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Marketero · Temas · Oferta y precio

Reducir la barrera de entrada inicial facilita convertir a clientes desconocidos en compradores de mayor valor

Ofrecer productos a bajo costo, pruebas gratuitas o contenido de alto valor disminuye la fricción y el riesgo percibido en el tráfico frío, permitiendo demostrar valor antes de exigir un desembolso mayor. Esta estrategia funciona como un puente efectivo para convertir prospectos en suscriptores recurrentes, clientes de servicios de alto valor o para recopilar casos de estudio iniciales. Mientras algunas fuentes aplican este enfoque mediante muestras físicas, pruebas temporales o precios escalonados, otras lo utilizan para validar la tracción de su oferta con micro-presupuestos antes de escalar la inversión publicitaria.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 19 intervenciones distintas de DTC Podcast, Oski de Haciendola, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 19 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

I'm like well you have no idea if anybody likes your stuff if you have an offer that actually converts so here's your own and do it at ten dollars a day which do you prefer that way you figure out okay do I actually have an offer that people want or am I going to go like you need to find out at a very low level Maybe YouTube isn't the place to here a better strategy in my opinion would be start with ten dollars a day on the Facebook platform and see if your offer has a pulse to cold traffic and I does your offer actually have a pulse to people that don't know who you are and

Ep. 320: Why You Should [Also] Be Running YouTube Ads · 2023 · comprobar

So most people go out to their marketplace as I've already established, and they try to sell them stuff straight out of the gate. We already know the customer acquisition cost is going to be very, very high because we're marketing to 100 people, but only speaking to 3% of people. And we're basically neglecting the entire dating process that takes place in order to take a customer from who the hell are you to shut up and take my money. Or the other analogy that I like to use, it's effectively the same as walking into a bar and speaking to someone and asking them to marry you on the first date…

If You Only Watch One Marketing Video, Make It This · 2026 · comprobar

Y les ofrezco eh Ahora habilitamos recién una opción de la prueba gratuita de 7 días. Entonces, la gente puede entrar por 7 días a probar. Si es que algo les gusta, se quedan. Y si es que cancelan antes del día 7, no se les cobra nada. Entonces, igual es interesante como que en el fondo existe esta esta asimetría de información sobre qué es lo me voy a encontrar adentro antes de pagar un servicio, ¿verdad? Que con la prueba gratuita se reduce. Cómo lo hago y no sé qué es como entra, prueba y por algo la gente se está quedando adentro.

Automatiza Tareas Repetitivas de tu Negocio con la IA - Benjamin Cordero - E33 · 2025 · comprobar

Empezó a meterse gente, pero explotó cuando habilitamos las versiones eh los free trial. Ya, o sea, ¿recomiendas sí o tener free trial? Sí o meter los free trial porque porque los free trial, bueno, son períodos de prueba. Entonces, tú lo que haces es la gente entra, pero para entrar al período de prueba tiene que tener su tarjeta. Puede cancelarlo antes, pero ya eliminas esa fricción de que si es la persona te quiere pagar, eliminas esa fricción de que la persona tiene que poner la tarjeta. Entonces, bueno, igual nosotros les mandamos un mail, ¿cachái? A los 6 días, oye, mañana se te va a…

Automatiza Tareas Repetitivas de tu Negocio con la IA - Benjamin Cordero - E33 · 2025 · comprobar

that that ocean for website conversions I don't care what Niche you're in is an expensive bloody red ocean right now so interview your sales team interview your your customer service team find out what the real problems are and just test this this can be done and we we tell this to even to customers of ours like you can test this strategy for like one percent of your total ad budget just to see if gonna see too like those Impressions that you get are going to be at a fraction of the CPM of the website conversion ones that you would run where you're actually asking for a name or an email or a…

Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522 · 2023 · comprobar

here it's this the begin to win this is $7 for seven days and then after that it's 50 bucks a for three reasons first off you don't know who I am based on Instagram you $7 you're going to get to see does this person make sense right I'm I I can earn your trust with something that like hey month and then basically that $50 a month paid for itself can I earn you $2 more a day and the answer is overwhelmingly yes so the $50 a month investment is a no-brainer

Best Facebook Ad Strategy 2024 · 2024 · comprobar

do is consultation on Facebook is a hard thing to sell like they're not really in middle component that we didn't have we needed a lower priced offer so what we so they're not coming in at 152,000 you're getting them to swipe their card make an initial investment and then see really what they actually want as a deeper investment but they know like can he does it with like an OIC shot and then sells them on like his front-end weight loss and then upsells them on yeah the1 to 15,000 procedure I think

How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend | Perpetual Traffic EP 641 · 2024 · comprobar

just that process then there is invaluable that is what really allows you to validate your offer and your business and then you take all of those marketing budget and then you want to start dabbling with paid ads where you can instead of using human capital you can use Financial Capital to go out Marketplace by paying to amplify what you already know Works through your organic efforts to start getting customers coming in in a repeatable scalable way and that's where things

i locked myself in a room until i made $1M · 2024 · comprobar

research as well as Avatar creation to talk really deeply to our Avatar which has nothing to do with some hot zap whiz-bang tactic it has to do with and it doesn't come back to any tactic it's about really speaking to the known desires or pain points like really understanding and feeling who that Avatar is in your cold traffic and your front end ad like if you cannot crack cold traffic you're screwed right now if you're writing Bland flavorless you know copy with static images that don't speak to the known and desires or pain points

Ep. 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam · 2023 · comprobar

great writer yourself. You make business owners free money because they are not sending emails to their list or in the frequency that you would be, and you have a Godfather offer by telling them that you'll write the first email free to prove that it works. This next

Laziest Way To Make Money With AI ($2500/day+) · 2025 · comprobar

But I wouldn't be investing more than one or two percent of my budget on most of those things unless what I'm investing on is The exception to the rule that I do use a lot is promoting social content so that I can build a funnel and I can earn people's trust so that broader targeting audience gets bigger. Because if you boost your Instagram posts, maybe it costs you a dollar, but your conversion campaign is 20 on the CPMs. Let me just do all the prospecting with the Instagram content, get a bunch of followers and just target the people who have been to my website. That alone can easily get…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

cool things like it's not just like 30% off 20% off sale what I buy today come on we are educating you and you're getting awareness about this product which is a everyone's like in market to buy. Well, the vast majority are in that that zone of indifference. I don't really know much about it. You know, I've got good gloves right now. You know, I don't really need new gloves. I need to be Instagram and I see nothing but 10% off, 30% off BOGO. I'm now it's just like I'm just getting the crap kicked out of me. I'm not actually discovering anything. I'm just getting sale ads. So, they don't want…

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

begged uh one of my friends who owns like a shoe company to let me just run ads for him for like $15 a day charged him like next to nothing um like just wanted the experience and then they they're still on my my website and every time people land on my site they're like oh I love these guys like I have their products and like so charging them next to nothing and earning next to nothing at the beginning has has been priceless in the long term you know like

5 Facebook Ads Secrets to Making a Fortune Revealed · 2024 · comprobar

It's about 150 bucks a month. If I can make you $5 a day, it pays for itself. Um if you don't want to do a subscription, check out that bundle. It's like 650 bucks. It comes with 30 day free trial to the Academy um and a bunch of other stuff. So if you don't like communities, you just want all the stuff right away, that's every one of my top selling masterclasses in one spot and it's like 70% off.

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

marketer uh ecosystem was Ryan dice's dollar he got up and he taught I forgot I think he taught how to install the Facebook pixel or something like the most basic thing and then he's like and if you want more tutorials like this join lab for a dollar and I signed up thinking like oh I'm just gonna pay this idiot one dollar cancel and instead I ended up at TNC giving him ten thousand dollars to be a certified partner joke was on me but

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526 · 2023 · comprobar

you're leveraging now we were just on the landing pages and we were seeing that you're actually doing an offer right now where you know people can enter their email address and actually your email in you're getting one free gift with your order then we ask for your sms you're getting a higher value gift for your order and so we're getting email sms today an sms subscriber is worth about 15 bucks to us so just that subscriber alone and so although they're just paying for shipping and a lot of them don't end up buying more but believe it or not 70 80 percent of people end up buying much more…

Ep 157: How Josh Elizetxe Would Build Snow Oral Care if He Was Starting Today · 2021 · comprobar

you're leveraging now we were just on the landing pages and we were seeing that you're actually doing an offer right now where you know people can enter their email address and actually your email in you're getting one free gift with your order then we ask for your sms you're getting a higher value gift for your order and so we're getting email sms today an sms subscriber is worth about 15 bucks to us so just that subscriber alone and so although they're just paying for shipping and a lot of them don't end up buying more but believe it or not 70 80 percent of people end up buying much more…

Ep 157: How Josh Elizetxe Would Build Snow Oral Care if He Was Starting Today · 2021 · comprobar

Sí, bueno, o sea, en el fondo como que sí, nosotros estamos en un momento como que estamos siempre como con 150 trials activos o personas De esos trials eh tenemos directamente un tercio un tercio de esas personas pasan. Como un tercio de esas 150 personas o 200 se quedan en el fondo y dos tercios se van. Entonces, y eso es gracias al contenido orgánico y las campañas. En las campañas este momento estamos con eh 80 dólares diarios. 80 dólares diarios estamos teniendo un costo por conversión al trial de aproximadamente 10 dólares 10 12 dólares. Y eso si lo multiplicamos por la gente que…

Automatiza Tareas Repetitivas de tu Negocio con la IA - Benjamin Cordero - E33 · 2025 · comprobar

a highly I wouldn't say it was even profitable at the front end was not profitable at the front end okay but it was a popular offer like a discounted Andor free Botox shot like that's a so you could do this if you're a spa you could do this maybe $97 $47 and normally $615 you know retail price and then send do this so people aren't going to come to you off meta and say Hey I want a $5 to $20,000 procedure for cosmetic surgery it's just ain't happening so you need not in the volume you want to scale not the volume you want to scale so

How We Made $2,304,177 in Delayed Revenue on $609,526 in Ad Spend | Perpetual Traffic EP 641 · 2024 · comprobar

So if you want to have the VIP, it's $17 before the webinar, 37 during the webinar or $97 after the webinar. So I like it's cheaper in the beginning because it's called the stranger tax. If you're seeing this as an ad or whatever, and you don't know me well enough to justify $17. You don't have to buy until maybe during the webinar. You're like, wow, this is so good. I need this recording. Okay, you delayed. You didn't get to take advantage of the stranger tax discount.

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1 · 2025 · comprobar

and so we just became an advocate for understanding how do you manage fear better how do you manage uncertainty better how do you manage stress better and we gave away so much free content on dealing with how to navigate through what you're navigating through right now so we took a real world example inserted methodologies around you know winning uncertainty and we just gave people an enormous amount of here's what's going on here's why it's happening here's how you can become Victorious over it here's how you can adapt here are some techniques for you to use to manage your mindset better and…

Ep. 333: Training Your Brain and Scaling Your Business with John Assaraf · 2023 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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