Los anuncios nativos, colaborativos y de creadores superan con creces a la publicidad tradicional
- 17 fuentes la sostienen
- Esfuerzo medio
- Retorno alto
- Dicho en 2022–2026
Formatos como el contenido generado por usuarios (UGC), las piezas nativas de entretenimiento y los Partnership Ads logran mayores tasas de clics y menores costes de adquisición al transmitir mayor confianza y credibilidad que los anuncios convencionales de producto. Además, los algoritmos de subasta recompensan el engagement de estos formatos y permiten aprovechar la autoridad y audiencias de los colaboradores para atraer público nuevo. Las fuentes varían al abordar este impacto según la palanca empleada, analizando desde pauta directa con creadores y formatos en Reels o TikTok hasta el uso de creatividades asistidas por IA o la segmentación por grado de interacción previa.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 17 intervenciones distintas de Ben Heath - Google Ads, Blue Sense Digital, DTC Podcast, Google Ads, Jyll Saskin Gales | Google Ads Coach, Oski de Haciendola, Perpetual Traffic y Professor Charley T. Son 16 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
Also, bonus points, if you suck at video where you just don't have the capacity or just not your strength, let partners run videos for you. And then you can just run image ads that you make yourself and let them do all the upper funnel prospecting for you. Partnership ads are ads that are run from both your account and a creator's account. So you can hire creators, influencers to produce, usually video ad creative, promoting your products and services. And then when you run them, they will be run from those two accounts, yours and theirs. It's effectively influencer marketing, but not reliant…
Facebook Ads in 2026: NEW Secrets, Tips & Strategies · 2026 · comprobar
partnership ad stuff, which we didn't really get into, but I think that's like I didn't I know Meta's been pushing it for like a while, but I feel like they're really doubling down on it, and I've been seeing it work really well. So, I think especially if you're a brand and you're a founder, like you should just be running like founder ads like from your own handle. I feel like that's like the easiest place to start. I'm definitely seeing it like outperform like um like regular ads. So, that's
Advanced Media Buying Techniques to Skyrocket Your Growth with @SonicGrowth · 2025 · comprobar
Simply put, instead of running an ad only from your brand's page, you run the ad from the creators handle using paid media. It's still your budget, your targeting, your CTA, but it shows up as creator.sponsor. So, not only does this feel native, but you're earning trust by borrowing authority from those creators, and it don't have to make that choice. You can select a button and it will show it to the end user in whatever gives them the they're going to give the end users the best possible experience, which gives you the lowest CPMs for the best quality
Media Buying Course: The NEW Way to Scale Facebook Ads in 2026 · 2025 · comprobar
plan. Here's the proof. Partnership ads are the most performant and transparent way to run ads with creators. By adding partnership ads to business as usual, brands saw a 19% reduction in CPAs with a 53% higher click-through rate. Now, you know me, I don't really give a damn about click-through rate. But 19% drop in CPAs, that actually speak in my language. And partnership ads with a Reels placement got better video engagement. And this is 18% lower CPC, 25% higher CTR, 22% higher through-play rate, 21% higher three-second video play rate. The long story short is this. Running creators is a…
Meta just told us how to get better Facebook Ad results... · 2025 · comprobar
Sí, ahí lo que tenéis hacer es como el que lo hacéis es que te dé como que conecta su página y su cuenta de Instagram a tu pero corren por su página y su cuenta de Instagram, no por la de tu marca. Entonces, se ve Funciona muy bien, de hecho es una muy buena herramienta para bajar los porque no aparece la marca acá. Aparece la página de creadora. Entonces, genera mucho más prueba social. Pero yo creo que vale la Sí.
De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar
I talked earlier about looking to partner with influencers and creators that have personal brands who, A, will produce high-quality creative for you because they're good at that. Otherwise, they wouldn't become an influencer and creator in the first place. B, they have scroll-stopping and attention-grabbing power. And C, their recommendation carries weight. One of the easiest ways to make sure you produce high-quality creative, particularly if you're not naturally good at it yourself or don't have the in-house capabilities.
17 Years of Google Ads Advice in 31 Minutes · 2026 · comprobar
saying how partnership ads are really transforming what they're doing. They're getting it to people who are ready to click. They're showing it to people who are ready to buy. The reason these numbers 53% higher click-through rate, 19% reduction in CPAs. The reason this They're showing it to people who want to see this stuff. If you're not using creator ads, you are paying too much to reach worse people.
scroll to the right, look at what we have in our cost per purchase. So our new audience is $171 cost per acquisition and our existing customer is $42. Now engaged is 37. I want you to know that all that to build the engaged audience. Because a $37 cost per purchase is even better than a 42 looking at existing customers are returning a $2 and 24 cents for every dollar invested in and $1.95 for engage and our new people were not self-liquidating. We're getting a $0, a 0.42 ROAS on new audience. So then things I can look at this and be like, okay, we have an issue
Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now · 2026 · comprobar
creators. They've saw a 19% reduction in CPAs with a 53% higher click-through rate. Adding partnership ads to more placements, including reels, improves that performance versus just using reals business as usual. And this means 18% lower cost per click, 25% better CTR, 22% better through play rate, and 21%
Media Buying Course: The NEW Way to Scale Facebook Ads in 2026 · 2025 · comprobar
And so far, the UGC ads have been outperforming the non-UGC, where it's more focused on product and the image of the product, the price, and what it does, and yada, But for whatever reason, the UGC always outperforms it, even 3 to 1 in click-through rate. Our product focus ads get a 0.5. Our UGC-focused ads get a 1.5.
Declassified: Secret Meta Ad Creative Strategies Revealed! | Perpetual Traffic EP 636 · 2024 · comprobar
de esto es que, como dice en nuestro experimento, agregar imágenes de IA tiene una tasa de clics del 11 % y un aumento de conversión del 8 % . Les digo que he visto las
Did Advantage+ Creative Image Generation Just Kill Manual Ad Design? · 2025 · comprobar
bit would be like the white listing um the click-through rates and the cpc very heavily skewing towards white and all that stuff um it's just a
Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns · 2022 · comprobar
structure. I would say one of the most underutilized formats in 2026 is partnership ads. Now, I think people are catching on to this actually, and the arbitrage is probably coming towards its end. So, by the time you watch this video, if you're way into the future, this might not be the case anymore. You might have missed it. But, partnership ads, what they are is they run through the creator's profile. So, you'll have your profile here, so your company name on the top of the post, and then you'll have and and then the influencer's profile right here. Now, these days there's actually a…
Meta Ads Creative Strategy in 2026: The Full System · 2026 · comprobar
get a placement you know CPM with an influencer is way different than CPM with an ad Network because if I get a th000 views in meta that's a th000 views to a audience if I get a thousand views from Evan carmichel the world Authority inside of YouTube people trust him and he's already specific and he's identified as Niche and and if he's that he knows are in alignment with his audience yeah and so the value of that traffic is exponentially higher and
7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551 · 2023 · comprobar
Claro, como un que se están ocupando bastante hoy en día. Hoy día a mí me pasa que en el tú podéis en el la parte de hacer anuncio marcar un botón de poner anuncio colaborador y puedes usar una colaboración, un post que ya hayáis compartido con otro creador. Porque no lo he hecho para Como Y si es que esa creadora no quiere que salga este post en su feed, tú podéis también hacer que salga desde ella.
De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar
Now, if you're looking for an authentic presence in the Shorts feed, it's tough to beat an ad made with a YouTube creator. People trust their recommendations, and you can benefit from that trust. That's why our new partnership ads, powered by Brand Connect, are so exciting. You'll be able to use videos made by a creator and promote them as ads, showing up with a co-branded format. Now, these can be from existing collaborations and paid promotions, or new sponsored content that you'll create with these creators. We'll also show you existing content, where creators have tagged your products or…
you can take your CTR from .5 to 1% you're not doubling your traffic you're 10 Xing your traffic that's how important creative
Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov | EP 533 · 2023 · comprobar
uh Kaja is a big brand here if you don't know please test it because they have really good kitchen wear and dinner sets so this is their food processor and we made a creative test In Instagram, we allocated separate equal budgets and we targeted a cool separate audiences and we saw in users user generated uh creatives performance uh 60% higher clickthrough rates and 40% lower cost uh per click. This is really good chance. Also we saw some performance increase in conversions. I believe people loves to generated content and uh people wanted to see their experiences how it works. For example…
PPC Live Online #18 · 2025 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 17 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
Ideas del mismo tema
- Los anuncios ganadores deben sostenerse en el tiempo en lugar de rotarse constantemente
- Unificar las fases de campaña y capitalizar la prueba social maximiza el rendimiento publicitario
- Escalar la publicidad exige sistemas estructurados y fundamentos de negocio en vez de microgestión
- Alinear las campañas con el algoritmo publicitario es más eficaz que microgestionarlas
- Para escalar hay que pasar de capturar demanda a generarla en la parte alta del embudo
- El mensaje creativo importa más que la configuración técnica de la campaña