Lanzar un volumen masivo de anuncios a la vez canibaliza las ventas y falsea los resultados
- 19 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2023–2026
Probar decenas o cientos de creatividades simultáneamente divide el presupuesto y el tráfico en muestras demasiado pequeñas, lo que impide alcanzar significancia estadística y hace inviable medir el impacto real de cada pieza. Esta práctica empuja a los algoritmos a mostrar los nuevos anuncios a las audiencias más receptivas o al fondo del embudo, generando falsos ganadores que solo roban ventas a los creativos ya consolidados en lugar de atraer clientes nuevos. En consecuencia, la saturación de pruebas incrementa los costos publicitarios, amplifica la inestabilidad de las cuentas y desperdicia recursos en variantes perdedoras.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 19 intervenciones distintas de Oski de Haciendola y Professor Charley T. Son 19 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
sale two sales is an accident occurs twice enough for I would argue the answer to that is no like a data set of two isn't a data set I'm gonna spend 80 of my money creating losers so that ultimately I can put at risk the successful things that I have based on an infinitesimal data set this volume of creative testing the way I overcome my instability is by testing I am lacking stability in my business is going to be to draw a small amount of a tons and tons and tons of different types of people is basically creating more instability and I'm going to overcome my issues by amplifying the…
Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar
For instance, if you're testing 17 new Facebook ads that all target different types of people and you're doing a landing page test, well, if you're doing a landing page test and you didn't change your ads, well, you know exactly who's going to come into the store and all you're going to try to do is convert them better. But if you're doing a giant creative test and doing a landing page test, you're trying to change the layout of the store and attract a million different types of customers who might never come back. The odds of any one of those tests being significant to your bottom line is…
$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown) · 2024 · comprobar
it looks like to move from ad to ad to ad. When you have 25 to 30 ads, there is no way for you to look more money to exclude a bunch of good people just so that you can have dumber machines with 25 to 30 ads. That's nearly a hundred ads running. Do you have the budget to have any statistical significance across 75 to 90 ads? No, you don't. I don't care what your budget is. That number is astronomical. The amount of variations that you would need to get through just 50. Let me give you a concept of what that looks like. Let's say you did one variation a second. You would need 78 billion years…
Meta Ads expert reacts to $1M/month Strategy · 2026 · comprobar
data and if you're testing 10 different products with five different landing pages and 100 different ads you're getting very small amounts of data and if you're doing that with things that provide instability in the front end of your business model then that data isn't consistent and volume and quality and makeup and character and like there's no consistency And if every single day that you run a test your data set looks completely different the ability for you to make actionable Insight is basically null and void if you have complete [ __ ] chaos here the ability for you to improve what…
So if we have 10 ads and we want to get one subset of permutations. Five is 120. 10 is three million. What If you have 20 ads, four, five, six commas. It's 2.4 What if you have 50 ads? six times more money in the entire than the entire global economy If you think running more ads is a way to have good data to understand how to scale a business, you've lost the plot.
$100K Meta Ads Hack: Simple Change, Big Payoff · 2025 · comprobar
entire thing is a very convolute complex section. The problem is you don't know if the ads that get spend are good or bad. And so you're just waiting for the the account to spend through all of the ads and then hopefully at the end the ones that were good got budget and the ones that suck you turn off. But it's going to take you a long time to get between 10 and 50 ads. And ultimately many permutations that it's almost impossible for the machine to understand There are not enough people in the world for the machine to get an impression of one across all those different data set of one, much…
So the more ads you launch, the more money you spend blowing up the bottom of the funnel, But if you're constantly launching new ads, you'll never be able to reach those best customers over and over again, because you're resetting the deck, showing all of your ads, all of your new ads to the people at the bottom of the funnel, and then complaining about growth. Every time you launch those new ads and they get a couple of sales, what you're doing is you're stealing sales from proven ads that could already be successful. So every time you're launching new things, understand that what you're…
Low Facebook Ad ROAS after Andromeda? Watch this. · 2025 · comprobar
The more ads you launch, the less likely you are to be able to see any consistency in the data. Meaning the less likely and the lower confidence, the less likely you are to be able to identify any winner. and the lower confidence your ability is to be able to rely on that winner. Now, your But right now, you have a data set of two sales. That's not a winner. That's That is no consistency in data.
How to make another $100k in 90 Days on Meta... · 2025 · comprobar
Now, with all that being said, if you launch a bunch of ads in the first few days, those ads are going to be launched against the warmest audience. If you launch 80 ads at a hundred bucks a pop, you're basically saying, if I let all of these things dramatically cannibalize, compete against each other, which one's lucky enough to be the last touch point before somebody does something? Well, inherently they have two problems right away. First off, the reason a lot of those tests won or lost is random distribution and very, very low levels of signal of data. A simple 4PI analysis debunks that…
How to Test Meta Ads and Scale with Confidence · 2025 · comprobar
inside of Facebook split testing doesn't make any sense for several reasons one like you're doing it one of three ways that all objectively hold no weight as soon as you apply like logical thinking to it one of them would be I'm gonna launch 10 new ads a week that's gonna have a budget of let's say but I'm sending a thousand a day 100 bucks is gonna go here and so you're splitting that up so that if it was going completely even split each Advocate like 10 bucks a day do you know the impact that Those ads have on your Omni Channel marketing mix no there's no way in that environment you could…
Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar
harm or they're saying it's all about this volume of creative testing the way I overcome my instability is by testing more and more ads I am lacking stability in my business I am not seeing a consistent flow of similar customer into my funnel that I is going to be to draw a small amount of a tons and tons and tons of different is basically creating more instability and I'm going to overcome my issues by amplifying the instability because maybe
Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar
can't tell you how many times people like well ugc is crushing it so I need 30 ugcs a week you're basically appealing to the same person and every new ad that you have that does well just steals from the old ad that did well which is why I have to cycle ads all the time and if you stop testing new ones the old ones that work will just continue to work you're cannibalizing your success that's
Crush Facebook in 2023: The 3 Things You Need to Know · 2023 · comprobar
Todos los expertos dicen que hay que probar cada vez más, pero eso solo supone un mayor gasto, genera más fatiga publicitaria y hace que la escalabilidad sea Aquí es donde probar muchísimos anuncios empieza a empeorar las cosas. Durante los primeros días de cualquier anuncio nuevo, tus anuncios siempre se muestran primero a la audiencia más receptiva, porque son las personas con más probabilidades de interactuar, hacer clic y realizar las Cuantos más anuncios nuevos lances, más invertirás en competir con tu audiencia más receptiva. Los nuevos anuncios consumen el presupuesto y el crédito de…
New BEST 2026 Meta Ads Course After Andromeda · 2026 · comprobar
And when trying to make money, one of the biggest lies being perpetrated by basically everybody is more ads is good. What I'm saying is instead of worrying about launching more ads, what you should be worried about is the quality of the decisions that you're making. The problem is that completely ignores how the platform actually works. All of your ads are shown to people in different orders at different times on different platforms. And the delivery of all of the ads from every marketer to the actual person plus the organic content plus their experience with everything else that you will see…
How to Test Meta Ads and Scale with Confidence · 2025 · comprobar
testing 10 plus Concepts a week what and 10 Concepts equals no value in the thing if you are testing 10 plus you already have ads that work why are you testing new ones if you can raise your budget why would you test new ads full screen here when you launch an ad it goes after the people right around you it is the lwh hanging fruit okay test audience so what happens when you launch a new ad well get some good results right away and then that low hanging fruit goes because Facebook's well and what happens well your performance drops a little bit right and
is because you're launching so many tests how many different types of attention are you bringing into your like any landing page test that you run as soon as you change the ad of the targeting basically begins becomes obsolete so you're making Every After The Click optimization effectively null majority of money developing losers that raises your cost of advertising across getting more expensive is that you're creating more harm than reducing your quality of the relationship the platform
Ahora hay que tener cuidado porque el riesgo es que mucha gente se pone a testear por testear, no saber qué es lo va a funcionar. En realidad la diferencia más que testear iba con una hipótesis de algo que tenía sentido. Entonces Creo que el error cometen muchos es que no saben ya sé qué está funcionando, entonces voy a probar muchas cosas distintas. Voy a probar muchas distintas a ver qué funciona. Y para que eso tenga relevancia estadística tenéis que gastar mucha plata, es muy caro. O si de repente capaz que vaya a tener uno, oh, esto funcionó, pero podría ser un Podría ser que funcionó…
¿Por Qué los Anuncios Feos Funcionan Mejor en 2025? - Tomás Girardi y Vale Ahumada - E37 · 2025 · comprobar
is because you're launching so many tests how many different types of attention are you bringing into your store like any landing page test that you run as soon as you change the ad of the targeting basically begins becomes so you're making every after a click optimization effectively null and void just so that you can spend the majority of your money developing losers that raises your cost of advertising across Facebook isn't getting more expensive is that you're creating more harm and reducing your quality of the relationship with the platform so as a
Can You REALLY Boost Adspend by 20% in Just 30 Days? · 2025 · comprobar
So that being said, why this really matters is because some folks will struggle by then trying to launch a bunch of different ads. They'll struggle and squirm and try to make a bunch of different ideas work. They'll launch new ads. They'll ramp up the volume of creative testing, which basically says my target audience doesn't want to buy. You could make the choice to say, well, my results aren't that good. What I'm going to do is follow the advice of people who have no fucking clue what they're talking about and launch more ads. Because launching more ads is how you get more scale, which is…
It's Basically FREE MONEY! · 2024 · comprobar
is because you're launching so many tests how many different types of attention are you bringing into your store like any landing page test that you run as soon as you change the ad of the targeting basically begins becomes obsolete so you're making every after a click optimization effectively null and void just so that you can spend the majority of your money developing losers that raises your cost of advertising across that you're creating more harm and reducing your quality of the relationship with the platform so as a result it's less effective for you which
Dynamic Creative & Machine Learning: Adspend with Charley Tichenor · 2024 · comprobar
It's impossible. Like, there's no amount of money in the world that would let you be able to understand the impact of 515 ads. And to be fair, there's a extremely 17 different countries and saying, "Well, look, it's a thousand ads." Well, okay. It's like 50 ads per country promoting four different offers. Let's
The NEW, SIMPLE & EASY WAY to Scale BIG with Meta Ads 📱 · 2026 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 19 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
Ideas del mismo tema
- Destinar un porcentaje del presupuesto a experimentación asume pérdidas para capturar retornos asimétricos
- La atribución de último clic distorsiona el valor real de los anuncios y perjudica la toma de decisiones
- Maximizar el LTV y la retención permite escalar la facturación asumiendo pérdidas en la adquisición inicial
- La publicidad pagada debe optimizarse según las métricas financieras del negocio y no por los datos de la plataforma
- Las campañas publicitarias deben optimizarse según el costo de adquisición de clientes nuevos y no con métricas globales
- Guiar el marketing por métricas publicitarias aisladas perjudica la rentabilidad real del negocio