Meta concentra el presupuesto en los anuncios que logran mayor respuesta de la audiencia

number one if it doesn't earn spend it's anybody said about it it doesn't earn spend it doesn't meet your business partners objectives yep it's a liability the end of the day Facebook is the quarterback and if you're AB good they're going to throw you way more Impressions cheaper than this other re stay so if that ad doesn't get spent Facebook and whatever they've decided is this is a liability to our business leveraged out so if that ad doesn't get delivery it's a clear sign that for whatever reason it's ultimately not meeting the business objectives of your

Dynamic Creative & Machine Learning | Adspend | Charley Tichenor · 2023 · comprobar

And then this one ad all of a sudden just sucked up eight G's. It is giving us 221 conversions at a 37, which is still $10 higher, but it has brought down the overall $16. what happens if an ad sucks up the ad spend? that's a goal that that's ABO and CBO. That's you wouldn't control. You're no longer in control anymore. Medicine control. So if meta says I'm going to do it, it works and you'll see a better result. So the media buyer, thinks that to hop in and like, pause this one. It's like, do not touch it.

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda · 2025 · comprobar

things to be true number one if it doesn't earn spend it's not good so if that ad doesn't get spent this is a liability to our business costs us money we're not going to let if we do the CPM is going to be really so if that ad doesn't get delivery it's a clear sign that for whatever reason do is not trust Facebook at all and in a month in two months you have an ad account with a bunch of isolated killers that are all dying off faster and faster and faster because you set up depreciation in all those assets speaking your cpms are going up too that all work in isolation competing against each…

Dynamic Creative & Machine Learning · 2023 · comprobar

ago Facebook changed the way they run their algorithm to something they call ocpm optimize CPM okay which basically leads into what broad targeting is so they launched this thing in power five called Advanced matching which is letting you tap into all of the data from every Advertiser and basically what it is is dogs but more importantly who likes the type of content that you're putting out retargeting our competitors so and Facebook and show us this on the back end if somebody engaged with a Nike ad or went to rebok an abandoned cart or more receptive to the New Balance sneaker ad so…

5 Critical Facebook Mistakes to Avoid in 2024 · 2024 · comprobar

And it's actually fairly simplistic. Meta will do a lot of that for you initially. What I mean by that is if you have, let's say 10 ads and you always have Pareto rule where 80% of your sales And when you start to see ads that have a higher and higher CPA, and then you'll see the ads, those same ads that have higher CPA also start to earn less ad spend. So meta feeds more ad spend to or I have other ads that are resonating better with. Okay. And so when you start to see what ads have the highest amount of ad spend or what ad spend is increasing or growing, especially as you're scaling, if…

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2) · 2025 · comprobar

No es prioridad de Facebook hacer que ganes la mayor cantidad de dinero posible. Ellos te están vendiendo la atención de sus usuarios en una relación comercial donde tu responsabilidad es darles a sus personas una experiencia que los mantenga en la plataforma. Su responsabilidad es ayudar a curar experiencias de usuario para impulsar lo que sea sean tus objetivos de negocio. Pero si un anuncio gasta muchísimo y no es bueno para tus resultados finales, probablemente es porque ese anuncio cumple con el objetivo comercial de meta. Y por eso están gastando en él porque tú se lo permites. El gasto…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

solution that I've seen quite a few people do? I would not recommend that you turn off the best performing ad creatives that are getting all the budget. I've seen a lot of advertisers do that. They think, well, great, I'll turn that one off. I'll force budget to be spent on the other ones. What often happens when you do that is performance tax. Turn off the bad ones, not the good ones. Never turn off good money. I appreciate that. That was your best performing ad creative, and that's why Meta's putting all the money behind it.

Meta advertisers, we've got a problem... · 2026 · comprobar

It is not Facebook's Priority To make you the most amount of money. They are selling you Their user eyeballs In a business relationship Where your responsibility is to give their people an experience to keep them on the platform. Their responsibility Is to help curate user experiences to drive whatever to your whatever your business goals are. But if an ad earns a ton of spend and isn't good for your bottom line, That's probably because that ad meets Meta's business objective. And so they're spending on it because you let them. But anybody who earns a lot of spend and doesn't help your bottom…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

true number one if it doesn't earn spend doesn't earn spend it doesn't meet your stay so if that ad doesn't get spent leveraged out so if that ad doesn't get delivery it's a clear sign that for and if Facebook's not going to spend on it well I have to for spend on it and all and in a month and two months you have an ad account with a bunch of isolated Killers they're all dying off faster and faster and faster because you generally speaking your cpms are going up too because now you got a bunch of killers that all work in isolation competing against each other and one dog to eat now they're…

Dynamic Creative & Machine Learning: Adspend with Charley Tichenor · 2024 · comprobar

cheaper. Easy. I launch CBO campaign with three adset every 3 days that create new adset, but the initial adset takes 99% of spend. First off, yeah, that makes a lot of sense. Why would the new ads get any spent? The machine already knows how the other ads work. throwing a ton of spaghetti at the wall doesn't work because the machine doesn't like any of the new ideas because it already knows what you're doing someplace else.

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

with the very first metric. It's spend. Where Meta puts your money. Spend isn't just your budget. It's meta saying this ad is doing a good job. But but you have to understand what that means. When Meta spends more on an ad, [snorts] it's because people like that ad. They're watching, they're clicking, they're having fun. Maybe after they click, they spend time on your site and buy fire a bunch of pixels. If spend goes down, that ad isn't keeping people's attention tell me? Right? Spend shows which ad the machine believes in for its business objective. Right? you're in a business

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

question. No matter what ad I see that 9% spends 9% on engaged audience existing customers. What is the mistake that I'm making? You're not making any mistake. Engaged audience and existing customers is totally fine. Anybody that tells you it's not okay doesn't know what they're talking about. Don't worry about it. If you want to exclusively try to eliminate that, first off, 9% is great. That means the machine is already throttling 91%.

Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar

number one if it doesn't earn spend it's not good I don't care what you think anybody said about it it doesn't earn spend it doesn't meet your business objectives yep it's a liability to your stay so if that ad doesn't get spent Facebook and whatever they've decided is this is a liability to our business lemed out so if that ad doesn't get delivery it's a clear sign that for whatever reason it's ultimately not meeting the business objectives of your

Can You REALLY Boost Adspend by 20% in Just 30 Days? · 2025 · comprobar

question. No matter what ad I see that 9% spends 9% on engaged audience, existing customers. What is the mistake that I'm making? You're not making any mistake. Engaged audience and existing customers is totally fine. Anybody that to eliminate that, first off, 9% is great. That means the machine is already throttling 91%.

Mastering Andromeda: Creative Testing and Scaling · 2025 · comprobar

Hasham, is that uh the majority of your budget goes to a few ads. And based on your feedback here, I think you're under the impression that that's a bad thing. I'd be under the impression that it's not. If all of my spend goes to a few ads and my performance isn't good, well, turn off the ads that are getting a number of ads. I would use CBO. I would have one campaign uh for your business

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

I hope works in this case is built around how they impact the rest of the business. But my suspicion is it's that's the only thing that got spend. And spend, yes, that's a KPI. But it is not a definition of success. It's a definition of eligibility and preference. And those are two very different things. Again, not which ones are helpful to the business. Which ones are above your target ROAS means which ones were able to take more credit for the results that happened. That's very different. The definition of success is not how much credit for the success you can take. It's the generation of…

Copy This Facebook Ads Strategy, It'll Blow Up Your Business (Post-Andromeda) · 2026 · comprobar

what you do wanna do is take the other 80 to 90% of ads that Meta refuse to spend money on, you wanna launch them into what I call a zombie campaign. You put them in their own CBOs or you even can take it the next step and take every single one of those ads and put them in their own ABO and have a dedicated budget where you force Meta to spend on it. producing more outputs for the same inputs. Most people are gonna forget about these. They go to the graveyard. when Meta determines what a winning ad is, it's purely based on spend. It's not necessarily based on CTR or ROAS or cost per lead and…

$300m of Meta Ads Hacks in Under 22 mins · 2026 · comprobar

says, Facebook is software just like when it was launched. Ad accounts don't behave differently for different people. The key is the user input. Charlie is,

Do these 5 things each day to scale Facebook Ads · 2026 · comprobar

set meta based on the number of Link clicks definitely prioritize spend to that ad so the system picked it up pretty quick as well which is a good

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

set meta based on the number of Link clicks definitely prioritize spend to that ad so the system picked it up pretty quick as well which is a good

Meta Ads Q&A Session (How to Audit a Facebook Ads Campaign) · 2024 · comprobar

tiempo, el KPI más importante que debes observar sigue siendo el gasto. El gasto te dice lo que cree la máquina . Y cuando se prueba Si se genera gasto y el negocio en general mejora, El gasto no es solo una configuración de presupuesto. Es la forma más clara de ver qué decisiones está tomando Meta sobre tu anuncio. Meta vende gasto real, tiene que pasar por dos puertas. Lattice equilibra la experiencia del usuario con los objetivos del anunciante. Básicamente, ¿ debería esta persona ver un anuncio? Y Andromeda es el filtro, que elige cuál de los millones de anuncios que compiten por esa…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

y por eso no es no solamente hay que mirar el cpa hay que mirar Cuánta plata está inyectando Facebook a ese anuncio porque a veces hay un anuncio que tiene un cpa muy alto pero te nutre a todo lo demás porque Facebook lo que hace al final es armar el mismo El funnel el mismo es el funnel por ti cacha qué

De apicultor a facturar miles de dólares por ecommerce - Camilo Valdivia - E23 · 2024 · comprobar

Algo nuevo que está sucediendo con los cambios del algoritmo es que ya no gastas plata en malos anuncios, porque si son malos no lo muestra y la gente me dice, "Pero Meta no muestra mis anuncios." Es que son malos, o sea, suena horrible, pero es una realidad. En el 90% de los casos sí. Si Meta no gasta plata, gasto, en tu anuncio, no lo encontró relevante para ese público al que estamos apuntando.

Hice Un Vivo Preparando El Hot Sale Con 1000 Personas · 2026 · comprobar

Meta se enamoró de ese. Te quiero mucho que pensás que el algoritmo tiene sentimientos. Re. Pero es la gente del otro lado. El algoritmo lo que hace es mostrar o no los anuncios de acuerdo a cómo la gente reacciona a esos anuncios. Entonces, no es que Meta se enamoró. Es que hay un solo anuncio que generó buena reacción de la gente y en los otros no.

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar