La publicidad solo amplifica un negocio sólido y debe medirse por su impacto incremental real

That means that my top line has my end cat going down another 8%. It went down 16.51%. OK, my end cat on the top line didn't go down 16%. Because meta is not 100% of our spend. So you're 100% better, which is a 16% better change equated to a impact of only half to the top line because that's not that's all about probably half our spend. But because my main spending channel got twice as good, but that's only half my spend, it means that my total top line got half of the benefit of the singular channel that did twice as good. But basically, when you have two, if you have two C students and one…

We Ignored Meta CPA and Made 80% More Customers · 2026 · comprobar

And it just comes down to, I think, for the search marketers that are going to be successful in the future are going to be ones that are going to start to really look at and be able to not only see how YouTube works, but articulate it to the client. And I think that's going to be the big challenge of really articulating the benefits through because you can't just go, hey, look, you spent $10,000 and you got $30,000 back. You don't sometimes get that in game with YouTube. And I think it's such an interesting way to think about it and really hits home with – because you're such a…

From Views to Sales: Winning with YouTube Ads · 2025 · comprobar

each other the big thing is is that whatever is happening inside of Google ads in terms of conver conversion metrics it's important but it's not as important as what's happening in the profit and loss statement and what's happening at that bottom line revenue ads isn't matching what's happening in their Shopify account or what's happening in their Hub hub spot or whatever CRM they're using and I go we don't need it to match all we need to know is are we confident in the the trend line so if we increase spending Google ads by 10% are we seeing a 10% or more increase in business and that's…

Google Ads... Basic vs Advanced Strategies · 2025 · comprobar

really are like going to pull back on marketing, just be mindful that you're probably along the same mindset as the majority of businesses. So if they're all pulling out those that stay in may have another pandemic style opportunity of explosive growth.

How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs | Perpetual Traffic EP 686 · 2025 · comprobar

is they want to start. That is a horrible, horrible idea. You want to look for markets that there are lots of people in that niche. And it is competitive, because that has proven that there is a need. And so the most pivotal thing above everything when it comes to marketing is market selection. You can have the sexiest logo, the best team, the most dialed in funnel. If you are in the wrong market, nothing

17 Years of Marketing Advice in 46 Mins · 2024 · comprobar

internal like tier 11 staff is people don't understand business metrics and financial metrics and financial metrics are the outgrowth of what you do in marketing, marketing and sales at the end of the day is about growing businesses. And then that comes back to marketing performance indicators and ultimately business metrics that matter and not just marketing tactics and especially the stuff that's inside the apps, like all of that can be manipulated. And I know, you know, growing businesses, not just like growing traffic. Right. And yeah. Looking good from a marketing KPI standpoint. It's…

The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 · 2024 · comprobar

things you can do is ensure that your brand and your foundational things are tight before you just start spending money to solve business issues. And by spending money on paid media, >> well, paid media will never ever solve a fundamentally flawed business model. I products, but the competitive landscape has changed dramatically the course of the last three to four years. We came in at the tail end of it hoping a paid media strategy would at least get us back to break even and rarely does that ever work. I mean I

We Analyzed Our Biggest Client Failure (And This Is What We Learned) · 2025 · comprobar

really crazy is we can see that the increases on meta contributed to an increase on Amazon but this is just identical to Google brand if you do more Grassroots marketing more Omni Channel marketing and more Pro prospecting and push your brand campaign is going to continuously look better and better and better and better for no on this one I I assume like the Google branded search obviously is benefiting from that lift as well I mean you got to

The #1 Secret to Spending Less and Making More on Amazon | Perpetual Traffic EP 665 · 2025 · comprobar

They're getting about a three to four to five myrr blended rorowaz." Like he It's all inapp metrics. And he's like, "I'm not making any more money. I've been flat ever since I added these guys for a year. And they're telling me every week, hey, look at your rorowes. look at how great we're doing on Meta Google, that you can make the metrics look as good as you need them to be in order to air quote not get fired. But at the end of the day, if the business owner is "Yes, that's it." And inapp metrics of it because his business is flat year-over-year ever since you hired him. agency owners don't…

Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez · 2025 · comprobar

and then that's why i'm a really really big proponent especially in businesses when they're first starting if they can be as involved as possible in the management of google ads or even if they're not running it if they can be like feeding in hey this week we had better results in business than what we did previously because even if that tracking is not working and you need to get the tracking might be not be 100 accurate that's going to be the biggest tell hey we spent an extra hundred dollars in google i've got an extra three phone calls the next week we spent another extra hundred dollars…

Get More Quality Leads with Google Ads Search & PMAX · 2026 · comprobar

So at some point, the rubber has to meet the road. And you have to be showing, look at all the success we're having with our clients. And that, again, that is really what I feel like at the end of the day grows us to this point on the sales and marketing side is like that trust factor. So objectively, they're good. And you want to make get to the point where you're objectively good at what you do. And then the other stuff like running ads on Facebook and Google and sponsoring events and all the other things you do in marketing all work because that credibility is there.

3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar

for a second we do all their marketing but we are so dependent on how effective their salespeople are in order for the effect of our marketing to really be the most impactful on their business which is another whole part to this which is like a a real challenge and how you integrate both together I think is is a really hard thing for a

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar

your Facebook ads are all about amplifying the opportunity that your business model has this is the single thing is a business model is what scales the advertising you're going to hear a lot of lies from a lot of marketers and I'm myself that my operation in the ad account scaled the business that's a complete lie at Best you've helped that business take advantage of all the opportunity on the table you've helped them get the biggest piece of the pie you never made the pie any bigger that's

2024 Guide to Scaling Any Brand FAST! · 2024 · comprobar

decrease in new customers. So the point is, is like, you have to look at your numbers a little bit. You have to look at your numbers more than just what the app tells you. And I think what you're organization? This organization is like, we hired Mongoose media to get above a certain level of sales that we know is already coming in. We're paying you on incremental or paying you to do that by acquiring new customers at the top and then converting them at the very bottom through SMS and email. And what are they actually looking for? Um, and how do you measure success by looking at numbers the…

Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You | Perpetual Traffic EP 604 · 2024 · comprobar

hey turns out your marketing has no relationship to your sale or not no but like the correlation is far less than there's all these other things that are driving cells you know think of it as kind of uh location you know foot traffic there's all this other stuff but what your marketing does is driving market share uh so like your your market share goes up and down a very close correlation we're able to kind of snap

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

But the point is, is like all the marketing in the world isn't going to help grow a business unless you have a stable foundation. And this is what we're talking about here. Yep. That's it. Yeah. So

The COO Transformation with Ryan Hodges | Perpetual Traffic EP 587 · 2024 · comprobar

tráfico es, en muchos sentidos, el componente menos importante del marketing de resultados en la actualidad . Y la estrategia que acompaña a eso es igual de importante, si no más. Y eso se hace a través de múltiples canales. Pero, en crecer ese negocio, pero también comprenderlo a fondo. problema. Aunque estés alcanzando los KPI y las métricas, el marketing de resultados es solo una parte de ello. Por eso

(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 680 · 2025 · comprobar

Al final lo que hago yo es tirar las dos, voy probando con los mismos anuncios y después luego también ¿qué es lo que hago? Voy probando en públicos abiertos, voy probando con intereses, voy probando literalmente de todo porque yo no sé qué es lo me va a funcionar. Y es así, o sea, yo lo he visto así este cuento de mi experiencia y yo no sé si es que yo nunca sé si un anuncio va a funcionar porque yo no soy el que decide, es mercado el que decide si está buena tu mierda, como digo yo. Y siempre digo, el mejor feedback es el del Sí, eso. Es como que el único feedback válido porque todos vamos…

Cómo Construir Marca y un Ecommerce de Alta Conversión - Pedro y Tomás de Limited - E59 · 2025 · comprobar

Now, inside of time lags about 28 days. That's what we're able to identify as time lag in the account is 28 days. Put a dollar in, you get all of your money back 28 days later. It's not attribution. There's no such thing as an organic sale on Amazon that came from Facebook that you can attribute with any metric with proof in the world. It does not exist. Contribution, not attribution. So attribution is what took credit for the sale.

[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins? · 2025 · comprobar

you take in a lot of organizations uh there are people CFOs uh you know heads of strategy like setting the media but or setting the entire marketing uh budget based off of um and there's a GMO showing me all this data-driven stuff but it's not real strategy you know it's not it's not yeah it's not the goods they might say oh you're gonna do two million so you have one million to spend so we have a marketing efficiency against Revenue yes

Ben Tiernan from SepulvedaPartners explains his Multi-Touch Attribution Suggestion Engine, I LOVE IT · 2022 · comprobar

and so many people look at their business in isolation and they have no idea of understanding what other people what is the impact of you know how much money is being dumped in by the market sometimes the reason things aren't working the way that you planned it is because for two weeks the world Works differently in a way that you couldn't possibly perceive inside of the ad

5 Shocking MTA Revenue Secrets Ben Tiernan Doesn't Want You to Know · 2024 · comprobar

What I mean by that is let's say you have 100,000 people already buying from you But you are not going to 10,000% increase 100,000 sales. You're looking at incremental. And you're looking at what new growth can you provide in that short period of time. But the percentages, when you're looking at larger companies or have existing sales, they will not match because it's not starting from zero to 100 with zero to 100 spend. So it might be a 50% increase in spend and only a 10% increase in top line. But that 10% could be $400,000.

[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins? · 2025 · comprobar

First, these don't all have to be conversion ads. There's nothing to say that every single ad you run needs to be making a sale. especially from bigger brands, especially from people trying to grasp market share, there are tons of ads being run that aren't conversion campaigns. because, well, the ad spend on the vast majority of this 3,700 ads isn't trying to drive sales. because when you're trying to build an audience and you have a business with an offer that works, sales is actually the last step and the easiest thing to do. The more important thing is grasping a larger market share of…

Alex Hormozi's NEW Facebook Ads Strategy (Andromeda Breakdown) · 2025 · comprobar

a very, large promotional company, a lot of TV commercials, and they wanted to try Meta. And I said, I'm going to predict what is going to happen. And I told them, I said, this is a few months ago. I said, you're going to start your campaigns on Meta, and you're going to see some unbelievable results. Now, I asked them, how many sales do they have a day? They have about 12,000 sales a day. And I said, just wait to see that. And they said, yeah, John, you were right. We launched a Meta campaign. We spent $120. We had 4,000 sales. And I was like, wow, that is amazing. He's like, we have like a…

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2) · 2025 · comprobar

El mayor factor de éxito es la calidad de tu anuncio y qué tan ambiente está tu mercado por tu producto. Más allá de todas las cosas que pasen con el algoritmo y las estructuras. Lo más esencial es que tenga un buen producto, un buen mercado que tenga ganas de consumir lo que te ofreces. Y que tus anuncios sean bacanes. Esa wea le gana a todo.

Meta Andromeda: What is it and what to do? · 2025 · comprobar