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Vender un libro con éxito requiere activar estrategias deliberadas de visibilidad, incentivos o entrega de valor

Comercializar y posicionar un libro exige generar tracción mediante diversas tácticas de difusión, tales como ofrecer valor masivo gratuito de antemano, saturar medios emergentes, diseñar incentivos y compras por volumen, o contactar individualmente a la red de contactos. Las fuentes difieren en el nivel de esfuerzo promocional requerido: mientras algunas sostienen que una obra excepcional a bajo precio puede propagarse casi en su totalidad gracias al boca a boca de un grupo pequeño pero convencido, otras afirman que los libros no se venden solos y demandan inversión continua en canales, automatizaciones de correo o años de conferencias sobre el tema.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 23 intervenciones distintas de Alex Hormozi, GaryVee, Jyll Saskin Gales | Google Ads Coach y Perpetual Traffic. Son 23 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

you've found it, right? Right now, I think one of the great arbitrages is Instagram influencers, right? I think one of the most underpriced things to do right now is to go to Instagram accounts that have a lot of followers, see them, hopefully they have their Gmail account in their in their profile, which many of them do cuz they want the money. You email them, and you ask them the price to do a sponsored post and natively and integrate it, and it works extremely well. It is by far the execution that I'm most excited about for my current book, and is doing extremely well because that's where…

Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar

early feedback um you know I started promoting in August heavily in August August 1st heavily so I've been promoting it heavily not as many right hooks as I am now because you know once you're on sale and actually physical it's easier to convert your right hook so I saved that um you know I think if you're selling anything in life you're always selling it way before the actual date the amount of Publishers or people that put on events or or artists or anything they're like I have this event coming out in a month what should I do on social media I'm like it's over I'm like social media is a…

Gary Vaynerchuk's Q&A at #VaynerWorld in London | 2014 · 2015 · comprobar

their books like books don't always make you money in sales but they do make you money in terms of the clothes and the services you sell afterwards absolutely he's like your call to action should be go to Amazon to get my book not go to to make money on the book you're there to sell the book because the book is a credibility vehicle knowing full well is the key that is your credibility

How Radioactive Octopus Balls Made Us Better Marketers | Perpetual Traffic EP 639 · 2024 · comprobar

author that we publish when we set this up they get reviews over time every single time you promote the book in any venue whether you're on stage on a podcast even when you do a book funnel that's the craziest thing every time I increase ad spend on my book funnel I get more sales from Amazon and more reviews on Amazon as long as you have that little autoresponder sequence in there you will get more reviews every time you promote your book

Ep. 513: The #1 Way to Sell Your Book & Build Your List on Amazon with Morgan Gist MacDonald · 2023 · comprobar

I would be asking is this something you still want to be talking about three years from now 10 years from now is it something that you might want to speak to people about occasionally even if it's not your main sort of bread and butter business is it something that you are so passionate about that you want to talk to groups or maybe do an occasional Workshop or Retreat or something you know is it is it the thing that you want to keep talking about in the future I think the book should pull you into your writing a book that they felt obliged to write like oh I learned all this stuff I should…

How Marketing Executives Can Dominate With a Book | Morgan Gist MacDonald · 2023 · comprobar

like I have to get sell 10,000 books what would I actually do to do that yeah yeah find somebody who has an audience that is relative to the the topics that you're talking about and reach out to that now it's okay if I got one person they sold 20 books okay how do I reach out to a thousand people who all have my audience if you do that you'll probably sell more than a thousand

I Helped Business Owners Overcome Their Fear of Failure · 2024 · comprobar

You also told me to write a list of everybody I knew, go off the grid for two weeks, contact them, So you're right. When someone's selling a book, I really think it's a good idea to go off the grid for a week, which is nice. You get some rest before you go hard. It's a lot easier to just lay on the beach and go literally A through Z in your phone and your inbox and say, hey, this means something to me. I've gone really serious about this. I feel proud of it. It would mean the world to me if you could buy a bunch. One or a bunch. Or really specific, like can you send out this tweet, whatever…

The Biggest Opportunity On Social Media Today l Money Rehab · 2024 · comprobar

Like, you're like, "What's a win for you, Gary?" I said, "Whatever's best for your audience right now." Right? And you said, "Our audience is Think about what just happened in the meta here. Gary, what would be a win for you? Uh Let me do branding. Let me bring value to the audience, then of course they're going to want to buy the kids book. Then of course they're going to want to buy Like I don't want to What am I going to say? Buy my book? Like no [ __ ] Like when people go do the Today show or podcast, like when they I'm like, what the [ __ ] are they doing? No The audience What do you…

The Ultimate Marketing Strategy Revealed l The Skinny Confidential Him & Her Podcast · 2024 · comprobar

advance and to me using the new medium right now podcasts in the entrepreneur and business world are very hot so if you're a business podcast listener you're not going to be able to miss me you're GNA be sick of me because I've been on all those shows I've taped more than you haven't heard yet more are coming like I'm just you know and it's been interesting like you know people are like I'm watching tweets even on the way here as I was walking over like just heard the Michael hayatt and Pat Flynn and Lewis house podcast okay now you finally got me to buy the book I'm like

Gary Vaynerchuk's Q&A at #VaynerWorld in London | 2014 · 2015 · comprobar

Yo lo haré Y Jeremy, cuando tú cuando tú la mejor la mejor manera de vender un libro y tener éxito en eso es regalar contenido gratuito sobre el tema en cuestión todos los días, las 24 horas del día. Absolutamente. Publica anuncios, crea contenido para ello, vincula todas tus cuentas de redes sociales a la URL de Amazon, todos tus enlaces predeterminados en todos tus perfiles. Crea 10 o 15 piezas de contenido al día y mira el ranking de Amazon cada hora. Ahí está tu Táctica. Te

How Coronavirus Will Make You More Accountable | Tea with GaryVee · 2020 · comprobar

I would put out, I would take the first strategy would be to do everything you can to not get people to buy the book. The second you make the shift and think that you're not selling the book but that you're building a media company that provides people value around what you wrote about, you will have a fundamental difference. It is stunning to me how many more books I sell than most people by spending as much time as possible of giving away the book for free. It is stunning how many people here bought my book at a sheer guilt and wanting to give back to what I gave them. And so, I think if…

Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar

advice i mean i wouldn't go straight to google ads to achieve that if you can create some great tick tock content and get out there booktalk is a real thing um if wanting to use google ads hmm i might recommend something like youtube rather than search ads because i don't think people probably like waking up in the morning and searching for whatever your ebook's about it's probably not a solution to a problem so you need to proactively get in front of them and entice them and because there are so many ebooks out there using kind of the sights and emotion of video would be a great way to get…

2 Google Ads Experts spill their SECRETS | @clique.agency & @the_google_pro · 2022 · comprobar

to turn around gyms. And I was so afraid to publish this because I was like, "Oh my god, it's going to be all my secrets. Everyone's going to have it." But then this is where a lot of the give away the secrets, sell the implementation mindset came from. And so you should never be afraid of the things that you're giving away. And this this process of doing these types of giveaways is what generates huge amounts of demand. And so And I will say this, like at a lot of big decision points in my life, like Ila kind of like put her hand on my shoulder and she's like, "If you're afraid that it's too…

The 3 Fastest Ways I Know To Grow Any Business · 2024 · comprobar

right? You will need to repeat yourself until you die. No one cares. No one is listening. And so I had so many people were like asking like, what was the secret behind the launch? It's like, I made 5,000 ads that pretty much said the same thing. Like that was it. And still most people didn't attend the launch of the book. And we still broke the records and, did all the sales and donated all the book. We did all that stuff. And still the vast majority of the people that I have in my audience, one, didn't even find out about it. And two, even if they did find out about it, didn't come, didn't…

26 Harsh Lessons I Learned in 2025 · 2025 · comprobar

it's very simple. I spend almost all of my time and all of my content trying to bring value with no expectation in return. If you look at the content that most people and companies and organizations put out, if you look at it carefully and you dissect it, it is wildly selfish. It is either a commercial in itself, or its main objective is to get you to fill out your email, your phone number, your information, so that I can sell to you instead of bring you value to build a brand. I wrote a book several years ago called Jab, Right Home. And the reason I wrote it was because I was watching people…

Top Marketing Strategies That Will Help Your Business Get Attention | RD Summit 2019 · 2020 · comprobar

course explain to me why I should buy you should you know I think the biggest reason to buy eight in my opinion is the ROI Exchange in my opinion the way I roll it's the ROI exchange of if I've brought you enough value for eight bucks because you've been watching the show for a couple years and I've answered questions this that and the other thing

The Super 8 Event Raw Footage · 2016 · comprobar

there you'll see that if you buy 50 books I will make a personalized message I'm going to be pulling the big prize the big prize is me flying you somewhere where I am if you buy eight books and you sent in a receipt today during a super eight um uh I uh I uh will pull one name in a little bit and I will meet you for one full hour where I will consult on your business uh talk to you yes I'm excited about the 50 book thing and I'm going to give away one of right now I will personally record something of you is getting a 50 barter book deal recording of your choice that I will

The Super 8 Event Raw Footage · 2016 · comprobar

But during the month leading up to it, we're advertising on all channels. We're running ads. We've got affiliates that are pumping it. I'm making content all over the place. And over the four weeks of people that stopped me, only one person knew that I had a book coming out.

13 Years of No BS Business Advice in 79 Mins · 2024 · comprobar

And that book, to this day, sells more copies every month than it did the month before. And, like, last month, it sold 25,000 copies. It's, like, almost 1,000 books a day, 1,000 customers every day. No marketing spend. Just word of mouth. Right? And 14,000 five stars.

How to make SO much money it makes you sick · 2023 · comprobar

mean um and i use that as an example because like right now i launched the book 100 million offers it's 99 cents um with one post on my instagram which is not that big um of a following and right now it sells about a thousand copies a day with no funnels no ads no whatever um

My 7 year journey to making my first million. · 2021 · comprobar

So, like I don't So, like rule number one, sell something people [ __ ] want. Well, how do you get people to want your book? Cuz I sold millions of books even though I put out the information for free. It's by putting out so much content for free and bringing so much value. Brother, do you know why so many start by wanting to buy something from me because I've given them a ton of value, right? I've given people value for free and then they want to buy a hat or a V friend and then they fall in love with V friends. You got the comic video

Answering your business questions LIVE! | Tea with GaryVee Episode 82! · 2025 · comprobar

And for context, everyone here, there's no book funnel. There's no upsells. I've spent no dollars on advertising and it sells a thousand copies a day right now with no advertising. I got reached out to people like, Hey man, how are you? How'd you achieve this organic? Something with the, with the book. And I was like, let's try to write a really good book.

Explaining How Anyone Can Make $100M® Offers · 2021 · comprobar

Lo que dijo cada uno, y en qué minuto

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