Aumentar el presupuesto en anuncios ganadores debe ser la prioridad para escalar
- 22 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2020–2026
El crecimiento de las cuentas publicitarias debe centrarse en inyectar más presupuesto a los anuncios probados —aquellos capaces de absorber mayor inversión rentable en el tiempo— antes que dispersar esfuerzos creando variaciones constantes. No obstante, las fuentes discrepan sobre cómo ejecutar esta escala: mientras unas defienden escalar «in situ» en la campaña o conjunto original con aumentos graduales (como un 20% diario) para proteger la fase de aprendizaje, otras sostienen que se deben aislar o graduar los ganadores en campañas o conjuntos independientes para evitar la canibalización del gasto publicitario.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 22 intervenciones distintas de Blue Sense Digital, Caro Dubi - Marketing de Resultados, Dara Denney, DTC Podcast, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 22 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
You can do that. So, you know, I think for a long time, everybody got confused because for a long time, the the graduation method was what everybody did. They launched it and then you put in a testing campaign. If it did well, you brought it over to graduated it to a scaling campaign. You're sandbox. Now this is absolutely horrible for performance. It's horseshit. Don't do this anymore. I never taught this in any of my courses and I checked because when I heard that idea, I was like, I actually tried it and it worked in a couple of places. And so you can still scale in place if it works. Just…
The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2 · 2025 · comprobar
If you don't have a winning, you you don't scale the winners. Okay, you you scale the campaign. If your 322 ads are working, add budget to the campaign. If they aren't, turn the ad off. Eventually, you're going to find some 322 that's so good, that's so strong that you just can't test anything else and like you're in this weird spot where like you just got to isolate it. Grab that post, throw in your winner's headset. Now, it won't perform as well isolated because it's one ad instead of 12, but you can test more things and you can throw some restrictions on the other stuff to inhibit some of…
$100K Meta Ads Hack: Simple Change, Big Payoff · 2025 · comprobar
Advantage Plus as a scaling campaign I don't recommend you run scaling campaigns I think the idea of having a separate testing and scaling campaign um is completely Obsolete and doesn't hold up any real weight in the real world uh if it's good enough to win in testing why not scale it otherwise your scaling campaign is just a campaign of test winners and that way then your test doesn't actually start until that goes into your scaling campaign and then just wasting time um I don't really the time
Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar
of the one of the worst things that you could do is duplicate that ad set duplicate that campaign spend more money but in in more places and I think that's do because what you're doing is you're trying to keep you're hiring more salespeople and you're keeping them Dumber because Facebook is a machine learning platform the data is what lets Facebook have a really stable and consistent result so that's what you possible on it if you have a campaign with three or four good ads in it what you should do is find a way of replacing the worst ad with one that's better if chain is only as strong as…
Mastering FB Ads Made EASY with Predictable Results! · 2024 · comprobar
winning ad isn't one that gets credit for the sale. A winning ad is one that allows you to invest more because you've solved the problem of can I spend more can you win? If you have a winning ad at a 100 bucks a day and you can scale your ad account to 500 bucks a day, the single worst thing you could do is launch more ads, change your landing page, change your offer construction, or do anything other than just spend more on what's working. If you can raise your budget, the rest of the job is done.
How to make another $100k in 90 Days on Meta... · 2025 · comprobar
to where the other barbers at so nothing changed aside from you just duplicated the ad set you literally just hit duplicate that's all it is yep and now what's old is new again ladies and gentlemen and we're duplicating these at 225 per day so each time we duplicate it it's an incremental got 20 i need my socks off so it's an extra you know basically 6700 per month in scale each time we clone it that's pretty significant right so 225 times 30 and if you do that you know obviously again again it's worked okay great yeah we are not going to stop cloning barbara until barbara c12 fails it like…
Meta Vs. Google: Enemies No More? How They Work Together with John Moran | PT EP 635 · 2024 · comprobar
set? I believe that you put your best ads in a winner's ad set, but you scale the campaign. So, the purpose of the the winner's ads set is to be the most stable. It is the baseline. It is the control in your scientific method. The purpose of all testing is to beat that control or complement that control so that you can raise the budget so that Creative testing isn't do I get a winning ad. Creative testing is does this portfolio of assets allow me to increase my spend. If you're running are answering questions. The only question you need to answer is does this allow me to increase my budget?…
$100K Meta Ads Hack: Simple Change, Big Payoff · 2025 · comprobar
What you did was say this thing works. So I'm going to stop it and try to recreate it all over again. I would say, why did you duplicate it? And you'd be like, well, I want to isolate my winners. But why? It's already winning. You've already solved the problem. You basically added workload to try to get lucky twice when you were already making money. But like, if you can increase the budget, the worst thing you could do is change anything. If you've already solved the problem, you have one job. Can I increase the budget? If the answer is yes, the single worst thing you could do is change…
27 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar
"Stop testing. You already got something winning and just squeeze the budget." steps. Stop making it worse. Leverage the win you already have and then figure perfectly reasonable for you to say, "My action is to not take action other than putting more load on my already existing win." Leveraging a win is a valuable
Mastering Andromeda: Creative Testing and Scaling · 2025 · comprobar
Y después por eh tengo dos métodos de hacerlo, o los métodos que em Facebook los haga competir y del que compite saco los mejores y voy dejando los winners en otra campaña, ¿cacháis? Y a los winners se les voy poniendo presupuesto infinito y esos los dejo aislados. Tengo en un conjunto de anuncios todos que los compiten y después pesco los winners y voy dejando en un subconjunto de anuncio, o sea, en un conjunto de anuncio, pero que tienen presupuesto no por campaña, sino por eh por conjunto de anuncio y está solito, ¿cacháis? Entonces, le empiezo a subir, subir hasta que hasta que saturo. Y…
Cómo Convirtieron Su Relación en Un Negocio Millonario - Nacha y Juampi de 100Aventuras - E63 · 2025 · comprobar
So should I just create maybe like three or four variations of this with different footage? You're already making money. So don't touch this ad. Just increase budget. The more ads you launch, the dumber the machine is, and you've already got the win. The worst thing you could do right now is launch new ads inside this campaign.
27 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar
move in the right direction. If said, "Stop testing. You already got something winning and just squeeze the budget." mean, yes, that is actually solid action steps. Stop making it worse. Leverage the win you already have and then figure out what the problem is when you actually have a problem. I'd say it's perfectly reasonable for you to say, "My action is to not take action other than putting more load on my already existing win." Leveraging a win is a valuable action in my opinion. Hey, look. If you want to create more problems to solve more problems and work more and more to make less…
Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar
So instead of, and what we did is we try to just increase the daily ad spend on an ad and then it failed. As soon as it went into, you know, a higher spend, like the L ones are, it starts to perform but they were cloning their, sorry, they're cloning their ad groups for scale. So it was scaling at a breadth, spending 225 a day, clone it and spend 500 or 450. So you're scaling by cloning. We're taking our creative testing campaign. And when something does, sorry, when a new ad that we're testing does good, like Barbara here, for example, that's getting $125 NCAC. like all right well let's…
Meta Vs. Google: Enemies No More? How They Work Together with John Moran | PT EP 635 · 2024 · comprobar
this once that post does really well Foundation I can take that post ID and set it against broad age gender location no restrictions how good do you think that ad's going to be after it gets hundreds of
what's the point of duplicating the ads is that to scale while testing creative yeah it's on abo which means the asset group that when you clone it you double the budget yep exactly it yep uh when you see a winning ad creative do you move it to l1 ah you know what's funny is that's what we did we moved to l1 it failed we moved it back and succeeded so we're like well let's just clone found the creative test we just drop it in but we dropped it in it did exponentially worse when we cloned it it stayed the same performance i was like all right that okay and that's because l1 was just like aha…
Meta Vs. Google: Enemies No More? How They Work Together with John Moran | PT EP 635 · 2024 · comprobar
I'm letting it run in my scale campaign four or five ad sets and then each ad creative it's super high volume and so I've kind of seen that work a lot just talked about previously breaking it win like these iterations and variations that we're doing a very very small
Ep 7: How to Fix Creative Burnout on Facebook Ads (Power5, Angle Testing, Isolating Variables) · 2020 · comprobar
When you then want to go and introduce more ads, this is based on whether you're hitting KPI. So, what is going to happen when you introduce more ads under this ad set is you were going to reset the learning phase to some degree. Because there is sequencing that is occurring across all of these different creative. And then when you go and launch more ads in here, you disrupt the sequencing and it relearns how to distribute your spend. Now, that is not good if the ad set's performing well. If this ad set is crushing it and you're really happy with it and you're scaling it up, don't go and mess…
Meta Ads Creative Strategy in 2026: The Full System · 2026 · comprobar
back into learning and again when we testing campaign we don't want to turn dripping them into the retargeting and working the biggest mistake that you can no guarantee that is going to work as really the golden rule for optimizing getting results cpa goals do not turn it off keep it jump into the other campaigns in this is what we would do when we would find winners we would try to get them to anywhere from i'd say we'd want it to spend at least three approximately is that math i just know were using and once we would find that the winner right we would then take this retargeting and…
How to Manage a Large Facebook Ads Account: $500k/Month Budget · 2022 · comprobar
If you're winning, stop trying to continue to see what works. I'm not going to spend more money and time continuing to look for it. But people do that on Facebook ads all the time. They have an ad account strong enough to scale their budget. And they say, great, this is working. What I'm going to do now is continue to look for things that would put me in a situation I'm currently in. If the point of running your ads is to be successful enough to invest more so you can grow your company, if you're in a position where you can invest more so you can grow your company, why would you continue…
Bien. Si tenemos un conjunto de anuncios ganador, debería ser una combinación. Podemos tener un conjunto de anuncios ganador que sea una combinación de los ID de publicaciones que están funcionando. Pero, si vamos a realizar una prueba, queremos tener un nuevo conjunto de anuncios específico para esa prueba, para ver cómo se compara con los ganadores dentro de nuestra CBO. DSIC, no te
Facebook Ads Are EASY (They Just Don’t Want You to Know This) · 2025 · comprobar
los anuncios que más vendían o los que más en realidad había que buscar los que más gastaran y con un c con un costo por compra más o menos razonable y los que más tiempo llevan y siguieran siguieran como verdes siguieran funcionando y no estuvieran quemados eso los pasamos eh a la a los con Al conjunto de anuncios
De apicultor a facturar miles de dólares por ecommerce - Camilo Valdivia - E23 · 2024 · comprobar
Why are you trying to add new winners every week? If you can scale the budget, why would you add a new creative? Well, if you solve the problem of how to spend more money, why would you then launch more ads? If you've solved the puzzle, why are you going to make it more complicated? Please don't move your winners to a scale campaign. If you solve the problem, why are you going to then break it to create a new problem? If the ad's a winner, why not just scale that campaign? The whole reason you did a test was so that you could spend more budget on that campaign. The entire idea of a scaling…
Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar
see what works and then throw the winner into the scaling campaign or I can start making variations of it to scale the account and put that in a new testing campaign
Alex Hormozi's NEW Facebook Ads Strategy (Andromeda Breakdown) · 2025 · comprobar
Yo cuando testeo anuncios y un anuncio ganó, lo tengo que pasar a una campaña con mucho más presupuesto. Y hoy eso veo que no está sucediendo. O sea, vendés en testeo, están invirtiendo más en testeo. Anuncios de campaña de testeo que funcionan, se pasan a las campañas de escala con bastante más presupuesto diario y vas midiendo el ROAS y mientras funcione le vamos asignando más presupuesto.
When you find a winning concept or a winning version of the creative, moving that to a scaling campaign um where you can start adding more iterations. For example, testing it with different copy or a different CTA button and so on.
Crea una máquina de anuncios! Desde la estrategia y produccion hasta la iteración con Mirella Crespi · 2022 · comprobar
¿Me podés responder cómo escalar mi situación? Tengo 2 anuncios de testeo que vendieron bien y quiero usar post ID para una VO y reventarlos. ¿Cuál sería tu estrategia de escala? Yo no los movería de donde están, sino que transformaría esos anuncios de testeo. Ese conjunto de anuncios lo transformaría en tu conjunto de anuncios de venta principal. Cuando vos moves un anuncio de un conjunto a otro, cambia el sistema. Porque ese conjunto de anuncios fue a un grupo de personas específico. Entonces, tu trabajo idealmente es que hagas crecer ese conjunto de anuncios que ya te está funcionando…
Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 22 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
Ideas del mismo tema
- Los anuncios ganadores deben sostenerse en el tiempo en lugar de rotarse constantemente
- Unificar las fases de campaña y capitalizar la prueba social maximiza el rendimiento publicitario
- Escalar la publicidad exige sistemas estructurados y fundamentos de negocio en vez de microgestión
- Alinear las campañas con el algoritmo publicitario es más eficaz que microgestionarlas
- La segmentación por etapas del embudo debe hacerse con creativos y no con audiencias
- Meta concentra el presupuesto en los anuncios que logran mayor respuesta de la audiencia