No se deben pausar ni modificar anuncios prematuramente durante la fase de aprendizaje

Durante la fase de aprendizaje, los conjuntos de anuncios son menos estables y el CPA suele ser mayor. Te recomendamos hacer lo siguiente para evitar sacar un conjunto de anuncios de la fase de aprendizaje: Si quieres hacer cambios en el conjunto de anuncios, espera a que termine la fase de aprendizaje. Durante esta fase, el rendimiento es menos estable y los resultados no necesariamente indican con exactitud el rendimiento en el futuro. Si cambias un anuncio, conjunto de anuncios o campaña durante la fase de aprendizaje, reinicias la fase de aprendizaje, y nuestro sistema de entrega demora…

Información sobre la fase de aprendizaje · comprobar

La fase de aprendizaje es el período durante el cual el sistema de entrega aún no tiene información suficiente sobre un conjunto de anuncios y su rendimiento. Durante esta fase, el sistema de entrega busca la forma más efectiva de mostrar tu conjunto de anuncios, ya sea al crear un nuevo anuncio o conjunto de anuncios, o al realizar cambios significativos en uno que ya tienes. Si un conjunto de anuncios actualmente se encuentra en la fase de aprendizaje, en la columna Entrega aparece la leyenda "Aprendizaje". Si bien el sistema de entrega nunca deja de obtener información sobre el mejor…

Información sobre la fase de aprendizaje · comprobar

say, "Hey, pause the we start to kill things that aren't spending." However, Now, every row has at least one click I'm seeing 7-day click conversions roll in on almost every ad, whether we spent $600 on it or 18 bucks. Now, if I scroll bucks, I can see a click engaged conversion, but it might have taken 28 days. Aha. We start seeing the X and Y axis of the longer amount of time and the more ads, the more engagement you're getting on them. every every media buyer is like three days. If it's not spending, kill it. Like we are fighting against what Meta is trying to do. So

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

turn off ads that don't spend. I would turn off ads where the CPA is above average and the GPT is below, where it costs more money to get something of lesser value. The things that don't spend might be valuable. The things that

Andromeda just changed Meta Ads forever · 2025 · comprobar

When you launch an ad, Facebook will show that ad to the low hanging fruit, which is why when you launch an ad, it generally does better. And then it gets a little bit worse. And then it begins to rise back to some mean. And this is one reason why everybody says, well, the more ads you launch, as long as you're constantly launching new ads, you're going to have good results. And it's because they're only taking advantage of those first three days. And it's also why the results are really unstable and why there are CPMs are rising every year because they don't have any ads that actually learn…

3 Simple Steps: Discover The Blueprint to Facebook Ad Success · 2025 · comprobar

like we talked about before, um, I don't really judge performance on three days. I look at it week over week. Um, running

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

Evita hacer cambios innecesarios que vuelvan a colocar los anuncios en la fase de aprendizaje. Las modificaciones que cambien significativamente el rendimiento del conjunto de anuncios en el futuro pueden hacer que el conjunto de anuncios vuelva a entrar en la fase de aprendizaje. Realiza cambios en anuncios o conjuntos de anuncios solamente si tienes motivos para creer que mejorarán el rendimiento. La fase de aprendizaje es necesaria para que el sistema de entrega optimice los anuncios de la mejor manera, por lo que no es recomendable que la evites completamente. Probar estrategias nuevas de…

Información sobre la fase de aprendizaje · comprobar

But that's lazy math. Getting 10% more sales from the same spend is much easier than getting 10% more sales with 10% more spend. Because when you increase spend, you also introduce chaos and instability. When you increase intelligence, you increase efficiency. Scaling efficiency. Training Facebook to be better is infinitely more valuable than more spend. Spend amplifies. Training compounds. So my action item for you, instead of increasing your budget this week, improve the signal quality. Get better engagement seating. Make sure that you're out of the learning phase. Make sure that you…

Do these 5 things each day to scale Facebook Ads 📱 · 2026 · comprobar

the path is actually just not launching more ads. Remember that the machine is around understanding the consistency If that if those metrics are not stable, the machine is not yet consistent on how it's delivering your stuff. The machine learning has not yet finished. It has not learned how to use the assets you have. That is a place of instability. every time you launch a new ad, what you're doing is destabilizing the bottom time we launch a new ad, what you're doing is you're destabilizing the most valuable part of your funnel. So the point of this is if you don't launch more ads, the ads…

How to make another $100k in 90 Days on Meta... · 2025 · comprobar

Google Ads results fluctuate. Get over it. It's just something you have to accept. And the way to manage that is to look at your Google Ads results over a longer time horizon. If you're looking day to day, you are going to see variation, particularly if you don't generate many conversions per day. Just natural variation you might generate for one day, none the next, 11 the next. That happens. The way to analyze it is to look out on a weekly or a monthly basis. And you'll probably find that the results are far less volatile. So Google Advertisers need to take a step back and be less emotional…

17 Years of Google Ads Advice in 31 Minutes · 2026 · comprobar

So what I typically recommend advertisers do is try and set an optimization schedule. So decide, I'm going to adjust my campaigns no more than once every seven days or ten days and you need to extend that time period because you are operating with a small budget and you are going to typically be generating lower conversion volumes.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

the second it means you should stop looking results dayto day excellent CPA you need to be looking at results Louise as what you were doing over time have you cannot look at results on day one it is very common for you to get then results tank then they balance out

DPA Tricks to SCALE META ADS · 2024 · comprobar

CPM gets high. Here's the thing. Um, dayto day doesn't matter. It's week over week, month over month. You're going to have good days. You're going to have bad days. If you stop when you have a bad day, the amount of good days you'll have will be substantially less. You win by having

Copy This BANNED Meta Ads Strategy to Print $10K/Days · 2025 · comprobar

this is an employee that I have I think of my adsets as employees my ads are sales pitches and my campaigns are managers and I only want to hire people forever so I don't launch 20 adsets if you launch if you launch 10 adsets you turn five of them off because you didn't make money in a week basically hired 10 people and then fired them all because they sucked the third day on their job that is a horrible way of running a business you're never going to be successful if you fire everybody because they're not good at the job on day three you have to invest in their growth you have to let them…

Master Facebook Ads in 2025 with Ivan Burev's PROVEN Strategies · 2025 · comprobar

which is don't helicopter parent your ad campaigns. when you create a new campaign or a new ad set, or make an adjustment to campaign ad set, will go through the learning phase. can the machine with statistical significance understand the order to show your ads to different individuals So if you're constantly making changes, the machine has to start over on building a sequence. is that it is the machine telling you they have statistical significance, confidence in how to show the right ads to the right people in the right order and more changes will only delay stability.

How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar

gente sabe. La elección del objetivo tiene dos partes. Vos cuando creas una campaña entra por fase de aprendizaje. ¿Qué significa aprendizaje? La plataforma va a empezar a mostrarle los anuncios a las audiencias que elegiste y va a hacer todo lo posible para conseguir el resultado, ya sea tráfico, interacción, mensaje, venta, lo que sea. Y va a ser todo lo posible para llegar a 50 resultados lo más rápido posible. Es decir, cuanto antes llega a los 50 resultados, ya sea objetivo de ventas, por ejemplo, campaña de conversiones, a agregar al carrito. Un ejemplo que usaremos mucho, ¿no? ¿Qué va…

Meta Ads desde CERO: Curso Completo GRATIS (2026) · 2025 · comprobar

hard to tell you the learning phase is basically Facebook's way of telling you that it has confidence in delivering a take a couple of weeks what really matters to you is performance week over is how to understand your performance week over week platform by platform so you can make week over week month over month decisions for incrementality to ultimately push forward the business objectives that are most important like Blended CPA and frequency of purchase and how to raise aov and LTV is those for I want to buy the type of customer that's likely to purchase from me more than once otherwise…

DPA Tricks to SCALE META ADS · 2024 · comprobar

And the metrics are rapidly changing. So all of a sudden it's like 80% CPA reduction every week. So it's catching up. I will say that the hardest thing to do, though, is to not touch this. That's the bad part. People are like, OK, I did it in two days. I didn't see it. So I wiped the whole thing. I'm like, no, not going to work.

9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2 · 2025 · comprobar

this is an employee that I have I think of my adsets as employees my ads are sales pitches and my campaigns are managers and I only want to hire people forever so I don't launch 20 adsets if you launch if you launch 10 adsets you turn five of them off because you didn't make money in a week basically hired 10 people and then fired them all because they sucked the third day on their job they're not good at the job on day three you have to invest in their growth you have to let them get smarter and more experienced and remember that it is

Master Facebook Ads in 2024 with These 5 Essential Secrets · 2024 · comprobar

beat this performance. We have to give this time because it doesn't mean that it won't come back. But what we're looking at is the swings. Some are 70% up, some are 70% down, some are 30% down, some are 50% up. It's still finding its footing. It's still testing and iterating. So while this is still being flip flop back and forth, we're just hanging tight. We will find that the meter will ping in the red line on some ads and that will fall off a cliff on the other ones. And those that are pinging in the red line in ad spend that gets saved, the ones that are being ignored, get iterated.

Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies? · 2025 · comprobar

because when you launch a new ad the first couple of days are good I would do my results look great for the first few days and then die off and it's like well because a new ad Facebook's going to push it out to people the problem is if your entire business is built on that initial Rush it's not where that testing style comes from is initial non-scalable non projectable results that people

Can You Really Build a $1 Million Brand in Just 12 Months? · 2024 · comprobar

often a ramification of luck if you were to launch the exact same ad to the exact same audience the exact same time 10 different times every single one of those ads we get a different performance because maybe the first thousand people that one ads get shown to all hate it they hate you they've been on your site they all abandoned card and every one of them decided no I'm not buying from you like in that audience you talked about before maybe that's the 900 people who abandoned card have made the decision they're never going to buy from you and you hit them 1.1 time so your first thousand…

How to Become a Facebook Ads Expert · 2025 · comprobar

learning phase for instance part of what the learning phase is is Facebook telling you it has confidence in delivering a consistent result now you might have really great performance on day two and three of an ad or an ad set or a campaign and then it drops off on I right the problem is you don't really know if you were successful or not because you never got to a place where Facebook said I can deliver you a consistent result if you can measure a consistent result and project that outcome then you can test to improve that outcome if you can't measure it then you can't improve it and so that…

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

Would you compare the performance of the control against the other ads by day? No. Until the test stabilizes, we don't actually have any idea. We don't have any idea how the performance is going to go.

How to Test Meta Ads and Scale with Confidence · 2025 · comprobar