:37
Distribución de presupuesto 80/20 para la estrategia de dos pasos en Google Search
Canales de adquisiciónEn la estrategia de dos pasos ('feeder') para Google Search, la distribución recomendada de presupuesto es de 4/5 (80%) para la campaña de conversión optimizada por tROAS o tCPA y 1/5 (20%) para la campaña de alimentación configurada a Max Clicks. Esta táctica aplica a campañas de Search y no funciona de la misma manera en Google Shopping.
i think i know the answer to this um all right let me see google shopping feeder strategy so it's not a shopping feeder strategy it's just search um yeah that's going to be something that's really important the shopping is not working at all compared to search so i'm still working on that part it is not reacting the same way but for a search the budget split is always one fifth so four fifths t roas or tcpa one fifth on the um max clicks shopping i'm trying high and low priority i mean everything is it's like you see it start to blip up but 20 percent of spend is actually resulting in only…
Escúchalo en el minuto 39:42
Evaluar campañas multiplataforma con métricas de adquisición real en vez de métricas nativas
Medición y experimentosPara gestionar y escalar campañas en distintas plataformas publicitarias (como Google y Meta), se debe usar un marco de medición unificado basado en métricas de tráfico y clientes nuevos (como NCAC, coste por nueva visita, coste por nuevo clic y porcentaje de usuarios nuevos vs. recurrentes) a través de herramientas de atribución externa, en lugar de confiar en las métricas nativas de cada plataforma que operan en…
So what's interesting, I think, though, is that the way that you measure, it cross-applies to platforms. So when you're looking at, okay, what is my NCAC? What is my effective cost for new visit? What is my new versus returning users? How cold is this traffic? When you can keep that mindset activated while you're testing different platforms, you can see the way that those platforms will interact with those metrics based on your input. But if you keep that same mindset of those MPIs, you can find success in each platform. But as long as you keep that mindset as I don't care whatever happens…
Escúchalo en el minuto 2:34
Evaluación simplificada de estrategias omnicanal mediante el nCAC consolidado
Medición y experimentosPara validar la asignación de presupuesto en una estrategia omnicanal, se debe medir el impacto en la facturación total a través del nCAC (costo de adquisición de nuevos clientes): si el nCAC se mantiene o disminuye, la combinación de canales es acertada; si sube, la asignación es errónea.
okay all right tyler asks how do you go about thinking about omni-channel media strategy if you could use an oversimplified example that would be great yep spend in the channels you think are going to work measure everything to the top line to see if you made the right decision or not wrong decision ncac goes up right decision ncac holds or goes down cool all right i i now i now see what larry was
Escúchalo en el minuto 53:23
Los ajustes de puja por dispositivo son ignorados en Smart Bidding de Google Ads
Canales de adquisiciónEn Google Ads, cuando se utilizan estrategias de puja automatizada (como tCPA, tROAS, Maximizar conversiones o Maximizar valor de conversiones), los ajustes porcentuales de puja por dispositivo no son reconocidos ni aplicados por el algoritmo. Para aplicar ajustes manuales por dispositivo es necesario recurrir a estrategias sin puja automatizada como CPC Manual o Maximizar clics.
budget is constrained so i i here's a few things device bid adjustments if you're looking at like bid up and bid down if you're on automated bidding strategies don't work um they're that you you can set them but they are not actually recognized by google so if you're like on a tcp at row as maximize conversions maximize conversion value the bidding strategy adjustments uh or device adjustments don't work um so just fyi there you have to be on like a manual cpc or max clicks or some of that
Escúchalo en el minuto 41:15
Escalar anuncios ganadores mediante clonación horizontal de ad sets en vez de aumentar presupuesto verticalmente
Canales de adquisiciónCuando un nuevo anuncio creativo rinde bien en una campaña de prueba con presupuesto por ad set (ABO), aumentar drásticamente su presupuesto diario suele empeorar el CPA. En su lugar, es más efectivo escalar en amplitud clonando el conjunto de anuncios ganador múltiples veces con el mismo presupuesto base (e.g. $225/día).
So instead of, and what we did is we try to just increase the daily ad spend on an ad and then it failed. As soon as it went into, you know, a higher spend, like the L ones are, it starts to perform but they were cloning their, sorry, they're cloning their ad groups for scale. So it was scaling at a breadth, spending 225 a day, clone it and spend 500 or 450. So you're scaling by cloning. We're taking our creative testing campaign. And when something does, sorry, when a new ad that we're testing does good, like Barbara here, for example, that's getting $125 NCAC. like all right well let's…
Escúchalo en el minuto 11:30
Segmentar Standard Shopping por marca y modelo al competir con precios fijados
Canales de adquisiciónCuando un comercio electrónico distribuye productos con precio fijado por el fabricante y cuenta con presupuesto publicitario acotado, la estrategia inicial recomendada es crear campañas de Standard Shopping segmentadas por marcas, fabricantes o nombres de modelos específicos para capturar primero la demanda con mayor intención de compra.
by the way price floor so everyone is offering same price 15 and 20 000 available ad spend per month so i would imagine that they have a probably a lot of brand names of pinball machines so i would start immediately just say standard shopping per brand name of pinball machine to see if there's any get it um but segment those out segment them out immediately because you're going to want to find shopping inbound customers first yeah because that's going to be your highest amount of conversion
Escúchalo en el minuto 57:49
Canales de adquisiciónPara escalar la adquisición de clientes en Meta, una configuración efectiva consiste en utilizar una campaña CBO con segmentación abierta (open targeting), excluyendo a compradores existentes, sin audiencias similares (lookalikes) y agrupando los anuncios en un solo conjunto para que compitan directamente por el presupuesto global de la campaña.
So L1 was our main campaign. It was open targeting. Uh, we're only counting new customer purchases. Website conversions, uh, open targeting customers excluded, no lookalikes added and all of the, um, ads were in one ad set. So everything kind of just equal, you know, fight it out to the death. Everyone's sharing the same, same daily budget from a campaign. So this is a CBO campaign.
Escúchalo en el minuto 8:42
Escalar creativos ganadores mediante clonación en ABO en vez de consolidarlos en campañas amplias
Canales de adquisiciónAl encontrar un creativo ganador en pruebas con presupuesto por conjunto de anuncios (ABO), clonar el conjunto de anuncios permite duplicar el presupuesto manteniendo estable el rendimiento, mientras que transferirlo a una campaña consolidada suele degradar los resultados porque el algoritmo redistribuye el tráfico hacia audiencias no deseadas.
what's the point of duplicating the ads is that to scale while testing creative yeah it's on abo which means the asset group that when you clone it you double the budget yep exactly it yep uh when you see a winning ad creative do you move it to l1 ah you know what's funny is that's what we did we moved to l1 it failed we moved it back and succeeded so we're like well let's just clone found the creative test we just drop it in but we dropped it in it did exponentially worse when we cloned it it stayed the same performance i was like all right that okay and that's because l1 was just like aha…
Escúchalo en el minuto 57:33
Verificar la atribución multidispositivo antes de reducir pujas o pausar tráfico móvil
Medición y experimentosAntes de recortar presupuesto o reducir pujas en dispositivos móviles por registrar una menor tasa de conversión que escritorio, se debe consultar el reporte de atribución multidispositivo en Google Ads. Frecuentemente entre el 30% y el 40% de las conversiones inician en móvil y culminan en ordenador; penalizar el móvil elimina la primera visita cualificada y reduce el volumen global de ventas.
something that doesn't auto bid okay now on the second part of that go into your last 30 days and inside of google ads go into tools under measurement and conversions you'll see something called attribution go into attribution and look at the last 30 days and you'll actually see the cross device conversions that google has been able to identify and usually you'll identify like half of them maybe maybe half it would be amazing 40 probably more accurately but you'll see sometimes like 30 of your conversions this last month had cross device activity meaning they started on one platform and they…
Escúchalo en el minuto 41:43
Estrategia feeder: destinar 20% del presupuesto a Maximizar clics para escalar tROAS
Canales de adquisiciónPara alimentar y escalar una campaña con objetivo tROAS en Google Search, se debe crear una campaña complementaria en 'Maximizar clics' con presupuesto individual equivalente al 20% del total durante 2 a 4 semanas. Este flujo de clics económicos provee la data de conversión necesaria para que la campaña tROAS aprenda y pueda escalar de forma autosuficiente.
shopping is still working but for search four fifths on your automated bidding strategy one fifth on your max clicks because your max clicks even on one fifth of the s bench can sometimes match or even exceed the clicks that we get on the restricted bidding strategy one got it so jose v yeah search not google don't run into irrelevant search terms for t row as campaigns yep so you don't use a shared budget you want only 20 of the budget to go to your max clicks campaign and not forever only for about two three four weeks and then you'll see that your t row as campaign can scale without having…
Escúchalo en el minuto 40:21
Riesgo de caída de volumen al cambiar de tCPA a maximizar valor de conversión
Canales de adquisiciónCambiar la estrategia de puja en Google Ads de Maximizar Conversiones (con CPA objetivo) a Maximizar Valor de Conversión modifica por completo el objetivo algorítmico, pasando de volumen de prospectos a valor monetario por usuario; si este cambio deteriora significativamente la captación de leads a lo largo del tiempo, se debe revertir a la configuración original.
client abuse school business leads to drop more than 50 since september 2023 upon realizing found out that strategy changed from max conversion tcpa to max conversion value should i change it back okay um yeah i mean max conversions to max conversion value it's a loaded question i mean you're doing targeted cost per acquisition so versus so here's the thing i would say if it was like we changed it got worse absolutely because one's measuring amount of you know people the other one's measuring how much each one of those people are worth so it's very very bad idea to say like hey forget…
Escúchalo en el minuto 56:10
Aislamiento del rendimiento en prospección mediante atribución de primer clic
Medición y experimentosAl evaluar la efectividad real de una pieza creativa para captar clientes nuevos, se debe analizar bajo un modelo de atribución de primer clic (first-click), evitando atribuir el éxito a anuncios que solo cerraron conversiones previamente iniciadas por otras campañas.
to see how's that last week of that working like yeah don't count the person that because it's only 60 cold maybe interacted with joan and then then converted on barbara i don't care how the first click on joan do how the first click on barbara do so it's really like the most if i was to push this and which is why we have to go over to the other tool called wicked and then say well what about our new uh version here and say how did um it usually resets we do click date first click only redo this now we have to say okay if this was first touch first click accrual on conversion only yada yada
Escúchalo en el minuto 20:11
Regla de tres iteraciones para descartar creatividades en tráfico frío
Medición y experimentosPara confirmar de forma concluyente si un concepto creativo o ángulo publicitario falla por sí mismo y no por una mala muestra o subasta inicial, pruébalo duplicándolo en tres instancias distintas ante tráfico frío antes de descartarlo.
joan and we took joan and clone joan we started joan and then we clone joan and then we clone joan and what happens well it sucks it sucks and it still sucks all right well that's pretty definitive creative testing right so we thought okay well if joan here the c0 c1 and c2 again you're kind of seeing like okay well that collectively got a 321 a 384 and nothing for 390 yet well dang if you take the average of what barbara was doing which is about 210 to 190 the first three here okay this creative we're taking joan and we're cloning it three times it's like this is three chances like cold…
Escúchalo en el minuto 16:19
Uso de concordancia exacta en campañas feeder de clics para precalificar audiencias en tCPA
Canales de adquisiciónConfigurar las campañas iniciales de 'Max Clicks' exclusivamente con palabras clave en concordancia exacta asegura que todo el tráfico captado sea estrictamente relevante, permitiendo que las campañas subsecuentes de Target CPA (tCPA) pujen de forma optimizada únicamente cuando el algoritmo detecta intención real de conversión.
to work now here's the other part if you look at the click campaign these click campaigns are all on yeah um i'm not saying any conversions on a lot of them oh this is our max clicks campaign not designed for conversions this is okay this is the first click so that's what's cool is what when you use exact match first click everything else down the line should be extremely relevant yeah right now because you're pre-qualifying them because they've shown interest yeah now if someone says like is an rv awesome i don't care i want that because their google is only bidding on it because they think…
Escúchalo en el minuto 47:25
Canales de adquisiciónAl escalar presupuestos con Advantage+ Audiences en Meta, el algoritmo tiende a gastar el presupuesto adicional en tráfico irrelevante y de baja interacción (alrededor del 6%), mientras se atribuye conversiones del mismo grupo reducido de tráfico templado preexistente en lugar de generar ventas incrementales.
scenarios do you use cost caps okay so yeah the advantage plus audiences in my opinion are that that's that's meta's way to sell you conversions and when you scale up what we found out with advantage plus it's like i got 500 junk users and seven converters like double the budget it's like i have a thousand junk users and eight conversions you're like well wait a minute like i doubled the budget why am i doubling the sales it's like i still have the same warm traffic i'm waiting to buy i'm just funneling in all of the shit traffic to your site that is maybe relevant and you see the engagement…
Escúchalo en el minuto 51:09
Canales de adquisiciónAl escalar presupuestos con Advantage+ Audiences en Meta, el algoritmo tiende a gastar el presupuesto adicional en tráfico irrelevante y de baja interacción (alrededor del 6%), mientras se atribuye conversiones del mismo grupo reducido de tráfico templado preexistente en lugar de generar ventas incrementales.
scenarios do you use cost caps okay so yeah the advantage plus audiences in my opinion are that that's that's meta's way to sell you conversions and when you scale up what we found out with advantage plus it's like i got 500 junk users and seven converters like double the budget it's like i have a thousand junk users and eight conversions you're like well wait a minute like i doubled the budget why am i doubling the sales it's like i still have the same warm traffic i'm waiting to buy i'm just funneling in all of the shit traffic to your site that is maybe relevant and you see the engagement…
Escúchalo en el minuto 51:09
Canales de adquisiciónStandard Shopping permite enfocar la inversión en prospección fría (hasta un 80% tráfico nuevo) respondiendo a términos de búsqueda no de marca sin seguimiento multicanal. En contraste, Performance Max (PMax) tiende de forma natural a priorizar audiencias templadas, clientes existentes y remarketing automático a través de Search, Shopping, YouTube, Display y Discover.
remarketing you always prioritize prospecting just reference standard shopping means that it is not going to have auto targeting of a user on multiple channels pmax will use search shopping youtube gsp discover display to target anybody it thinks is going to convert existing customer or warm traffic or not all right cold traffic says someone has to go to google and type in a non-brand search term so most of the time you get like 80 cold versus 20 cold um and that's the main reason why warm traffic is more pmax
Escúchalo en el minuto 43:47
Evitar Dynamic Creative al aplicar estrategias de escalado por clonación
Canales de adquisiciónAl escalar anuncios mediante la duplicación de conjuntos de anuncios, no conviene utilizar creatividades dinámicas (Dynamic Creative), ya que las variaciones continuas de combinaciones impiden saber con certeza qué elemento funciona y pueden alterar el comportamiento del anuncio tras clonarlo.
tyler's good for these creatives are you using dynamic ad creative good question actually no we are no all right that's one of the reasons why we were safe with cloning so your computer um yeah that's actually a really good question because i mean you want the creatives to be exactly the same if you're using dynamic creative then it's you don't know which combination is actually working exactly so i'm gonna turn it off to make sure it didn't go haywire after we cloned
Escúchalo en el minuto 59:01
Forzar presupuesto a nivel de conjunto (ABO) en segmentación abierta para evaluar creativos con tráfico frío
Canales de adquisiciónA diferencia de CBO o pujas automáticas (que tienden a gastar en audiencias tibias con alta probabilidad de conversión), utilizar ABO con presupuestos fijos por anuncio en segmentación abierta obliga a la plataforma a impactar tráfico frío nuevo, permitiendo un testeo creativo puro y una adquisición real de nuevos clientes.
yeah is because um when it is in cbo campaign it's gonna take the ad that's performing the best and over on the exact platform yeah exactly now in abo it's like i found you know i have a new ad and i'm matter that you here's 500 a day at five different ads on open targeting you have to spend it now go it's you're forcing it we're forcing it to do that yeah and when you can take five ads times five you got 25 new ads that all have to spend a hundred dollars a day it's like go find people it's like well shit i have to go find new cold traffic now it's not warm traffic i want you're forcing me…
Escúchalo en el minuto 32:24
Evaluación estricta de CAC mediante primer clic devengado en ventana de 7 días
Medición y experimentosPara auditar con rigor la rentabilidad de campañas de captación en frío, contrasta el CPA de la plataforma con una atribución externa estricta de primer clic en base devengada a 7 días, computando únicamente el gasto y las compras ocurridas estrictamente dentro de dicha ventana.
an in-app number here though you're using cost per results but you're also double checking it with wicked yep and so we go inside of here and then we look at what is barbara's ncac here now this we're using a do is take like the highs lows what you're gonna see here too is that we're using a first click accrual of the last seven days and so that is like literally the most it's like a seven day look back by that accrual basically means in the last seven days only the ads that this only the spend and the users and the clicks only in the last seven days that that ad had is going to be counted if…
Escúchalo en el minuto 18:12
Umbrales objetivo de nCAC según atribución interna vs. externa
Medición y experimentosPara mantener un impacto rentable en ventas directas, continuidad y canales derivados (como Amazon), el coste de adquisición de nuevos clientes (nCAC) objetivo se fija en 150 $ o menos medido dentro de Meta (último clic), frente a un límite de 200 $ o menos cuando se evalúa mediante modelos de atribución de primer clic en herramientas externas como Wicked Reports.
excellent so for this like your hundred dollar a day budget like your ideal cost per acquisition you're shooting for an ncac of what here like what is the goal for the customer yeah right now we try to keep it at least like in wicked if wicked is our source of truth 200 or below if meta is a source of truth 150 or below that usually has the best effect on amazon and continuity okay so it's kind of
Escúchalo en el minuto 28:40
Inviabilidad de optimizar MER operando canales aislados sin alineación entre agencias
Medición y experimentosEs prácticamente imposible optimizar métricas de eficiencia global como el MER si una agencia solo gestiona un canal específico (como Google Ads) de manera aislada, a menos que exista coordinación directa y metas de negocio unificadas con las otras entidades que gestionan el resto de los canales.
let him ask your question but how to manage mergles when handling only some channels i.e google ads while client other agency manages others very good question actually you really can't yeah that's it you really can't i mean you're basically like unless you and the other agencies can actually have discussions to work towards top line goals for the client collaborate what you're doing is you're running this way and the other people are running that way and you're like how do we run at the same speed yeah you gotta be on the same field it's really tough even when we we were together between
Escúchalo en el minuto 54:59
Insuficiencia de las métricas in-app en modelos de suscripción y multicanal
Medición y experimentosEvaluar el rendimiento publicitario apoyándose únicamente en las métricas reportadas dentro de la plataforma de anuncios distorsiona la realidad del negocio, especialmente en modelos de suscripción/continuidad o cuando existen ventas indirectas en canales externos como Amazon.
It is a lot of continuity. So we do have a subscription model that is growing. We do have a lot of sales on Amazon. So those are all things that are taken into consideration rather than simply just in-app metrics, which is, you know, the least accurate to how a business is actually performing.
Escúchalo en el minuto 8:49
Impacto de reasignar presupuesto de CBO a escalado por clonación de pruebas creativas
Medición y experimentosAl reducir el gasto en la campaña principal en CBO (en un 48%) y transferir presupuesto al escalado horizontal de creatividades ganadoras en ABO, se logró gastar 10% menos ($7,000 menos) obteniendo un 20% más de ventas, 18% más de clientes nuevos y una reducción del 11.4% en el costo de adquisición de clientes nuevos (NCAC).
We ended up taking out like 7k in spend. But this one we're saving about $7,000 in that spend. We're pulling back that ad spend. We dropped it by 48%. Now, at the same time, we're reallocating that ad spend to our creative testing L0 ABO, which is the asset controlled spend per day. And that's going up by 34%. What that compounds to is 10% less. What that compounds to is 10% less spend, 20% more new sales, 18% more new customers, 18% more new customers, and our NCAC dropping by 11.4%. So for 7,000 less, 20% more new customers, 20% more than 11.5% more than 11.5% more than 11.5%.
Escúchalo en el minuto 12:14
Diferencia de comportamiento algorítmico entre Google Ads y Meta ante tráfico frío
Canales de adquisiciónLa estrategia de alimentar campañas de conversión con tráfico barato no replica igual en Meta que en Google. En Google, las pujas automáticas restrictivas frenan el gasto si no identifican intención o visitas previas; en Meta, el algoritmo gastará todo el presupuesto en audiencias frías a menos que se restrinja explícitamente mediante bid caps o cost caps.
i think so there's a main factor that has not that doesn't cross over between the two-step process in google and the outbound campaign structure meta okay inbound with a restrictive campaign like the two-step process in google says okay i'm not going to spend money unless i know they're going to convert and you can't spend the ad spend even if you wanted to that's why that's right right it's like i'm not spending unless i know and the only way i know is if it's been on the website before or someone's like really really close that they have been watching for a while i picture like a google…
Escúchalo en el minuto 36:03
Incremento de ingresos y reducción de gasto mediante estrategia feeder en Google Ads
Medición y experimentosEn los primeros 10 días de implementación de una estrategia feeder para una empresa de alquiler de vehículos recreativos (RV), se redujo el gasto publicitario en $746 y se generaron $28.000 adicionales en ingresos.
we basically spent four no 746 dollars less and made 28 000 more like great like this breakout to is going to go down good i want this to think it can scale again rolling the first 10 days it's starting thank god i passed the test all right now that's what's cool is like for a company that does rv
Escúchalo en el minuto 46:56
Aprovechar las campañas específicas de Google Ads para hoteles para competir con agregadores
Canales de adquisiciónLos negocios hoteleros deben utilizar las campañas de Google Ads específicas para hoteles (Hotel Ads), ya que integran reseñas, calificaciones por estrellas, direcciones y comparativas de precios directamente en los resultados de búsqueda local (como 'hoteles cerca de mí'), permitiendo competir directamente con plataformas como Trivago o Hotels.com.
i don't have time to explain it but start looking into this hotel campaigns in google ads google ads is a whole area specifically for hotels they get you into the websites directions your reviews your compare prices you get inside it basically you just get put into the people that hotels uh dot com trivago um you know insert hotel name here holiday inn all of them are in me here so when you look at like hotels near me this right here like oh you're put into these like specific hotels like so you got your star ratings your hot i mean all of the stuff is all designed for hotels you get placed…
Escúchalo en el minuto 1:00:37
Porcentaje promedio de tráfico frío en campañas publicitarias según Wicked Reports
Medición y experimentosUn análisis de 3.300 campañas publicitarias realizado por Wicked Reports reveló que el promedio de visitantes nuevos (tráfico frío) fue del 33%, situándose la mayoría de las cuentas entre el 18% y el 33%.
that before and we were talking about this before we hit record that you know wicked reports actually did an analysis and we did a podcast on this this past week 3300 campaigns and they found that the average new visitors in all those campaigns was 33 percent most were between 18 and 33 percent
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