La publicidad en Meta genera la demanda que Google y otros canales capturan y monetizan

This is a new creative update to meta and how it impacted Google ads on either a first click or non first click new customer. Our spend in Google in the last seven days reduced by 20%. We then revamped our meta strategy with brand new creative doing two thirds video. My first click new customer stayed flat 50 to 50. But my new customer purchase went up 37%. You made actually 55% more revenue. Your 10 or your 14 grand went to 20 G's. How did I do that with 19% less ad spend? The people that came from Google are 14% less, but the people that came over from meta that Google took credit for is…

We Ignored Meta CPA and Made 80% More Customers · 2026 · comprobar

to change as well dude I can't say how many times a dual campaign starts to fail and what we need to do is not tweak the Google campaign it's to boost the Facebook campaign because it and says oh this Google campaign is living off of the top of funnel traffic being created inside of Facebook as the Google campaign fails if your myopic in scope you're like all right I gotta go tweak my Google campaign no you don't go put more money into Facebook we call it traffic harmonization in tier 11. it's like that's when it really does happen it's like you're harmonizing and you actually understand…

Ep. 510: Media Buyers: Why Your Job Is NOT Doing Your Job · 2023 · comprobar

Este es un estudio de Lesbanette y Peter Field, y se puede observar que si uno se centra únicamente en obtener conversiones, logrará una alta eficiencia y un retorno de la inversión inmediato, pero el beneficio a corto plazo se detiene cuando se reduce el gasto. Y Bernette y Field es una especie de estudio de referencia, ya que cuando empiezas a aumentar la concienciación en la parte de consideración de tu publicidad, la tendencia será que tus ventas aumenten con el tiempo, en lugar de ser algo intermitente realidad nunca estás creando una marca. Lo único que estás haciendo es captar ese tipo…

How We Got 20x ROI With $1,500 CAC: Personal Injury Law Case Study · 2026 · comprobar

If you've doubled your Facebook ad budget but haven't touched your Google search budget or Google shopping budget, you're just wasting money. Because Facebook is just amplifying the volume of people that come to our website. Facebook is amplifying the volume of searches going on in Google. Facebook's job is not to be competitive at an efficiency. The more profitable your Facebook ads are, the less opportunity you're taking on other channels. I want it to be breakeven or less if that means I'm going to 5 or 10x the volume of far more profitable channels. The point of the Facebook ads is just…

3 Tips to MAXIMIZE your PROFITS · 2024 · comprobar

you know what? Let's test this. Let's take it from a amount spent of $45 a day and let's crank it up to $150 a day. So, let's triple the budget in a week. So, I a So my brand campaign in my brand campaign, it went from spending 14 bucks to make $ 250 and then it peaked to $129 to make 1,400. How is that possible? That's over on Google. They're not additional 2,200 bucks. Okay. So if I'm pushing in cold, I should see more branded conversions. And then let's Google ads 530 to 65 when we saw our brand starting to capture and now we customers. You proved beyond a shadow of a doubt using the CRM…

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

and the leads are mid. Well, because Google people are looking for you. They already know what they want. Leads on Facebook, they might not know. And it's also really easy to give a lead on Facebook. The level of intent is so much lower. That's why the price should also be less. My goal for you, Jesus, would be, what do I need to do on Facebook so that I get more of those great Google leads. amplify a full funnel. Remember, your funnel doesn't just exist on Facebook. What could I do on Facebook and Instagram to get more people on Google to give me their lead versus somebody That that's a uh…

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

Facebook to supplement our Google ads I a search based interest somebody goes to worked phenomenally well and it Juiced Google beyond what Google was able to of the way that like you're saying Ralph Google and Facebook can interact and can just this and it just shows the fact that the the platforms do work together you're mistaken there is this waterfall effect for both sides now what this was that what we're really doing is driving these cons consideration ads to the bottom of the funnel conversions over at Google which then ended up being you know the six-inch putt for Google and in most…

The Marketing Strategy that Grew a Personal Injury Law Firm by $178,494,704 | PT EP 542 · 2023 · comprobar

luego gastan en esas personas. Entonces, a medida que llevas una mejor marca a meta, tienes más personas que estarán en tu sitio web, lo que significa que la mitad del tráfico dentro de Google está solo esperando a que esas personas conviertan. Entonces ahora tu gasto publicitario en Google es el doble de efectivo porque la mitad de los usuarios vinieron de Meta.

This Simple Meta Ads Shift Cut CPA Under the Cost of a Click (The Sticky Pixel Strategy) · 2026 · comprobar

we in we were increasing the conversion rate of shopping campaign without that type of ad it wasn't impossible no because on shopping campaign if you were pushing more our CPA was Drive was um going very very uh higher so actually this teaches us that Facebook with that um uh with that type of message according to a specific concept um connected to a specific um pain points no desire okay um it um how you say that communication open your mind okay open the mind of the the customer and then the customer when it searches on Google it's more um it's it's sort of preframe that permits you to…

Crushing Facebook Ads: Luca Amici's Success Story · 2024 · comprobar

we in we were increasing the conversion rate of shopping campaign without that type of ad it wasn't impossible no because on shopping campaign if you were pushing more our CPA was Drive was um going very very uh higher so actually this teaches us that Facebook with that um uh with that type of message according to a specific concept um connected to a specific um pain points no desire okay um it um how you say that communication open your mind okay open the mind of the the customer and then the customer when it searches on Google it's more um it's it's sort of preframe that permits you to…

I Spent 30 Days Mastering Facebook Ads and CRUSHED It! · 2025 · comprobar

And this one today is an outgrowth of a conversation we had with a current client and how the creative diversification strategy that we've talked about here so many times is so important in getting conversions over on Google organic. If they see an ad or multiple ads over on Meta, the first thing they're going to do is they're going to Google your name. And we get into why that is a great thing, not the high value keyword like barbershop near me or best CRM. You don't want those terms. Those are the terms where they're still shopping. You want them to Google your name. And maybe there's a…

Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0) · 2026 · comprobar

volume of sales higher Facebook ads spend means we're going to get more sales on Amazon and more sales on Google and to be fair if those channels are coming in three to five times better than Facebook you're not spending nearly enough

300% Growth in 3 Months: The Math that Makes Money · 2024 · comprobar

for everyone else on how to take your top five Facebook ads. And using nothing other than a notion doc, a little bit of chatpt, and a step-by-step guide, you'll be able to have the machine create a search campaign specifically designed to improve the efficiency of your Facebook ads and help you make more money by reducing your blended CPA so you can scale your budget.

How to make another $100k in 90 Days on Meta... · 2025 · comprobar

and the honest truth is I don't have to know what I have to do is say how what is each tool in my toolbox doing and then how do I take best advantage of what they do well it is your bank account doesn't care if that money is from somebody that's new or returning yeah and if you understand that Facebook is an amplification in my business and is generating awareness and intent Google is monetizing event intent and awareness and both of them by the

Ad Account Structure, KPIs and more · 2023 · comprobar

performance drops, I generally find the better way of solving the problem isn't to replace that ad, which guarantees that it'll drop much faster, but try to understand if performance drops, that's a 4PI analysis. How do I take more advantage of the opportunity created there either on the platform or elsewhere? like maybe my performance drops and what instead of the better thing to do instead of launching more Facebook ads is just spike my Google search budget. Be more aggressive on email. People are way too like 99% of brands don't are not nearly aggressive enough on email. I'll put it

Mastering Andromeda: Creative Testing and Scaling · 2025 · comprobar