La optimización publicitaria permite reducir significativamente el costo de adquisición de clientes

become more evergreen once it's evergreen you're like my vermont glove company i've been running the same as since may 14 and i have 129 active ads and all of them have under 30 cpa and i'm only spending 250 bucks a day because we've kept iterating our process to what we see working well with the audience we said let's make a andromeda campaign and we look at my one ad set and we look at my ads that are descending by spend i have now spent 23 000 not a whole lot because i'm only spending 25 or 250 bucks a day but i have 130 ads and look at the cpa they're just beautiful like 25 across the…

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I said, well, when did you guys do the, start doing cappy imports? You said, well, it was around August 1st. So sure enough, I went through the weekly report. So 26, and then it was like 27. Then all of a sudden it was 24. And then it was 20. And then it was maybe back to 21. And then it was down to 17. And then it went to 12. Then it went to 10. Then it went to eight. And then it was $6 and 73 cents as of last week. And that is the cost to acquire a new customer. So it took about a month and a half as we're sitting here today in the middle of September.

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) · 2025 · comprobar

spend in my example, you'll see that we had a $4,000 worth of, you know, our campaign. We're selling $120, $130 products through gloves. We're getting $42 inapp CPA. All right, not bad. Then we ran a Mother's Day sale. In the Mother's Day sale, we spent another, you know, $1,000 and got $33 CPAs. Good. And wants us to do. So we spent yet another thousand dollar. And now we're getting $13 CPAs, much better than the 40, optimizing for website purchases not do any sort of cappy imports no cost cap goal. We have our engaged and existing customers. I don't have an existing customer cap. I'm just…

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

especially reel month over month this is really recent data this is from August into uh into September we got our our uh cost per purchase which is our CAC uh from 121 down to 55 and then we're able to maintain that in that range with a really good like inapp Ras as you can see here so you can

How Tier 11 Grew this eComm Brand 40% in 6 Months | Perpetual Traffic EP 637 · 2024 · comprobar

Blended CAC went from a 91 down to a 60 the Blended uh or sorry the new customer Ras went from an A 1.2 to 1.35 my new customers went from an know or 14 up to 18 my new customer sales went from 876 up to 1370 and my profit per new customer went from - 257 to 117 because we're heading going pure cold just having our CAC go from 91 down to 60 in first four days that's a what was it like a 40% decrease

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sort of a default view uh $47 cost per purchase aov 178 my GPT is 133 like I disclosure basically this thing started at 18 bucks a day and is now at 240

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using Advantage Plus compared to the standard campaign types uh we're able to increase conversions versus ad spend from 40% to 76% and their cost per new donor their donor has we've brought that down from over $900 to less than $300 and there was some mobile first landing page optimization there as well but the combination of those two things

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller | PT EP 585 · 2024 · comprobar

getting the CPA, getting the NCC down from $44 to $25 in just 10 days. And it's not even in the e-commerce niche. It's in the lead gen digital products niche.

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda · 2025 · comprobar

check the week overweek new customers. We went from 523 to 529. We had 100 new have 157 new customers. So we went from 104 to 157. That is 104. That is 53 more new customers. New did 750. Okay. So 350 plus 3. So, $650 more total in $650 soup to nuts, everything. The $650 in that brought us 53 more new customers. 650 divided by 53 is $126. 26. And if we look at our analytics of our AOV, we have $110 AOV. in the back end of Shopify say these are new customers that I'm getting for $12.26. Was that what it was? Yeah, $12.26. And

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

darle a mi campaña conjunta un 57% más de gasto publicitario. 57% más de gasto publicitario. Ahora, ¿ que mis nuevos clientes de mi conjunto pasaron de 23 a 35. Un aumento del 60% en nuevos clientes en la línea superior. Guau. Guau. Así que tenemos un promedio global cuando gastamos $114,000 por semana de $287. Entonces, cuánto dinero gastamos en meta? $1,956. tiene el gasto triple. Entonces 35 - 23 es 12. Bien. Entonces 1956 dividido por 12 clientes nuevos, $163 Enc $120 más barato que nuestro promedio global ENCAC.

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got us back to six figures basically what we were doing the previous year when stuff was like 10x row as which I think says a lot actually we were at 10x row as at that point because that's what the number that we cared about but then we switched to obviously the CPA model got us back to that same

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you're probably captivated by the fact that we got a NCAC number, which is a cost to acquire a new customer, down from $44 to $25 in just 10 days.

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda · 2025 · comprobar

$100 sales, $120 sales, $110 sales with $12 encet, no targeting, no exclusions. all of the an allowable enc? Oh, 45. 45. So, you are you're four times below that. So, you have massive and massive cost of goods sold, like 120 AOV with a $12 inc,

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

just bananas like have another biotech medical food company CPA in November 90 CPA in December 55 aov in November 60 aov in December 95 cost to acquire a new customer 56 meaning that most of the customers are brand new in December and

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the previous year like I had a account where it took me yeah just about the year to bring the CPA from like 60 down to like under 50 and then from December to now it's at 30 you know just just from applying some of the principles and

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Nuestro gasto ha aumentado un 33%. Así que solo cuesta 90 dólares. Pasó de 260 a 360. Pero nuestras conversiones aumentaron o, mejor dicho, nuestro costo por conversión disminuyó un 85% para un nuevo cliente. Pasó de 268 dólares a 39 dólares para un nuevo cliente de TRT. $39 en TRT. y la semana pasada conseguimos un 800% más de clientes nuevos.

This Simple Meta Ads Shift Cut CPA Under the Cost of a Click (The Sticky Pixel Strategy) · 2026 · comprobar

And one of the results I texted you yesterday is that our team is super ecstatic about this is that one of our larger beauty accounts was getting about a $26 to $27 NCAC or what we used to call a CPA, a cost to acquire a new customer. And now it's down to under $7 using this strategy. So from $26 to $7. And their NCAC target I believe is $10 or $12.

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) · 2025 · comprobar

just bananas like have another biotech medical food company CPA in November 90 CPA in December 55 aov in November 60 aov in December 95 cost to acquire a new customer 56 meaning that most of the customers are brand new in December and

Facebook Ads Tips and Strategies w/ Alex: Facebook Ads MBA Program Alumni · 2024 · comprobar

The media efficiency ratio now is at 26. It's a 26 MER because we've realized that we don't have to spend more. No, this is the last 12 months, sorry, of spend where we've now reduced our Facebook spend data to about $280,000. And you are getting most of your sales over on Google Ads, 1.2 million. So you're getting about $2.7 million on just organic alone. However, we're spending way less, but getting a much higher MER. And obviously the NCAC, as you can see here, is right around $33 total, which is tremendous because the average order value and the lifetime value for these guys is in the…

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification · 2025 · comprobar

We have $50,000, $60,000, $70,000 a month in programmatic spend. They also sell on Amazon. And we're seeing everything, how it all kind of works together. And then when we calculate the overall NCAC, we see all the platforms reducing the overall NCAC from, I believe it was 183 down to like 134 in the last three months. Because everything's working together because we're not worried about what's Meta doing, what's Google doing.

We Ignored Meta CPA and Made 80% More Customers · 2026 · comprobar

Repeat customer here is $198. $159 for a new. All these AOVs are up 20%, 30%. as the conversion rates hold, they've managed to get 20 more percent on AOV, which is going

How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions) | PT EP 632 · 2024 · comprobar

pero bueno par 300 pes y hoy día más o menos un cpa de moda Lorenzo cuánto anda ocho Lucas nu ocho Lucas sigue siendo cpa de ginglas si tú tenías un ticket de 50 60 no menos 45 Lucas ya un ticket de 45 Lucas con un cpa de 8 igual está está Sí ahí cpa Bueno ahí está consolidado el el la recurrente digamos no es de al

25 Millones De Dólares Por Año! - Jorge Odeh C.E.O de Lorenzo Di Pontti - E6 · 2024 · comprobar

This is an e-commerce brand. Broad targeting. Once again, like no targeting. The creative creates the targeting. This ad, keep in mind, is the top of funnel ad. This is new customer. This is a KPI import with Edge Tag. The purchase NC or purchase new client or new customer is 34 bucks, which is good. So this one actually is just one that I randomly put and it's got a hook rate of 46%.

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