Validar creativos y audiencias a pequeña escala es fundamental antes de escalar la inversión publicitaria
- 20 fuentes la sostienen
- Esfuerzo alto
- Retorno alto
- Dicho en 2022–2026
Testear mensajes, formatos y segmentos con presupuestos reducidos o en entornos ágiles (como Meta o contenido orgánico) permite recopilar datos y detectar elementos ganadores antes de comprometer presupuestos mayores. Estos aprendizajes sirven tanto para alimentar los algoritmos de optimización en campañas amplias como para guiar estrategias en otros canales y medios masivos. Mientras varias fuentes enfatizan el testeo masivo de variantes (probando de 10 a 11 veces más anuncios) o exigen presupuestos de al menos 10.000 $/mes, otras sugieren priorizar la acumulación de datos del algoritmo por encima de la sobreexperimentación.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 20 intervenciones distintas de Oski de Haciendola, Perpetual Traffic, Professor Charley T y Sabri Suby. Son 20 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
So we've got 460 ads. But what you don't see is that these guys are running dynamic creatives. So for this 460, they probably have four and a half thousand ads with all the different headlines and body copy combinations. Then what they're going to do is they're going to take these winners and they're going to get the 10 to 20% of the winning ads because that's how you find winning ads. I create hundreds and hundreds of different variations. And I have the ones that I think that are going to be the winners. But then once you deploy it, sometimes they're complete wild cards at the winners. So…
How To Grow Your Business 8x Faster Than The Competition · 2026 · comprobar
just wrong thinking that a creative test exists to give you a winning that I would say a creative test job is to improve the suite of assets the investment opportunities that experience and when that improves your efficiencies you should invest more into successful and you have a better Blended CPA across your business spend more on that campaign on efficient your creative test isn't ad it's to say how much more volume can environment so with that being said I've Had Creative tests that have run for months and the reason I end them is that ultimately I've hit a law of diminishing returns of…
3 Ad Account Structure Mistakes That Are COSTING You Money · 2024 · comprobar
one at Best what you've done is you set problem is it's also in direct for in like a CBO environment where well great so took you 3 weeks to identify a winner that could have been a like if it is that cut the opportunity that success forever ago and cash flow have been proven if you were to directly test that against the the big Winners versus let me just stick this in another adet in a CBO that's scaled up to 10 20K a day and if it does get to spend and it is converting I already know that it has the legs to compete at that
Dynamic Creative & Machine Learning: Adspend with Charley Tichenor · 2024 · comprobar
is running an engagement campaign will teach the machine who wants to see your content. It will reduce your CPMs and get you a better conversion rate. If you have an engagement campaign running $30 a day testing all of your organic content then your engagement campaign at one tenth of the CPM is filling your funnel and doing qualitative filtering for you. Your conversion campaign that have already self-qualified. Again, you can test a ton of creative in there instead of launching it all as conversion ads. Put engagement dollars behind them. See which ones pop. You can do all of your creative…
How to CRUSH Facebook Ads with a Low Budget · 2026 · comprobar
When I'm running my DCTs in my one campaign against broad, or in this case, broad retargeting, a gender location based only off the available inventory of people that have been to my site in the last 30 days or engaging me in the last 30 days or following the account, I'm training those ads how to be successful. I'm building a post ID. I'm building a hero ad. I can take those best ads and I can put them in a broad campaign. I can add an additional ad set to my campaign. But instead of going broad retargeting, I can just go up front and up broad. I will have trained ads to learn who should see…
3 EASY Steps to Scale ANY Small Business with Meta Ads · 2025 · comprobar
process was that okay we're talking about the testing process for Creative for ads but the truth is you can use this testing process for your advertising for Facebook for you advertising for Google search ddn YouTube Which is far easier um more efficient to test here and then take the creatives there you can use the same testing process for is a product viable is a business model viable what's the public sentiment around something what brand positioning should I be using I privacy but like the idea of like is this does this idea have legs is this something we should actually invest into what…
Facebook Ads Cheat Codes with Kelvin Parker · 2024 · comprobar
successful. A creative test is not about a CPA or a rorowaz. A creative test is about ad sp a creative test is about ad spend. If it does not allow you to spend more, it doesn't matter.
Copy This BANNED Meta Ads Strategy to Print $10K/Days · 2025 · comprobar
their advice is to test as many ads as possible every week even test thousands of ads but that makes no sense let me Facebook is a machine learning platform which means that it gets better and better with what you give it as long as you don't change what you're giving it and force it to start over all the time the room when you're successful the worst idea you could possibly have is trying to screw it up don't fix what isn't broken especially when your biggest issue is you're not spending enough to take advantage of the opportunity you already have so yeah testing more when you could just
Building a Million Dollar 3:2:2 Ad for Hexclad from Scratch Masterclass: Facebook Ads Course 2023 · 2023 · comprobar
push back is well great so took get three weeks to identify a winner that could have been a banger on day three like if it is that kind the opportunity cost is wasted 20 30 days then get something been proven if you were to directly test that against the the big Winners right off the bat um and if it was you've already You' you've cut down the timing versus let me just stick this in another adet in a cbbo that's scaled up to 10 20K a day and if it does get this spend and it is converting I already know that it has the legs to compete at
Can You REALLY Boost Adspend by 20% in Just 30 Days? · 2025 · comprobar
which is why in Phase One You're testing many different audiences at one time across it playing a game of Battleship and seeing what takes a ping or what tells me that it gives me more data of too you know phase one is the the biggest disclaimer on is this is not not designed to be profitable which is also why we use micro budgets inside of it but it is not a something designed to be profitable something designed to give you more information about your audience so that now you found the right Market to speak to when you move into phase two you get to focus on what you're saying efficiency how…
Ashton Shanks of HemonX & Charley T - Founder of Disrupter School Interview · 2022 · comprobar
and then it was running against like 30 40 interest groups based on that Insight which I could do could then take that data here is the audience data buy interest grouper who responded really well so in that way we can sell 50 million dollars of AD time for the year based on five million dollars of Facebook spend want to optimize out of Facebook that interest targeting lets you learn and export data out and that's like the right you learn who cares and then you can go and use that information anywhere else that seems applicable yeah now let's find the people who are most receptive to this…
FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar
the chance to measure both interest rate at the top of the ad and then once you come to my landing page How likely to fill it out and go further that right there once I've learned that I can export that knowledge over into any other channel I wish to export like because Facebook has now told me these people this message and what I've learned from these people this message applies to when I go to a live event and I want to think of who I want to meet at the event or when I'm learning about SEO who do I want to come to my website all these questions are informed by Facebook as a very easy to…
FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar
GPT to develop you know YouTube titles and email uh headlines right and to see what gets good open rates and checking um if this gets if this gets a lot of clicks on YouTube and a great email open rate well you better believe when I've dropped that on a Facebook ad it's gonna crash absolutely I think it's also
AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School · 2023 · comprobar
uh not really Niche it comes down to uh spend amount for us you know it's really spending at least ten thousand dollars a month in advertising if you're below it it's not really the best system because it is it is a larger system to implement into your ad account and if you don't have the budget for something like that you really do need to focus on efficiency because you need to drive those signals um from a media buying perspective
but this goes back to like email marketing testing, which means I'm going to take one third of my ad spend, do creative testing on this when it's good. It stays there. But now these are added to my larger campaign that spends more. So if it works good with a small one, it's almost like testing your ad headline before a massive blast. Give me 1,000. I'm going to do some creative testing. While it works, release to the masses.
How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED! · 2025 · comprobar
creative is key here I'd work on figuring out what kind of organic messages really work well before starting up with advertising so you know you have a successful uh uh strategy for reaching the people that are already connected with your business and from
3 Astonishing New TikTok Features You Didn’t Know About…Until Now | PT EP 660 · 2025 · comprobar
prioritizing the user experience and the Machine to deliver the ads to the right people if you're using audiences or smaller than saying hey Facebook we're going to let you do whatever you want test it has nothing to do with the volume of ads it has everything to do with the volume of data Facebook gets to know who to show your content to and I'm 2013 like if you're still using audiences and cost caps and bidding models and trying to hack all of this stuff that is that is a decades old best Facebook properly the likelihood of you hitting that is basically 100% it's just a matter of doing it
Can You Really Build a $1 Million Brand in Just 12 Months? · 2024 · comprobar
money that way but then Golden Bear was like I've been running dcts without even you know verifying that the assets inside of it a all for Facebook's business yeah like you're still kind of hoping to get lucky on your decisions with DCT building from scratch and now golden be just like oh I can try a thousand ideas oh these five work great I'll just go make money like that's it
Master Facebook Ads in 2024 with Shayan's Expert Tips · 2024 · comprobar
the tools that we have for testing ads is the Golden Bear method has been where you can really quickly go through just a ton of ads ad for a small amount of money and get a really really good idea about whether Facebook is going to you first of all you can select the ones that are most likely to perform on Facebook and get a really good idea of um if that ad is going be successful or not I mean I used I didn't have any method I used to just test everything and test everything it took forever cost companies and it's it's proven on with every company and is it is proven to you know I would say…
Are You Wasting Money on Facebook Ads Without This? · 2024 · comprobar
and that moved over to Pinterest and got even cheaper because HR Tech where do you find 30 to 50 year old women Pinterest cpms there even cheaper than Facebook but we validated Market we validated the creative on Facebook and then Pinterest which is a less sophisticated advertising tool we knew what was going to work off we went to the races right like that can work very
FACEBOOK MARKETING FLITTER IN THE TWITTER: Trevor Longino & Charley T discuss targeting post iOS14 · 2022 · comprobar
pero también estamos prácticamente solo en meta, así que esa es la otra parte, es como si realmente no hubiéramos llegado a TikTok, no voy a hablar de Apple 11, eso es solo remarketing de aplicaciones, pero TikTok y ya sabes Snapchat sería muy pequeño, TV, ya sabes, CTV, todavía no lo hemos hecho. Google todavía es solo otros canales a los que podemos ir, sí, ahora, ¿ podemos usar meta como nuestro entorno de prueba creativa para todos los canales? Absolutamente
Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything · 2025 · comprobar
Los libros y recomiendo para eso porque ahí te dice lo que tenéis hacer y también lo que te dice de tenéis que tirar anuncios que te dicen hay como un dice una parte que tenéis tener como más de los mejores que tienen anuncios tiran más de 10 veces. 11 veces más. Los que más los que ganan así desproporcionadamente en el mundo de los anuncios y las ventas es porque este anuncio es más que el promedio. Eso es la otra variante que ocupamos, el testeo masivo, pero con con base.
Cómo Construir Marca y un Ecommerce de Alta Conversión - Pedro y Tomás de Limited - E59 · 2025 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 20 citas de esta idea¿Y esto está hecho en tu producto?
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Ideas del mismo tema
- Los anuncios ganadores deben sostenerse en el tiempo en lugar de rotarse constantemente
- Unificar las fases de campaña y capitalizar la prueba social maximiza el rendimiento publicitario
- Escalar la publicidad exige sistemas estructurados y fundamentos de negocio en vez de microgestión
- Alinear las campañas con el algoritmo publicitario es más eficaz que microgestionarlas
- Colaborar con creadores de nichos adyacentes abarata la adquisición y abre audiencias nuevas
- Escalar anuncios requiere incrementos graduales de presupuesto y estructuras simples