El testeo de anuncios requiere aislar variables específicas y medirse contra un control estructurado

one ad set in your CBO is all your winning ads. Another ad set contains a 322 ad or two designed to test against the control. If you can get multiple ad ad sets with one three to two in each. That way, the campaign makes the choice of which adset to spend on. That ad set has one ad within it. So the campaign is making the choice of do I spend on the control or do I spend against one of these two variables. You'll then see do spend do they which control element to take away from and does the campaign

Copy This BANNED Meta Ads Strategy to Print $10K/Days · 2025 · comprobar

Once you publish, there are three possible outcomes. One, the ad set gets spent, the new ads soak up the budget, and performance gets better. you have created more leverage so you can increase the budget. And that is the only thing you do. You don't turn the test off. You don't move post IDs. You don't mess with it. Two, it soaks up a bunch of budget, and it doesn't move the needle enough to buy the leverage that gets you to say yes on increasing the budget. In that case, regardless of what any CPA or ROAS metric says, it's a failure. Turn it off. Launch a new one. And three, it doesn't get…

The NEW BEST Way To Scale Facebook Ads · 2026 · comprobar

You can chase short wins by building a lot of ads that all compete with each other. Or you can create a structure that allows Facebook's machine learning to do all of the Because it's not about the volume of ads that you have. It's about the value of the ads that you have. We need a control environment of stable ads where we know how they're going to behave. And alongside that, we need to test new creatives strategically. Instead of just trying to replicate our winning ads over and over again, basically taking our old ad and making it worse by making an exact copy of it that steals from it…

Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar

poder conseguir más ventas. Si el equilibrio entre los anillos es estable y cada vez que aumentas el presupuesto, el rendimiento es constante, ya has resuelto el problema más difícil en cualquier cuenta publicitaria. La verdadera pregunta es: ¿puedo gastar más dinero? Si la respuesta es sí, puedo, no intentes arreglar lo que no está roto. Ya has ganado. Lo peor que podrías hacer es lanzar nuevos anuncios. Simplemente sigue escalando. Pero, si la respuesta es no, ahí es cuando las pruebas creativas importan.

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

Are all the flex ads in a separate CBO campaign and the winning ads in another? No. Everything's in one campaign. It makes zero [ __ ] sense to test in a campaign and move the post. Like, I want The idea of a testing campaign is [ __ ] stupid. You're saying, how well does something do with a small budget in isolation when it doesn't have to compete for spend? And based off that false positive and a lot of churn, I'm then going to risk what works. That makes no sense.

How to Scale Profits with Meta Ads · 2026 · comprobar

No. Everything's in one campaign. It makes zero [ __ ] sense to test in a campaign and move the post. Like, I want The idea of a testing campaign is [ __ ] stupid. You're saying, how well does something do with a small budget in isolation when it doesn't have to compete for spend? And based off that false positive and a lot of churn, I'm then going to risk what works.

How to Scale Profits with Meta Ads 📱 · 2026 · comprobar

recomendaría a cualquiera es que los anuncios de catálogo otros anuncios. Cuando quieras realizar una prueba creativa, crea varios anuncios dentro de un mismo conjunto de anuncios. camino para todos, pero en el catálogo, haz las pruebas de tu creatividad dentro del nivel del anuncio. Porque ahora mismo, básicamente, tienes dos cosas que son esencialmente lo mismo compitiendo entre sí. Y la Por lo tanto, el CPM es más bajo. Por lo tanto, debido a que se gasta menos, el CPM es más bajo y es un anuncio nuevo, se lanza inicialmente en una etapa más baja del embudo de conversión. Así que, está

Copy this Meta Ad strategy to BLOW UP your business. (After Andromeda, Clothing Niche) · 2026 · comprobar

And I'm just going to try to do some creative testing there with a 322 flex ad to try to improve whatever my weakest link is so that I can raise the- Depending on whatever the weakness is. If my Manhattan is working well, then the retargeting needs the help. I'm not going to creative test where I'm winning. And then just do creative testing in the audience that is not performing well.

26 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

So the point here is I am not shooting for top and bottom of funnel efforts in the same three to two ad. The point of a three to two ad is to ultimately focus on solving a specific problem. Every time you launch a creative test, it should be done with multiple variations. So in this case, we might have two three to two ads launched in a CBO against an ad set of our proven winners where the specific purpose is to ultimately improve the weakest ad of our proven winners.

How to MAXIMIZE your Facebook Ads in Q4 · 2024 · comprobar

hope we address that for the 322 ad do you care if the ads are all different I know a lot of people just change the headline I want them to be as similar as possible so I get actionable insight from the information that we derive all

How to Become a Facebook Ads Expert · 2025 · comprobar

question. Does the GG ads work when the ads are completely different? Don't make the ads completely different. You can have three different variation hooks absolutely but if the ads are completely different then you're not actually testing ads you're just you're misusing the tool.

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

creative so I now I approach it differently I'm actually looking at different concepts of creative and at looking for different concepts and you got ugc concept you got value proof concept you've got you know so many other Concepts lowest cost features and benefits Super Cuts of product shot my mind and testing it those individual I was able to have more confidence in these assets that I bring into the next I'm bringing those ele tearing those elements apart and put dissecting them and putting into their individual pieces I'm able to have a lot more confidence

Facebook Ads Expert with 10 Years Experience Shares Top Tips · 2025 · comprobar

and ad number one. Now I'm just going to show you how the pack system works and I'm going to create pack number two. Pack number two is critical because pack one basically just sets the easy foundation. Pack two is what happens when we launch our next round of ads. Every time we launch new ads, we launch them into a new pack or a new ad set. We never inject new ads into old packs. Let that sit with you. That is critical. So for here, we're going to name this pack number two. It could be the same avatar, the same concept. It's just a new pack. It's new, fresh, creative. All of our settings are

The BEST Facebook Ads Campaign Structure for 2026 · 2026 · comprobar

issue. If you run three tests, if you run tests concurrently, a win can negatively impact an existing winner because testing cannibalizes performance structured testing, the cleanest version is to simply test inside a single system with fewer variables and judge success at the campaign level. Not did ADB B have a better rorowaz, but did this new creative replace the weakest link in the system?

Meta advertisers… We’ve got a big problem · 2026 · comprobar

idea general. En cambio, debes ser intencional. Observarás que puedes subir hasta 10 imágenes creativas aquí. No subas más de tres. Verás una pestaña de imágenes y una pestaña de vídeo. Y aunque puedes alternar entre ellos, estos anuncios solo deberían tener un formato. Cada anuncio es una prueba. Cada prueba debería responder a una pregunta, como por ejemplo: ¿cuál es el mejor gancho? ¿ Qué formato de imagen se convierte mejor? Si mezclas formatos, estás probando si puedes tener suerte. La suerte no es un modelo de negocio. La publicidad mixta cansa.

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

322? Um I don't use testing campaigns. I think the idea of having a testing campaign is stupid. Um I understand why a lot of people say you should do it, but ultimately it doesn't make sense. Why would you have a testing campaign to find a winner based off of very low data to then move to another campaign so that you have to test it all over again? Because if it wins in a testing campaign at like say 50 bucks a day, does that mean it's going to be any good in a campaign spending a hundred or a thousand? No. There's a winner in a in a testing campaign that by nature has more competition and um…

Mastering Andromeda: Creative Testing and Scaling 📱 · 2025 · comprobar

And we're actually going to add more ads to the ad set. And that's going to duplicate the ad within the ad set. No, the budget on the ad set level is still the same. So Facebook is going to allocate that budget as best as it can across those two ads. So you're going to get a little bit of insight on what Facebook ad Facebook likes better. This isn't a rigid split test, but at least it's giving Facebook as much to work with as possible to increase your results. Using that duplicate feature, we can easily duplicate ad sets, campaigns or ads to really make make things, everything stay the same…

How To Run Facebook Ads in 2024 - Beginners Tutorial (Complete Guide) · 2022 · comprobar

Just as an example, because the ad sets in the campaigns are deduping by conversion event I have the same audience, but this goes back to like email marketing testing, which means I'm going to take one third of my ad spend, do creative testing on this. When it's good, it stays there. But now these are added to my larger campaign that spends more. Same audience, different people. I'm going to do some creative testing. While it works, release to the masses.

How Advantage+ Sales is Changing the Meta Ads Game Forever · 2026 · comprobar

complicated. The other thing is that we have seen that if you're running, say, two test ads alongside one previous winner that's just being run as normal and you said, I want to allocate a proportion of the budget to the test, not all of it, it can negatively impact the existing winner, the scaling ad. So yes, you do. There's still overlap. No campaigns talk to each other. People that see an ad in one campaign will see an ad from another campaign. That's why you're winning a testing campaign often produces a loss in your scaling campaign. They're not individual universes. Like it's all…

Meta advertisers, we've got a problem... · 2026 · comprobar

account worse uh don't launch in a new campaign launch it right alongside that image Anthony um you C if you launch separate campaigns understand that those are two different ads with two different sets of data that are conflicting with each other you've basically launched two salesmen against the same neighborhood and whoever knocks on the door first

DPA Tricks to SCALE META ADS · 2024 · comprobar

Bien. Si tenemos un conjunto de anuncios ganador, debería ser una combinación. Podemos tener un conjunto de anuncios ganador que sea una combinación de los ID de publicaciones que están funcionando. Pero, si vamos a realizar una prueba, queremos tener un nuevo conjunto de anuncios específico para esa prueba, para ver cómo se compara con los ganadores dentro de nuestra CBO. DSIC, no te

Facebook Ads Are EASY (They Just Don’t Want You to Know This) · 2025 · comprobar

recommend that we do if we run into this problem. And what I recommend if you do this is that you make sure that the new ads you create are quite different from the existing, because if they're not different from the existing ones that are getting all the spend, if they're just small tweaks and variations like a different background color or an image or something like that, there's a good chance Meta won't really spend any money on these. Solve the problem in a better way. ads. If you introduce a bunch of new creative into an ad set that's got a couple of winners and Meta keeps spending on…

Meta advertisers, we've got a problem... · 2026 · comprobar

strategy so a creative testing campaign using using a lower budget like one fifth of the main campaigns and then sticking a equal ad spend per adset to force you want to force the campaign to actually get to see the actual ads that you're testing yes now there's one

The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business! | Perpetual Traffic EP 638 · 2024 · comprobar

frankly speaking, yeah, we're exactly on the data side. So, we are not involved in launching any campaigns for our clients design. So, this is uh all of this is done inhouse or by digital agencies for sure. But of course I know how meta works and meta also has a model on creative level. So again all your creatives like uh meta has specific models that are linked to your creatives and of course like if you have really well performing creatives combined with event that you've been using in another campaign. When you launch an absolutely new campaign with new strategy of course you should be…

Bonus: Marginal ROAS & How Meta’s Algorithm Really Works w/ Constantine Yurevich · 2025 · comprobar

My focus with that is then when I look at that environment, what is the thing that needs to get better? If I focus on improving my weak link, if I'm just constantly trying to get better at where I'm weak, saying one of the ad sets really doesn't do as well as the other one, that's where I'm going to test to try to improve things. If I can get better at the thing, I do the worst. So, it might be the folks in Manhattan convert better, so then my creative testing is going to go to the broad retargeting to try to make it better at whatever the need is. If that's the ad set that's not performing…

26 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

¿utilizás prueba de contenido o seguís testeando campaña aparte? No, prueba de contenido. Ahí adentro del mismo conjunto. Porque un anuncio que lo pruebes afuera puede no performar igual dentro de un conjunto de anuncios. ¿Reemplazas el creativo o lo duplicás? No, cargo un nuevo creativo a ese conjunto de anuncios.

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar