Las plataformas emergentes ofrecen un arbitraje temporal que debe aprovecharse temprano sin depender solo de él

the the model for most of these social networks is like you offer a lot of free traffic to drive adoption of and usage from both creators and advertisers and then when people are like locked into the platform and it's becoming really critical to their acquisition efforts then you you kind of like twist the screw and start extracting as much money how can I leverage this in a way where I'm not you know going all in like how can I get the benefit out of this in the moment but not make it such a critical part of my operations that all of this evolving your brand Beyond a single platform is so…

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

and you have to figure out like how can I leverage this in a way where I'm not you know going all in like how can I get the benefit out of this in the moment but not make it such a critical part of my operations that all of this kind of like geopolitical stuff is going to sink me and that's where I think evolving your brand Beyond a single platform is so important and we're some of this fundamental stuff really comes into play because it enables you to do

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

becoming over invested in any one um but the the fundamentals are important like I wouldn't I wouldn't launch a brand without a solid business model at least a hypothesis like that that might work in the short term but it's like that's where you get into the situations and and I I'm in the fashion industry so I I've been in a a lot of these situations where it's like the brand is hot but the underlying financials are are not and then like when the the Music Stops you're like oh my gosh and it's you've gotten so big it gets a lot harder to um to to bring things back to a sustainable place so…

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

becoming over invested in any one um but the the fundamentals are important like I wouldn't I wouldn't launch a brand without a solid business model at least a hypothesis like that that might work in the short term but it's like that's where you get into the situations and and I I'm in the fashion industry so I I've been in a a lot of these situations where it's like the brand is hot but the underlying financials are are not and then like when the the Music Stops you're like oh my gosh and it's you've gotten so big it gets a lot harder to um to to bring things back to a sustainable place so…

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

but it but it's like you never know it's like they're all Arbitrage opportunities like you never know eventually they'll be competed away you never know when that's gonna happen so it's like get in while the getting's good but then start thinking about how do you how do you build a brand that's like strong enough to live outside of any one platform I love that yeah how do you build a brand that isn't relying on One Source how do you diversify right and

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

but it but it's like you never know it's like they're all Arbitrage opportunities like you never know eventually they'll be competed away you never know when that's gonna happen so it's like get in while the getting's good but then start thinking about how do you how do you build a brand that's like strong enough to live outside of any one platform brand that isn't relying on One Source how do you diversify right and

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

the more people that adopted performance Max the more competitive it got the lower the performance to the point now to where it's actually gone from Blue Ocean to Red ocean we're migrating away seeing in Advantage shopping is a byproduct of the fact that they're they're first to Market prioritizing those advertisers giving more people adopt Advantage shopping if the performance will drop in direct which means two things it means one get in now get in early while the getting's good and two don't be overly reliant on it because if you know you probably could benefit from some initial cost…

5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530 · 2023 · comprobar

also when you adopt things you also get the chance to try new things and be kind of interesting and cool like when reals came out so many people made a [ __ ] ton of money and reached and built Brands around the idea of like nobody else is here Instagram stories was the same thing when that first came out Snapchat I think we're seeing that right now with Tik Tok and the honest truth is my guess is Tik Tok I've seen this happen with Pinterest I've seen this happen with Snapchat I've seen this happen with a lot of different options the reason one of the reasons it's so massively suc uccessful…

Ethan Norville EXPOSES Coronation Project Secrets · 2024 · comprobar

So anyway, so a brand that is relying on single channel in a market where you're not getting any brand differentiation. It's a recipe not only for economics that tend to not work well, but because if you are competing against everyone else in your market and Brazilian butt lift Boston, for example, is one of the keyword phrases for this client. So if you are competing against everybody else for that keyword, you are first off spending more than you need to and you're also commoditizing yourself. So the way in which for you to get away from that bloody red ocean of Google ads or bloody red…

This Simple Shift Made a $4K Product Start Selling · 2026 · comprobar

the the model for most of these social networks is like you offer a lot of free traffic to drive adoption of and usage from both creators and advertisers and then when people are like locked into the platform and it's becoming really critical to their acquisition efforts then you you kind of like twist the screw and start extracting as much money as you possibly can

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

anuncios. Aquí creo que hay una oportunidad única. Normalmente cuando hay una plataforma de anuncios nueva los costos son mucho más bajos. Luego cuando existe mayor demanda, pues los costos suben. Sin embargo, y lo que he estado

ChatGPT Ads Are Here: Creating My First Campaign from Scratch · 2026 · comprobar

and Instagram those three okay um Instagram is mature now with influencer marketing content for brands so if if you were to do it five years ago when I was screaming about that arbitrage it would have been better but now with limited dollars here's why I'm pushing LinkedIn LinkedIn is a platform right this second that you could have never posted on for your active wear for your law firm for whatever you do and your first post gets organic reach that you don't deserve got it that's why

13 Core Business Principles to Start IMMEDIATELY | Auckland Keynote 2019 · 2019 · comprobar

of money that way and the problem is that in order to build this system that we're talking about it takes a lot of time you know building an organic audience takes a lot of time and a lot of these brands that are just 100% relying on Facebook ads which is the by the way the most expensive way of acquiring customers in 2023 but at the same time the the most just impatience impatient right to yeah create the foundations of the business and they're seeing the consequences whenever they are in maybe 10K per month 20K per month 50k per business with Facebook ads and Facebook ads is like the way…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

and I think it is 100 in tick tocks is that ultimately they can afford substandard profit margins on their inventory in the ad space Advantage is they don't need to play the game of capitalism to the same rules as anybody else does which means that if you can get good at understanding how to play the game that they want I feel like you've got an unfair Advantage for a long time and Tick Tock basically brings us all the way back full circle to like is this a good ad and if you have a good ad I don't think like you need to be to fail if your advertising is good and I think Tick Tock gives you…

Alex P & Charley T: How to Grow Your Business · 2023 · comprobar

available and whenever there's underpriced attention there's always the opportunity to abuse that I remember Tik Tok and to be fair I remember a year ago and everybody's like Tik Tok cpms are $3 you got to get on it and now they're worse than Facebook ad Facebook but the opportunity that you get by abusing underpriced attention there's a short lifespan to that

Avoid These Facebook Ads Mistakes At All Costs · 2025 · comprobar

great approach where so many people are coming from what they're trying to get done and I feel like you are trying to approach your by what does Tik Tok want from me and how do I best use this and I Partnership if you can understand what your partner needs out of it and you can deliver that value your partners are going to take

I Spent 30 Days Scaling TikTok Ads and Here's What Happened · 2024 · comprobar

Now, the pros and cons of this business idea is that while it has the lowest barrier to entry for you to get started, it's also the most fragile. Just because you find a winner, it's not gonna be a winner forever. And you need to always be out there and being a student of markets and seeing what is the next product to pop off and then jumping on it early. And then in addition to that, you don't own the audience, you don't own the product, and even your pages on TikTok, they can be shut down at any time. So you just need to go into that being fully aware and having the wherewithal to be able…

4 Low Competition AI Businesses to Start Today · 2026 · comprobar

that's why I want to do LinkedIn right now because LinkedIn organic is very good and it won't be. You're always going to where organic's best. When everyone was crying I was pumped because it reset. Made it harder again. when there's a moment you strike just like 2014 2014 was a middle window to me Google was saturated social was organic but not all the way there yet Facebook didn't have its ad product

How to Prepare a Business for Long Term Success | Inside 4Ds · 2018 · comprobar

But what it does, I'm there and I win. My game is quite simple. I want to buy up beachfront property and build the best buildings and restaurants and homes. And as long as I'm right one out of three times, the ROI was positive for all the work. It blows my mind how many of you in marketing and business drew a line in the sand and did not want to start a Snapchat account earlier this year. Because you were scared the amount of time and effort that you would put into it wouldn't have a result for you. When you have to realize that's the only thing you should be doing, rinse and repeat, rinse…

Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar

Porque no podía entregarle todo a Meta. No podemos depender Oye, la otra vez se cayó Meta y no vendiste nada en todo el día. No, pues, ¿cacháis?

Factura Más de 300KUSD/Mes con Sus 3 Ecommerce - Bárbara Perret - E35 · 2025 · comprobar

next Tik Tock is always one day away it will happen you know it could be seven years it could be four years but even back to like the the nerd of all this like the amount of money creators could be making on Snapchat because of the supply and demand of how much ad revenue is in there versus how many people create for it because everyone's fixated on Tik Tok and Instagram is enormous and

THIS Will Allow You To Make an Unlimited Amount of Content · 2023 · comprobar

the fan on meta? And what are some bad moves to make? I'd say like rushing into channel expansion, where they start to realize their dependency on the channel, where if something like an outage happens, their whole business feels like it's crumbling. So they're really quick to be like Pinterest or TikTok or TikTok shops or something new to try without actually doing like the prep work I think like everyone should be in a place where they understand what their next channel is going to be right now because of the increased amount of volatility. So I've made a great point about being look at a…

Ep 635: Meta Is Shaky Right Now. Pilothouse on Panic Moves, Pausing Ads, and Cognitive Debt · 2026 · comprobar

simple. Nada me hace reír más que cuando la gente se enoja con los algoritmos de una plataforma que es jodidamente gratuita. apesta, cobra cero dólares por tu cuenta. Estamos haciendo un trabajo terrible a nivel macro de entender la oportunidad que tenemos delante y, más importante aún, cuando tenemos algo que funciona, lo exprimimos al máximo y obtenemos el mayor valor posible. Mucha gente se molesta con las plataformas porque llegaron lo suficientemente pronto y fue fácil, y cuando se ajusta porque el gasto publicitario llega y comienza a llenar el feed, se entristecen porque ya no obtienen…

The ONE STRATEGY For Businesses That Will Work FOREVER | Sydney 2019 Keynote · 2019 · comprobar

need you to do it as a matter of fact I'll get really technical on you a lot of my smartest friends always ask me why I do this because if these people start making content and start running ads it's gonna be harder for you to build what you're building Gary and they're right the feed of Instagram Facebook Twitter it's just one feed it's just supply and demand if all of you start posting that's just more content less attention less opportunity for me to build what I'm building that's

How to Get Over Your Fear of Judgment on the Internet | Senior Bowl Summit Keynote 2020 · 2020 · comprobar

You know, I'm I'm already seeing it. I'm already How many people here have posted their first post on TikTok in the last 2 months? Raise your hands. How many of you of the hands you just put up actually got a lot of views on a post that you would never expected? It's a high percentage. And this is what happened on Twitter and YouTube and Facebook and Instagram in not still filled with enough content. For all the content that's out there, there's still more attention than there is content which is why on day one Anybody here get real views on their first actual post by any chance? You

Advice for Past, Present, and Future Entrepreneurs | Slime Bash Keynote 2019 · 2019 · comprobar

you understand why i brought up tick from 2011 to 2013 if you were the best in the world at running facebook ads you built a huge company in 2015 to 2017 if you were the best at the world being an influencer on instagram you really built something big we are in it right now and we've probably got another 12 to 24 months where you're just getting better deals from tick tock than tick tock is getting from you and then they tip it because it will go away just like instagram went away just like twitter went away just like facebook went away it's the same game every time it's the real estate…

67 Minutes Of Social Media Content Strategy For SMBs | Inside 4Ds · 2021 · comprobar