Marketero · Entrevistas
Master Facebook Ads in 2024 with Shayan's Expert Tips
19 ideas de marketing sacadas de «Master Facebook Ads in 2024 with Shayan's Expert Tips», de Professor Charley T. Sobre todo de canales de adquisición…
- 19 ideas despiezadas
- Fuente Professor Charley T
- Dura 43 min
- Publicada en 2024
Ver la entrevista entera en YouTube
De qué habla
Las 19 ideas de esta entrevista se reparten así entre las etapas del marketing. El reparto es lo que distingue una entrevista de otra: dice en qué se detuvo de verdad quien hablaba.
Las 19 ideas, con su cita y su minuto
Cada una está sacada de un punto concreto de la entrevista. El enlace del titular lleva a
la página de esa idea, donde se ve quién más la dice por separado; el del pie salta al
segundo exacto del vídeo para que la compruebes tú.
Uso del método 3:2:2 de creativos dinámicos frente a Post IDs manuales
Canales de adquisiciónImplementar pruebas de creativos dinámicos (DCT) bajo la estructura 3:2:2 permite que el algoritmo de la plataforma identifique y optimice automáticamente las combinaciones ganadoras de anuncios, en lugar de gestionar y aislar identificadores de publicación (Post IDs) de forma manual.
that you know with 322 I was like so I've been doing post IDs when I could have just done this and let Facebook find the winner for me yeah and posting
Escúchalo en el minuto 9:10
Uso de Dynamic Creative Testing (3:2:2) con segmentación amplia (broad) para descubrir anuncios ganadores duraderos
Canales de adquisiciónSimplificar la cuenta a una sola campaña publicitaria utilizando Dynamic Creative Testing (metodología 3:2:2) y segmentación broad (sin filtros de intereses) permite identificar creativos ganadores de alto rendimiento capaces de escalar y sostenerse activos durante más de 12 a 18 meses.
it's just a YouTube and your whole one campaign 322 dcts and I said myself okay then try and install this method and yeah within like the first few dcts I April 2022 is is one of the ads one of the longest serving ads has been running to this day it's still running that first one over a year 18 months in yeah but seeing that running abroad getting a considerable amount of conversions within its first few days really of running and just tearing away
Escúchalo en el minuto 3:34
Canales de adquisiciónEscalar inversión publicitaria no consiste en encontrar un anuncio milagroso por suerte ni en lanzar docenas de anuncios al azar que duran pocos días, sino en crear un sistema y estructura de pruebas repetible que manufacture creativos capaces de absorber gran presupuesto de forma predecible y estable.
about getting lucky it's not about finding the one ad that's going to help you spend a million bucks it's about building the system that manufactures the ads that can spend a million over and over and over again and like that customers so what I need to do is launch as many ads as possible to reach as many pockets of customers to try to get as many wins as I can and like they're not realizing that like so you're building your entire business off of things that last for 3 Days 5 days s days in a way like the way to have consistency and projectable results to reliably predict outcomes and scale…
Escúchalo en el minuto 10:10
Canales de adquisiciónEscalar inversión publicitaria no consiste en encontrar un anuncio milagroso por suerte ni en lanzar docenas de anuncios al azar que duran pocos días, sino en crear un sistema y estructura de pruebas repetible que manufacture creativos capaces de absorber gran presupuesto de forma predecible y estable.
about getting lucky it's not about finding the one ad that's going to help you spend a million bucks it's about building the system that manufactures the ads that can spend a million over and over and over again and like that customers so what I need to do is launch as many ads as possible to reach as many pockets of customers to try to get as many wins as I can and like they're not realizing that like so you're building your entire business off of things that last for 3 Days 5 days s days in a way like the way to have consistency and projectable results to reliably predict outcomes and scale…
Escúchalo en el minuto 10:10
Gestionar el marketing multicanal mediante MER global en lugar de atribución por canal
Medición y experimentosCalcular la eficiencia publicitaria dividiendo las ventas totales del negocio entre el gasto publicitario consolidado (MER / Blended ROAS) es más efectivo y sostenible que intentar optimizar mediante modelos de atribución y metas de CPA individuales por cada plataforma.
with the ecosystem Ras until I just decided how about I just take total sales from the business divided by total advertising spend and just have those columns built out inside of my ecosystem rather and scrum do and just run the entire business based on how much do we spend on Advertising overall Facebook Google so forth how much money do we make and I can sleep easily running the business that way it's just so much easier than trying to trying to hit a you know $20 CPA on on Facebook 15 on Tik Tok 10 on Google yeah like oh the the idea of like trying to the idea of chasing an attribution…
Escúchalo en el minuto 16:17
Retención y relación con el clienteEl asesoramiento dentro de una comunidad profesional solo es plenamente accionable cuando todos los miembros operan bajo el mismo marco metodológico y vocabulario, eliminando las respuestas genéricas o desalineadas que ocurren en foros abiertos.
like their answer doesn't fit my business like their answer doesn't fit my measurement or my testing so now most the answers you get are either from with what you're doing so the insights you get are almost like there's no action ability on on the on the advice you get so beautiful because everyone is following the same nman culture we're all following the same system so if I've got a question on one particular thing about that system there's 10 other people already who have the answer to it because they were there three months ago or six months ago or whatever and that's
Escúchalo en el minuto 34:02
Medición y experimentosEstructurar la cuenta de anuncios separando una campaña de control (para creativos probados que reciben la mayor parte del presupuesto mediante reglas automatizadas) de una campaña de pruebas/DCT, promoviendo a control solo aquellos creativos que validan métricas y demuestran capacidad de absorber gasto.
DCT and control ground the one campaign is the factory that does it and then we had built out a control campaign at that point and we had separated our one campaign which was now our testing campaign from the control campaign and bring in the whole automated rules fresh out of Golden Bear into DCC it just exploded in drop into control and see what happens and immediately took over spend and we
Escúchalo en el minuto 10:23
Retención y relación con el clienteEn programas de formación o mentorías premium, delegar la atención del cliente a consultores o empleados secundarios que leen guiones destruye la percepción de valor y la satisfacción. Para escalar el programa (incluso 5x o 10x) sin perder calidad, es preferible que el experto principal añada más llamadas en directo segmentadas por franjas horarias en lugar de interponer intermediarios.
inside of it yeah and I've always said like if the program triples in size or Grows by 10x my fix won't be to bring on a success consultant I'll just add another call like the amount of time it would take for me to satisfy five more five times more students in those calls like oh okay well we'll just do another lecture maybe we'll do one that's set up for the Europeans and we'll do another one that's later in the day so the Australians and Americans can hop in and the time and so people come into the NBA that have gone through other premium slack groups or training things with other like…
Escúchalo en el minuto 25:35
Retención y relación con el clienteEntrenar o indexar un sistema de IA con el archivo histórico de clases y contenidos permite responder preguntas introductorias o recurrentes de forma inmediata, reservando el tiempo de interacción directa del experto para debates profundos y resolución de problemas complejos.
couple of ideas right now I'm working on like this AI thing to like help make more entry level questions even more answerable based off of all of the things like one of the things I'm doing is I'm trying to synthesize all of the lectures so you could ask a question and the the archive of the lectur just spit you back the answer so you don't have to I'm working on it I started on Sunday I now have one that basically works like YouTube with a B+ answer it's like a really good
Escúchalo en el minuto 27:23
Oferta y precioSeparar los programas de aprendizaje en dos niveles —uno transversal que cubre todo el ecosistema del negocio y otro hiperespecializado enfocado en dominar una única habilidad crítica— protege el valor percibido y evita la fuga de usuarios avanzados saturados por preguntas de principiantes.
think of the disruptor school as an inch deep mile wide it's all the connective tissues got answers to everything that you need the MBA program is how do I become like one of the best in the world at this one very specific if I want to crawl right like disruptor school is gets you from like walk to run and the MBA program will make you like an Olympic level Runner right but you're pace and you just get the same questions regurgitating and it's just the same old answers and you just think at some point you just think this I'll just save myself the the money each month and I'll you're investing…
Escúchalo en el minuto 30:18
Canales de adquisiciónEn lugar de lanzar anuncios de creativos dinámicos (DCT) desde cero confiando en la suerte, conviene testear un volumen amplio de ideas y activos para verificar cuáles tienen tracción real con el algoritmo antes de empaquetarlos y escalarlos con presupuesto.
money that way but then Golden Bear was like I've been running dcts without even you know verifying that the assets inside of it a all for Facebook's business yeah like you're still kind of hoping to get lucky on your decisions with DCT building from scratch and now golden be just like oh I can try a thousand ideas oh these five work great I'll just go make money like that's it
Escúchalo en el minuto 9:20
Canales de adquisiciónEn lugar de lanzar anuncios de creativos dinámicos (DCT) desde cero confiando en la suerte, conviene testear un volumen amplio de ideas y activos para verificar cuáles tienen tracción real con el algoritmo antes de empaquetarlos y escalarlos con presupuesto.
money that way but then Golden Bear was like I've been running dcts without even you know verifying that the assets inside of it a all for Facebook's business yeah like you're still kind of hoping to get lucky on your decisions with DCT building from scratch and now golden be just like oh I can try a thousand ideas oh these five work great I'll just go make money like that's it
Escúchalo en el minuto 9:20
Canales de adquisiciónMultiplicar campañas y conjuntos de anuncios para probar decenas de grupos de interés reutilizando los mismos creativos saturados no resuelve los problemas de rendimiento y empeora los costos de adquisición.
came in launched 10 more campaigns 100 adsets full of interest groups just targeting every single interest group you can imagine no creative strategy basically copying and pasting the ads that I already had and just running it towards interest groups um Tik Tok which was multiple campaigns dozens of interest groups um and not very many ads and not much creative strategy at all so in essence doing what naivity and all uh and it just didn't
Escúchalo en el minuto 1:06
Anticipar el alza estacional del CPA incrementando el valor medio de la cesta
Oferta y precioPara amortiguar las subidas estacionales del coste por adquisición (CPA) habituales en el segundo trimestre/verano, conviene implementar con antelación (en Q1) estrategias de venta cruzada (upsells) y optimizaciones de producto que aumenten el valor del ticket medio.
going to happen next so like February or was it January I think this year you were talking about you know let's start to implement some rebu up S reup sales um let's build in some stuff that you know increases our basket value before you know June time comes around where your CPA is just naturally going to rise
Escúchalo en el minuto 18:35
Oferta y precioEn programas formativos con sesiones en vivo, un precio demasiado bajo (ej. 500 USD) masifica las llamadas y arruina la experiencia de soporte, mientras que un precio ultra alto (ej. 100.000 USD) limita la cantidad de miembros y elimina la diversidad de preguntas y casos reales que enriquecen y previenen problemas para toda la comunidad.
values isn't like I mean I could charge 100K and I probably would get I would maybe I get one ten0 the amount of customers my unit economics look the same but one of the things that I value the most about the NBA and I love is on the weekly calls and inside the community every new person is bringing in new knowledge and new problems and even thinking about was the fix to the problem they were weren't even aware of significant investment but it's at the same time it's not too cheap where it devalue it to the point where we jump on a call and there's like a hundred people in there and there's…
Escúchalo en el minuto 23:06
Universalidad de las mecánicas algorítmicas de las plataformas publicitarias entre diferentes industrias
Canales de adquisiciónAunque cada modelo de negocio tenga particularidades únicas, las plataformas publicitarias como Facebook operan bajo el mismo software y algoritmos para todos los anunciantes, lo que permite transferir aprendizajes técnicos, metodologías y optimizaciones entre industrias distintas.
business is different too like your business is completely different than somebody else's but because Facebook is software it works the same for everyone like there's no reason that you can't share information and understand what's happening
Escúchalo en el minuto 35:47
Oferta y precioEl programa de mentoría y comunidad de compra de medios analizado mantiene un precio de entrada de 10.000 USD, diseñado como una inversión significativa que garantiza compromiso y acceso directo recurrente a consultoría.
what the price is now so don't quite me on it but the best 10K I've ever spent is is for the NBA program I I love that yeah I mean the pric is basically always
Escúchalo en el minuto 21:06
Caso de éxito: Facturación anual igualada en un solo trimestre tras implementar el sistema de testing y control
Canales de adquisiciónTras implementar el framework de testing sistemático y transferir los anuncios ganadores a una campaña de control con reglas automatizadas, la marca igualó en el primer trimestre (Q1) toda la facturación generada durante el año anterior completo.
were like okay we we've got a solid we had built out a control campaign at bring in the whole automated rules level and Golden Bear completely unlocked that for us in I'd say like December 2022 we came across some pretty drop into control and see what happens and immediately took over spend and we in q1 of this year we did our entire revenue for the previous year wow in the
Escúchalo en el minuto 13:57
Crecimiento de facturación a 200.000 $/mes en 9 meses
Medición y experimentosEl negocio escaló su facturación mensual desde su lanzamiento en enero de 2021 hasta alcanzar aproximadamente 200.000 $/mes en mayo de ese mismo año (9 meses de operación total a septiembre).
January 2021 just to give some timeline September 2021 so in nine months we' built built up to like 200k a month pretty much um in in May and then but
Escúchalo en el minuto 0:44
Seguir leyendo
Esta es una de las 1872 entrevistas despiezadas. Puedes
ver todas, leer las ideas por tema o
empezar por la ruta guiada si no sabes por dónde.