Guiar el marketing por métricas publicitarias aisladas perjudica la rentabilidad real del negocio

The first one is profitable scaling margin. You focus on ROAS and MER. You chase profit margin by product. And you live in the daily results. You focus on reacting to change and avoid building cash flow. The problem is this approach focuses on the marketer ego, centering around vanity metrics that don't actually help grow the bank account. The problem is optimizing for the funnel is only 50% of the game. The other 50% is optimizing for the customer journey, focusing on profit volume and growing the business. Advertisers who focus on sustainable growth and profit volume swim circles around…

How To Run Facebook Ads To Hit $100k/Days · 2025 · comprobar

it's a bad ad or a great ad. It might just mean the ad was shown to somebody ready to buy. It's about assigning have an ad with the best conversion rate, if you're just constantly pushing for row ads and CPR, remember what you're doing is you're optimizing for as much spend as possible to the bottom of the funnel, you're going to have a whole bunch of ads that look really good on paper, but ultimately don't grow the business and ultimately hurt your ability to find new customers. These are what you're really doing is optimizing for how much credit for success the machine can take at the…

Decoding Andromeda: the 4 Metrics To Scale Meta Ads · 2025 · comprobar

ad often times I'll see ads where the CPM is really low the daily frequency is really low and the cost is really high and Facebook and people are like why is Facebook spending so much money on this bad ad well because that ad is growing your entire funnel top of funnel ad yeah performs on Facebook if it's bad on Facebook but you notice that as a result of that ad getting more spend your bank account goes up because your organic search and your email improves well no that's a good ad and But to answer your

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

necessarily just relying on a single source of truth or just the in-app metrics, unless they're about like revenue. So you look at like revenue is like one of the strongest KPIs. I actually will look at cash collected and understand what their burn rate is. Because if you're not profitable, I'm talking about like just at a base level, like, you know, more revenue, but profitable revenue, like really at the end of the day, it's like understanding cost of goods sold, understanding central, you can head all administrative, understanding what they're sort of keeping after all of the spend is done…

Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You | Perpetual Traffic EP 604 · 2024 · comprobar

to understand GPT how much does it cost to make money and how much is that money worth putting CPA and GPT into context we begin to see that some ads are just a lot better than others at making conversation that's a Raz of 1.5 and a GPT of 40 okay now we have another ad but our our aov on that's like 180 bucks two that's clearly better but your cost per purchase is higher so then the question is well what's the GPT on that it's 90 versus $80 we make $40 profit $90 we make $90 profit if you want to profit and scale your Facebook ads we now have to understand what's the volume

How to Make a Profit and Scale Facebook Ads · 2025 · comprobar

worrying about like the size of your list the size of your list doesn't matter No SI you it's it's a misnomer it's like it's a it's a vanity metric it's not an MPI it's not a business metric that actually moves your business upon uh how much they buy from you like how many times they've bought from you what's the average value of that you know the sub segmentation like this is counterintuitive which is the reason why low cost of leads is total [ __ ] it's like it doesn't matter what the cost of the lead is you know what matters is the cost to acquire a customer yeah

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) | Perpetual Traffic EP 622 · 2024 · comprobar

Pero más importante, la forma en que se gana el juego, según Dan Kennedy y muchos otros expertos inteligentes, Russell Brunson lo cita y todos los demás, es que quien pueda gastar más para adquirir al cliente gana. Ahora, a menudo veo que eso se usa como justificación para poner límites de costo y puja probar muchos anuncios con el fin de bajar CPA, lo cual es una tergiversación del concepto. La verdadera cuestión es, ¿cómo vendo el producto de 100 dólares incluso si me cuesta tres veces más? Porque la cantidad de dinero que gano es casi el doble. Haz que tu cliente sea más valioso para ti y…

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

here your profit comes from the second transaction of a customer in your business if you cannot get anybody to buy from you a second time the reason you're going to fail is because you have a bad business solve that first first touch point with a customer is not your profit point that is buying a great but every business is about buying is dependent on how good is your business in getting people to want to come back and buy from you again if you can't solve that problem fix that before you throw all of your money into Facebook ads because remember that's the a product where maybe you break…

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

it but aov isn't part of it um if if the aov of your offer doesn't work or if that ad doesn't work if you're attracting low quality customers then ultimately that's not really the type of grow our business the the primary focus should be to buy higher quality customers so I don't care if everything in the top of fun looks good and the aov is bad and the aov is bad that's a bad ad in relation to other ads if you're beginning to optimize for customer value sense is if you if you're tracking with customers that you're buying are ones that are more likely to have a longer LTV in which case that's…

DPA Tricks to SCALE META ADS · 2024 · comprobar

Those ads overwhelmingly also have a higher CPM and a higher frequency the reason that the're super efficient is because Facebook is using them further down the funnel and we'll get to a bit fun fact when you focus on CPA and you start focusing on these ads with higher frequencies and higher cpms you're reaching fewer people and what that does more than anything when you scale them up is it gives you less new email addresses less Google searches less Amazon sales you are making Facebook more effective to in a way that ultimately starves the rest of the almost always lowering your CPA is a…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

Pero al final fue uno de los videos Sabi en el que dije como siempre estamos tratando de, ya sabes, minimizar el CPA y pero esa es una forma de pensar equivocada, porque a largo plazo como el LTV es el CPA es como de todos los días en el desayuno.

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

They probably, Let's say it cost them $10 to get me walk in that store. $10 CPA plus a dollar cogs. $40 AOV. They're making 30 bucks when I buy that. The problem is I'm never going to go back. However, If I got in there and got what my wife got, which was this great steak. That was let's say it cost them $70 to sell me that steak and they charged 80. They only made 10. But she's been back 5 times. The point is, You want to look at your ability to reinvest future cash flow. If you only ever make one sale, that sale has to be hyper efficient. And as platforms get more expensive every year, your…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

stop treating vanity metrics like what actually matters and that is volume of opportunity and the amount of money needle and if you still care about CPA your potential is going to be far less using quick hacks and tricks to suppress your CPA in a way that harm overall sell your business the more hacks you rely on in your marketing the less likely you are to get paid nearly as much for the business you have and if end the margin on the transactions at the front end sorry the multiple you're going to get on your business is far less because you're not focused on building a c flow machine you're…

300% Growth in 3 Months: The Math that Makes Money · 2024 · comprobar

contrarian view I don't think Black Friday C Monday is worth doing at all anymore I think that we have uh found ourselves Beyond The Tipping point of efficacy where the increased permeation isn't worth the increased costs and I was also one of the worst Black Friday Cyber Monday Seasons I've ever seen um in terms of actual profit yeah so you might grossed a [ __ ] ton and that's the problem is all these businesses are a high school dropout but like gross revenue is a vanity metric it means nothing it means nothing uh and yet people are still like oh we killed Black Friday and I'm like but you…

From Votes to Views: The Election’s Effect on Ad Spend | Perpetual Traffic EP 579 · 2024 · comprobar

cosas de la manera correcta a través de métricas que importan, métricas de negocios reales que importan, como el costo de adquisición de un nuevo cliente, la rentabilidad bruta, cuánto dinero estás ganando, todas esas cosas. ¿A quién le importan las ofertas inapp? Nada de eso importa a través de métricas que importan y un crecimiento que

The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough) · 2025 · comprobar

if you focus on the efficiency of your Facebook ads by getting the CPA to be as higher CPM and a higher frequency, you are reaching fewer people who are more it does so at the expense of the volume of people who are searching for you, the The more efficient you make the top of the marketing funnel, the less the volume is throughout the entire funnel. efficiency and cost caps and CPAs and all that stuff, what you're doing is starving growth potential

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

so now let's talk about contribution margin this is often seen as the true profit per sale and optimizing for contribution margin it's a focus on maximizing the profit per dollar spent on day one one of the biggest gaps here is that it completely ignores lifetime value this approach limits the ability to build high value customer Journeys because of the focus on short-term decisions this places a priority on day one profitability instead of stability optimize for people who are of more value if that value comes after the first sale instead of making a onetime $10 profit what about acquiring a…

DPA Tricks to SCALE META ADS · 2024 · comprobar

If you're still looking at things like CPA and ROAS to understand the impact of Facebook ads on your business, you are still operating in this performance marketer silo of a myopic definition of success that's ultimately harming the growth of your business. It's not about CPA per ad. ROAS is a completely fictitious number, especially inside of an ad account.

From ZERO to HERO Mastering Facebook Ads in 2024! · 2024 · comprobar

minutes long on how to look at your business for offer construction, cash flow. And we're basically going to make it so that anybody that says rorowaz or CTR, launching hundreds of ads, or like worried about attribution, all of that nonsense, you're going to begin to take a look at them and be like, I remember when I thought those things. I'm much happier being way more successful now.

How to make another $100k in 90 Days on Meta... · 2025 · comprobar

If you're still trying to focus on getting the highest volume of customer who will never buy from you again, do not complain when in mid-February everything goes to shit. Because you've invested in polluting the data set of your business to acquire the lowest quality customers. You need to make a mental shift of trying to be good at selling anything you can and starting to be good at buying the right type of customers. It is not about contribution margin on a single transaction. If you have ever said the thing of, I need to be first order profitable. What you're saying is, I don't have a…

How to MAXIMIZE your Facebook Ads in Q4 · 2024 · comprobar

And quick little note, if you think the path to success is discounts and getting a low CPA, you've completely missed the boat. And hopefully today we can get you out of that Kool-Aid of just destroying your business integrity and instead get you to a place where you're going to be making a lot more money and going to be a lot more successful. And again, if you think the path is low CPAs, you've completely and fundamentally misunderstood why you're running ads on Facebook to begin with.

How to MAXIMIZE your Facebook Ads in Q4 · 2024 · comprobar

that because it's such a thing. I think people are so focused on the ego and the pride of the dollars you're spending on a daily basis. And that has nothing to do with the money you take home at the end of the day. I mean, obviously one doesn't directly indicate the other,

How to Scale Facebook Ads in 2026 · 2026 · comprobar