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Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
13 ideas de marketing sacadas de «Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025», de Perpetual Traffic. Sobre todo de medición y…
- 13 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 29 min
- Publicada en 2026
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Escalar tráfico publicitario sin conocer la economía unitaria acelera la quiebra del negocio
Medición y experimentosInyectar inversión publicitaria para escalar un negocio sin auditar previamente el costo de adquisición de clientes nuevos (NCAC) y sus métricas fundamentales de rentabilidad puede acelerar su quiebra. Los negocios pueden crecer a millones de dólares en facturación por tendencias favorables del mercado, pero quedan estancados o colapsan al intentar escalar tráfico pagado sin claridad en sus números.
And the example of this week, John, myself, and TJ, who's our VP of sales, who'll probably come on Tier 11 live at some point in time, is like, if we just started running traffic to this group without an NCAT call, we would have helped them go out of business faster. And one to three months, they would have been gone. It's like, if we started without doing this analysis, they'd be gone and probably we might actually bankrupt them if we did what they told us to do. But I'll also just quickly add, Ralph, I think you can get very big based on luck. So like the example you're talking about, you…
Escúchalo en el minuto 18:57
Riesgo de canibalización de tráfico en campañas Advantage+ de Meta
Canales de adquisiciónLas campañas automatizadas Advantage+ de Meta ignoran exclusiones y segmentaciones para conseguir el evento de conversión solicitado, lo que suele provocar que el algoritmo se atribuya compras provenientes de canales orgánicos, email marketing, SEO o influencers en lugar de captar verdaderos clientes nuevos.
Advantage Plus now says, I'm going to go after anybody I want, regardless of what you say, regardless of your targeting, regardless of your exclusions. says, I met a do not care advertiser what you want to go after. All you can tell me what to do is get a conversion. So Meta says, excellent, because I can go after purchase, you are allowing me to go after traffic that I didn't generate from emails that maybe from a year ago, from organic traffic that you're already paying your SEO team for, and Google traffic that you're buying on different channels. And the influencer people that are…
Escúchalo en el minuto 7:46
La atribución nativa de Meta y CAPI no refleja la realidad completa debido a datos modelados
Medición y experimentosIncluso tras implementar Conversions API (CAPI), los datos dentro del administrador de anuncios de Meta no son 100% precisos porque la plataforma modela y estima una porción sustancial de eventos no capturados (debido a bloqueadores y restricciones de privacidad de iOS). Tomar decisiones confiando ciegamente en las métricas nativas genera una falsa sensación de seguridad.
And I remember one account in particular, we lost 60 to 70% of our conversions literally overnight. They're still modeling a fair amount of data. The reality is these days, and I think other people are the same who are using Jire 11 Data Suite, is we don't really look too much at the end platform numbers anymore because it is just a lot of nonsense. But I think with Cappy, you might fall into, you might have a false sense of security because what you think you're seeing isn't actually what you're seeing. Even with Cappy installed, you still weren't getting accurate data because there's this…
Escúchalo en el minuto 16:28
Complementar el copy estático con canales de diálogo directo para resolver fricciones individuales
ConversiónLas páginas de ventas comunican un mensaje de uno a muchos, pero las decisiones de compra son individuales. Instalar herramientas de interacción directa (como widgets o chats de bajo costo) permite resolver dudas puntuales y eliminar fricciones inmediatas de usuarios que no leen páginas extensas.
You invest all of that, but then you don't install like a 50, $60 widget a month to help Someone has a question, maybe they don't want to read that long on a sales page and they And by opening that conversation, that two-way dialogue, you can address their immediate points of friction for them without assuming because pages are made to talk to one to many, but customers buy as individuals.
Escúchalo en el minuto 5:18
Separar el rol del contenido orgánico (marca) de la publicidad pagada (venta directa)
Canales de adquisiciónEl contenido orgánico en redes debe enfocarse en construir marca, identidad visual y fidelidad de audiencia sin forzar la venta, mientras que la publicidad pagada debe asumir la venta directa y agresiva, aprovechando los comentarios y publicaciones orgánicas con tracción solo como fuente de ideas creativas.
I personally think they're completely separate. Like you're never going to be as fast on your organic at getting data as you can be with paid ads. I think you're best using the organic side to build brand, build brand loyalty, you know, build people top of funnel, that kind of stuff. Try to sell to them less, be more aesthetic, sell the brand as a visual thing and this personality. And then on the ads, that's where you hard sell. Like I really like selling quite hard on the ads, basically. I think that's what they're good for because you can turn it off and nobody sees it. Yeah, 100%. We'll…
Escúchalo en el minuto 21:56
Transformación de interacciones de soporte y comentarios en un embudo de ventas
ConversiónLa atención al cliente y la gestión de comentarios en redes sociales no deben ser simples centros de costo o respuestas de cortesía; deben estructurarse como un canal de ingresos donde los comentarios se convierten en suscriptores, los suscriptores en leads cualificados y los leads en compradores.
Some of these brands that are doing 10, 30 million a year are still ignoring comments on Facebook. Their customer service team is like liking and validating comments, but they're not turning those conversations into conversions. Even at minimal for like lead generation and lead qualifying. Your customer service team should be a revenue generating line of business. And they should not be a liability on your P&L. Comments should become subscribers. should become leads. should become prospects and conversions. They feel seen because you liked it, but they don't feel heard. And if I don't feel…
Escúchalo en el minuto 1:41
Canales de adquisiciónLas definiciones manuales de audiencias de prospección han perdido relevancia frente a los algoritmos de Meta: la segmentación efectiva ahora se determina mediante las palabras del anuncio, el contenido visual y la página de destino a la que se dirigen los usuarios.
So what's interesting is if you have something that is a, I'll give you a very simple example, a campaign with a certain amount of ads that are going after a prospecting audience that you used to define. Now that definition is gone and now it is prospecting based on your words, phrases, your creative, the interpretation of that creative and the landing page that you're sending those users to. Now that is now your targeting.
Escúchalo en el minuto 10:33
Medición y experimentosLas decisiones de inversión y escalado en paid media deben tomarse sobre el costo de adquisición específico de clientes nuevos (nCAC) desglosado por campaña y creativo, en lugar de utilizar el CAC general (blended) o métricas estándar que mezclan recompras y datos modelados poco precisos.
There is a lot of money on the line here. And you need to be able to make accurate decisions based upon true data as opposed to modeled data or data that you're not confident in. So to add to that, then what we are making those decisions on really is not this all CAC number because we're focused on new customer acquisition, as you and John have repeatedly told everyone about. OK, so I am looking at this North Star metric here of new customer cost or new customer acquisition cost of a current new customer. And it just doesn't exist in as manager. This tells me every single campaign ad set and…
Escúchalo en el minuto 20:23
ConversiónLa integración de un chatbot en páginas de aterrizaje de tráfico pagado genera un incremento promedio del 25% en la tasa de conversión.
We've seen pretty much across the board, 25% conversion lift when you install a chat bot on your paid traffic pages.
Escúchalo en el minuto 4:46
Medición y experimentosLos algoritmos de Meta tienden a asignar presupuesto de prospección a clientes existentes ignorando exclusiones y límites de puja; reimportar eventos de conversión filtrados exclusivamente para clientes nuevos eleva la tasa de adquisición de nuevos compradores de un ~50% a un 84% de las ventas generadas.
And we've been seeing some pretty unbelievable results when we're using our data suite to import And also we're now no longer at the mercy of the algorithms, essentially choosing the type of customers new versus returning that it can go after. We now get to dictate it. However, only 16 were new. We're like, well, dang, when we exclude existing customers, when we set our existing customer bid cap to zero, it gets ignored, even advantage plus. 44 purchases, 42 immune, only 20 less than half our new customers. Okay, 50 sales, 42 new customers, 42 new customers of your immune. We've increased…
Escúchalo en el minuto 11:02
Medición y experimentosLos algoritmos de Meta tienden a asignar presupuesto de prospección a clientes existentes ignorando exclusiones y límites de puja; reimportar eventos de conversión filtrados exclusivamente para clientes nuevos eleva la tasa de adquisición de nuevos compradores de un ~50% a un 84% de las ventas generadas.
And we've been seeing some pretty unbelievable results when we're using our data suite to import And also we're now no longer at the mercy of the algorithms, essentially choosing the type of customers new versus returning that it can go after. We now get to dictate it. However, only 16 were new. We're like, well, dang, when we exclude existing customers, when we set our existing customer bid cap to zero, it gets ignored, even advantage plus. 44 purchases, 42 immune, only 20 less than half our new customers. Okay, 50 sales, 42 new customers, 42 new customers of your immune. We've increased…
Escúchalo en el minuto 11:02
Extracción de insights y casos de uso a partir de datos de chatbots
Investigación de mercado y clienteRecopilar y analizar de forma agregada las preguntas y comentarios gestionados por chatbots permite detectar casos de uso no anticipados y ángulos de posicionamiento directamente de la voz del cliente.
It doesn't matter to do low priority tasks, like low productivity tasks versus like, okay, what if you collated all of those responses and use it for consumer insights? Hey, we're getting a lot of comments about this product working at the beach. We've never marketed it as a beach resource. Here's an idea that we can take something with that data and run with it.
Escúchalo en el minuto 4:22
La reducción drástica de costos en IA democratiza la tecnología para pequeñas empresas
Estrategia y decisiones de negocioEl surgimiento de arquitecturas de inteligencia artificial desarrolladas a una fracción del costo computacional de los modelos tradicionales (como DeepSeek) reduce las barreras de entrada para las pymes, permitiéndoles acceder a herramientas avanzadas sin requerir grandes presupuestos de infraestructura y liberando capital de riesgo hacia nuevas soluciones de negocio.
And it could potentially rewrite the future of AI and power AI and large language models that we've talked about many times here on the show at like one tenth of the cost and maybe even one hundredth of the cost. And so the idea of a product that was developed at a fraction of the cost and the investment cost now allows everyone else to start from a different benchmark. DeepSeek coming in, having a more affordable and potentially better AI solution will mean that more small businesses will have access to the AI technology that they were limited to. Venture capitalists are going to be able to…
Escúchalo en el minuto 26:37
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