Optimizar solo para conversiones inmediatas y ROAS agota la audiencia y frena el crecimiento

UTM anywhere or for example exclusions that's one thing that you continuously see everywhere people running campaigns that that work for three days and then they die and I'm like of course when you start hitting the same people and over and over again because the agency doesn't understand how the algorithm exclusions if you don't have exclusions for purchasers website visitors or anything else what's going to happen is that the algorithm is going to focus to the highest chance of conversion also like known as lowest hanging fruit so what's going to happen is if it's going to continuously…

The 5 Biggest Mistakes You’re Making in Your Online Marketing Right Now | Perpetual Traffic EP 521 · 2023 · comprobar

where there's a a new client where they're conversion tracking super solid everything's in the right place but what ended up happening is they continued to decrease spend month after month because they were getting a lower return on you just export a report to me tell me how much of this is new versus returning customers I said oh it's 80% returning I said that's the problem search has basically boxed itself into getting these people to come back instead of finding new people and uh it's because you've set your conversion tracking to every instead of one it's like a foundational fundamental

Google Ads... Basic vs Advanced Strategies · 2025 · comprobar

well just why don't we just combine them all together if it's a website conversion campaign and let the creative decide you know what message works for that specific audience but it's more that a bit if you go too broad you're just wasting money because mea will spend your money you won't get anything funnel uh don't lean into the algorithm for those awareness and reach campaigns because yeah as we said meta will very very happily uh show that video to anywhere they can find an impression and it'll likely not be the people you're trying to reach yeah and probably the lowest common denominator…

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller | PT EP 585 · 2024 · comprobar

y es cuando si usas estrictamente el ROAS real de la plataforma, simplemente te vas a costar observe un mayor retorno de la inversión publicitaria , pero eso no afectará a bueno, quiero decir, el algoritmo de Meta se optimiza para la conversión más rápida. Y la más rápida es la gente que ya está al tanto y en tu embudo de ventas o, ya sabes, que buenos resultados en cuanto al retorno de la inversión publicitaria, pero no va a atraer a nuevos finalmente se conviertan en clientes. Y es por eso que caes en círculo vicioso de reciclaje, como yo lo llamo, donde tienes tu presupuesto, lo quieres…

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits. · 2026 · comprobar

new when I ramp up my Facebook ads what percentage of my customers are new versus returning and if there's a higher volume of newer customer maybe my efficiency goes down but I know what I'm doing is I'm buying a higher volume of future cash flow and revenue so I might treat Facebook as a row as generation device and ultimately what I do is I completely starve my funnel and then run out of money even though my Facebook bro

Ad Account Structure, KPIs and more · 2023 · comprobar

trabajo de publicidad. Los anuncios de la parte inferior del embudo pueden verse increíbles. Mientras tanto, los anuncios de la parte superior del embudo casi siempre se ven peor en términos de CPA porque realizan un autoridad. Muchos equipos optimizan buscando un mejor CPA y un ROAS más alto. Lo que realmente están haciendo es intentar gastar la mayor parte del presupuesto posible en la parte inferior del embudo, no por audiencia, sino por cómo Meta utiliza sus . En la práctica, reducen la prospección porque parece costosa. Mantienen solo los anuncios que están tan cerca, por lo que su CPA…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

you can see that Google has only registered three conversions as opposed to the six. So it's registered half the number of conversions. And I can tell you looking at the backend data that the six from Hyros is the accurate number. And that's why this is so important because we might look at the Google Ads data and come to the wrong conclusion, think this isn't profitable, turn stuff off when we shouldn't, but we can verify it with the Hyros data and make much better,

The BEST Google Ads Tutorial for Beginners in 2026 · 2026 · comprobar

Google y Met se están orientando hacia la pregunta: ¿ quieres tráfico o quieres conversiones? personas. Entonces, ¿se puede desarrollar un mercado si solo se fabrican convertidores? No. Porque tienen que decir: estoy en el mercado y ahora estoy en su público objetivo. el no mercado esas son cosas como la estrategia de alimentación que ejecutan contenido de vista esas campañas de alimentación y ejecutamos contenido de vista que hará crecer un mercado ahora necesitas ambos para seguir escalando porque te estás alimentando a ti mismo tus propios usuarios pero sí como si estoy haciendo una

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything · 2025 · comprobar

So when you're looking at where your actual conversions, the source of those conversions are, if you're not tracking this with a high, high degree of accuracy, if you're missing the first five days of a 30 day sales cycle, your imported data is junk. If you're missing the first five days of a 30 day sales cycle, that data is junk and you're only going to hurt yourself. It's better off just letting Google or meta do it.

How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED! · 2025 · comprobar

really matters for your bottom line is that it also means you're providing way less incremental LIF to all of your other marketing channels if you're reaching far fewer people and the people that you reach are also more likely to buy anyway your Facebook ads can look amazing and you'll never be able to scale your business you're going to be growth potential of the brand so the first step in your meta ad scaling success is understanding the gross profit per transaction and incrementality of your marketing

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

lookalikes and retargeting with manual bidding and I'm like you know what you are going to crush for about 12 days 100% you're gonna Crush but the problem is you're sapping everything out of that lookalike and everything out of that retargeting but because you're not creative testing and scaling it broad yeah you're not feeding anything back into draining the bucket yeah with nothing else coming in it eventually just dries up and you're sitting there

5 Facebook Ads Secrets to Making a Fortune Revealed · 2024 · comprobar

Entonces, esa mirada un poquito más integral yo creo que es muy importante en el marketing digital de hoy día y no volverse loco solamente con performance, que es no solamente volverse loco con En el fondo hay campañas que nosotros tenemos ROI o ROAS, el retorno sobre la inversión directo, campañas que te performan cuatro veces que es de más branding, tres a cuatro, y una que te performa 12 que es el carrusel de producto. Pero no hemos apagado esta que tiene ROAS de cuatro y te va a ir toda la plata al de 12 y empieza a bajar el rendimiento. Entonces, tenéis que tener ese equilibrio.

6MM de Dólares al Año Con Sus Agencias de Marketing - Ariel Jeria - E43 · 2025 · comprobar

on it is they work best when you're feeding in the right data and giving it the right structure and the biggest problem I see in Google ads at the moment now is people starting off with campaigns like performance Max like intent traffic but starting off with these campaigns without feeding any data for me that's how Google ADS works if you're not feeding in data that's why I years ago because that's if you're not feeding in that conversion data you're always going to run into problems and I

Google Ads... Basic vs Advanced Strategies · 2025 · comprobar

areas and and more tactically uh what you see is like these um you large brands that have large followings that um are very deep lower funnel focused they come to Tik Tok and perhaps they come with saturated audiences they they need to move up the funnel a little bit like maybe mid funnel events in addition to deep funnel conversions and then they see um better CPAs and higher o so um you know we have a bank uh I think it was the largest bank in Brazil that came with that lower funnel um t uh challenge so they were basically just plateauing uh on their performance metrics and going up the…

How to Use TikTok Ads The Right Way to Grow Your Business Part 2 | Perpetual Traffic EP 629 · 2024 · comprobar

Yes. And that was actually one of the worst performing campaigns I've ever seen in data suite. It had some of the lowest cold traffic 22 compared to our average of 41 and had twothirds returning customer 1/3. Now I will new ENCAC was very good. It just wouldn't scale because it was targeting too much is not taking any steps to have existing customers not buy. So that's just just sale, but it's even better at getting a sale on new and returning. So it's not incremental. It's just more of what it's couldn't scale and got more returning customers than anything else. I only can work with what…

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

CTR goes up because I have an ad that has a great row as probably what's happening is I'm smashing my mid and bottom funnel in a way that is not sustainable and I'll get a great row as to the point where I go out of business still have people thinking that a really good roas and a really good CTR is great when they're chasing that they ultimately go out of business because they don't have any more Revenue well

5 Red Flags Your Marketing Agency is Holding You Back · 2024 · comprobar

They're running ASC campaigns. They're running cost campaigns. They're running new ads all the time. Every single one of those things is focusing on purely the bottom of the funnel, closest to the core. You can't get bigger if you're always constantly launching new ads and using cost cap and advantage plus, which means you're only going after low hanging fruit with every new effort. None of the efforts are ever actually being able to learn how to get any better because you're actually not letting anything learn because you're killing anything that isn't successful right away. You're basically…

3 EASY Steps to Scale ANY Small Business with Meta Ads · 2025 · comprobar

grupos de interés y campañas de retargeting y retención , y escalas en función del ROAS de la plataforma, y ​​esperas lo mejor mientras generas un montón de ruido y le das a la máquina casi ningún dato para estabilizarse, optimizarse y ofrecer una calidad o volumen de tráfico consistente. Y este estilo funciona perfectamente si el objetivo es que el informe de la agencia se vea bien hasta que se agote todo el embudo y el negocio se hunda, porque este estilo suele apostar por escalar los anuncios de la parte media e inferior del embudo, que se agotan cada vez más rápido sin volver a llenar el…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

the client's customer journey to me rather than saying, did I, did I maybe start to hit a wall in that channel's particular market of what that channel knows who they think wants to buy from me, which means who was like, yeah, I have 75 people that tomorrow I know will buy the other 800. I don't know. And you're on automated bidding and you're just now not seeing it. I have a really cool That's how sometimes your incremental spend just gets blown out on irrelevant traffic because the people that are ready to buy are not actually increasing incrementality. There's a backend component that's…

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 · 2024 · comprobar

es cierto dependiendo el objetivo que un público con intereses del quad de la verdad yo no pues el 99% las veces antes de probar otros objetivos por conversiones no cuido la piel sino posibilidades que antes de probar estos

⚡How to Combine GOOGLE ADS and FACEBOOK ADS for Your Business | Felipe Vergara · 2022 · comprobar

the more often people see you the more people trust what you have to and I'd much rather open myself up to than to whittle myself down to just the folks of that conversion campaign things a conversion campaign is a self-fulfilling prophecy it's based off the data that I have if I don't introduce new data sources I'm eventually going to deplete my ability to truly meet incremental value

Facebook Ads Secrets with Charles Tichenor · 2022 · comprobar

then a problem happens right then frequency go to hell and the people who are about to ready to take quick actions they took the action already they're out of the equation and then you have small audience that doesn't take action right

Master Facebook Ads in 2024 with These 5 Essential Secrets · 2024 · comprobar

you have everything optimized perfectly it's everything to all the different campaigns are contributing same degree and everything's fully optimized but the issue with that is and that's a that's where the model or a model will make you it is like a perfectly a way to talk about that is a five dollar a CPA right like so we'll just optimize for the five dollar CPA and everything's contributing perfectly but you're only working within the data that you know right and if you're working and if you've always run your channel we've run these four channels a range of this

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar