Las campañas Advantage+ requieren límites de presupuesto y alto volumen creativo para no saturar el algoritmo

Recuerda que el tamaño del público puede afectar la distribución del presupuesto. Si tus públicos varían significativamente de tamaño, los conjuntos de anuncios que tienen los públicos más grandes probablemente reciban el mayor presupuesto con el presupuesto de la campaña Advantage+.

Prácticas recomendadas para el presupuesto de la campaña Advantage+ · comprobar

Cuando uses el presupuesto de la campaña Advantage+ (también conocido como presupuesto de la campaña o Presupuesto con Advantage+ activado), te recomendamos implementar las siguientes prácticas recomendadas para potenciar la eficacia de tu campaña. No superes los 70 conjuntos de anuncios por campaña. Si incluyes más de 70 conjuntos de anuncios en una campaña, verás limitadas las modificaciones que puedes hacer después de publicarla. Ten en cuenta que, mientras más anuncios y conjuntos de anuncios tenga una campaña, más tiempo durará la fase de aprendizaje.

Prácticas recomendadas para el presupuesto de la campaña Advantage+ · comprobar

Nota: Puedes definir límites de gasto mínimos y máximos paran cada conjunto de anuncios con el presupuesto de la campaña Advantage+. Los límites de gasto pueden ser útiles si tienes requisitos presupuestarios específicos para un conjunto de anuncios cuando usas el presupuesto de la campaña Advantage+.

Información sobre los presupuestos de campañas y los presupuestos del conjunto de anuncios · comprobar

case study that John did for a low volume under 10k a month in spend ad account running only meta and only Google brand. So basically it's all meta and it's a test for new advantage plus found out that Advantage Plus Sales, which is the new automated way in which you're going to be running ads inside thing here. Just let the algorithm do its work. And this is one campaign, one ad set, but with 50 ads. He actually uploaded 57 ads, but only 50 actually

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

Um if I can get that campaign out of the learning phase, I might spend five or 10 percent of my budget on that campaign with the ads that are no longer good enough for my one campaign. One of my favorite things to do is take all the ads that fatigued and throw them into Advantage Shopping or cost caps and just see if I can get anything more out of it because I know this ad isn't good for me anymore. So I'm basically it's like a second chance drawing to see if I can make any more cash. And if I get a cheap win on a negligible portion of my budget, awesome. If I have 100 dollars to say, I might…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

Remember, ad spend is earned. Ad spend is a performance metric. If you are trying to control where your ad budget goes, you are trying to micromanage a machine that is smarter than you. And that is half the reason that you're never going to be nearly as successful as possible. spend is earned. If you're trying to

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

they were first off incremental spend if all of the data what if it's not your only source what if it's only 5 10 15% of your information what if out of every $1,000 you spend a 100 bucks of it goes to cost caps well yeah it's a depreciating flywheel but you have something else basically filling the bucket faster than the cost caps can drain it now you have a sustainable system now you can use those cost caps to suppress your CPA whether it's the machine that lowers the average cost the machine sees which means those maximized conversions lowest cost

2025 Guide: Mastering Cost Caps for Facebook Ads Success · 2024 · comprobar

performance. Yeah, new ads keep your for new ads, keep your number between three and five, unless your daily budget is 200 plus. There you go. Respect for not

Do these 5 things each day to scale Facebook Ads 📱 · 2026 · comprobar

six months ago a year ago I'm now at 35 40 000 a day on an ad account where I'm spending 80 to 100 000 a day and that's a huge piece and be fair it's 30 to 40 of your pool spend is going to to yes yeah and we have to understand that part of the way it's doing that is predicting what people are going to do so it can't be the majority of your traffic because if all of your people are taking predictions eventually you'll run out of data to make good decisions with and

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

I was testing it at 10 000 a day maybe six months ago a year ago I'm now at 35 40 000 a day on an ad account where I'm spending 80 to 100 000 a day and that's a huge piece and be fair it's 30 to 40 of your pool spend is going to to yes be the majority of your traffic because if all of your people are taking predictions eventually you'll run out of data to make good decisions with and

AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School · 2023 · comprobar

to eight ads in it, max maybe four to six I wouldn't want to drop that in this one ad set campaign because it's going to shift a bunch of the budget away from what's already optimizing and working. So it can actually destabilize the campaign as it's going through testing. Once you get past about five or six, the spend to everything else becomes so minuscule that it's just a waste of time.

Alex Hormozi's NEW Facebook Ads Strategy (Andromeda Breakdown) · 2025 · comprobar

spending 80 to 100,000 a day and that's a huge piece to be fair 30 to 40% of your total spend is going to to and we have to understand that part of the way it's doing that is predicting what people are going to do so it can't be the majority of your traffic because if all of your people are taking predictions eventually you run out of data to make good decisions

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

Now you don't want to scale it up too quickly you can scale up 10 to 30% a day. and they will turn off underperforming ads. These are ads that have had an allocated amount of spend but they're not hitting the targets. they might introduce one to three new creatives to their existing scaling campaign.

Facebook Ads Tutorial - 2025 FREE COURSE for Beginners · 2024 · comprobar

six months ago a year ago I'm now at 35 40 000 a day on an ad account where I'm spending 80 to 100 000 a day and that's a huge piece and be fair it's 30 to 40 of your pool spend is going to to yes yeah and we have to understand that part of the way it's doing that is predicting what people are going to do so it can't be the majority of your traffic because if all of your people are taking predictions eventually you'll run out of data to make good decisions with and

AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School · 2023 · comprobar

job at it and the same thing happens with Facebook remember that equation of budget estimated action rate and Page score the amount of money that ad can spend might only be profitable at 50 bucks a day 500 a day but if you ask it to spend 200 or a thousand you're breaking the algorithm and that's what best employees to do all the work make your worst employee better or replace them that's the biggest thing become more efficient and you'll get more results without even having to increase

Mastering FB Ads Made EASY with Predictable Results! · 2024 · comprobar

40 000 a day on an ad account where I'm spending 80 to 100 000 a day and that's a huge piece and be fair it's 30 to 40 of your pool spend is going to to yes yeah and we have to understand that part of the way it's doing that is predicting what people are going to do so it can't be the majority of your traffic because if all of your people are taking predictions eventually you'll run out of data to make good decisions with and

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

scenarios do you use cost caps okay so yeah the advantage plus audiences in my opinion are that that's that's meta's way to sell you conversions and when you scale up what we found out with advantage plus it's like i got 500 junk users and seven converters like double the budget it's like i have a thousand junk users and eight conversions you're like well wait a minute like i doubled the budget why am i doubling the sales it's like i still have the same warm traffic i'm waiting to buy i'm just funneling in all of the shit traffic to your site that is maybe relevant and you see the engagement…

Meta Vs. Google: Enemies No More? How They Work Together with John Moran | PT EP 635 · 2024 · comprobar

They're running ASC campaigns. They're running cost campaigns. They're running new ads all the time. Every single one of those things is focusing on purely the bottom of the funnel, closest to the core. You can't get bigger if you're always constantly launching new ads and using cost cap and advantage plus, which means you're only going after low hanging fruit with every new effort. None of the efforts are ever actually being able to learn how to get any better because you're actually not letting anything learn because you're killing anything that isn't successful right away. You're basically…

3 EASY Steps to Scale ANY Small Business with Meta Ads · 2025 · comprobar

how much of your ad account is in the learning phase. This brand apparently is at 12.9% in the learning phase, which is great. Basically, it's saying that, and in this case, 87.1% of all ad spend is being spent in campaigns where Facebook has statistical significance and confidence in knowing the outcome of the end user experience. That's what the learning phase is about. That's a

Meta just told us how to get better Facebook Ad results... · 2025 · comprobar

more creative, not 10 to 20 creative, but 50 to 70 creative. All right, so we are back. We're talking about the brand building summit I was just in uh New York. By the way, uh I was in like the Meatpacking Chelsea area of New York. I love that area of New York. I could live there. Where is that? The Meatpacking? It's in like it's on the Hudson. It's like lower uh West Side. Okay. Southwest like just past Soho and yeah. It's where the 9/11 Memorial is. Yes, exactly. It's right in there. It's got this thing the High Line where it's

5 Important Takeaways from the 2023 Meta Brand Summit Part 2 | Perpetual Traffic EP 535 · 2023 · comprobar