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Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?
32 ideas de marketing sacadas de «Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?», de Perpetual Traffic. Sobre todo de canales de…
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El éxito en paid media reside en el desarrollo creativo y no en la configuración técnica
Canales de adquisiciónLa configuración técnica de campañas en plataformas automatizadas se ha reducido al mínimo; la segmentación y la tasa de conversión dependen casi en su totalidad del desarrollo de piezas creativas que respondan a las preguntas, intereses y objeciones fundamentales del avatar del cliente.
it? Name 10 things that you would want to share with me that would allow me to understand, gain my attention, gain my interest, and allow me to make a decision. Those are what you need to of those are included. So 99% of your first job is going to be creative and then the media buying will kick in your job is can you launch a campaign with an adset? You're done. Yeah. If you can do that, you're a media buyer. Way creative. That's why I said the media time. I mean creative creates the audiences, but now creative creates the conversions. Remember when I was like
Escúchalo en el minuto 37:39
Período de maduración de tres semanas sin modificaciones en campañas Meta Advantage+
Canales de adquisiciónAl lanzar creatividades diversas en campañas de Meta Advantage+ Shopping o Sales, se recomienda no pausar ni editar los anuncios durante al menos 3 a 4 semanas; el algoritmo suele concentrar el presupuesto inicialmente en 1 o 2 anuncios y requiere semanas para distribuir el gasto y estabilizar las conversiones en el resto del set.
Advantage Plus and you're not meeting goal, do you kill the top ads getting spent or you just launch new ads to find new winners? It's a good question. My question is, have you given this 30 days before touching it? I didn't I I was painfully not touching things for 3 weeks and it went from eh to okay, good. You said the first week I had two ads with all the spend and only click attributed, right? Second week I started to see it trickle down. Third week almost or threequarters of my ads had one or at least well actually two click attributed conversions. All happened in three weeks without…
Escúchalo en el minuto 58:38
Importar únicamente conversiones cualificadas al utilizar campañas automatizadas con IA en Google Ads
Medición y experimentosEn campañas automatizadas basadas en IA (como AI Max o Performance Max), es imprescindible alimentar el algoritmo solo con datos de conversiones de leads cualificados o ventas reales. Si se envían microconversiones (como 'añadir al carrito'), la IA optimizará hacia esas acciones fáciles inflando el volumen de datos de baja calidad y escalando tráfico no rentable.
conversions? I would highly recommend that you do a import from clicks uh during this test because AIAX is going to feed itself whatever data it can find. If it finds bad data, it will feed us up bad data and it will scale bad data. If you are importing the conversions on only good quality leads or maybe some sales on some items you want, maybe you don't. Make sure it can see only what you want it to see so it can try to grow and scale that. But if you're like, hey, I got I'm tracking like my add to carts, my big checkouts, my conversions, and you throw AI max, your ad to cars will blow up. I…
Escúchalo en el minuto 44:31
Estrategia 80/20 entre Google Ads y Meta Advantage+ para adquisición cualificada y remarketing
Canales de adquisiciónPara captar demanda B2B cualificada, asigna el 80% del presupuesto publicitario a Google Ads y el 20% a Meta Advantage+ con creativos de fondo de embudo. Limitar el presupuesto en Meta fuerza al algoritmo a centrarse en remarketing sobre el tráfico caliente generado por Google, evitando que gaste de más en audiencias frías.
I would start on Google first and I would then run a a meta advantage plus campaign with bottom of the funnel remarketing type of content because you want it to remarket. It will do whatever it wants. The creator will dictate the targeting. So bottom of the funnel make sure that your ad spend initially is 8020. 80 on Google 20% of meta because meta can retarget but also can go cold if it has too much money so leave it choked a little bit so it has to go warm and then use bottom the funnel content
Escúchalo en el minuto 40:08
Medición y experimentosEn campañas consolidadas de Meta con múltiples creatividades, la variación del CPM refleja la etapa del embudo a la que se dirige el anuncio: las creatividades con CPM más alto suelen impactar a audiencias de fondo de embudo con conversión inmediata, mientras que los CPM más bajos corresponden a fases superiores de notoriedad y primer impacto.
the multiple ad strategy, your CPM is going to dictate what level of the funnel that you're going to see some CPM CBMs will be vastly different. The ones that convert immediately are going to be your higher CPMs and the ones that are sort of top of funnel more like you know feeder strategy firstclick awareness much less But generally, the higher the CPMs, the lower the funnel. And the higher the cost and lower the CPM means more awareness. Now, you're not going to
Escúchalo en el minuto 35:57
Canales de adquisiciónPausar creativos que no muestran tracción o gasto en los primeros tres días interfiere con el sistema de entrega de Meta; muchos anuncios con presupuestos mínimos generan interacción inicial que madura en conversiones por clic en una ventana de 7 a 28 días.
say, "Hey, pause the we start to kill things that aren't spending." However, Now, every row has at least one click I'm seeing 7-day click conversions roll in on almost every ad, whether we spent $600 on it or 18 bucks. Now, if I scroll bucks, I can see a click engaged conversion, but it might have taken 28 days. Aha. We start seeing the X and Y axis of the longer amount of time and the more ads, the more engagement you're getting on them. every every media buyer is like three days. If it's not spending, kill it. Like we are fighting against what Meta is trying to do. So
Escúchalo en el minuto 18:51
Utilizar 'Maximizar conversiones' antes de aplicar Target CPA en Google Ads
Canales de adquisiciónTarget CPA (tCPA) es una estrategia de puja restrictiva que limita la exploración del algoritmo cuando se usa concordancia amplia sin datos previos suficientes. Se debe operar primero con 'Maximizar conversiones' (durante 30 a 45 días o hasta acumular el volumen de datos necesario) para explorar términos de búsqueda, CPCs y posicionamiento, implementando tCPA únicamente como el paso final de optimización.
most often maximize conversions for sometimes 30 to 45 days is needed before a TCPA can even help increase TCPA will never scale. Not if you actually are trying to hit a target. TCPA is a restrictive bidding strategy that tells Google unless you know or you him. So the reason why TCPA cannot scale is because maybe there has not been enough time for that campaign to run on maximized conversions to explore all the different search terms and keywords and CPCs and positionings that it needs to to understand where it can and cannot go. That's very expensive. Or you leave it on max conversions with…
Escúchalo en el minuto 51:30
Canales de adquisiciónPara optimizar el rendimiento en Meta Ads (incluso en cuentas de bajo presupuesto inferiores a $10,000/mes), se recomienda implementar campañas Advantage+ Sales consolidadas en una sola campaña y un solo conjunto de anuncios ('one campaign, one ad set'), alimentadas con un volumen alto de creatividades (hasta el límite de 50 anuncios activos) para permitir que el algoritmo distribuya el presupuesto de forma…
case study that John did for a low volume under 10k a month in spend ad account running only meta and only Google brand. So basically it's all meta and it's a test for new advantage plus found out that Advantage Plus Sales, which is the new automated way in which you're going to be running ads inside thing here. Just let the algorithm do its work. And this is one campaign, one ad set, but with 50 ads. He actually uploaded 57 ads, but only 50 actually
Escúchalo en el minuto 0:52
Triangulación de conversiones para mitigar la discrepancia de datos modelados en Meta
Medición y experimentosDado que Meta reporta conversiones basándose en modelos estadísticos y suele sobreestimar las ventas reales de la tienda, se debe migrar a importaciones por CAPI (Conversions API) desde el servidor y triangular los resultados contrastando los paneles publicitarios con el backend (como Shopify o CRM), evaluando el rendimiento por la tendencia direccional (si sube o baja) en lugar del valor absoluto reportado.
Yep. So I almost exclusively now into Cappy imports off of firstclick server side edgebased deployment. Now meta is model data. It means this is what they believe happened. So they may you're double-checking it with the CRM So, you always want to have multiple points of triangulation is they all will be different, but if all of them are 20% that's you're looking at I don't care what the number is. I care if the number goes up or down. Yeah, that's it. That's
Escúchalo en el minuto 48:09
Puja manual con CPC alto y presupuesto diario bajo para captar términos de búsqueda B2B cualificados
Canales de adquisiciónPara capturar tráfico B2B de alta intención en Google Search y filtrar búsquedas de soporte o consumo general, utiliza puja manual con CPCs elevados ($15-$40) combinados con un presupuesto diario bajo. Un CPC alto permite que Google empareje los términos cualificados de mayor valor (como 'fabricante' o 'distribuidor') manteniendo el riesgo financiero controlado.
use those to start I would use manual bidding bid high like 105 20 $30 CPCs but use low daily budget so your risk exposure is low and then test to see if your placements and your positioning are good. Remember your CPC dictates the matched type of the searched term to your keyword. Means that if you have a $5 bid on healthcare equipment, you get things like why is my X-ray machine glitching? On a high CPC, you're going to get healthcare equipment manufacturer because those are coming in at $40 a match to click. So that's where you want to look at manual high CPC low daily budgets going after…
Escúchalo en el minuto 41:44
Medición de YouTube Ads: evaluar secuenciación con eNCAC y vigilar Demand Gen
Canales de adquisiciónLas campañas de secuenciación en YouTube rara vez muestran conversiones directas dentro de la plataforma, pero correlacionan fuertemente con el incremento de ingresos netos por nuevos clientes (eNCAC a nivel global). En contraste, los formatos como Demand Gen suelen acaparar un 50-60% de tráfico del propio sitio web actuando como remarketing costoso, por lo que deben medirse estrictamente en términos de…
27 returning for nine new. My nine new cost me a $900 per CPA where the account total is usually $250 per CPA or ENAC I should say. So demand genen I have not funnel but YouTube works very well if you are using an import from clicks model and still using sequencing that because demand genen seems to target 50 to 60% website traffic who sometimes could be your existing customers or remarketing but incrementality from demand genen is seldomly the case so metrics be very weary of demand genen. sequencing campaigns that rarely ever show a conversion have some of the most onetoone ratio of…
Escúchalo en el minuto 53:55
Uso de concordancia amplia reducida para captar leads con múltiples variantes de búsqueda
Canales de adquisiciónEn campañas de Google Ads dirigidas a captar leads con alta dispersión semántica (como propietarios que venden inmuebles), conviene configurar pocas palabras clave en concordancia amplia (broad match) en lugar de listas extensas; esto permite abarcar miles de variantes de búsqueda similares manteniendo la estructura simple.
Google ads? Uh, I would actually use still a broad match small amount of keywords because there's a thousand different search terms for small broad match keyword. So, I would still use broad match keywords on a small amount of them. And then I would I would make sure that they are not wildly different they all are about the same broad match keyword. So keep your keyword strategy
Escúchalo en el minuto 55:32
Transición de Meta hacia Advantage+ Sales y segmentación por creativos
Canales de adquisiciónMeta está migrando forzosamente la configuración de campañas de ventas hacia Advantage+ Sales (ASC), eliminando la creación manual para consolidar la estructura en una sola campaña y un solo conjunto de anuncios donde el propio creativo define la segmentación.
aware, by June 25th is the deadline where what Meta is trying to achieve is pushing everybody into one campaign type which is advantage plus and advantage plus sales is kind of the only thing that they will allow you to considered optional. So essentially Meta is moving towards what they call creative targeting. So I've been testing I believe Meta's recommendation of a one campaign, one ad set, all creative campaign type that they want us to all use called event plus sales. And I'll the manual creation and locks you right into Advantage Plus only, and you are
Escúchalo en el minuto 5:27
Canales de adquisiciónEscalar la inversión en campañas de tráfico frío en Meta Ads genera un efecto halo directo sobre las campañas de búsqueda de marca en Google Ads, aumentando el volumen de conversiones de marca y demostrando la entrada de nuevos clientes reales mediante la validación en CRM/e-commerce.
you know what? Let's test this. Let's take it from a amount spent of $45 a day and let's crank it up to $150 a day. So, let's triple the budget in a week. So, I a So my brand campaign in my brand campaign, it went from spending 14 bucks to make $ 250 and then it peaked to $129 to make 1,400. How is that possible? That's over on Google. They're not additional 2,200 bucks. Okay. So if I'm pushing in cold, I should see more branded conversions. And then let's Google ads 530 to 65 when we saw our brand starting to capture and now we customers. You proved beyond a shadow of a doubt using the CRM…
Escúchalo en el minuto 20:54
Estrategia 'Feeder' en Google Ads para escalar cuentas con alto volumen de conversión
Canales de adquisiciónCuando una cuenta con alto volumen de conversiones se estanca al usar tCPA o tROAS debido a que Google infla artificialmente el CPC de los usuarios con alta probabilidad de convertir, se debe implementar una estrategia feeder: comprar tráfico más amplio/frío para incrementar el tráfico global entre un 30% y 40% con solo un 5% a 10% de costo adicional.
Feeder strategy, does it work for B2B? Yes. Now, you have to have a high amount of conversions for it to work. And so, feeder strategy is mainly to in Google Ads to make sure that you're not overspending for only conversions where Google's like, I'll sell you the click for a buck, but I'll sell you the lead for $10. And that's because they're artificially increasing the CPC when they believe a person's going to convert. Now, if you're like, hey, I'm spending a lot of money. I got a lot of leads coming in. I'm using a TRO as a TCPA. Looks like my goal is being met. It's hard to kind of grow…
Escúchalo en el minuto 43:11
Distinción analítica entre eCAC (captación nueva) y CAC global
Medición y experimentosEs necesario distinguir entre el CAC global (costo de adquisición que incluye tanto a compradores nuevos como recurrentes) y el eCAC / NCAC (costo de adquisición de cliente nuevo), evitando evaluar el éxito de las campañas de captación únicamente mediante métricas agregadas que pueden estar infladas por recompras.
of ENCAC, everyone used to call it cost per acquisition. We now call it ENAC. That is the cost to acquire new customer. So, as well as CAC, which is cost to acquire customer, which is returning and new. So, anyway, pretty
Escúchalo en el minuto 2:37
Medición y experimentosEn la venta de un producto de $120-$130, las campañas estándar generaban un CPA de $42 tras $4,000 de inversión, y una promoción estacional logró $33 de CPA con $1,000 de gasto. Al probar la estructura Advantage+ de Meta con segmentación completamente abierta (sin cost cap ni exclusiones) y concentración masiva de creativos, el CPA se redujo a $13 con un gasto similar de $1,000.
spend in my example, you'll see that we had a $4,000 worth of, you know, our campaign. We're selling $120, $130 products through gloves. We're getting $42 inapp CPA. All right, not bad. Then we ran a Mother's Day sale. In the Mother's Day sale, we spent another, you know, $1,000 and got $33 CPAs. Good. And wants us to do. So we spent yet another thousand dollar. And now we're getting $13 CPAs, much better than the 40, optimizing for website purchases not do any sort of cappy imports no cost cap goal. We have our engaged and existing customers. I don't have an existing customer cap. I'm just…
Escúchalo en el minuto 10:42
Evaluación del mix de canales sin sesgo de atribución de último clic
Canales de adquisiciónPara determinar la distribución de presupuesto entre plataformas como Meta y Google, se debe evaluar la inversión haciéndose la pregunta de si se seguiría asignando capital a esa audiencia si no se pudiera medir la conversión de último clic. Esto evita concentrar excesivo presupuesto en términos de marca o retargeting (donde la mayoría son clientes recurrentes) a costa de desatender la generación de tráfico frío y…
almost forget everything you knew about conversion tracking and platform and said if I couldn't track a conversion here would I still make those ad spend increases and decreases to these audiences what? Like, I wouldn't add a lot more money into brand if 80% of them are my returning customers. Like, maybe I don't just hammer all my cash there and maybe I don't waste all my profitability on where is my cold traffic? Where is my awareness? Is it an established industry? Is it not? Do I need to build an audience or can I capture one? Those
Escúchalo en el minuto 47:08
Mensaje y copywritingLa mayor parte del tráfico nuevo se encuentra en una zona de indiferencia y requiere anuncios que eduquen sobre el producto y su valor diferencial antes de recibir ofertas de descuento o llamadas a la compra directa.
cool things like it's not just like 30% off 20% off sale what I buy today come on we are educating you and you're getting awareness about this product which is a everyone's like in market to buy. Well, the vast majority are in that that zone of indifference. I don't really know much about it. You know, I've got good gloves right now. You know, I don't really need new gloves. I need to be Instagram and I see nothing but 10% off, 30% off BOGO. I'm now it's just like I'm just getting the crap kicked out of me. I'm not actually discovering anything. I'm just getting sale ads. So, they don't want…
Escúchalo en el minuto 15:15
Consolidar campañas en Meta Ads en lugar de segmentar embudos de tráfico multinivel
Canales de adquisiciónLa arquitectura moderna del algoritmo de Meta trabaja de forma óptima con pocas campañas consolidadas donde el embudo ocurre internamente, superando las estructuras tradicionales que dividían el tráfico manualmente en múltiples niveles o campañas separadas de prospección y retargeting.
It's like, "I'm going to do it with two campaigns." You're like, "You're an idiot." You know, it's like funnel build and and that's working against what meta wants. Let me do level one through level five traffic. Just like it it that was the way seven or eight years ago, but not even that media buyers that are still doing it that way, which that's okay. But because this is a relatively new thing, like there is literally like a funnel inside of the headset. Yeah. Not all accounts
Escúchalo en el minuto 30:50
Canales de adquisiciónEn captación digital, Google Ads consiste en pagar directamente por 'agujas' con intención activa que buscan una solución específica, mientras que Meta Ads implica comprar el 'pajar' completo con la premisa de que contiene suficientes clientes potenciales a los que el anuncio filtrará.
Okay. So, I would actually test Google first. Meta is you're okay with paying the hay stack or buying the haystack because you believe there's a lot of needles in there. Google is I only want to pay for the suspected needles who are looking for me. So that's how to think
Escúchalo en el minuto 39:50
Medición y experimentosLa optimización por atribución incremental en Meta puede sesgarse hacia clientes recurrentes en lugar de generar verdadera incrementalidad en prospección fría (llegando a registrar hasta dos tercios de ventas recurrentes y solo un 22% de tráfico frío). Esto genera una falsa apariencia de bajo coste de adquisición pero impide escalar la captación de nuevos clientes.
Yes. And that was actually one of the worst performing campaigns I've ever seen in data suite. It had some of the lowest cold traffic 22 compared to our average of 41 and had twothirds returning customer 1/3. Now I will new ENCAC was very good. It just wouldn't scale because it was targeting too much is not taking any steps to have existing customers not buy. So that's just just sale, but it's even better at getting a sale on new and returning. So it's not incremental. It's just more of what it's couldn't scale and got more returning customers than anything else. I only can work with what…
Escúchalo en el minuto 52:43
Fallo de fingerprinting y reatribución mediante importación del primer clic
Medición y experimentosLas plataformas como Meta y Google presentan limitaciones de huella digital (fingerprinting) tras varios días y con frecuencia identifican erróneamente visitas recurrentes de un mismo usuario como si fueran usuarios distintos, por lo que importar la conversión vinculándola al primer identificador de clic (GCLID/click original) asegura la atribución correcta a la campaña inicial.
same person. Meta may see this and Google may see this as user number one and may incorrectly think this is user number two because we already know that Meta and Google are bad at fingerprinting especially after like 3 days. So the anything. So when the second click from user one buys, I import user one's first click because it'll actually attribute to a different campaign because they're when the same person takes a second action, I import the first actions click.
Escúchalo en el minuto 57:36
Diversificación creativa en un solo conjunto para construir mini-embudos algorítmicos en Meta
Canales de adquisiciónAgrupar una amplia variedad de creativos diversificados (UGC, características/beneficios, diferenciadores, testimonios, whitelisting) dentro de un único conjunto de anuncios permite al algoritmo de Meta construir un mini-embudo dinámico: prioriza el gasto inicial en los anuncios que generan clics y muestra automáticamente los demás creativos a los usuarios que hicieron clic pero aún no compraron.
see the majority of the ad spend is spending on people who are are clicking. I believe Meta is going to spend the most amount of money on where they see instantaneous success from the people who are clicking. Sure. But the people who are not buying after they click, they're being shown other ads in that ad set. The reason why Meta wants all ads in one ad set and the reason why it wants creative to do the targeting is because it's trying to build a little miniunnel. And if you all remember our wants all of these pieces of creative inside of one ad set so that it can go through and start to…
Escúchalo en el minuto 13:19
Diversificar mensajes creativos a gran escala para que el algoritmo personalice la resonancia emocional
Mensaje y copywritingCargar un volumen amplio de creatividades con ángulos y mensajes variados (por ejemplo, 50 anuncios distintos) permite que el algoritmo determine qué disparador emocional o mensaje específico resuena con cada usuario en el momento preciso, transfiriendo la tarea de segmentación de la audiencia al contenido creativo.
focusing on emotional resonance and speed. I was way off. Well, no, no, you weren't too far off. Emotional resonance what we're seeing, too. It's like if I can make you feel warm and fuzzy about buying this product, you'll buy it. Well, exactly like what we talked about, like you uploaded 50 different ads with 50 different messages. You don't know which message is going to resonate with which person at what time. Like we used to sortment it out. Creative is
Escúchalo en el minuto 34:36
Medición y experimentosProbar nuevas estrategias en cuentas con presupuestos reducidos y estructuras aisladas (ej. 1.000 $/mes) permite medir con precisión el impacto real de un cambio sin el ruido de múltiples campañas o clientes recurrentes, generando aprendizajes aplicables a gran escala.
six grand all year. I mean, it's only $1,000 a month. So, I like this because I can really see a lot of big movement because everything's isolated. If I was weeds. So, I like testing little when I can know that this is the only thing that could have moved that number over there. So, at least I have some really accurate testing that I can extrapolate we've most often figured out that what works for the really large companies kind of won't work for the small. But what works for the small always works for the large. So it kind of covers the
Escúchalo en el minuto 7:32
Margen de discrepancia típica en conversiones de Meta utilizando CAPI
Medición y experimentosAl implementar la importación de conversiones mediante CAPI server-side de primer clic, el margen de desviación de los datos modelados de Meta respecto a las ventas reales del backend se sitúa habitualmente entre el 10% y el 15% (por ejemplo, una variación de unas 2 órdenes sobre 20, o de 5 a 6 sobre 50).
estimation? I would say about actually only 10 to 15%. Okay. It's very very good. Honestly, when we copy import, they're usually on like 20, they're usually two off. If it's like 50, they're usually like five to six off. So, it's about 10 to 15%. That is so far
Escúchalo en el minuto 49:53
Medición y experimentosUn incremento publicitario total de 650 $ produjo 53 clientes nuevos adicionales en una semana (pasando de 104 a 157 clientes nuevos registrados en Shopify), resultando en un costo de adquisición incremental de 12,26 $ frente a un valor promedio de pedido (AOV) de 110 $.
check the week overweek new customers. We went from 523 to 529. We had 100 new have 157 new customers. So we went from 104 to 157. That is 104. That is 53 more new customers. New did 750. Okay. So 350 plus 3. So, $650 more total in $650 soup to nuts, everything. The $650 in that brought us 53 more new customers. 650 divided by 53 is $126. 26. And if we look at our analytics of our AOV, we have $110 AOV. in the back end of Shopify say these are new customers that I'm getting for $12.26. Was that what it was? Yeah, $12.26. And
Escúchalo en el minuto 22:03
Medición y experimentosEn un periodo de dos meses y medio (del 24 de febrero al 15 de abril), una cuenta de ecommerce escaló sus ingresos de $714.000 a $1.721.000 (más de $1M adicional), vendiendo productos de alto valor (como hamacas de $5.000) apoyándose en una estructura simple de solo cuatro campañas consolidadas.
let's just look at February 24th to April 15th. It was 7:14 and now so 714 up to 1721. Million bucks. Million bucks. Okay. Yeah, at a million dollars into this account and we can see there's the Vista up 119%. There's the throne up 158%. Half million in throne sales. This $5,000 hammock and we did it all with these four campaigns. more in the next two and a half months."
Escúchalo en el minuto 30:05
Digitalizar negocios offline consolidados reduce el riesgo de validación de oferta
Oferta y precioLlevar al canal digital una empresa con trayectoria física exitosa es considerablemente más predecible y escalable que lanzar una startup desde cero, ya que el mercado ya ha validado de forma sostenida la demanda y el atractivo de la oferta del producto.
opinion. You have a very successful business offline. You've proven the fact that the market wants what you have. Okay. But you have yet to break into the actually are. But the point is is that you've already proven out the offer. Like the offer is the big thing. It's like, does the market actually want it? This is much different than, hey, this is a startup. Hey, we're going to try time ever. We don't have any sales. We don't have any sales history. Yeah. You you've got some history here of of what
Escúchalo en el minuto 26:41
Medición y experimentosEn campañas de Advantage+ sin segmentación ni exclusiones para un producto de compra única (guantes de alta durabilidad con AOV de $100 a $120), se logró un costo de adquisición de nuevo cliente (NC-CPA / incremental CAC) de $12 frente a un CAC permitido de $45.
$100 sales, $120 sales, $110 sales with $12 encet, no targeting, no exclusions. all of the an allowable enc? Oh, 45. 45. So, you are you're four times below that. So, you have massive and massive cost of goods sold, like 120 AOV with a $12 inc,
Escúchalo en el minuto 25:28
Medición y experimentosAl escalar $115,000 USD adicionales en gasto publicitario durante dos meses y medio en un negocio de alto ticket sin recurrencia periódica (donde el valor inicial del pedido equivale prácticamente al LTV), se generaron aproximadamente $900,000 USD en ingresos incrementales.
longevity is important. And this is for a company that sells very very high-end similar kind of like bespoke hammocks, you're not going to buy there's no I another one, but like the AOV is the LTV, right? Right. Basically, right? scaled this account 87%. I've added $115,000 in ad spend in the basically about two and a half months. So, 115 grand in two and a half months. The 115 grand materialized into $900,000. 115,000 into 900,000 in sales. That's
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