El CPM y la frecuencia determinan si un anuncio funciona como prospección o retargeting

this with a 4PI analysis, which is spend, frequency, CPM, and efficiency. Top of funnel ads generally earn more budget, have a lower daily frequency, and a lower CPM, and are less efficient. Bottom of funnel or lowerfunnel ads generally earn less spend, have a higher daily frequency. Remember, frequency only matters when breaking down by day. Frequency over a week or over a month doesn't mean anything. They generally have a higher daily frequency. So, for instance, if you have a frequency of 1.05, 05. That means 5% of people saw that ad twice a day. 95% of that spend was prospecting. If you…

Andromeda just changed Meta Ads forever · 2025 · comprobar

Both of them are built around the 4PI. 4PI is the four performance indicators that tells us how the machine is using our ads. Spend tells you how much the machine is investing in that ad. Frequency shows us where in the funnel that ad is. We need to look at the buy day breakdown. The higher the frequency number, the lower that ad sits in the funnel. What you have is a baseline, the overall performance of your campaign. any ad with a daily frequency lower than 1.23 is higher in the funnel. Any ad with a daily frequency higher than 1.23 is lower in the funnel CPM tells us the price of the…

The NEW BEST Way To Scale Facebook Ads · 2026 · comprobar

Cuando usas estas cuatro métricas, gasto, frecuencia, CPM y costo por resultado para entender cómo la máquina está usando tus anuncios, estás realizando un análisis 4PI. Ejemplo número uno, una excelente prospección de anuncios en la parte superior del embudo. El gasto está por encima del promedio. Está gastando más que los otros anuncios. La frecuencia está por debajo del promedio. Tu CPM está por debajo del promedio en comparación con tus otros anuncios. Es un buena experiencia de atención. Y el costo por resultado probablemente esté por encima del promedio, y en el embudo. El ejemplo…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

$18 CPM. Now our average is 24 across these three. Remember, there's no such thing as a good or bad CPM. It's all relative to each other. So this ad out of these three, according to the CPM says that people like it. And when we look at the frequency, 1.06, 1.1, 1.04, 1.09, a 1.2 on one day, this is top of funnel. So people like it. The CPM is low. So that's also telling us it's top of funnel. When we look at the frequency by day, it's a top of funnel ad. Now let's go to the next ad. 1.18. This is averaging at least a 1.15 or higher. If your ad averages over a 1.15, it is retargeting. That…

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

machine is using our ads by running a simple 4PI analysis. Remember that spend, frequency, CPM, and efficiency. ads that are live. Well, simple for PII What ads are not doing their job well? Some ads are prospecting ads, meaning they earn a ton of budget and they have a low frequency and a low CPM and they're going to be less efficient. Some ads are going to be retargeting ads, means they don't earn as much spend, but their frequency is higher, their CPM is higher, and they should be way more efficient. They don't earn nearly as much spend, but they're way better at the cost per purchase. Uh…

How to make another $100k in 90 Days on Meta... · 2025 · comprobar

Es fácil ver que la frecuencia aumenta y entrar en pánico y llamarlo fatiga, pero la frecuencia en realidad no muestra fatiga. La frecuencia te dice cómo Meta está usando un anuncio en el embudo. Aquí tienes una forma sencilla de miras la frecuencia diaria, cuando está en 1.05, eso significa que el 5% de las personas vieron ese anuncio dos veces. Cuando tu frecuencia diaria es de 1.95, eso significa que alrededor del 95% de las personas han visto ese anuncio dos veces. Una frecuencia más baja generalmente significa que el anuncio se está usando para encontrar personas nuevas. Una frecuencia…

New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar

we're going to talk about is CPM and frequency. Now, what is CPM? This is cost per milli or honestly, important, not because there's a good or a bad CPM, but because it's going to help us identify how Facebook is using your ad. When we index that against frequency, we're going to know even at broad, is this a prospecting ad? Is this a retargeting ad? Is it mid funnel? Is it bottom funnel? Is it doing we have to remember is that generally speaking, what is a prospecting ad? A prospecting ad is something that people see at the top of the funnel and it's generally cheaper to show to people…

4PI Analysis, You're looking at FACEBOOK ADS DATA Completely WRONG! Stop Looking at ROAS, CPC & CTR · 2023 · comprobar

So when we put this all together, spend, frequency, CPM, and cost per result. You inside the black box. If the spend is high, the frequency is low, the CPM is low, and the CPR looks bad. That's the top of funnel ad. It's finding new people. It's incremental. If the spend is low, the frequency is high, the CPM is high, and the CPR looks great. That's a top ofunnel ad. It's finishing the sale. So many people are only reason that AD IS GOOD IS BECAUSE IT'S A BOTTOM OF FUNNEL AD. It's taking more credit. That's the only reason it

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

the multiple ad strategy, your CPM is going to dictate what level of the funnel that you're going to see some CPM CBMs will be vastly different. The ones that convert immediately are going to be your higher CPMs and the ones that are sort of top of funnel more like you know feeder strategy firstclick awareness much less But generally, the higher the CPMs, the lower the funnel. And the higher the cost and lower the CPM means more awareness. Now, you're not going to

Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? · 2025 · comprobar

the point is in the way that Facebook delivers Those ads if the network result is my Blended CPA across my business ad often times I'll see ads where the CPM is really low the daily frequency is really low and the cost is really high bad ad well because that ad is growing your entire funnel top of funnel ad yeah but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no that's a

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

analysis when we're looking at frequency frequency is also incredibly dependent spend I would expect an ad that spent you take frequency over periods of time that aren't one day you are not taking have a zero point you could have a 1.1 frequency per day but at the end of the week I have about 1.7 now that add is still prospecting each individ ual day more often that's very different than a 1.7 per day now 1.7 per day could be understand is this ad a retargeting ad is this ad a prospecting ad is this a is how that ad is being used by day by is what actually matters looking at the net outcome…

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

if you're not looking at how Facebook is using Those ads you can identify by going into frequency and cpms and all of that stuff relative to understand how Facebook is using this ad in the funnel and if your ads all have a daily frequency over 1.1 1.2 1.3 and your cpms are above the average for your industry what that's telling you is you have bad content that people don't want to see and the only good results you're getting are by Facebook showing that to people that are mid or bottom funnel in their own Journey and that's ultimately not a scalable thing because the more money you spend the…

Ad Account Structure, KPIs and more · 2023 · comprobar

Do we have an upper funnel problem or a lower funnel problem? With the 4PI analysis, you should already know whether you have an upper funnel problem or a lower funnel problem. If your ads aren't efficient enough, your frequency is low and your CPA is high, introduce lower funnel ads. If you have great efficiency, but your frequency and CPMs are high and every time you scale the budget, everything gets worse, you have an upper funnel problem.

The NEW BEST Way To Scale Facebook Ads · 2026 · comprobar

find ads that earn a ton of spend with a really low frequency and a really low CPM with a terrible CPA and that's totally fine. That is grabbing attention. That is filling the funnel. things that have a great CPA where the daily frequency, And that daily frequency might be a 1.3, a 1.4, a 1.5 and you're Facebook won't spend any money on it though. Because it's a retargeting ad.

How I built a $50 Million business in 7 steps · 2024 · comprobar

other stuff and here's the thing High performing ads generally have a higher ad fatigue and high performing ads generally have a lower quality ranking why because they're direct response ads that are better at getting the sale they are ads that people are less likely to want to see because they are more aggressive at getting the sale they are bottom of funnel adver they're bottom of funnel adverts do I care about the quality rankings no do I look at them no what I care about is business results and overwhelmingly the quality ranking is the CPM and the frequency you don't need the metrics all

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

Somebody says ad fatigue is happening. I don't agree with that. Uh if your frequency is high and the CPM is low, it others, what does that indicate? It means that the bottom of your funnel really enjoys your content, but it means that content will probably not scale. ad fatigue is uh would would mean that the CPM is very high and the frequency. Um so yeah, remember CPM is the indicator of user

Copy This BANNED Meta Ads Strategy to Print $10K/Days · 2025 · comprobar

los anuncios. ¿Cómo se clasifican los anuncios? Tengo un video completo de esto, después se lo voy a compartir. Está en YouTube, pero son cuatro métricas que se las voy a mencionar rápidamente porque el público se renueva y sé que las quieren saber. La primer métrica que tenés que mirar es el CPM, la segunda que tenemos que mirar es el gasto, la tercera es la frecuencia y la cuatro es el costo por adquisición. Estas son nuestras cuatro métricas que acorde a qué números veamos ahí adentro nos explican qué está pasando con nuestros anuncios. Lo primero que tienen que saber es que hay anuncios…

Hice un vivo de 10 minutos para ayudarlo con su negocio · 2026 · comprobar

eficientes. En resumen, los anuncios de la parte superior del embudo de ventas tienden a generar mayor inversión. Suelen tener una menor frecuencia, un CPM más bajo y un mayor coste por compra. Esa es una tendencia general. Los anuncios de Lowerfunnel generan menos gasto, tienen una mayor frecuencia diaria, un CPM más alto y, en nuestra opinión, una mayor eficiencia. Básicamente, son

34 Minutes of Helping Businesses Blow Up Their Meta Ads · 2025 · comprobar

there's a reason why your best ads don't scale it's because generally when you do that overwhelmingly have a higher frequency and a higher CPM because they're shown to people more often and they're shown to a smaller group of people so the more likely to hit people in their mid and bottom funnel because people have given the platform the signal that they're in the buying mood

Can You REALLY Succeed with Facebook Ads in JUST 30 Days? · 2024 · comprobar

there's a reason why your best ads don't scale it's because generally when you do channel out for 4pi those are the ads that overwhelmingly have a higher frequency and a higher CPM because they're shown to people more often and they're shown to a smaller group of people so the more likely to hit people in their mid and bottom funnel because those people are ready to make that purchase and the reason they're getting shown to those people is because those people have given the platform the signal that they're in the buying mood they're in the buying Behavior they have

BFCM Prep and AMA: Facebook Ads SUCCESS with Charley T · 2024 · comprobar

anuncios de Top of Funnel, anuncios que se salen a buscar público nuevo, un anuncio que sale a buscar público nuevo casi nunca logra ventas. Y si logra ventas, logra ventas muy caras. Y el primer error que solvemos hacer es este anuncio tiene un costo por compra, un costo por resultado altísimo. Lo voy a pagar, que probablemente es lo que están haciendo y lo hacen absolutamente todos. de tofu y un gran error que solemos hacer, decirme Fede, si no te pasó, es che, este anuncio me gasta un huevo y me sale carísima cada compra que me consigue, lo voy a pagar. ¿Qué pasó? ¿No miraste la frecuencia…

Hice un vivo de 10 minutos para ayudarlo con su negocio · 2026 · comprobar

Porque creo que lo más importante que tenés que entender acá, probablemente si todos tus anuncios tienden a dos, estás yéndote a remarketing. Ya dos es remarketing. Ya dos es un middle bottom of funnel. Entonces tu desafío hoy está en que empiezas a generar anuncios que tengan frecuencia de 1,02 a 1,09, que son anuncios top of funnel. Porque si no, sí o sí se te va a disparar la frecuencia porque no te estás trayendo gente nueva a tu sistemita.

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar

con desglose diario. Probablemente si todos tus anuncios tienden a dos, estás yéndote a remarketing, mid del bottom of funnel. Entonces, tu desafío hoy está en que empieces a generar anuncios que tengan frecuencia de 1,02 a 1,09, que son anuncios top of funnel, porque si no sí o sí se te va a disparar la frecuencia porque no te estás trayendo gente nueva a tu sistemita. Algo para

Hice un vivo de 5:43 para ayudar a un viewer con su negocio · 2026 · comprobar

Cuatro métricas que quiero que miren siempre. Gasto, frecuencia, CPA, Si tengo un anuncio que tiene mucho gasto, está gastando mucho, tiene una frecuencia baja, tiene un costo por adquisición alto, y tiene un CPM bajo, ¿qué significa esto? Se los traduzco a palabras. Si tengo un anuncio, ¿qué? Gasta mucha plata ese anuncio individual, tiene una frecuencia baja, significa que no les quema la cabeza a la gente con ese anuncio. Tiene un costo por compra alto, le sale muy caro vender, y un CPM bajo, es decir, que le sale barato mostrárselo a la gente. Este es un claro anuncio de Top of Funnel. Es…

Consultorio de Meta Ads EN VIVO: Estrategias, Funnels y Análisis de Casos 🚀 · 2026 · comprobar

Es que nosotros tenemos tres tipos de anuncios. Esto lo hablo siempre. Anuncios de top of funnel, anuncios del medio y anuncios de bottom of funnel. Estos salen a buscar gente nueva. Estos empiezan a nutrir y educar a los nuevos que llegaron. Y estos de acá salen a vender. Hoy estás acá. O sea, te agarraste un pedacito de middle, pero todo bottom. Entonces, tu gran desafío es salir a buscar anuncios acá arriba, que probablemente no los tengas, hoy andando. Y cuando los encuentres, tenés que subir nuevos anuncios a tu conjunto de anuncios cuando se empieza a caer alguno de estos anuncios.

Consultorio de Meta Ads EN VIVO: Estrategias, IA y Análisis de Casos 🚀 · 2026 · comprobar

Los buenos anuncios generalmente son más como de prospección. Los buenos anuncios son que tal vez no tienen un ROAS muy alto, tienen un CPA más o menos alto, pero son capaces de traer mucha gente nueva a la marca. Ahí está el Consistentemente. ROAS desafío. Un CPA soportable, pero masivo consistentemente. Y por eso hay que tener cuidado con evaluar a los anuncios por CPA o ROAS, porque si están en distintos si Facebook lo está usando en distintas etapas del embudo, van a tener más o menos ROAS.

THE MIDAS OF META ADS - TOMÁS GIRARDI - E12 · 2024 · comprobar