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One of the best examples in my history of doing this was with a company called 310 Nutrition. Instead of just offering a $9 trial for a three-day sample pack, what if you had already tried meal replacement shakes? What if somebody was already in market? What if somebody's primary objection was price? We offered them buy two, get one free. That business went from $15 million to $98 million in 20 months because we installed simple systems for big results. We had our hero offer. We installed catalog ads. And we had a rebuttal upsell, which solves the business problem of day one profits.

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Like I paid a Kardashian $100,000 for an ad. And I had it getting, I had it got beat by the receptionist taking a picture in the kitchen when I was working at 310 Nutrition. Receptionist picture made us $10 million. Kardashian cost me $100,000 to get Kris Jenner to take a picture. Probably lost $85,000.

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paid a Kardashian $100,000 for an hat and I had it getting I had it got beat by the receptionist taking a picture in the kitchen when I was working at 310 Nutrition receptionist picture made a $10 million Kardashian cost me 100 Grand against Chris Jenner to take a picture probably lost $85,000 like you have no control over

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tell you how many times I've spent a hundred grand on an ad to get it made and we lost money and then somebody shot a video at their phone and it produced a million dollars like I I mean quite legitimately I was I did back in the day a deal with um a member of the Kardashian family to help out with a brand and it was a six-figure deal and we lost half of our money and we had the woman that answered the door and the phone at the front desk take a little video for her Snapchat and it did three times as much revenue and it was just

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that I mean I I I've dropped $100,000 to work with Chris Jenner I've hired the Harmon Brothers and I lost my shirt both times yeah I had a company where we we got the receptionist to shoot uh Instagram story in the kitchen and that ad has made three four million for the same brand where we paid six figures seven figures to higher Pros because at the end of the day we did the research to understand it's not just

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An e-commerce example of this that I did was running 310 Nutrition. What got us from $15 million to $98 million in 20 months was the introduction of the $19 sampler.

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the better your business is the more money you can make after somebody clicks on your store the less effective you need Facebook ads to be like I took this brand uh 310 Nutrition they were do they were an $8 million brand and two years AG were 95 milli million when I started they were spending about5 to 8,000 a day at a two and a half X row as on Facebook 28 day click when I finished we were spending 30,000 a day to 08 my point there is we got so good at the business model we could lose money on Facebook and that allowed us to 12x the business in a space of two

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world be the absolute best like I paid a Kardashian $100,000 for an ad and I had it getting I had it got beat by the receptionist taking a picture in the kitchen when I was working at 310 Nutrition receptionist picture made us $10 million Kardashian cost me 100 Grand to get Chris Jenner to take a picture probably lost $85,000 like you have no control over

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was running the ads for 310 Nutrition, one of the things we did so that I could help them get from 15 million to 98 in 20 months was we went after every each one. And so if you were a fan of any show, you were likely a fan of multiple shows and you were likely fans of multiple women on multiple shows. And we had every single one of them hitting you. That meant it wasn't just one ad. It was the culmination of the entire portfolio. And that like I said near that like basically 6xed that business in a year and a half. Um, that wasn't

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I love that I mean I I I've dropped $100,000 to work with Chris Jenner I've hired the Harmon Brothers and I lost my shirt both times yeah I had a company where we we got the receptionist to shoot uh Instagram story in the kitchen and that ad has made three four million for the same brand where we paid six figures seven figures to higher Pros because at the end of the day we did the research to understand it's not just understanding what the market wants from

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paid a Kardashian $100,000 for an hat and I had it getting I had it got beat by the receptionist taking a picture in the kitchen when I was working at 310 Nutrition receptionist picture made us $10 million Kardashian cost me 100 Grand to get Chris Jenner to take a picture probably lost $85,000 like you have no control over

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world be the absolute best like I paid a Kardashian $100,000 for an beat by the receptionist taking a picture in the kitchen when I was working at 310 Nutrition receptionist picture made a $10 million Kardashian cost me 100 Grand against Chris Jenner to take a picture probably lost $85,000 like you have no control over

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the better your business is the more money you can make after somebody clicks on your store the less effective you need Facebook ads to be like I took this brand uh 310 Nutrition they were they were an $8 million brand and two years AG 95 milli million when I started they were spending about5 to 8,000 a day at a 2 and a half X row as on Facebook 28 day click when I finished we were spending 30,000 a day to 08 my point there is we got so good at the business model we could lose money on Facebook and that allowed us to 12x the business in a space of two

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call it was1 ,000 call and we lost another 175 on me chasing it and I got to I paid a Kardashian 100 Grand to shake I think we made 15K on and Chase that with another 100 plus thousand I think 150 175k so we were out almost 300,000 more or less like 250 after the chest the best ad we had running at that time was a stupid picture that the receptionist took in the kitchen making a shake with an iPhone and it was like 6 and we just threw it up was an Instagram story and it got like 500,000

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I was running 310 Nutrition when I started it was maybe 25 30k a day it got to the point within a year that we were waking up with $40,000 and the bank account and I was hitting 100K by the end of the day I was making more money from the repeat purchasers than I was spending on ads that is how you make a lot of money

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radio television and outdoor pictures and videos right like you know I people Kylie Jenner's cosmetic company did four hundred eighty seven million dollars in sales in the last twelve months and people think it's her social it's not it's the content they're making on Facebook and Instagram and running ads against my friends Facebook ads are so

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and uh to be fair I did the same thing with 310 Nutrition we went from 18 million to like 100 million in 15 20 months um I've done that over and over

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And to be fair, I did the same thing with 310 Nutrition. We went from 18 million to like 100 million in 15, 20 months.

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Ayudé a Underoutfit a escalar de 50.000 al mes a un millón a la semana en un año y medio. ¿Y cómo logré que 310 Nutrition pasara de 15 millones al año a 98 millones al año en 20 meses? Les voy

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