Las campañas publicitarias deben optimizarse según el costo de adquisición de clientes nuevos y no con métricas globales

The second thing we need is a way to track the sale of the Hero product specifically, not purchases in general. And this is where 90% of accounts I see are getting it completely wrong. Tracking purchases tells you how many transactions occurred. It does not tell you what you sold. not by the volume of sales of the product that fundamentally moves the needle on the bank account. What we're going to do is create a custom conversion event for the Hero product. We're going to name it after the product, whatever came out of step one as a recommended acquisition product. And we're going to set it…

This Facebook Ads Lie is Killing Your Business! · 2026 · comprobar

now because you're talking about people that are optimizing only on your inapp cost per outbound click that's within the The Meta ads ecosystem and not looking at the ncac here if you see significantly different average order value a significant different uh customer like an enac like if you're the 50 I totally agree so if the ECP and vs are the same and the encs have a $70 difference you should be moving tons of or whatever cart we get from New Verse repeat because the new stats always look average order value of a new customer is in the repeat aov is 278 yeah so this that's contrarian…

3 Essential Marketing Performance Indicators You’re Not Using…But Should | Perpetual Traffic EP 630 · 2024 · comprobar

more of the people that the higher percentage of the people that you reach are the machine trying to bring you net new customers. Which side note, that's kind of what incremental attribution is supposed to do, but the machine is too dumb to get it done right now. My number one recommendation, is do new customer optimization events. And you get that through Amers? I use Amers for that. But that's a Shopify plugin that you can install in 10 minutes. That'll give you that visibility across your entire marketing suite and the ability to optimize for that event.

33 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

But there's no reason you can't use third party information to do it. So, you can use offline conversion events to say is it a new customer or not. And you can go to our friends at Popsicle or Elevar or anybody else. To pump in purchase new customer as an option. So, now you're going to see new customer acquisition cost by line item product ID inside of your DPA catalog. If it's a new, then it fires a custom conversion event that says new customer. That will show up as a column inside of your Facebook dashboard. So, when you have that breakdown by product ID, you can also have – it will begin…

Master Catalog Ads: Strategies for All Levels · 2025 · comprobar

While it's relatively new, you know, like a year and some change, it's still something I don't see in 90-plus percent of ad accounts that I look at. People aren't doing audience definitions. Because most people will think the numbers that I look at for new versus existing and engaged audiences are based off of targeting. This has nothing to do with targeting. It's audience definition where you can do, like, customer list, app activity, offline, customer conversions, website, lead form. Like, it's five options and you can engage in it. It's like a 30-second process that most people don't do.

Your CAC Is Lying to You – Here’s the Number That Isn’t · 2026 · comprobar

here's our variant ID. Right now, why this matters is I could go into my ad account and say custom conversion event where an add to cart or a purchase contains this variant ID or I could just say that it's this product. Now, the platform and see any of your custom metrics. I'm going to show you how to do this real quick. I'm gonna do school uh purchase rate. All right, that's what we're gonna call this thing. Boom. All right. Now, this means I'm going to go to school purchase. All right. And then I'm going to divide this by purchases. Awesome. And that's going to be a percentage. Okay. Create…

How to make another $100k in 90 Days on Meta... · 2025 · comprobar

Is that this now goes from a global NCAC to a product-based NCAC. Because your NCAC per product varies greatly. Their gross profitability varies from 70% down to 40% based upon the individual product. The global NCAC for that basket is X. But if you're selling it individually, product A at a 70% gross profit, you should not have the same NCAC as product B with a 40% gross profit. It just doesn't make sense. That's why all of this, getting specific to the actual action for the actual product, is groundbreaking. Like, why would you cost cap something that you have greater profitability on when…

How Advantage+ Sales is Changing the Meta Ads Game Forever · 2026 · comprobar

think that custom conversions or custom events become very important here all of a sudden because if you can optimize your ads for a specific conversion, not just a generalized like standard event purchase, you can actually optimize for individual products and then have exclusions potentially for those previous customers for that particular product. This could be a way to arrest some of the control back because you want to be finding those individual audiences for your specific product. product number one having a copy integrations for that specific custom event for that specific product. I…

The MAJOR Meta Advantage+ Changes You Must Know · 2025 · comprobar

So now what we're looking at here and we say, okay, that's great for new customer acquisition, but what if we want to sell upsells? So then we decided, okay, we're going to make a few different of these custom events as conversion API imports coming from first click data from Data Suites Warehouse, Data Warehouse. But now we say, okay, I'm going to have a campaign going after people are buying my digestive product for the first time. So that is the NC. You're only going to tap pat yourself on the back if you can provide me a score that I deem to be good, not you deem to be good. So this is…

How Advantage+ Sales is Changing the Meta Ads Game Forever · 2026 · comprobar

things like is this a new person or a returning person and we've also had channel so you can use zapier uh to track new customers inside your Facebook dashboard if you do if you do not yet have new customer as an available column inside of your Facebook dashboard you literally have no idea what your Facebook ads are doing I got 100 sales great are any of them new people are they all repeat are they all also being

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

quisieras optimizar el CAC, podrías hacer cuáles son todos los productos que utilizan los nuevos clientes. viera a los nuevos clientes, ¿cuáles son los artículos más comprados? Seguro. Entonces, si tuvieras un catálogo que solo sirviera para la adquisición de clientes, y estuvieras registrando a los nuevos clientes como un optimizar el CAC. Ahora bien, si haces todo esto y te das cuenta, ¡guau!, el 80% de mis ventas en Estados Unidos son de compradores recurrentes. No puedo expandirme porque llego una y otra vez a las mismas personas Luego, se introduce savia nueva en ese sistema optimizando…

Copy this Meta Ad strategy to BLOW UP your business. (After Andromeda, Clothing Niche) · 2026 · comprobar

So meta won't show you – so meta will readily show you spend per product. It'll show me a breakdown of, like, you know, which SKUs are getting the most spend. But it won't show me any performance metrics based on SKU. But so it won't readily show me, like, my CAC or ROAS per SKU. So we need to sort of extrapolate and we need to, like, you know, kind of MacGyver some reports together to extrapolate, like, what's really working. I'll go breakdown. I'll hit the breakdown button, which is between columns and reports. And then I'll go down to the bottom of it where it says delivery. And then at…

Master Catalog Ads: Strategies for All Levels · 2025 · comprobar

There is a lot of money on the line here. And you need to be able to make accurate decisions based upon true data as opposed to modeled data or data that you're not confident in. So to add to that, then what we are making those decisions on really is not this all CAC number because we're focused on new customer acquisition, as you and John have repeatedly told everyone about. OK, so I am looking at this North Star metric here of new customer cost or new customer acquisition cost of a current new customer. And it just doesn't exist in as manager. This tells me every single campaign ad set and…

Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025 · 2026 · comprobar

way that we used to do this is we used to compare what we were doing inside of ads manager as well as Google with the CRM and then pull manual reports and it wanted to just make sure are we bringing in customers that actually are make sense for the business at a price that comparing it with you know the CRM and it's incredibly manual but that's the source of Truth the CRM or the bank account where you're like looking at the right right what we would do what we would do is on a weekly basis we would do a true up with the CRM or you know Shopify store and we would just double check all right…

How Meta Ads Manager Is Lying to You & What You Can Do About It | Perpetual Traffic EP 675 · 2025 · comprobar

al tema. Lo siguiente es: ¿utilizan algún sistema de seguimiento para clientes nuevos o recurrentes Bueno. Entonces, una de mis piezas que si yo estuviera ella. Cómo los ampliamos a un tamaño de 10 veces en tan solo 8 semanas. Uno de los puntos de inflexión clave fue el seguimiento de los nuevos clientes. . Podrías usar Zapier para enviar eventos de conversión offline usando Google Sheets o cualquier otro método. Pero realmente te recomiendo que uses algunos plugins

Copy this Meta Ad strategy to BLOW UP your business. (After Andromeda, Clothing Niche) · 2026 · comprobar

enca by campaign by adet by individual break that down even more so and you can see which creatives are the ones that are getting the majority of cold traffic that are actually you know getting the best uh enac and you know in this uh one particular ad about 42% of this is is new which is pretty good that's this creative here is probably one that we've iterated on multiple times and results because we're making those decisions based upon nearly 100%

How Meta Ads Manager Is Lying to You & What You Can Do About It | Perpetual Traffic EP 675 · 2025 · comprobar

from uh the actual CRM data so it's you actually get it from the CRM data so it's the source of truth knows and if you're using Shopify they can tell you this person's bought from you before or they haven't bought from you before it's traffic but it's just an estimate what really does break it down is when they actually purchase when they do a lead when they do a capture because your CRM will figure this out your CRM will match you're within a 5 to 10% range you're doing pretty good and that's how all

nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing | PT EP 616 · 2024 · comprobar

store um there's going to be some numbers which are indisputable I like to call them you know being on firm ground you're going to be able to see your sales you're going to be able to see your the number of new customers in a certain time frame and that's that's inarguable that's the source of Truth and then you just take your total ad spend divide that by the number of new customers in that time frame total ad spend across all platforms and then you have your your enac that's what you're paying you pay for each customer

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller | PT EP 585 · 2024 · comprobar

Is that this now goes from a global NCAC to a product-based NCAC. Because your NCAC per product varies greatly. So it's a basket of products, about six different products. Their gross profitability varies from 70% down to 40% based upon the individual product. The global NCAC for that basket is X.

How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED! · 2025 · comprobar

Yes, it will not show you the results in the results column. However, if you are looking at breakdown by product delivery to understand spend, you can also put in custom conversion events around category or specific SKUs. And you can see how effective those things are at getting sold by looking at the volume of sales by content ID or product ID and the efficiency of the sales. But you then break down custom columns like, wow, I made 50 total sales. 30 were here, 10 were here, 19 over here, one over there. Now you understand not only am I getting sales for $20, but what sold well, what didn't…

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

But this cappy import thing that we've been talking about is a is kind of a separate as a is a new animal here. And it really gets even more granular where you can if let's say you have 10 SKUs, you can target specific SKUs, not just a purchase event. And then you can granularity you can actually target new customers versus returning customers specifically. And now the imports, those are what we're trying to achieve as a conversion event in that campaign. You can say I need to have, you know, a new customer or I need to count a conversion as a returning customer. We also see what is actually…

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) · 2025 · comprobar

can't have new customer percentage if you don't have a new customer event. If you want a new customer event, my number best conversion side or server side conversion tool uh cappy tool on the and you can get to understanding how much did it cost to bring in a new customer. How many of my ads brought in We attached this and began to immediately just eliminate the ads that didn't do a good job at bringing in new

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

is okay if you double check it with a thirdparty attribution tool and so the single Friday we're like you know inapp roas is a faulty metric because of this which is fine as long as you can then break out the most important metric of all here which is enac or cost to acquire a new customer unless we know what we are paying to acquire a new but we separate out the new versus The Returning by using this enac metric and

How Meta Ads Manager Is Lying to You & What You Can Do About It | Perpetual Traffic EP 675 · 2025 · comprobar

is not this allac number because we're focused on new okay so I am looking at this Northstar metric here of new customer cost to or new customer acquisition cost of require your customer and it just doesn't exist in as manager so if I wanted to get this it's not very accurate this tells me every single campaign ad set an ad what is the actual new customer um acquisition cost for that asset so it's helpful when you're trying to determine how to optimize the campaign and judge because it is able to determine who is new and who is returning with we we

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It | PT EP 674 · 2025 · comprobar