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27 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda)
15 ideas de marketing sacadas de «27 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda)», de Professor Charley T. Sobre todo de canales de…
- 15 ideas despiezadas
- Fuente Professor Charley T
- Dura 27 min
- Publicada en 2025
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Testeo orgánico de interés mediante Reels de prueba dirigidos exclusivamente a no seguidores
Estrategia de contenidosUtilizar la función de Reels de prueba ('trial reels') permite medir el potencial real de atracción de un producto o creatividad frente a una audiencia incremental pura, evitando el sesgo de validación propio de los seguidores actuales de la cuenta.
I would load 10 a day as a trial reel. But with this being said, what you're going to find as the trial reels, what happens is that shows it only to people who aren't currently following you. So it's what is incremental. So you're not hitting your own audience with your own stuff and then basically getting a self-fulfilling prophecy. Oh, you're talking about like that little trial feature? Like when you go to post it, it says like run as a test and it only shows it to non-followers? Yep.
Escúchalo en el minuto 12:27
Medición y experimentosPara descubrir un producto estrella ('hero product') sin asumir grandes riesgos, verifica que cumpla simultáneamente tres condiciones antes de escalarlo: 1) atracción orgánica con no seguidores, 2) capacidad de absorber gasto en anuncios de catálogo dinámico (DPA), y 3) tasa de conversión efectiva en la tienda online.
If you start to remove the things that don't work, then you're going to be able to discover what does. And you are in a position where you don't already have a clearly defined hero product because of the nature of the business. So in order for us to find what that is, this is the most cost effective way of going about it. You can run that organically and you can double check what works organically and what works on the site. Does that also earn spend on the catalogs? Because the truth is you might have stuff that works organically, stuff that works on the site but doesn't sell in a catalog…
Escúchalo en el minuto 11:00
Uso de anuncios de catálogo dinámico (DPA) con poda por etiquetas para investigación de mercado
Canales de adquisiciónEn e-commerce con catálogos extensos o print-on-demand, conviene usar campañas de catálogo dinámico (DPA) con presupuestos bajos (por ejemplo, 10 $/día) en audiencias amplias y de retargeting para identificar qué productos captan atención y convierten por encima del promedio, gestionando la exclusión de SKUs ineficientes mediante reglas con etiquetas personalizadas (custom labels).
What I want to do is understand what products earn attention and have an above average conversion rate on my store. That way we can use DPA to accomplish market research, and then we can start to understand, okay, what products earn attention and convert well. The other way of doing this, so I would, I'd be focusing on that, and I'd do that for anybody with print-on-demand, anybody with massive catalogs, anybody with a problem of too many SKUs. I would do catalogs to do the market research. I would do catalogs against broad. I might also do it against broad retargeting. Are there products…
Escúchalo en el minuto 5:08
Medición y experimentosPara validar qué productos tienen probabilidades reales de escalar en publicidad de pago en lugar de apostar a ciegas, se deben confirmar tres condiciones: que el producto atraiga presupuesto de forma natural en anuncios dinámicos de catálogo (DPA tanto en prospección amplia como en retargeting), que registre una tasa de conversión superior a la media en la landing page y que consiga atención con ratios altos de…
If it checks all three of those boxes, your likelihood of that thing being something that you could run ads to and scale is exponentially higher than just taking random shots in the dark. It would be does it earn spend in the DPA both on broad and retargeting? Does it have an above average conversion rate on the landing page? And does it earn views in the trials? Or more importantly, does it earn engagements in reels? So, like, there's an action rate implied by that, right? So, it earns attention and people engage. If it earns attention and people engage and the website converts better than…
Escúchalo en el minuto 15:08
Canales de adquisiciónEn campañas de anuncios dinámicos de catálogo (DPA) con catálogos extensos, utiliza el desglose de Meta Ads por 'Entrega > ID de producto' (Delivery > Product ID) y ordena por importe gastado. Esto permite descubrir qué productos específicos absorben la mayor parte del presupuesto para luego contrastar esa distribución de gasto contra la tasa de conversión real en la tienda.
So what I'd be doing is I would be cross-referencing conversion rate by landing page against what earns spend in the DPA amongst broad and amongst retargeting. Now go to breakdown. And what we want is, sorry, go to delivery. And then all the way down, product ID. Now what we're going to see here is hit the amount spent for me. What you're going to see, and this is going to be ugly here, and you could export this later, which might help, is you'd be able to see what's earning spend. And what matters to me, we have this Merindor earned basically one out of every $6.
Escúchalo en el minuto 3:56
Canales de adquisiciónEn campañas de anuncios dinámicos de catálogo (DPA) con catálogos extensos, utiliza el desglose de Meta Ads por 'Entrega > ID de producto' (Delivery > Product ID) y ordena por importe gastado. Esto permite descubrir qué productos específicos absorben la mayor parte del presupuesto para luego contrastar esa distribución de gasto contra la tasa de conversión real en la tienda.
So what I'd be doing is I would be cross-referencing conversion rate by landing page against what earns spend in the DPA amongst broad and amongst retargeting. Now go to breakdown. And what we want is, sorry, go to delivery. And then all the way down, product ID. Now what we're going to see here is hit the amount spent for me. What you're going to see, and this is going to be ugly here, and you could export this later, which might help, is you'd be able to see what's earning spend. And what matters to me, we have this Merindor earned basically one out of every $6.
Escúchalo en el minuto 3:56
Línea de corte con presupuesto fijo por publicación para validar captación en redes
Medición y experimentosAsigna un presupuesto pequeño y delimitado por publicación (por ejemplo, 35 dólares por post) y apaga el anuncio una vez alcanzado el gasto para medir si atrae nuevos seguidores interesados en la temática; si demuestra tracción y llena el embudo con audiencia cualificada, se reactiva y amplifica la inversión.
I would be okay with you just pumping all of that stuff into one campaign with a daily budget, even if it's as little – I mean, the budget says whatever you can afford. But if it was as little as 10 bucks a day and you just turn every ad off at 5 bucks, 20 bucks, whatever it is, whatever some line in the sand is for you to make a demarcation of success. For instance, on my Instagram, every post gets $35. And then when it gets to 35 bucks, I go and take a look at did it get me followers? And if it did, I might continue to promote that because I know that it's filling my funnel. All I'm doing…
Escúchalo en el minuto 16:32
Canales de adquisiciónCuando un anuncio o conjunto de oferta ya es rentable, la acción prioritaria debe ser subir el presupuesto en lugar de crear y añadir nuevas variaciones creativas dentro de la misma campaña, ya que introducir nuevos anuncios fragmenta el aprendizaje del algoritmo.
So should I just create maybe like three or four variations of this with different footage? You're already making money. So don't touch this ad. Just increase budget. The more ads you launch, the dumber the machine is, and you've already got the win. The worst thing you could do right now is launch new ads inside this campaign.
Escúchalo en el minuto 25:59
Conversión de interacción orgánica en suscriptores mediante automatización de comentarios
ConversiónAplica flujos automáticos de mensajería directa en las publicaciones con mayor tracción invitando a la audiencia a comentar una palabra clave para recibir un incentivo (como un descuento del 10%); esto permite solicitar el correo electrónico en el chat privado, levantar datos de mercado y monetizar por email marketing mientras crece la audiencia.
There's like 5 or 10% of the things that if we just check the boxes we talked about. You're going to get some outliers. Run the ManyChat to those outliers. I might even do a ManyChat attached to everything with one thing that's just like comment whatever the fuck for like 10% off. Yeah, I can say anybody that comments with this keyword on any post. But you could have somebody essentially opt in and be like, hey, thank you for your interest. By the way, do you want that 10%? What's your email address? Now you're just stacking email addresses, doing market research. You can sell via email while…
Escúchalo en el minuto 18:05
No modifiques ni dupliques anuncios rentables; solo escala su presupuesto
Canales de adquisiciónCuando un anuncio o campaña ya genera ventas de forma rentable, intentar duplicarlo para aislar ganadores o hacer cambios continuos sabotea el rendimiento; la única intervención necesaria en anuncios que funcionan es incrementar el presupuesto manteniendo estables las demás variables.
What you did was say this thing works. So I'm going to stop it and try to recreate it all over again. I would say, why did you duplicate it? And you'd be like, well, I want to isolate my winners. But why? It's already winning. You've already solved the problem. You basically added workload to try to get lucky twice when you were already making money. But like, if you can increase the budget, the worst thing you could do is change anything. If you've already solved the problem, you have one job. Can I increase the budget? If the answer is yes, the single worst thing you could do is change…
Escúchalo en el minuto 20:15
Escalado de productos héroe: de validación en catálogo a creatividades dedicadas y prospección broad
Canales de adquisiciónCuando un producto demuestra captar gasto y mantener una tasa de conversión superior en campañas de catálogo, se deben diseñar creatividades dedicadas (como anuncios flex 3-2-2 en video y estático), probarlas primero en retargeting amplio para generar historial de conversiones y, al saturar esa audiencia, escalarlo a prospección totalmente amplia como producto héroe.
From that point, we can then say this feels like, let's say it's the Perla. The Perla is getting 20% of budget and its conversion rate is like two and a half and it's making a sale every couple of days. That's where I could take some flex ads, a 3-2-2 style, and run it as some video and run it as some static. And if I know that the Perla works both on prospecting and broad retargeting, I might do my creative testing just against that broad retargeting because I know that audience is already looking to buy that product. Can I get those people across the finish line? And if I can, ultimately…
Escúchalo en el minuto 7:51
Medición y experimentosRevisar métricas día a día tienta al anunciante a realizar ajustes apresurados por fluctuaciones normales; limitar el acceso a la cuenta publicitaria a un máximo de una hora por semana previene la manipulación innecesaria y libera recursos para trabajar en canales orgánicos, email y conversión.
You know, because you want to look at it day by day and make an adjustment because like one day it makes two sales. Next day it makes none. And then you're like, oh crap, you know, not profitable anymore. And I would challenge yourself if you can set a stopped watch for one hour. And that's the only amount of time you're allowed to spend inside the ad account every week. I guarantee you'll make more money. If you hang out in a barbershop long enough, you're going to get a haircut. It's like I'm doing too many things and I get like so annoyed because it's like because I'm touching too many…
Escúchalo en el minuto 21:15
Estructura de pauta de bajo presupuesto de 30 dólares al día en Meta
Canales de adquisiciónCon un presupuesto inicial de aproximadamente 1.000 dólares mensuales, se puede testear demanda dividiendo la inversión en tres partidas de 10 dólares diarios: 10 $ para amplificación de contenido/pruebas, 10 $ para catálogo dinámico abierto (DPA broad) y 10 $ para retargeting.
So if you do that following our how to crush Facebook ads on a low budget strategy, you could spend 10 bucks a day there and 10 bucks a day on the DPA broad and 10 bucks a day at retargeting. If you've got a thousand dollars over the next month, odds are, especially at kind of your price points, you'll at least break even, but you're going to do a lot better at understanding what your customers actually want.
Escúchalo en el minuto 13:40
Mejorar la tasa de conversión web reduce el CPA de todas las fuentes de tráfico
ConversiónOptimizar la tasa de conversión del sitio web tiene mayor apalancamiento que ajustar anuncios, dado que cualquier incremento porcentual en la conversión reduce automáticamente el costo por adquisición (CPA) en esa misma proporción para todas las fuentes de tráfico que llegan a la web.
And if you can figure out how to improve your conversion rate, if your site-wide conversion rate is a 0.8 because 70% of your pages don't make sales at all. If you can improve that by 20%, essentially what you're doing is reducing the CPA on every ad by 20%, but it happens on every bit of traffic from any source.
Escúchalo en el minuto 23:50
Medición y experimentosLa falta de rentabilidad a menudo proviene de gastar tiempo y recursos intentando hacer funcionar nuevas iniciativas que no generan dinero, en lugar de concentrar el esfuerzo y presupuesto en escalar lo que el mercado ya ha validado como rentable.
Is there one thing that I can sell at a profit? All you really care about is what can I invest in to spend more money? So your number one problem is how do I, how do I spend money to make money? If you solve that problem, the single worst thing you could do is undo it. The reason you're not profitable is because you spend so much time and effort trying to invest in more places that aren't making money. You're spending the majority of your time and effort doing things that are guaranteed to lose you money and doing less things to build on what's actually working. If you can already do that…
Escúchalo en el minuto 25:16
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