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How We Turned $6K Into $100K Revenue in 2 Days (Live Campaign Results)
23 ideas de marketing sacadas de «How We Turned $6K Into $100K Revenue in 2 Days (Live Campaign Results)», de Perpetual Traffic. Sobre todo de medición y…
- 23 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 43 min
- Publicada en 2025
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Redirección de la pantalla final de formularios nativos a un checkout VIP
ConversiónAl captar leads mediante formularios nativos dentro de la plataforma publicitaria (in-app lead forms), se debe configurar la pantalla final de confirmación (end card) para dirigir directamente al checkout de una oferta de mayor valor o pase VIP, en lugar de enviarlos a una página pasiva de agradecimiento.
in this lead genen inapp it says the end card needs to make sure it promotes this VIP checkout page. Right? So we're not saying go to the thank you page. We're saying go to the VIP checkout. The end card of the inapp form is promoting the VIP checkout. And then in each campaign additional cost per sale because we do have a VIP upsell and then for the lead
Escúchalo en el minuto 34:34
Distinción de eventos estándar: registro a webinar vs. Lead cualificado
Medición y experimentosEn la configuración de seguimiento y píxeles publicitarios, los registros a webinars, masterclasses o VSLs deben marcarse como 'CompleteRegistration' y no como 'Lead', reservando el evento 'Lead' para acciones de mayor cualificación como el paso por un checkout VIP.
and the standard event. So we want a view content on the standard event. The thank you page. We want complete registration standard event. VIP checkout. We want a lead. So this is just a small thing. I will not count registrance for master classes or webinars or VSSLs as leads. I will never
Escúchalo en el minuto 19:51
Canales de adquisiciónEn campañas publicitarias enfocadas a resultados (como registros a webinars), una asignación recomendada consiste en destinar el 90% del presupuesto al objetivo principal de conversión directa, un 5% a notoriedad o reproducciones de video para alimentar audiencias de retargeting, y un 5% fijo a pruebas experimentales de formatos o canales no validados.
to launch. So we have this as awareness campaign as a $300 budget and it's it's a video views campaign to which we put 5% of the budget. So in the strategy >> 5% for awareness for top of funnel so that we're building a remarketing list So this is a $5,400 budget, right? >> 90%. >> So 90% is conversions. So we like we're because it's such a smaller budget, we're saying 90% needs to go to our end goal which is conversions to make sure for us. We try really hard to make sure every campaign we do, we do 5% on a test untested thing just to see because we
Escúchalo en el minuto 30:35
Condiciones indispensables para la distribución de presupuesto publicitario
Canales de adquisiciónAntes de decidir la distribución de dinero entre diferentes canales y tipos de campañas publicitarias, es obligatorio definir dos variables acordadas: el coste por adquisición objetivo (target acquisition cost) y el presupuesto total proyectado (típicamente a 90 o 180 días). Sin estos dos parámetros, no se pueden planificar eficazmente los canales ni los formatos.
budgets because we'll usually get budget forecast for 90 days to three months to six month forecasted period. So then we're going to look at that dollar amount in aggregate and then figure out where do we want to distribute that money against different campaigns against different channels. So The goal is what is our target acquisition? Is it leads? Is it phone calls? Is it sales? Whatever that is, it has to be led by an agreed upon target acquisition cost and an agreed upon budget. If we don't have those two things, it's it's harder to dictate where we want to put the money in terms of…
Escúchalo en el minuto 6:16
Mapeo estricto de eventos de píxel según la profundidad de cualificación
Medición y experimentosPara no sesgar la optimización de los algoritmos publicitarios, no se debe disparar el evento 'Lead' ante una simple suscripción de email (donde corresponde 'CompleteRegistration'); el evento 'Lead' debe reservarse para acciones de alta intención como acceder al checkout o solicitar una llamada estratégica.
do that. I will only put complete registration. A lead is someone that goes to the next step. So they go to the book a strategy call. They go to the VIP checkout page. So I have it. That's just anything but view content on the initial landing page complete registration on a thank you page lead on the VIP checkout because that's like the add to cart. So if someone's showing marketing qualified
Escúchalo en el minuto 20:08
Estrategia de contenidosCompartir la mejor información de forma gratuita en el feed público no canibaliza la oferta de pago; los clientes no compran datos aislados, sino la secuencia ordenada, la experiencia acumulada y la estrategia integral que los guía a su objetivo.
many clients. It's like, you know, give away your free your best free stuff in the newsfeed because they think you're your really good stuff is the stuff they have to pay for. So there there is that too. You can give away 100% of it. you just don't want to like what they're buying is the sequence of it and your expertise, your overall strategy in order to get them ultimately to their goal, whatever that goal happens to be.
Escúchalo en el minuto 39:45
Canales de adquisiciónCon presupuestos publicitarios reducidos (como 6.000 USD), conviene concentrar entre el 70% y el 95%+ directamente en campañas con objetivo de conversión; al disponer de presupuestos mayores, aumentar la inversión en la parte alta del embudo (TOFU) abarata los costos de conversión en la parte baja.
>> For sure. Because if the budget was higher, I would put a smaller number on the conversion. So like we do everything from 70 to 95% of budget that we spent on conversion objective, but at a 6K budget, no, I mean your budget's too small. So you're just putting the bulk of it into conversions. But when you have less money spent on conversions, more money spent on the top of funnel, like it's like those micro moments up top lead to macro reductions in your lower funnel thing, but that's on
Escúchalo en el minuto 41:51
Aumentar la asistencia a webinars mediante automatizaciones multicanal de última hora
ConversiónPara maximizar la tasa de asistencia en un lanzamiento por webinar, se debe complementar el tráfico de anuncios con chatbots entrenados para responder dudas previas y secuencias de recordatorio por SMS y email inmediatos (como avisos 4 minutos antes de comenzar).
have we do their AI chatbot so we have all of the ads specifically trained and all of the pages specifically trained for anyone that has inquiries. Got it. make sure they have these emails we need to make sure we have this like that part sure that we're emailing people to get proof of life you know like are we texting them the day of like hey we're going live in four minutes hope to see you there are we pushing the post live like there's all that stuff too that goes into making the webinar successful
Escúchalo en el minuto 36:24
Presupuesto de aprendizaje necesario para validar un embudo de webinar
Medición y experimentosPara validar un embudo de ventas con webinars se recomienda invertir al menos 5.000 USD en anuncios en cada una de las primeras tres ediciones (15.000 USD en total), asumiendo ese capital como coste de aprendizaje y optimización antes de escalar el presupuesto a 10.000 USD o esperar rentabilidad.
$2,000 on a webinar. I will tell you straight off, I don't think if you're going to do a webinar and you want to have a proper launch, you need to spend at least $5,000. I think you should do $5,000 for your first three and then $10,000 for your fourth one. And you have to know that those first three that you're spending your $5,000 on is you learning. Are you having a good webinar? Is your webinar converting? Are you contacting the leads? Like, you have to be ready to set that 15K on fire so that then you can then spend 6,400. Cuz we spending less than $5,000 and you didn't assume that that…
Escúchalo en el minuto 16:58
Estrategia de contenidosCuando un negocio en etapa temprana tiene un presupuesto limitado (como $10,000) y el fundador dispone de tiempo, no conviene agotar el capital pagando tarifas de agencia ni pauta fría; la recomendación estratégica es producir volumen de contenido orgánico (reels y publicaciones destacando el catálogo) para generar validación e impulso inicial, lo cual posteriormente servirá de base para alimentar una estrategia…
that was like, "Hey, I've got $10,000. Like, how should I spend it in order to grow my e-commerce brand and I said, "Well, what are you trying to do?" And she's like, "Well, I'm trying to promote my fall line." I said, "You've got $10,000." She's like, "Yeah, every agency I talk to is like 5,000 this, $7,000 this, and I don't have any money for it. So, what do you think I should do?" I was like, "This is a strategy question. What should you do if you have a $10,000 budget and you're trying to promote a specific line to sort of a have a Shopify store. I was like don't spend your money on any…
Escúchalo en el minuto 3:40
Parámetros y métricas de referencia para un embudo de webinar de high-ticket
Medición y experimentosEn una campaña de webinar para coaching e infoproductos high-ticket con un presupuesto publicitario de $6.000, los objetivos típicos incluyen un costo por registro objetivo de $7 (857 registros) con una meta ambiciosa de $3 (2.000 registros), autoliquidar el 50% del gasto ($3.000) mediante un upsell VIP en el registro, y generar más de $100.000 en ventas finales.
target for this type of webinar is $7 a lead, but we have a reach goal where we actually want to do it for less than $3. for 2,000 at $3. So, we have a reach for seven, sorry, 857 registrations at $7 a pop or a reach for 2,000 registrations at $3 a pop, right? So, we know that we self-liquidate 50%. So, this budget is $6,000. So, we want to earn back $3,000. So, we want to self-liquidate 50%. That's why we added a VIP upsell to the $6,000 ad spend, which we want to achieve a six figure in high ticket >> Yeah. I say high ticket sales is 100K plus.
Escúchalo en el minuto 12:31
Priorizar los ingresos del back-end sobre la autoliquidación del evento frontal
Oferta y precioEn lanzamientos y eventos presenciales de alto valor, el objetivo financiero no debe ser salir a tablas o autoliquidar costes con la venta de entradas frontales, sino asumir el coste total del evento como inversión para llenar la sala con prospectos calificados que compren la oferta de back-end.
should be upside down on all of them because your goal is not to selfquidate your funnel. your goal is to make money. So, the same as if you're doing a seminar, an in-person event, you're spending $25 to $30,000 on an in-person event to sell a ticket between $1.97 and $9.97 for an inerson attending. I I see a lot of accounts are like, well, I want to break even. I want to cover the cost. Like maybe you're spending $15,000 on ad spend, $10,000 on food and beverage in AV for the actual venue. That $25,000 is an investment to get the right people in the room because you're not caring about…
Escúchalo en el minuto 18:30
Estimación conservadora del 25% de conversión entre fases de calificación
Medición y experimentosPara proyectar el rendimiento de un embudo de ventas, se puede utilizar una tasa de paso conservadora del 25% en cada nivel: para obtener 1 venta final se requieren aproximadamente 4 clientes potenciales calificados por ventas (SQL), los cuales a su vez requieren 16 clientes potenciales calificados por marketing (MQL).
amount of sales. And how I do it in the industry standard is conservatively it's a 25% reduction on each. So if you want to get one sale you need four salesqualified leads. to get four sales qualified leads, you need 16 marketing qualified leads. That's a conservative
Escúchalo en el minuto 21:04
Diferenciación entre estrategia periódica y estrategia de campaña puntual
Medición y experimentosLa planificación estratégica de marketing debe dividirse en dos niveles de documentos: una estrategia marco periódica (trimestral o semestral) para proyectar y distribuir el gasto global hacia objetivos eficientes, y documentos de estrategia específicos para campañas o promociones puntuales (como lanzamientos o Black Friday) que cuenten con presupuestos y dinámicas dedicadas.
types. We do ones where it's like a quarterly strategy or like a six-month type of strategy when we have the budget. And it's not that once we create the strategy, we're locked in. What it is is just showing, hey, this is how we're prepared to spend your money so that we can achieve your target as efficiently as possible. That's the purpose of this. But then we also do strategy docs when it comes to a campaign. So if there's a specific sale, a Labor Day sale, a Black Friday promotion, when we have new budget that's dedicated to a certain campaign, then we'll create a different strategy doc…
Escúchalo en el minuto 7:26
División de responsabilidades entre el estratega de marketing y el media buyer
Estrategia y decisiones de negocioEl documento estratégico debe definir las directrices macro —distribución porcentual del presupuesto, mercados objetivo y métricas de éxito— mientras que el media buyer debe contar con autonomía operativa para seleccionar y probar las audiencias específicas (lookalikes, listas de clientes, segmentaciones geográficas) sobre las que ejecutar la táctica.
our strategy doc, it's a start guidelines. It's not the locked in final specifics the strategist doesn't say the details of the who it just says here's the target markets and then the media buyer has agency to choose this is the these are the audiences I want to use this campaign's budget for. So that's strategist will make sure again what does success look like for this >> Okay. So the media buyer has the ability to be able to deploy the tactics based upon the overall strategy and the these things. So they fill in the details. It's like telling our media buyer come to this and wear business…
Escúchalo en el minuto 30:22
Considerar el gasto de las primeras campañas como presupuesto de aprendizaje
Medición y experimentosEn los primeros 2 a 3 lanzamientos de un embudo o webinar, el objetivo principal debe ser adquirir datos y aprendizajes sobre la audiencia y la conversión antes que esperar una alta rentabilidad neta inmediata.
where I said earlier your first three webinars you're going to learn more and you're going to burn more in money, but that burnt money is going to be invested into your learning. You burn to learn. amazing. But usually the first couple of times through you are learning hugely successful because a million dollars of learning is a lot of learning even if you didn't make as in net profit any money right so it's setting that expectation for sure
Escúchalo en el minuto 36:57
ConversiónLos embudos basados en webinars y transmisiones en vivo (Lives) no son exclusivos de infoproductos; aplicados a ecommerce y servicios funcionan con alta efectividad al educar al prospecto sobre el uso y valor del producto/servicio en un entorno con menor competencia publicitaria.
>> This converts for e-commerce, by the way, like webinars aren't exclusive to info products. We have e-commerce clients that do webinars where they're just teaching you about like the reason clients that do like Facebook lives and Instagram lives, too. Like they'll do that, which is sort of like a big webinar in a lot of cases. No promoting the products obviously, but it's also educating at the same time. So >> this works. We have clients doing webinars for service-based businesses. applies. We've seen bigger success in e-commerce, just being transparent because it's less competitive. We and
Escúchalo en el minuto 29:11
Alinear metas realistas de CPA en el pre-onboarding para delimitar la responsabilidad de marketing y ventas
Medición y experimentosAntes de iniciar campañas, es indispensable pactar un costo por adquisición (CPA/ENCAC) realista basado en el histórico del sector y definir la frontera entre marketing (generar leads calificados al costo acordado) y ventas (cerrar llamadas y presentaciones), evitando aceptar objetivos irreales que garanticen el fracaso.
>> It has to be an agreed upon because we like to do our CPA, our target cost per acquisition, new customers, our ENCAC would be $50. Like I know this space. I'm not doing it for anything less than $200. I like I you're asking too much. set myself up for failure. of hashed out in the pre- onboarding process a bit because otherwise there's just this mismatch. And you know, if you have to be able to set expectations that are realistic at the end of the delivered tons of leads and tons of phone calls, but they hadn't closed a back, well, you didn't give quality leads or like, hey, I you didn't…
Escúchalo en el minuto 10:19
El primer lanzamiento debe asumirse como una inversión para comprar datos y aprendizaje
Medición y experimentosAl ejecutar por primera vez un embudo pagado (como un webinar), es habitual que el retorno neto inicial sea bajo o negativo; el objetivo prioritario debe ser recopilar métricas de asistencia, motivos de no asistencia y retroalimentación de la oferta para optimizar futuras iteraciones.
That's when you're saying like the first one might flop in terms of net revenue, but the learnings you'll get people that showed up, people that didn't show up. If you have any like posteinar surveys that you do like, hey, was it a bad time? Was it not an interesting offer? Like, you can learn so much. But I like on at the same place. So even just doing one and doing one with paid budget behind is successful. It's just successful for different things. You have to know that you're like burning money to learn what you need to do so that eventually you can get to that 6K in ad spend leads to six…
Escúchalo en el minuto 40:11
Optimizar el ticket medio y el LTV antes de escalar inversión en adquisición
Oferta y precioAntes de contratar agencias de medios o aumentar drásticamente el gasto en tráfico frío, un negocio debe asegurarse primero de optimizar sus métricas posteriores al clic: el valor medio del pedido (AOV) y el valor de vida del cliente (LTV). Si la monetización unitaria no está resuelta, el tráfico adicional no será rentable.
You don't need us right now. What you need is you need this. You need this other thing. You need to increase your AOV. You need to do an after the click kind of enhance your NAOV, your lifetime value. Do that first and then come back to us after you've figured that out." "Well, it's probably not the thing for you to do right now. It's not the smart
Escúchalo en el minuto 5:03
Priorizar Meta Ads sobre Google Ads para captación de leads a webinars
Canales de adquisiciónPara registrar prospectos cualificados a webinars, Meta Ads suele ser significativamente más rentable y eficiente en costo por lead cualificado que Google Ads, donde el costo por lead puede ser hasta cuatro veces superior sin ofrecer un aumento proporcional en conversiones.
>> It is meta. We've done Google. It didn't work. We're just way more efficient into the distribution. So this is a paid ad strategy on Meta only because when we did this before with a Google ads campaign, we just it was way cheaper to get qualified leads on Meta. So why would I spend 4x the money on Google when I wasn't seeing 4x the conversions
Escúchalo en el minuto 28:03
Auto-liquidación temprana del gasto publicitario en un embudo de lanzamiento
Medición y experimentosEn un lanzamiento con presupuesto de $6,000 USD y meta de auto-liquidación de $3,000 USD con ventas tempranas, invertir solo el 13.5% del presupuesto ($809 USD) generó más de $2,000 USD ($2,200 USD) en ventas iniciales, alcanzando el 73% de la meta de liquidación.
as of yesterday, we were 73% to liquidation target. So, we were $2,200 out of three. So, again, 6K budget 3,000. We said we wanted to selfquidate the next one." And so already at 13.5% budget to total allowed. So we've spent $89 of the 6K, we are already with over $2,000 in sales. So we're 73% to
Escúchalo en el minuto 25:26
Medición y experimentosEn el seguimiento de una campaña activa, se registraron 119 leads a un costo de $6,80 por lead, alcanzando el 14% de la meta total con un consumo del 13,5% del presupuesto asignado.
leads right were leads at we 119 leads at $6.80. We're 14% to target. So that's total allowed? So we're at 14% to target at 13 and a.5% of budget. So we are
Escúchalo en el minuto 24:25
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