Los descuentos agresivos en Black Friday dañan la retención y deben sustituirse por paquetes de alto valor
- 11 fuentes la sostienen
- Esfuerzo medio
- Retorno alto
- Dicho en 2024–2026
Aplicar descuentos extremos en eventos promocionales infla las ventas inmediatas pero llena el embudo de compradores sensibles al precio que no vuelven a comprar, perjudicando la rentabilidad y el flujo de caja de los meses posteriores. Para proteger el valor de vida del cliente, se recomienda estructurar ofertas mediante paquetes prémium, bundles o soluciones completas que adelanten la liquidez sin devaluar la marca. No obstante, algunas fuentes advierten que ofrecer paquetes masivos con descuentos significativos puede llegar a canibalizar la necesidad de recompra futura.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 11 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Perpetual Traffic y Professor Charley T. Son 11 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
lot more and on Black Friday hey give them the entire lifetime value package for a little bit of a discount that way you get all of your money UPF front you don't need to wait on that cash flow and when they buy again your LTV goes up that's how you win Black Friday all
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En septiembre. tienes que Comienzan la planificación y la preparación. Tu cuenta ahora en agosto Ventas al cliente El número de personas que regresan está aumentando significativamente. Clientes recurrentes Durante esos períodos Son los más rentables Clientes, lo que significa atraer Nuevos clientes ahora, entonces A partir de agosto, recomiendo Los nuevos clientes son Durante el mes de agosto Y septiembre. Esto es Alguien que te atrae hoy como cliente. Nueva probabilidad creciente Regresó para comprar de nuevo En noviembre durante el período
Google Ads & Black Friday 2026 [Month by Month Guide] · 2026 · comprobar
line and let me explain why it starts in July because the pre-black Friday sale day is Labor Day weekend we have weaker offers that we recommend our clients test on Labor Day weekend to support the offer they want to do in October or sorry in November for Black Friday itself so it's early enough in the cycle that if you have a product that's repeatable and consumable or replenishable we can do the Labor Day sale get a boost in sales not have the same competition that we do on Black Friday Cyber Monday and test the market for that type of offer the use case I say is if you're giving 35% off in…
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW | Perpetual Traffic EP 624 · 2024 · comprobar
if I tried to make some kind of crazy deal you know some outlandish offer I don't think I would have gotten any more sales and probably would have been a doing whole bunch more work and then yeah talking about the price conscious people you know like now I would have a funnel built of a whole bunch of price conscious people so when I tried to hipe my price back up well that's not going to work for me so yeah so it's leading highly confident we're going to see a whole bunch of people talk about how things dropped off this week and then the constant struggle of like the beginning of J and so…
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specific phrase Black Friday is about acquiring customers at a discount it's not about discounting your products to get more customers there's a off discount buyers are more price conscious and price conscious buyers are the Le brand loyal meaning if you discount your products during Black Friday to help inove the volume of sales what you're doing is getting a whole bunch of people who will never care about your business this will destroy your LTV and come mid February when all you bought high quality customers who were more likely to buy a second and a Friday if you work on discounting all…
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objetivo del Black Friday es captar clientes de mayor valor a un precio más bajo. Si utilizas el Black Friday para rebajar tus ofertas habituales, estás invirtiendo mucho y ganando mucho menos dinero para comprar a personas que nunca más te volverán a comprar . Y esa es una de las maneras más fáciles en que el Black Friday destruye negocios. Si el lanzamiento del Black Friday sale mal, febrero, marzo y abril del
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One of the most famous examples of the rebuttal upsell is the Ginsu knife. You may or may not want this $20 knife that does amazing things, but if I give you two of them, plus something that can cut a fish and a block that it comes in, and then a gift pack, and I'll double it so that you can give one to your friend, and it's three easy payments at $39.99. Now instead of thinking about a $20 offer, you're running to throw your credit card at the screen. We see this a lot in e-commerce as buy more, save more, subscribe and save, and bundle offers, where we can put the entire average customer…
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Friday running until May, does the creative Yes, it absolutely mentioned Black Friday in the creative and the text overlay in a video. We even ran ad came up and it was our ad for Black Friday but it was May. How can a Black Friday ad work way past the holiday? People are like oh [ __ ] they [ __ ] up. They still have the Black Friday offer going. I'M GOING TO GO TAKE advantage of it. Great. The Black Friday offer wasn't a discount on primary products. We set a Black Friday offer to be a premium offer. If your Black Friday offer is just a premium offer positioned as a Black Friday…
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buys during the holiday the only thing is like when you do that and you apply great margin on volume of purchase just know if you end up giving like six months of supplements six months of that food product at a 30% discount that's the only way like you buy six months in one order you're going to affect your sales until March yeah you're still G to compensate just know that like if you end up doing bulk sales where you're actually giving regular discounts you're going to harm the following months after
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW | Perpetual Traffic EP 624 · 2024 · comprobar
things we can do is try to push forward bundles try to push forward higher value things you want to know what that looks into the Inner Circle let me just allow you to get an one-hour Consulting call plus standard access to the Facebook ads NBA program and a month of inner circle for $2,000 off now that's a $2,000 markdown that you can put on shop pay and spread out over the next year that is a great upsell that's a take everything you can Finance it over the next year and at that point we're good to go itself this investment is profitable by 2025 and then you're just basically taking some of…
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mhm discounts are like a drug you're a junkie when you get caught on the sale after sale after sale life cycle that so many brands are stuck on and they're never going to achieve the success of brands that don't discount but only offer bigger bundles and the Labor Day Black Friday Etc as a customer acquisition tool use it to Conquest your competitor you just have to be better than the big box brand that you can steal their customers forever growth and if you use it as such your q1 don't January and February are going to be the decimation of your cash flow and something but you don't want to…
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if I tried to make some kind of crazy deal you know some outlandish offer I yeah talking about the price conscious people you know like now I would have a funnel built of a whole bunch of price conscious people so when I tried to hipe my price back up well that's not going are just going to Discount more and more December and then things just fall off a
From Stagnant to BOOMING 5X Growth in Just 45 Days · 2024 · comprobar
You cannot build on the success of this year's Black Friday if you wait till next September. A lot of people are going to be like, yay, I made all of this revenue in November. And then they're going to mess up their profitability for all of 2026.
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Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
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