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Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time | Perpetual Traffic EP 591
26 ideas de marketing sacadas de «Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time | Perpetual Traffic EP 591», de Perpetual…
- 26 ideas despiezadas
- Fuente Perpetual Traffic
- Dura 1 h 14 min
- Publicada en 2024
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Estrategia y decisiones de negocioPara delegar eficazmente sin caer en la microgestión, el líder debe fijar únicamente el resultado final deseado (visión y entregables) y los recursos disponibles (presupuesto, herramientas y equipo), otorgando autonomía total sobre el proceso intermedio de ejecución.
um delegation I have a a concept that I call the black box and what you want to do is you want to move yourself into the black box of Delegation where you tell somebody hey here here here's what I want to accomplish um this is the end goal this is the vision this is the the result this is the output so that's the the latter side of the box that's the end of the timeline and then on the opposite end of the Box the beginning is here are the resources available to you this is how much money I'm willing to need and between the beginning and the end I do not care and that's the part that's hard is…
Escúchalo en el minuto 17:42
Auditoría de tiempo y categorización por valor por hora para desbloquear la delegación
Estrategia y decisiones de negocioPara delegar eficazmente, registra durante una semana habitual cada tarea que tome 10 minutos o más y clasifícala en columnas según su valor horario (como tareas de ensamblaje de $5/h frente a trabajo cualificado de $50/h); cualquier tarea de bajo valor cuyo coste de delegación sea inferior a tu valor horario debe transferirse de inmediato a un asistente.
exercise um take a week a normal week so business life and track every single task that takes you 10 minutes to complete 10 minutes or longer um and 10 longer for a week into a Google sheet and then assign them to one of the following four categories there's four work four Columns of work the First Column is $5 an hour work you call this your assembly line work this is work data entry copying pasting following anything here this is $5 an hour work spent to column one column one is the easy no-brainer delegation stuff very your hourly and Benchmark it against the hourly that your assistant…
Escúchalo en el minuto 41:21
Filtro de tres pasos para optimizar tareas: eliminar, automatizar y delegar
Estrategia y decisiones de negocioAntes de delegar una tarea operativa, se deben aplicar dos filtros previos: primero evaluar de forma implacable si se puede eliminar por completo, segundo evaluar si es posible automatizarla mediante software o reglas, y solo como último recurso pasar a delegarla a otra persona.
the art of Delegation once you've identified all of the tasks that live inside of column one go find the person that you're going to delegate these tasks to and you ask yourself three questions by the way and delegation is the last one the first question is can I eliminate this can I I spent an hour and can I eliminate this is question number one and you can eliminate so much more than you think you can and I'd ask people to be ruthless in their can I eliminate this question two is can I automate this and the answer is becoming yes more and more every single day AI is amazing zapier is…
Escúchalo en el minuto 50:50
Priorizar el envío rápido sobre la perfección (Principio 80/20)
Estrategia y decisiones de negocioPara crecer y escalar un negocio, es imprescindible aplicar el 20% del esfuerzo que genera el 80% de los resultados y lanzar al mercado de inmediato; esperar a que un proyecto esté perfectamente pulido suele significar llegar demasiado tarde.
and that's the whole point right you want to do this the 20% of the work that gets 80% of the results and then just leave the rest of it alone and be happy being imperfect I used to look at some it took me way too long to realize they ship and I don't I'm trying to make everything perfect and they're just like ah get it out there let's see what happens you know and uh that's that's really want to grow in scale and if you because if you're if you're trying to be Innovative you have to ship you have to if you wait till it's done it's always
Escúchalo en el minuto 38:25
Estrategia y decisiones de negocioEl trabajo de alto valor o nivel 'superestrella' (ventas complejas, ingeniería, diseño de ofertas y procesos) debe delegarse contratando al mejor talento disponible; si el fundador es su propia superestrella operativa, queda encadenado a la empresa en lugar de liberarse para operar en su zona de genialidad irreemplazable y máximo apalancamiento.
column two column three $500 an hour love you Ryan um offer design process that like your best employees can do put them there column three is where entrepreneurs think they've made it they think they found their calling and it's a trap because they don't realize that there's somewhere else to go column 3 is what you want to hire for this is the my least one My Hope For You listener is that you're not it if you're your own Superstar then you're forever Shackled that's column three column four is this is $5,000 an hour work and this is where and Neo is you're the only person in the world…
Escúchalo en el minuto 45:41
Secuencia de optimización operativa: eliminar, automatizar y delegar
Estrategia y decisiones de negocioPara liberar tiempo operativo y maximizar el impacto en el negocio se debe aplicar una jerarquía de tres pasos sucesivos: primero eliminar las tareas innecesarias, segundo automatizar los procesos repetitivos y tercero delegar el trabajo restante.
question is can I delegate this so eliminate it first automate it second and delegate it third and if you don't Crush at tasks like this so eliminate automate then delegate and uh that's the
Escúchalo en el minuto 55:16
Estrategia y decisiones de negocioExisten dos fallas comunes al delegar que desmotivan al equipo: retomar la tarea para terminarla uno mismo por no herir sentimientos y microajustar iterativamente detalles menores. Ambos comportamientos hacen que los profesionales talentosos pierdan conexión con el proyecto y entreguen solo el mínimo necesario para no ser despedidos.
biggest red flag for me especially for anybody that's in leadership in any of our organizations is if they take work back it's a red flag because that just means like you didn't do it exactly the way I wanted you to do it I feel like I can do it better I don't want to hurt your feelings and now all you're ever going to do is produce half-ass work so that's archetype one too nice to too nice to coach archetype two is worse and 2 says change red to blue change Square to Circle change blue to red again and then they just keep tweaking keep tweaking keep tweaking and what archetype 2 does is they…
Escúchalo en el minuto 35:21
Estrategia y decisiones de negocioEl dueño de un negocio no debe encargarse del cumplimiento o entrega técnica del servicio (al igual que el dueño de una panadería no debe ser el panadero); la escala se logra contratando a personas más capacitadas que uno mismo y dotándolas de autonomía.
um and I I built it and I'd never run a Google ad campaign start to finish you know for anybody but myself like I you know I've tinkered with Google ads the way that any business owner has but I've never actually done it as a service and that's such an important Paradigm to assume entrepreneurship is not fulfilling mment you're not supposed to do the job if you own a bakery you're not supposed to be the baker um and the way to do that is is through delegation once you have awesome people you have to put them in a position to be awesome and that also means autonomy like dude how
Escúchalo en el minuto 19:11
Estrategia y decisiones de negocioAl delegar una tarea o proyecto, explicar el propósito profundo y el impacto humano o estratégico detrás de la solicitud (el 'por qué') aumenta drásticamente el compromiso y la motivación del equipo, evitando que se perciba como una simple asignación mecánica.
in the voice message is I like to give a very strong why because if I said out a it's like hey this is so important let me tell you why this is important you undervalued tool like hack in delegation if you get people to understand the why behind why you're asking like all of a sudden they're that that you gave her that why within the delegation which I think is very important very overlooked and that's how you keep people engaged in feeling like what they're doing actually really and I think it's important to let people leadership right there everybody should be aligned on the same vision…
Escúchalo en el minuto 1:08:03
Evitar que el gusto estético del fundador retrase la salida al mercado
ConversiónEl gusto personal del fundador sobre logotipos, diseños o páginas de aterrizaje no debe ser el criterio definitivo de validación. Si el trabajo fue desarrollado por talento calificado, es preferible salir al mercado y probar antes que frenar el lanzamiento por desacuerdos puramente estéticos.
way thank God and I didn't like the funnel I didn't like the visuals I didn't like the logo I didn't like any of it and I was wrong and I was just like dude let's go to market like I you you you're a smart industrious capable creative human and just because you and I don't have the same aesthetic taste who gives a [ __ ] you know like why and so I don't I don't know many entrepreneurs that would go to market with a business that has a logo they don't like you know like they're like oh I got to get this right it has to resonate with does it really does it have to resonate with you like are you…
Escúchalo en el minuto 26:58
Estrategia y decisiones de negocioEn lugar de limitar a un asistente ejecutivo a tareas operativas básicas como agendar citas, es más efectivo delegarle resultados finales e investigación de proyectos completos (ej. mapeo de competencia, canales y planes de lanzamiento), dejando que recopile la información inicial y proponga soluciones antes de la revisión estratégica.
I love that you said this R you said my job isn't tasks it's results um go think of an end result that you want and you that's what most people do with their EA do that that's not what you want an EA for go get a result and send a result it right now send a voice message send a voice memo to a member of your team with the result hey I want to launch this new thing I want to solve this problem do me a favor go figure that out for me and
Escúchalo en el minuto 1:00:27
Estrategia y decisiones de negocioLa delegación eficiente debe estructurarse por niveles según la madurez y conocimiento del colaborador: desde investigar y presentar un plan para revisión conjunta (nivel 3), pasando por investigar y tomar la decisión recomendando el camino (nivel 4), hasta otorgar total autonomía para ejecutar de forma independiente (nivel 5).
there's so many different levels of Delegation like you're doing what Michael hay calls is like the level three is like do all the research put the plan together then we'll come back and then we'll figure out like a discussion Point as far as next steps go like once they understand the business there's literally the level of like the highest which is level five which is act they also got it done literally without any guidance for me that was my end one level back from that is like okay hoshina uh make a decision on it do all the research make a decision tell me what to do that's like that…
Escúchalo en el minuto 1:05:24
Estrategia y decisiones de negocioPara escalar un negocio, el líder debe estructurar su gestión en torno a resultados finales (outcomes) y fechas límite, dotando al responsable de recursos y autonomía en lugar de supervisar y micromanagear cada detalle de la ejecución.
getting results through others and then getting the hell out of the way uh we we thinking right now I don't want I don't need it to be perfect I just want it to be done by X date and that doesn't mean entrusted you know the one person that is responsible for that to get it done it's like I put my to-do list is outcomes it's not to-dos it's like and then I delegate that to the right person that I feel is going to do it and then Empower them give them the resources in order to get it that's the key to to scale it's the key to to building a business is in trusting
Escúchalo en el minuto 30:10
Delegación virtual aprovechando el arbitraje laboral internacional
Estrategia y decisiones de negocioPara delegar tareas operativas sin asumir altos costos locales, conviene contratar talento en mercados internacionales donde el arbitraje financiero permite pagar sueldos por encima de sus estándares locales y conseguir profesionales altamente comprometidos.
soap box is find somebody International if it can be a virtual position there's there's and you don't feel like you can find the person domestically which I understand it's hard the domestic labor market is really hard it's hard to compete um dude folks in international markets are so ravenous for work the financial Arbitrage is unbelievable you'd be changing their life because you can afford to pay them way more than they' make in their local market and
Escúchalo en el minuto 55:25
Estrategia y decisiones de negocioTras sesiones de formación o masterminds donde se acumulan muchas ideas accionables, los directores y dueños de negocio deben dedicar el tiempo posterior a definir y encargar la delegación a sus equipos, en lugar de intentar implementar ellos mismos las tareas operativas.
we had just decided to start doing an implementation day so you know you got it's all actionable and then you go home you do any of it and so our solution was to add a third day where you know we do said we shouldn't do an implementation day did you say we should do delegation day I said if you're going to do an said but if you're going to do a delegation day yeah Count Me In and that's what it should be that's the way an entrepreneur and a business owner and
Escúchalo en el minuto 34:13
Estrategia y decisiones de negocioEl principal obstáculo para delegar es el ego y la creencia limitante de que nadie puede hacer el trabajo tan bien como el propio fundador. Para escalar y tener impacto más allá de un negocio unipersonal, es necesario contratar a personas con mayor talento para la ejecución técnica, darles autonomía y enfocarse en liderar, gestionar y apartarse de su camino.
sucking you know so if you give really smart people some autonomy and the ability to execute on something that's meaningful like just get out of their want to express it's that I go find really smart people people and then I delegating is an ego issue it is just letting go of the fact that you're the only one that can do delegation is the key to all that but at a certain point you need many to many as opposed to you being the one is to delegate you have to let go of control and you have to you know the old yourself in order to get things done on scale get people that are better than you to do…
Escúchalo en el minuto 20:04
Lanzar proyectos con imperfecciones para evitar publicar demasiado tarde
Estrategia y decisiones de negocioSuperar el perfeccionismo y poner en marcha versiones iniciales permite captar resultados y clientes mucho más rápido; si se espera a que un activo esté completamente libre de fallos antes de publicarlo, habitualmente se está llegando tarde al mercado.
out the door it's producing leads it's has does it need to be improved absolutely it's a first iteration but sloppy that just means like you do need to ship you've shipped and you're like you don't have some kind of reservation on something going wrong that means that you have shipped too Perfection mindset of an entrepreneur like if you have that you have to overcome that because with
Escúchalo en el minuto 31:21
Delegar la operativa diaria es indispensable para desbloquear el crecimiento y la evolución profesional
Estrategia y decisiones de negocioIntentar ejecutar todas las tareas directamente frena el crecimiento del negocio en cuanto se alcanza cierto nivel. Delegar las operaciones diarias en el equipo adecuado libera ancho de banda mental para explorar nuevas etapas estratégicas y evolucionar profesionalmente.
agency where you don't have to be in the dayto day and so you can look to other when you start to delegate you then open up other avenues in your career and but like more so delegation and having the right types of people doing the work for you has given you the brain space in order to sort of figure out like what's because they think that they have to do everything when in fact that's the key to just sort of standing still you get to a certain level of success but at a certain point you have to get other people to do the work and you know it's
Escúchalo en el minuto 12:55
Canales de adquisiciónBasar la captación de clientes en la notoriedad personal del fundador no es un modelo escalable a largo plazo; para construir un negocio escalable, los canales de adquisición deben funcionar de manera independiente de la presencia personal del dueño.
departure I don't want to be nerd famous anymore I actually don't want my businesses to rely on my notoriety because it's not a scalable model and so all the businesses that I build from now on I want my I want my acquisition channels to not be reliant on me which
Escúchalo en el minuto 53:28
Canales de adquisiciónBasar la captación de clientes en la notoriedad personal del fundador no es un modelo escalable a largo plazo; para construir un negocio escalable, los canales de adquisición deben funcionar de manera independiente de la presencia personal del dueño.
departure I don't want to be nerd famous anymore I actually don't want my businesses to rely on my notoriety because it's not a scalable model and so all the businesses that I build from now on I want my I want my acquisition channels to not be reliant on me which
Escúchalo en el minuto 53:28
Estrategia de contenidosMantenerse fuera de los detalles técnicos y operativos evita la «maldición del conocimiento». Al recibir explicaciones desde cero del equipo ejecutor, el líder puede sintetizar y retransmitir los aprendizajes a la audiencia con un lenguaje accesible y sin dar por sentados tecnicismos.
interesting about that too is when you delegate you always have fresh eyes I was a better Communicator when it came to theirs and as soon as you've been there whenever you live in the weeds you make so many assumptions because you don't realize how much you know I didn't have those assumptions to make because I'd have to come in fresh and be like all right tell me what we figured out and now I get to build I get to build roots and I get to explain it to people in the way that it had to be explained to me um
Escúchalo en el minuto 25:26
Distinción entre tareas manuales de bajo costo según su beneficio cognitivo
Estrategia y decisiones de negocioNo todas las tareas de bajo valor monetario deben descartarse de inmediato; las labores mecánicas o físicas que inducen relajación y estimulan la creatividad pueden conservarse, mientras que las tareas reactivas y administrativas (como coordinar reuniones o responder correos) deben delegarse o automatizarse sin excepción.
so for example I would actually throw in $5 an hour work at times in order to enhance my quality of life like I just and he thinks of things while he's actually doing it so answering emails and trying to schedule appointments back and forth back and forth that's a waste of your time I um you're not getting any sort of relaxation or any sort of tangential benefit from it but mowing the lawn I actually get some of my best ideas like
Escúchalo en el minuto 56:37
Marca y posicionamientoHacer visible tu conocimiento en plataformas públicas funciona como un catalizador principal que atrae socios estratégicos, audiencia y oportunidades de negocio que de otro modo no ocurrirían.
able uh that this is the show that put me on the map man you given me it was the lead Domino for so many things and um me being just seen by others and heard by others and been allowed the platform and what a blessing put yourself out there just a little bit you know like your Ralph Burns might be waiting in the wings to just hear what
Escúchalo en el minuto 4:12
Tamaño y nivel de fragmentación del mercado de 'self-storage' en EE. UU.
Investigación de mercado y clienteEn Estados Unidos existen cerca de 60.000 instalaciones de almacenamiento de autoservicio (self-storage), de las cuales el 50% pertenece a pequeños negocios independientes ('mom-and-pop'), manteniendo un bajo nivel de consolidación corporativa en comparación con otros activos inmobiliarios.
many storage facilities of which there are 60,000 in the United States 50% of which are owned by Mom and Pops there's been very little consolidation in the space as compared to other real estate
Escúchalo en el minuto 1:04:59
La empatía con la motivación del empleado es la base de la delegación eficaz
Estrategia y decisiones de negocioDelegar con éxito exige comprender que la mayoría del equipo no opera con la mentalidad del fundador, sino con el deseo de contribuir y generar un impacto significativo dentro de una estructura.
means we have to learn how to interface with those folks and that's the key to delegation the key to delegation is understanding people it's empathy and people want to contribute they want to make a meaningful
Escúchalo en el minuto 0:24
Marca y posicionamientoCultivar presencia pública y capturar atención mediante plataformas como el podcasting no solo genera audiencia, sino que funciona como un catalizador para construir relaciones de alto nivel y abrir puertas a nuevas oportunidades profesionales y de negocio.
little bit um in today's day and age where attention is a currency unto itself the attention that I've received from this show has been massively and even more than that the connections that I've earned or you know been granted from the show have been unbelievable uh it's such a door opener
Escúchalo en el minuto 5:18
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