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3 Astonishing New TikTok Features You Didn’t Know About…Until Now | PT EP 660
29 ideas de marketing sacadas de «3 Astonishing New TikTok Features You Didn’t Know About…Until Now | PT EP 660», de Perpetual Traffic. Sobre todo de…
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- Publicada en 2025
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Impulsar con publicidad pagada el contenido orgánico generado por afiliados de TikTok Shop
Canales de adquisiciónPara sostener el alto volumen de piezas creativas que exige la publicidad en TikTok, las marcas deben solicitar autorización a sus afiliados para amplificar sus videos mediante anuncios pagados; esto genera un incentivo mutuo donde la marca adquiere anuncios probados a bajo costo y el creador recibe más tráfico y comisiones por venta.
works to your benefit when you want to run ads because you can use that content to then fuel your ads so um it's an necessarily own the content you still need to get authorization from Affiliates but most Affiliates are willing to give that authorization because when you run ads on their content they're also winning as well because they're getting more you know traffic to their content they're getting more sales they're get more views and that's really what Affiliates care about so um it is a win-win and especially on is like creative volume like being able to test and SC scale creatives on…
Escúchalo en el minuto 10:03
Cuándo y cómo escalar campañas basadas en objetivos de ROI
Canales de adquisiciónEn campañas publicitarias con puja por objetivo de ROI, el momento de escalar ocurre cuando el sistema consume la totalidad del presupuesto diario asignado cumpliendo la rentabilidad esperada. A partir de ahí, se puede aumentar el presupuesto manteniendo el ROI para captar más clientes, o subir el objetivo de ROI para priorizar el margen de flujo de caja.
like when should I start scaling you should start scaling when you start to see that your campaign is is actually spending your entire budget so you could going to get spent if we can achieve your Roi Target that you've set which is working really well I can either increase my Roi or I can stick with my Roi and increase my budget and try and yourself a profitable range because if you're willing to keep that lower Roi you're going to penetrate a lot more I need to uh cash flow right now because of have a big order I need to do then you can scale up what your Roi number is
Escúchalo en el minuto 50:21
Priorizar micro y nano-influencers frente a grandes cuentas para mayor autenticidad
Canales de adquisiciónColaborar con micro (10.000 a 50.000 seguidores) y nano-influencers suele ser más rentable y auténtico que contratar perfiles de más de 500.000 seguidores. Su audiencia no está saturada de promociones, muestran mayor disposición para construir relaciones a largo plazo y no tienen barreras de intermediarios o agencias de representación.
your product is fresh and they're not they haven't burned out their audience so it's like those micro influen between like what 10,000 and 50,000 followers I believe and then below that is like Nano smaller it's like those are the ones that's The Sweet Spot often times so don't think so big think Niche and the type of influencer that is in direct relation to your product you know and audience I have found those micro and even Nano influencers are more authentic in their ads they're more genuinely interested in a long-term relationship because they're the start whereas when you get into these…
Escúchalo en el minuto 15:04
Canales de adquisiciónAl reclutar afiliados en TikTok Shop, se deben evitar los criterios estrictos tradicionales (como exigir más de 10.000 seguidores o altas tasas de interacción). Debido a la distribución algorítmica de TikTok, los micro y nano creadores con audiencias pequeñas con frecuencia superan a perfiles grandes y se convierten en los principales generadores de ventas.
another thing I would recommend is not focusing on your strategies that you've used on other platforms and bringing them to Tik Tok shop and specifically with Affiliates like what I've seen a lot of advertisers do when they first start with Tik Tok shop affiliate is they'll they'll say like okay the Creator needs to have at least 10,000 followers and they need to have like certain engagement rates and they have all this very strict strict um strict criteria that they would have on other platforms but that doesn't really work on Tik Tok um what we've seen work really well is micro influencers…
Escúchalo en el minuto 11:44
Canales de adquisiciónAl reclutar afiliados en TikTok Shop, se deben evitar los criterios estrictos tradicionales (como exigir más de 10.000 seguidores o altas tasas de interacción). Debido a la distribución algorítmica de TikTok, los micro y nano creadores con audiencias pequeñas con frecuencia superan a perfiles grandes y se convierten en los principales generadores de ventas.
another thing I would recommend is not focusing on your strategies that you've used on other platforms and bringing them to Tik Tok shop and specifically with Affiliates like what I've seen a lot of advertisers do when they first start with Tik Tok shop affiliate is they'll they'll say like okay the Creator needs to have at least 10,000 followers and they need to have like certain engagement rates and they have all this very strict strict um strict criteria that they would have on other platforms but that doesn't really work on Tik Tok um what we've seen work really well is micro influencers…
Escúchalo en el minuto 11:44
Aprovechar el modelo de afiliados en TikTok Shop para delegar ventas a comisión
Canales de adquisiciónDentro del ecosistema cerrado de TikTok Shop, conectar productos directamente a la tienda permite que los creadores funcionen como fuerza de ventas cobrando únicamente a comisión, eliminando el pago de tarifas fijas por video y las negociaciones complejas sobre expectativas de rendimiento.
is if you've got a shop directly connected they can tap into your products become your sales agents for you and then you can pay them a commission you're not having to pay per video you're not having to set up expectations on how the video performs and have all these dialogues back and forth but that specifically is only for the Commerce stores with shops that's right yeah so it's only available within the on you know what we call closed loop ecosystem on Tik Tok which is the Tik Tok shop part so if you're thinking especially with the affiliate program which is absolutely killer so we'll
Escúchalo en el minuto 15:56
Comenzar en TikTok Shop con campañas GMV Max para unificar formatos y presupuesto
Canales de adquisiciónPara marcas de e-commerce que inician publicidad en TikTok Shop, la mejor opción inicial es usar campañas GMV Max, ya que consolidan y automatizan tanto los Video Shopping Ads (anuncios en el feed) como los Product Shopping Ads (fichas en la pestaña de tienda y búsqueda) bajo un único presupuesto.
approved yeah so I would definitely start with gmv Max the beauty of gmv Max is that it combines all of our shop ad formats into a single campaign so um if you're familiar with our shop ads we have video shopping ads which are basically video video ads that appear in the feed but we also have product shopping ads which are basically um product card images that appear Within our shop tab on Tik Tok or within like search results so there are two different types of AD formats and when you're running a gmv Max campaign we're basically automating the creation and promotion of both of these ad of…
Escúchalo en el minuto 46:30
Otorgar 'grados de libertad' creativos a los algoritmos publicitarios para optimizar el escalado
Canales de adquisiciónPara maximizar el rendimiento al escalar campañas basadas en IA (como Smart+), se debe proporcionar al sistema el mayor espacio posible de creatividades y públicos (grados de libertad), permitiendo que el algoritmo explore y descubra qué combinaciones de anuncio y audiencia funcionan mejor.
when using these tools well well it starts by letting Smart Plus have as many levers as possible how many we call them degrees of freedom internally but just as much space to explore the target audience that you really want that is really critical to your business as well as as much space to explore creatively um so we just say stick it all in there and um allow the like DB to learn what sets of combinations of creative to specific audience really work best so um that that's the first trip uh trick here is just allowing the AI to explore as effectively as possible the more data you give it…
Escúchalo en el minuto 43:25
Configuración inicial amplia en campañas automatizadas Smart+ de TikTok
Canales de adquisiciónAl iniciar campañas automatizadas (como Smart+) con presupuestos moderados (ej. 200 USD), conviene mantener una segmentación geográfica lo más amplia posible y aprovechar la generación automática de creatividades desde el catálogo de productos.
your behalf so images from your catalog sharing your product will be created as a format in your campaign it's all automagical and and done on your behalf um from there pick the audience that matters most to you we allow you to select um your geography and location just be as broad as possible while still selecting what matters most for you set in your $200 budget the kpi that matters most to you select your creative and then you're done from there um that's really what we'd recommend for a first-time Advertiser with $200 c um budget creating a Smart Plus campaign as well
Escúchalo en el minuto 55:14
Automatización y escalado de contenido de afiliados mediante GMV Max en TikTok Shop
Canales de adquisiciónLas campañas GMV Max en TikTok Shop recopilan automáticamente cualquier video existente en la plataforma etiquetado con el producto anunciado (incluido el contenido generado por afiliados), probando y escalando creativos sin necesidad de subirlos o gestionarlos manualmente.
advertising or not like setup is you know one and done like you have three puts you set an Roi Target you um set your budget and you decide what products you want to promote and that's basically it and then what gmv Max will do is it'll look for all existing creatives within the Tik Tok ecosystem that have that product linked to it so if you're working with Affiliates this is really great because all that affiliate content that you have is now getting pulled into your ad campaign automatically and it's testing and scaling those creatives in a much faster way than any human possib but it's a…
Escúchalo en el minuto 30:53
Optimización combinada (Blended ROI) en TikTok GMV Max
Medición y experimentosLas campañas GMV Max de TikTok operan bajo un modelo holístico que integra el rendimiento orgánico y el de pago en un reporte unificado (Blended/MER), dynamically impulsando el contenido orgánico con alto potencial para alcanzar el objetivo global de ROI de la tienda en lugar de medir únicamente el ROAS publicitario aislado.
you're talking about the entire ecosystem together which is what we talk about so many times marketing efficiency ratio media efficiency ratio depending sales are coming from at least inside the Tik Tok system you are looking at both organic and paid so right off the bat it's far more efficient and that's why you're saying Roi as opposed to Ras Max we really want you to take a step back and just look at your shop performance and your gmv max performance holistically so we provide Blended reporting so we don't have that breakout between paid and organic and the reason being is because we're…
Escúchalo en el minuto 36:10
Duración de 5 a 7 días en la fase de aprendizaje de campañas automáticas
Medición y experimentosLas campañas publicitarias automatizadas requieren entre 5 y 7 días para completar su fase de aprendizaje y calibrarse, comenzando a estabilizar su rendimiento recién alrededor del quinto día.
as possible one trick here is that we do that the learning phase for automated campaigns can be a little bit longer something close to seven days so there's certainly a little bit of a trust factor that we have to overcome but um if you give the campaign five seven days we find that it really gets calibrated or like kicks in around that fifth day and should hopefully deliver what you should expect on a on a go forward basis around
Escúchalo en el minuto 55:53
Estrategia de contenidosAntes de activar campañas de anuncios de pago, conviene identificar y validar qué formatos o mensajes conectan de forma orgánica con la audiencia existente, utilizándolos luego como creativos probados en la inversión publicitaria.
creative is key here I'd work on figuring out what kind of organic messages really work well before starting up with advertising so you know you have a successful uh uh strategy for reaching the people that are already connected with your business and from
Escúchalo en el minuto 54:07
Estrategia de contenidosAntes de activar campañas de anuncios de pago, conviene identificar y validar qué formatos o mensajes conectan de forma orgánica con la audiencia existente, utilizándolos luego como creativos probados en la inversión publicitaria.
creative is key here I'd work on figuring out what kind of organic messages really work well before starting up with advertising so you know you have a successful uh uh strategy for reaching the people that are already connected with your business and from
Escúchalo en el minuto 54:07
Diferenciación entre escalamiento publicitario vertical y horizontal
Canales de adquisiciónEl escalamiento vertical consiste en incrementar progresivamente el presupuesto dentro del mismo segmento y configuración, mientras que el escalamiento horizontal consiste en expandir la inversión abordando nuevos nichos, mercados y ángulos de mensaje cuando el público inicial se satura.
when you just continuously add budget we call budget scaling as opposed to it's really sort of like vertical scaling as opposed to horizontal scaling horizontal scaling is when you pick different markets different niches different messaging and then that's how you scale out from just the market that's buying you for one specific purpose when you
Escúchalo en el minuto 42:55
Medición y experimentosAl experimentar con nuevas herramientas y algoritmos automatizados en plataformas de anuncios, se recomienda destinar una porción pequeña del presupuesto habitual (alrededor del 10% o menos) para validar resultados de forma progresiva sin poner en riesgo el rendimiento de las campañas base.
performing for you you set aside a certain small portion of your budget maybe 10% or less and test out these test it out and test it with a smaller budget than what you're doing when your business as usual campaigns but at least slow and steady approach makes sense for
Escúchalo en el minuto 25:20
Medición y experimentosAl experimentar con nuevas herramientas y algoritmos automatizados en plataformas de anuncios, se recomienda destinar una porción pequeña del presupuesto habitual (alrededor del 10% o menos) para validar resultados de forma progresiva sin poner en riesgo el rendimiento de las campañas base.
performing for you you set aside a certain small portion of your budget maybe 10% or less and test out these test it out and test it with a smaller budget than what you're doing when your business as usual campaigns but at least slow and steady approach makes sense for
Escúchalo en el minuto 25:20
Uso del programa de afiliados de TikTok Shop para escalar ventas y contenido a bajo riesgo
Canales de adquisiciónPublicar productos en el marketplace de afiliados de TikTok Shop permite delegar la creación de contenido orgánico en creadores precalificados y pagarles exclusivamente una comisión fijada por venta realizada, reduciendo el riesgo financiero de adquisición.
so the affiliate program is basically you know you put your product you make your product available to Tik Tok shop Affiliates and there are certain criterias that you need to have in order to sign up as an affiliate for Tik Tok shop so we've kind of already vetted you the platform how it works is you your product to the affiliate Marketplace and then Affiliates will find your product and then create content and tag your product directly into their content and on that product and purchase it and you're basically just paying a a commission rate that you set for every every product that is sold…
Escúchalo en el minuto 9:00
Caso Good Protein: Escalamiento en TikTok combinando Smart+ y Spark Ads
Canales de adquisiciónAl combinar campañas automatizadas Smart+ con Spark Ads de microinfluencers (reseñas y recetas), la marca Good Protein logró escalar su presupuesto publicitario manteniendo sus objetivos, obteniendo un aumento del 28% en el ROAS y una reducción aproximada del 20% en el CPA.
had a case study from a client called good protein who use Smart Plus as well as spark ads these um crater first authentic um advertising formats that uh with an emphasis on these maybe more micro influencers that are sharing their own recipes sharing their own reviews audience and leveraging Smart Plus to just throw all these videos into a campaign and let us figure out which one of them are resonating most With Their audience and scaling the ads success for them they saw about a 28% lift in return on ad spend 20% roughly lower CPA but really most importantly is that they found it to be a…
Escúchalo en el minuto 41:30
Uso de campañas automatizadas Smart+ para mitigar el 'cold start' con presupuestos reducidos
Canales de adquisiciónPara marcas de ecommerce que arrancan campañas con presupuestos bajos dirigiendo tráfico a su tienda externa, las campañas automatizadas tipo Smart+ están diseñadas para mitigar el problema de 'arranque en frío' (cold start), facilitando la entrega y optimización de conversiones cuando los datos iniciales son escasos.
website Smart Plus is a really great there when you have $200 to spend if you're choosing between Smart Plus or you know a a custom campaign as highly recommend going the Smart Plus route we've designed it so that it can avoid a common problem that small businesses have whenever they face smaller budgets called cold start so you effectively we're actually building strategies into the back end in Smart Plus to help businesses overcome this uh
Escúchalo en el minuto 53:39
Diferencia entre el cálculo de ROI en GMV Max y el ROAS publicitario tradicional
Medición y experimentosA diferencia de las campañas publicitarias estándar donde el ROAS mide solo las ventas atribuidas a anuncios entre el gasto (Ad GMV / Ad Spend), el ROI de GMV Max mide las ventas totales del producto (tráfico de pago más orgánico) divididas entre la inversión en GMV Max.
that's why Roi is very important to understand that it's different from roas because Roi in this instance is total gmv for the products you're promoting divided by gmv Max spend whereas with traditional ad campaigns you're really only looking at ad gmv divided by ad spend so that's kind of the biggest
Escúchalo en el minuto 34:45
Combinar Spark Ads con automatización Smart+ para dirigir tráfico web
Canales de adquisiciónPara enviar tráfico directo a un sitio web sin depender de TikTok Shop, la combinación de Spark Ads (creatividades auténticas basadas en creadores) con la automatización de campañas Smart+ permite maximizar el rendimiento y alargar la vida útil de los anuncios.
you're a Commerce store and don't have a is the one where you don't have to have a shop you can go straight to the of the biggest success stories has been spark ads which are these Creator first um stories that businesses are using to authentically reach their audiences and it's been um really compelling to see how spark ads and Smart Plus has been a winning combination for businesses driving customers to their website so um on top you helps your existing creative last
Escúchalo en el minuto 20:34
Simplificación de campañas publicitarias mediante automatización con IA
Canales de adquisiciónFormatos automatizados como las campañas Smart+ en TikTok reducen la fricción operativa al limitar la cantidad de parámetros y ajustes manuales que el anunciante debe configurar, delegando la optimización y distribución en algoritmos de inteligencia artificial.
audience and so we've built Smart Plus campaigns as a solution to to make that more performant and easier on on Tik Tok meaningful for them but that's made it really tricky to successfully advertise on campaign sometimes there's so many different parameters you need to tweak platforms so what we're doing with Smart Plus campaigns is trying to really simplify um by ensuring that you have only a select number of parameters only the ones that re believe most matter to your business um and then in the back end we're really leveraging a a large amount of AI all of the different AI Solutions…
Escúchalo en el minuto 18:41
Incremento del 53% en ROAS con campañas Smart+ en TikTok
Canales de adquisiciónEn pruebas beta cerradas de TikTok, los anunciantes que optimizaron por valor utilizando campañas automatizadas Smart+ lograron un incremento del 53% en el ROAS y un 70% de ellos mejoró sus KPIs de rendimiento respecto a la configuración habitual (BAU).
closed betas uh that 53% uh a lift of 53% on return on ad spend for advertisers optim ing for Value when they use Smart Plus relative to when they use their business's usual setup um on average 70% of advertisers benefit whenever they use Smart Plus for their performance kpis relative to their Baus so um we
Escúchalo en el minuto 24:20
Estrategia de adopción progresiva para campañas GMV Max
Canales de adquisiciónAl implementar GMV Max en TikTok Shop, es recomendable comenzar testeando con un catálogo reducido de productos y una fracción del presupuesto para adaptarse a la medición holística antes de migrar la mayor parte o la totalidad del presupuesto de Shop Ads a este modelo automatizado.
what we're seeing is once advertisers adopt gmv Max they typically start by only putting like a couple of their products they're not investing all of their shop ads spend to gmv Max but once they see the power of gmv Max they quickly move most you know majority of their budget 100% of their budget over to gmv Max because you know they're entrusted us with so a really important thing to call out when you do go to test out gmv Max for the first time you know there's going to be a little bit of like uncomfortable learnings that you might need to make but once you see the power
Escúchalo en el minuto 35:19
Control de costo y techo de gasto mediante objetivo de ROI en entornos cerrados de compra
Medición y experimentosEn campañas bajo límite de costo dentro de un ecosistema cerrado de comercio (como TikTok Shop), definir un objetivo de ROI de 3 asegura que el sistema solo gaste si alcanza la meta, limitando el gasto publicitario a un máximo del 30% del GMV generado.
like a cost cap which means that you know you set a Target Roi and it will only spend if it can reach that Roi Target but what essentially that's guaranteeing you is let's say you set an Roi Target of three now remember this is a closed loop environment so that Roi Target of three is basically translating into I don't want to spend more than 30% of my Tik Tok shop gmv on ads so regardless of the day and regardless of you know how performance how your shop is performing you will always only spend 30% of your gmv on ads so if you're ensuring that you're always profitable
Escúchalo en el minuto 32:06
Fijar un objetivo de ROI conservador al lanzar campañas GMV Max en TikTok Shop
Medición y experimentosAl configurar campañas GMV Max desde cero, conviene establecer un objetivo de ROI conservador (alrededor de 2.0x / 200%) en lugar de metas agresivas (como 5.0x), permitiendo que la plataforma gaste el presupuesto y adquiera tracción antes de subir la exigencia de retorno.
consider is making sure that your Roi Target is reasonable because that's ultimately going to determine how much you're going to be able to spend so if you're not generating you know thousands of gmv on Tik Tok shop yet then you probably don't want to have like a five Roi Target because it's not going to I would say start I would say start around maybe a two maybe a two but in $200 then I want to and I have a two Roi then I want to see $400 in gmv I Roi and more of a gmv like how much gmv do I want to generate and then put your I want to generate for my Tik Tok shop and then let that guide…
Escúchalo en el minuto 47:25
Evaluación de GMV Max mediante ROI de canal frente al ROAS tradicional
Canales de adquisiciónLas soluciones automatizadas para tiendas como GMV Max en TikTok Shop optimizan el ingreso global del canal (combinando tráfico de pago y rendimiento orgánico), por lo que deben medirse estableciendo un objetivo de ROI total de canal y no con la métrica tradicional de ROAS por anuncio.
when we think about gmv Max the main objective of gmv Max is to maximize gmv way that it works is Advertiser set an Roi Target now very important to understand that this is an Roi Target and not a Rass Target and I think that a think about Tik Tok shop and think about gmv Max by looking at it through the lens of a channel Roi so very similar to their Tik Tok shop and how much they're spending on shop ads and how much they're generating through their shop not not only by automation but also by optimizing organic performance which
Escúchalo en el minuto 28:27
Canales de adquisiciónTikTok Shop generó 100 millones de dólares en ventas durante Black Friday, multiplicando por tres la cifra del año anterior y registrando un aumento interanual del 165 % en compradores dentro de la plataforma.
Friday so for example this past Black Friday we generated $100 million in sales on Tik Tok shop which is three times more than last year on top of that we've also seen 165% increase in Shoppers year-over-year on Tik Tok shop
Escúchalo en el minuto 5:01
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